The document provides best practices for nonprofits using social media, outlining the 5 steps as knowing your target audience, goals, selecting the appropriate social media platforms, budget, and measuring effectiveness. It discusses why platforms like Facebook, Twitter, and YouTube are effective for nonprofits, noting that higher engagement on platforms correlates with greater perceived effectiveness. The document also covers nonprofit goals for using social media like building awareness, community, and traffic as well as barriers to use.
Social Media for the Confectionery IndustryPete Healy
How candy companies can use social media to build business, from New Product Development to retail merchandising. Presented at the 65th annual PCMA Industry Conference, April 2011.
Using Social Media for Strategic Friend and Fundraising for NonprofitsChad Norman
Delivered at the 2012 No More Homeless Pets National Conference, this presentation covers the state of social media, developing a strategy, platforms, audiences, and several tactics to implement.
Social Media marketing is not all about Facebook, Twitter and Youtube. With today’s technology you are able to add many features to your website to make it social and help generate buzz. However, it takes careful planning and a centralized platform to properly manage all the social features. We will explore how social gestures will help make the American Red Cross Blood Services website (www.redcrossblood.org) even more engaging for visitors.
Key Points of Interest:
•What does it mean to add social features to existing websites?
•How to leverage user-centered design to enhance your website with social features
•How to implement and track social features to impact website performance
Social Media for the Confectionery IndustryPete Healy
How candy companies can use social media to build business, from New Product Development to retail merchandising. Presented at the 65th annual PCMA Industry Conference, April 2011.
Using Social Media for Strategic Friend and Fundraising for NonprofitsChad Norman
Delivered at the 2012 No More Homeless Pets National Conference, this presentation covers the state of social media, developing a strategy, platforms, audiences, and several tactics to implement.
Social Media marketing is not all about Facebook, Twitter and Youtube. With today’s technology you are able to add many features to your website to make it social and help generate buzz. However, it takes careful planning and a centralized platform to properly manage all the social features. We will explore how social gestures will help make the American Red Cross Blood Services website (www.redcrossblood.org) even more engaging for visitors.
Key Points of Interest:
•What does it mean to add social features to existing websites?
•How to leverage user-centered design to enhance your website with social features
•How to implement and track social features to impact website performance
YouTube Global User Study - Resultados para PortugalPedro Simões 007
Um excelente estudo realizado pela Ipsos MediaCT sobre o YouTube e a geração C em Portugal.
Sabiam que...
✔ 2.4X de utilizadores estão mais dispostos a criarem conteúdo online semanalmente.
✔ 2.2X de utilizadores estão dispostos a criarem ou partilharem conteúdo online para se expressarem.
✔ Youtube é uma local onde fãs e criadores se conectam.
✔ Youtube é uma rede social para seguirem os seus interesses.
✔ Youtube disponibiliza um espaço para celebrar a criatividade.
✔ 9 em 10 pessoas têm uma atividade de criação de conteúdos mensal.
✔ 2 em 5 afirmam que a 1ª coisa que fazem quando se levantam é ver o smartphone ou o tablet.
✔ 3 em 4 criadores de conteúdo constroem uma comunidade.
✔ 84% dos utilizadores do Youtube acedem semanalmente.
✔ 72% fala ou partilha o que vê no Youtube.
✔ 89% está ligado a criadores de conteúdo.
✔ 63% procura ou vê mais videos depois de fazer a sua pesquisa.
✔ 66% da geração C acede com smartphones ao Youtube e 70% acede com tablets ao Youtube.
✔ 61% entra no Youtube fora de casa.
✔ 74% fala frequentemente o que vê com amigos e familia.
✔ 129% dos utilizadores querem visitar o Youtube todos os dias.
✔ 2 em 5 pessoas da geração C dispende +/= tempo a ver o youtube do que TV na média semanal (44%).
✔ 56% Youtube complementa a TV e 54% presta menos atenção.
✔ 58% dos utilizadores estão ligados com a marca.
✔ 7% das pessoas pararam com serviços pagos por cabo.
✔ 4% vê os anúncios até ao fim , 53% vê parte do anúncio para saber do que se trata e decidir se avança e 3% desligam o som mas não fecham o anúncio e 41% avança a publicidade o mais rápidamente possível.
É caso para dizer, "Negócios com vida... Digital!" by L4D Web Agency - Live4digital :))
✚ Nota: Divulgação autorizada pela equipa Google/Google Portugal
»» LIKE & SHARE ««
Keynote Case Study: Bridging the Functional Gap with Social Media at Harvard Business School
Presented by: Brian Kenny, Chief Marketing and Communications Officer, Harvard Business School
Silos are all too common in large complex organizations and Harvard Business School is no exception. So what can social media do to help knock down those artificial divides? How can tools that are designed to engage customers and provide external visibility improve internal communications and processes? As it turns out – employees are social too and social media has made it fun to connect across the functions. Brian will talk about how HBS has organized around social media platforms like Linked-in, Facebook and Twitter both to engage external audiences and to improve sales and customer service across the enterprise. Brian will also share Harvard Business School cases that demonstrate examples of how major organizations are integrating social throughout the enterprise.
www.bdionline.com
In support of Community Manager Appreciation Day (2011) we decided to ask 15 of the best community managers we know what did/didn't work in 2010 and what they expect for 2011.
House Party at DBS: All Earned Media is Not Created Equal: Winning Hearts, Mi...Digiday
This presentation will illustrate the superior power of experience-driven social marketing, and why more and more marketers are making it a part of their mix. Come hear how putting the consumer front and center is generating the most powerful earned media the marketing industry has seen. You’ll learn how earned media generated by in-person experiences drives deeper engagement, more passionate advocacy and bigger sales lifts.
Presenter: Peter Storck, svp of research, House Party @pstorck
SOCIAL MEDIA STRATEGY aims to help marketers understand how to utilize social media to build their brand grow their business.
Table of contents:
1. 5 point business case for social media
2. 7 common pitfalls of social media
3. Steps to avoid pitfalls of social media
4. 10 point framework for a social media strategy
YouTube Global User Study - Resultados para PortugalPedro Simões 007
Um excelente estudo realizado pela Ipsos MediaCT sobre o YouTube e a geração C em Portugal.
Sabiam que...
✔ 2.4X de utilizadores estão mais dispostos a criarem conteúdo online semanalmente.
✔ 2.2X de utilizadores estão dispostos a criarem ou partilharem conteúdo online para se expressarem.
✔ Youtube é uma local onde fãs e criadores se conectam.
✔ Youtube é uma rede social para seguirem os seus interesses.
✔ Youtube disponibiliza um espaço para celebrar a criatividade.
✔ 9 em 10 pessoas têm uma atividade de criação de conteúdos mensal.
✔ 2 em 5 afirmam que a 1ª coisa que fazem quando se levantam é ver o smartphone ou o tablet.
✔ 3 em 4 criadores de conteúdo constroem uma comunidade.
✔ 84% dos utilizadores do Youtube acedem semanalmente.
✔ 72% fala ou partilha o que vê no Youtube.
✔ 89% está ligado a criadores de conteúdo.
✔ 63% procura ou vê mais videos depois de fazer a sua pesquisa.
✔ 66% da geração C acede com smartphones ao Youtube e 70% acede com tablets ao Youtube.
✔ 61% entra no Youtube fora de casa.
✔ 74% fala frequentemente o que vê com amigos e familia.
✔ 129% dos utilizadores querem visitar o Youtube todos os dias.
✔ 2 em 5 pessoas da geração C dispende +/= tempo a ver o youtube do que TV na média semanal (44%).
✔ 56% Youtube complementa a TV e 54% presta menos atenção.
✔ 58% dos utilizadores estão ligados com a marca.
✔ 7% das pessoas pararam com serviços pagos por cabo.
✔ 4% vê os anúncios até ao fim , 53% vê parte do anúncio para saber do que se trata e decidir se avança e 3% desligam o som mas não fecham o anúncio e 41% avança a publicidade o mais rápidamente possível.
É caso para dizer, "Negócios com vida... Digital!" by L4D Web Agency - Live4digital :))
✚ Nota: Divulgação autorizada pela equipa Google/Google Portugal
»» LIKE & SHARE ««
Keynote Case Study: Bridging the Functional Gap with Social Media at Harvard Business School
Presented by: Brian Kenny, Chief Marketing and Communications Officer, Harvard Business School
Silos are all too common in large complex organizations and Harvard Business School is no exception. So what can social media do to help knock down those artificial divides? How can tools that are designed to engage customers and provide external visibility improve internal communications and processes? As it turns out – employees are social too and social media has made it fun to connect across the functions. Brian will talk about how HBS has organized around social media platforms like Linked-in, Facebook and Twitter both to engage external audiences and to improve sales and customer service across the enterprise. Brian will also share Harvard Business School cases that demonstrate examples of how major organizations are integrating social throughout the enterprise.
www.bdionline.com
In support of Community Manager Appreciation Day (2011) we decided to ask 15 of the best community managers we know what did/didn't work in 2010 and what they expect for 2011.
House Party at DBS: All Earned Media is Not Created Equal: Winning Hearts, Mi...Digiday
This presentation will illustrate the superior power of experience-driven social marketing, and why more and more marketers are making it a part of their mix. Come hear how putting the consumer front and center is generating the most powerful earned media the marketing industry has seen. You’ll learn how earned media generated by in-person experiences drives deeper engagement, more passionate advocacy and bigger sales lifts.
Presenter: Peter Storck, svp of research, House Party @pstorck
SOCIAL MEDIA STRATEGY aims to help marketers understand how to utilize social media to build their brand grow their business.
Table of contents:
1. 5 point business case for social media
2. 7 common pitfalls of social media
3. Steps to avoid pitfalls of social media
4. 10 point framework for a social media strategy
CII started 2014 with its annual international flagship event – The Partnership Summit – now in its 20th year since its start in 1995, which was CII’s centenary year. Over the years the Partnership Summit has become a unique platform to exchange ideas and evolve solutions to the most urgent challenges confronting the world today. The summit highlighted investment opportunities emerging from rapid poverty alleviation in India and developing countries offered ideas for how a new class of consumers can become a new dynamic for growth.
In this issue of the newsletter the focus story highlights the importance, role and opportunities for emerging Global Value Chains. In addition, the newsletter also provides an insight of some of key happenings in various multilateral institutions.
We are putting in our best efforts to make the Multilateral Newsletter more knowledgeable, informative and industry oriented. We welcome your suggestions and feedback on the newsletter and thank you for the valuable support and the time you take out while going through the newsletter.
WATERGUARD EP is a two part, solvent free, epoxy resin based waterproofing coating for terrace, balconies, roof slabs & potable water tanks. The cured film is extremely tough & has a smooth, hard, semiglossy surface with good slip resistant property. WATERGUARD EP has excellent adhesion property & ensures flexibility to take care of thermal expansion contraction.
Voor starters is social media de mogelijkheid om met beperkte financiele middelen toch relatief snel aan een groot klantenbestand te komen. Essentieel is dat Social Media goed wordt ingezet. Neem de tijd voor het opzetten van een netwerk in plaats van meteen aan sales. sales en sales te denken. Investeer in je netwerk, toon je expertise en denk dan pas aan verkopen.
Professional itself portrays Seasoned.. A completeness in knowledge about the subject.... This is the important ingredient in today's competitive market to have a successful survival...
This edition of the Multilateral Newsletter summarizes the key highlights of the OECD Week 2016. In addition, it also provides brief information on happenings at the B20 Coalition, International Trade Centre, World Bank and Asian Development Bank (ADB).
7 effective strategies to use social media for your businessMilena Regos
A road map for businesses of any size to understand the importance of social media and social media marketing and how to approach new media the right way from understanding how to use social media right for their business, identify their audience is, where to find good content, how to listen online, how to engage, how to save time on a daily basis and how to measure social media efforts. I gave this presentation live to Nevada County Online group in Grass Valley, CA on July 24, 2012.
Free research report based on a survey among 400 senior managers in UK and USA. Goal was to measure the level of social media integration and the effects social media integration has.
The report gives details about social media adoption, social media integration, barriers to adoption and much more.
Digital Natives - Session 2 - Generic and Niche Social PlatformsBart Muskala
Generic social platforms, niche social platforms etc. What are they? Why do they attract so many people? And is social media marketing just hype, or is it something advertisers really should investigate? Do websites as we know them still make sense? And shouldn't all websites be able to filter content so that visitors only get what is relevant to them at the time?
Social media is a vital element of any B2B marketing strategy—especially given the need to build relationships over the course of long, complex sales cycles. See how B2B companies are demonstrating the value of social media and get answers to some of the key questions B2B marketers may have as they build programs to capitalize on that value.
A presentation I gave at the Bristol and Bath Marketing Network event in May 2012. The audience was a mix of small businesses looking for social media lead generation tips and larger companies and agencies looking to see what the latest trends and opportunites are with social data.
How Webinars Can Fit into Your Content MarketingReadyTalk
In this webinar, experts will discuss webinar-related case studies from their team of reporters, along with an inside look at their own webinar efforts.
Their philosophy is to provide value to an audience (not push a product to prospective customers) with every webinar they conduct. Join us on May 31st, and hold them to that promise. Specifically, they'll discuss the three crucial phases of a webinar, with the goal of giving you (at the very least) one solid takeway to improve your own efforts:
Before: Developing webinar content and pre-event promotions
During: Managing the event in real-time and providing value to the audience
After: Reusing content and getting feedback
How will the changing digital trends influence your marketing? Should you update your social media strategy?
As the social media landscape continues to evolve, it's crucial for traditional media, retailers, nonprofits and brands to understand how people are spending their time, interacting with brands, connecting with one another, and influencing commerce. This presentation takes an in-depth look at the latest social media trends to help you:
Distinguish between hype and reality when it comes to using social media tools to promote your brand and products
Recognize the impact of social media on the consumer and their purchasing behavior
Understand how marketers use social media tactics and establish benchmarks for emerging tactics
Early growth financial services 8.12.15revGeri Stengel
Funding your startup or growth company through equity crowdfunding platforms has the potential to raise money faster and more efficiently from angels than in the offline world. The beauty of going down this route is that it makes the fundraising process seamless from the initial contact through closing the deal. You also have the ability to market your securites offering to accredited investors (a.k.a. wealth people). Find out if if equity crowdfunding is a good option for your company by watching this webinar. https://www.youtube.com/watch?v=LIjGITQ3nsc&feature=youtu.be
With nearly two million nonprofit board seats open, good board members are hard to find. Yet, according to Taproot Foundation, most professionals want to be on boards.
How do nonprofits attract the right professionals to their boards, the ones who want to do the job and who have the particular skills needed by the organization? Well, the simple answer is – just ask. The longer answer is you need a conduit to professionals who care. LinkedIn Board Connect now provides that conduit for nonprofits, at no cost.
Ensure your success with 7 tips from board governance and LinkedIn pros, Michael Davidson, Marc Halpert and Geri Stengel.
Secrets for breaking the glass ceiling for women entrepreneurs 6.26.13Geri Stengel
The startup rate of women-owned businesses is soaring -- it’s 50% higher than businesses in general. But the percentage of women who break through the glass ceiling to more than a million dollar is more than 50% lower than businesses in general. What’s blocking their upward momentum? Learn how women leaders of growth businesses kept growing, well beyond the million-dollar milestone
Drawn from interviews with leading women entrepreneurs and her work as a mentor and coach to start-up and growth businesses, Geri Stengel will pinpoint what women need to break through the glass ceiling and keep their businesses on a high-growth track.
Creating Revenue Through Social Enterprise: A Workshop for the Center for Non...Geri Stengel
In response to government and philanthropy’s inability to alleviate the world’s social needs, a new field that blurs the lines between the nonprofit and for profit sectors has emerged – social enterprise. This workshop examines one primarily models for creating a social enterprise: nonprofits starting for profit ventures, We will look at:
*What it takes to be a social entrepreneur
*Successes and failures in the sector
*Choosing a business model
*The steps that need to be taken to create a social venture
*The challenges to finding funding for social ventures
*How to assess the impact of the social venture
*Strengthen analytic skills in addressing social problems
*Improve practical knowledge and competencies important to personal effectiveness in social innovation and enterprising leadership
Transform your passion for your nonprofit or social enterprise into an effective, riveting presentation to funders and investors. Slides from Pamela Ziemann, author of Giving Voice to Your Cause, webinar on Ventureneer.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
2. Social Media Best Practices for Nonprofits
Stengel's own success with social media, as well as her
background as a social entrepreneur and consultant to
nonprofits make her well-qualified to extract the useful
nuggets from the survey data. Her own business,
Ventureneer, has been cited in Marketing in Web 2.0
World, by Peter VanRysdam, as a case study in effective
use of a website, and in Twitter Marketing: An Hour a
Geri Stengel Day, by Hollis Thomases, for her use of Twitter in
President launching the Ventureneer brand. She has also been
Ventureneer cited by Inc. Magazine and Mashable.
2
4. Agenda
• Background
• The 5 steps to effective use of social media
• Know who you want to reach
• What you want to accomplish
• Which social media does this best
• How much you want to spend
• Measure effectiveness
• What are you afraid of?
• Tips for moving forward
4
6. The Marketing Landscape Is Changing
Traditional Marketing Social Media
· Message pushed to consumer · The consumer pulls message
· One-way message · Two-way, interactive
· Interrupts conversation
· Company generates content · Permission-based, engages
· Hard to measure results · Nonprofit/user generate
content
· Real time metrics
6
7. Don’t Surrender: Choosing Media Hasn’t Changed
• Know who you want to reach
• What you want to accomplish
• Which social media does this best
• How much do you want to spend
• How to measure effectiveness
7
12. What Are Your Goals With Social Media?
Please type your response in the chat box to right.
12
13. Reasons for Using Social Media
Total
(%)
Build/maintain awareness of the organization, its cause 92
Build and maintain community 76
Increase traffic to website 68
Advocacy 44
Raise money 43
Mobilize and coordinate people 39
Recruitment (e.g. staff, volunteers, board) 32
Cause Marketing 31
Reduce spending on marketing 28
Increase search engine rankings 23
Program delivery 21
Sell product / services 17
Test effectiveness 14
Market research 11
Crisis management tool 6
13
14. Reasons for Using Social Media
Power
Total Users
(%) (%)
Build/maintain awareness 92 90
Build and maintain community 76 83
Increase traffic to website 68 90
Advocacy 44 59
Raise money 43 54
Mobilize and coordinate people 39 49
Recruitment (e.g. staff, volunteers, board) 32 46
Cause Marketing 31 50
Reduce spending on marketing 28 22
Increase search engine rankings 23 37
Program delivery 21 32
Sell product / services 17 37
Test effectiveness 14 10
Market research 11 17
Crisis management tool 6 12
14
15. Use and Effectiveness of Social Media Among Nonprofits
Use of Social Media Effectiveness With Social Media
Facebook 96% Facebook 22% 60%
Twitter 78% Twitter 20% 50%
YouTube/other video site 68% YouTube/other video site 23% 57%
LinkedIn 14% 45%
LinkedIn 60%
Blog 18% 55%
Blog 52%
Discussion groups 14% 50%
Discussion groups 42%
RSS feed 13% 54%
RSS feed 37%
Podcasting 22% 44%
Podcasting 23%
Social tagging 10% 47%
Social tagging 22% Wikis 17% 44%
Wikis 19% MySpace 3% 27%
MySpace 18% Recommendations 9% 42%
Recommendations 17% Text fundraising 9% 47%
Text fundraising 15%
Very Ef f ective Somewhat Ef f ective
15
16. Effectiveness of Social Media: Dabblers vs. Power Users
Nonprofits Rating 48
Social Media Very Effective
36 36
28 31 31
27 27 27
25
24
16 17
16 14
12 12
11
10
1-4 5-9 10-24 25+
Hours Per Week Spent on Social Media
Facebook Twitter YouTube LinkedIn Blog
16
17. Climbing Toward Social Media Effectiveness
• Measure
• Build Community
• Build Relationships
• Identify Influencers
• Listen
17
20. Social Media Landscape
• Spread the word
• Enhance creditability
• Create a community
• Build connections
20
21. Why Facebook
• 500 million+ users
– Builds brand
– Engages friends
– Drives traffic to your site
– Generates leads
– Increases loyalty
– Spread virally
– Has targeted advertising
21
22. Why Twitter?
• 190 million users
• Tweeting 65 million times a day
– Generates traffic and leads
– Gets you in front of high profile people
– Establishes you as thought leader
– Engages your market
– Improves search engines rankings
– Researches
– Gets questions answered
– Manages reputation
22
23. Frequency of Doing Twitter and Effectiveness
Very Effective
Total At Twitter
Tweet / retweet (%) (%)
Daily or More Often 39 79
23
24. Why YouTube or Other Video Service?
• Exceeds 2 billion views per day
– Demonstrate your product
– Multi sensory
– Emotional
– Reinforce your message in a
different format
– Improve search engine ranking
– Viral effect
24
25. Frequency of Doing YouTube and Effectiveness
Very Effective
Total At YouTube
Create / upload video to web (%) (%)
Weekly or More Often 16 39
25
26. Why LinkedIn?
• 70 million users
• Business tool
– Increase your visibility
– Use for prospecting
– Establish creditability
– Conduct competitive intelligence
– Improve search engine results
– Get recommendations
– Check people out before you meet them
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27. Why Blog?
• Quick and easy
• Inexpensive
• Search engines love blogs
• Establish credibility
• Manage reputation
• Appear accessible
• Builds awareness
• Differentiates you
• Exploits a niche
• Builds a community
27
28. Frequency of Blogging and Effectiveness
Very
Effective At
Publish your own content Total Blogging
on a website or blog (%) (%)
Weekly or More Often 52 85
28
31. A Wide Range of Metrics Are Available
• Friends, Followers, Fans
• Comments/Subscribers
• Tweets/Retweets
• Web traffic, page views, time,
bounce rates
• Click-throughs
• Back links
• Media mentions
• Influence
• Sentiment
31
32. Measurement Guidelines
• Focus on measuring what
matters to the nonprofit.
• Focus on what can be counted
in a practical and affordable
manner.
32
36. What Are You Afraid Of?
Please type your response
in the chat box to right.
36
37. What Are You Afraid Of?
Don’t Use
Use Social Social
Media Media
(%) (%)
Amount of time it takes 67 56
Lack of financial resources 49 41
Not convinced of the value/ROI 40 61
Lack of concrete measurement 42 38
Lack of clear guidance/procedures 34 51
Resistance from management 18 21
Seems too complicated 15 14
Resistance from the Board 7 14
Not appropriate for our organization 7 12
37
47. Resources
• One stop resources social media as they are used by nonprofits
• The Network Nonprofit, Beth Kanter, Allison Fine
• GOING SOCIAL: Tapping into Social Media for Nonprofit Success
Beth’s Blog: How Networked Nonprofits Are Using Social Media to Power Change
• Online Marketing: What's the Right Mix for You?
• Facebook
– http://mashable.com/guidebook/facebook/
– http://ventureneer.com/webclass/will-facebook-replace-google-adwords
• Video overview of importance of social media
The Twitter Guidebook
LinkedIn
– LinkedIn for Nonprofit Organizations
– Small Business Owners, Freelancers, Consultants: Keep Your Project Pipeline Full Using LinkedIn
• SEO Best Practices: 20 Questions
• The 10 Social Media Metrics Your Company Should Monitor
• What's The Social Technographics Profile Of Your Customers?
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