Wobi.com is a new online platform that provides business content such as videos, documentaries and blogs from leaders in business. Its vision is to be an unparalleled source of insight and inspiration for people who work to put ideas into action. It will feature multimedia content centered around 8 key business themes. The document outlines Wobi.com's marketing plan, which includes print ads in major business publications as well as digital/social media advertising. Demographic projections for 2012 show over 3.5 million website visitors, with most being male directors/vice presidents from services industries in small to large companies. The social media outreach aims to have 60,000 Twitter followers, 125,000 Facebook fans, 15,000 Linked