Social Media is exactly what its name stands for: a medium to reach the public. By no means, it substitutes Marketing Communication Strategy, and Overall Company Strategy. This presentation is discussing those topics in relation to Hotels, as it was presented at the annual XENIA Fair, Athens, Greece on 27th of Oct. 2011.
A digital marketing strategy presentation for an Indian cement brand. Objectives: to improve brand recall and perception. Combine a CSR initiative within the online engagement model.
The document discusses the importance of corporate websites being transparent windows into companies in the digital age. It notes that digital revolution has changed expectations around traceability, social engagement, and responsibility. Effective corporate sites prove proximity to stakeholders, support company identification, aim for dialogue, and position the company as a leader in good causes. They must clearly display the brand's role and fulfill that role by offering relevant content and services to different target groups like employees, job seekers, investors, and journalists. The corporate site should fuel company image and start institutional conversations with consumers.
SMITH Advertising was honored to present to the Professional Marketing Club Association on Digital & Social Media integrated marketing. Attached is the presentation that Vice President Marni Blythe covered. Please contact Marni at mblythe@smtihadv.com for all questions and comments.
1. The document discusses social media strategies for food and beverage businesses to manage their online reputation, drive foot traffic, and reward customer loyalty.
2. It provides examples of how negative online reviews at a cafe quickly spread on social media, and how the business responded to mitigate further damage.
3. The key recommendations are to set up online reputation management, engage customers by soliciting their recipes and reviews, and use social media to reward loyal customers in order to increase foot traffic and sales.
The document provides digital marketing advice for artists. It discusses defining goals, adapting to different platforms, being consistent and patient, diversifying efforts, and embracing feedback. Specific advice includes sharing the creative process, showing personality, helping the community, creating partnerships, engaging with fans, and creating a private community for true fans. Real examples from artists like Deadmau5, Matt Lange, and Jeremy Olander are given to illustrate these tactics. The overall message is to "jab jab jab" by continuously providing value through various strategies, then "right hook" by occasionally asking for something in return.
Role of Internet (Social Media) in Selling of ITMandar Ghanekar
The document discusses the role of social media in IT sales. It states that traditional marketing channels are less effective now as customers spend less than 25% of their time with these channels. Social media provides tools like blogs, social networks, video sharing and more that give an edge over traditional marketing. Using social media, companies can have a dialogue with prospective customers to build trust and increase the likelihood of sales. It also discusses how social media allows the brand to be defined by what consumers say about it to each other rather than just what the company communicates. A case study shows how Bing used rewards on Facebook's Farmville game to acquire over 400,000 new fans in one day and increase engagement.
This document describes a home-based business opportunity with Medlife Service Pvt Ltd, an Indian direct selling company. It highlights the company's products like life insurance, the compensation plan which includes residual income up to 10% from sales in one's organization, and how one can become financially independent by achieving the "Diamond" rank. The opportunity allows people to earn money from the comfort of their home by building a team and leveraging a matrix structure.
This document provides a marketing plan for a new shoes company called Elves and the Shoemaker. The plan includes an executive summary, background on the company and its mission/vision, an environmental analysis of the industry and target market, and sections on marketing objectives, strategies, financial projections, implementation, and evaluation. The company will produce shoes with changeable straps allowing customers to customize styles for different occasions in order to save space and money compared to buying multiple pairs. The target market is Malaysian women ages 15-35, especially those conscious of economic conditions who want fashionable shoes at reasonable prices.
A digital marketing strategy presentation for an Indian cement brand. Objectives: to improve brand recall and perception. Combine a CSR initiative within the online engagement model.
The document discusses the importance of corporate websites being transparent windows into companies in the digital age. It notes that digital revolution has changed expectations around traceability, social engagement, and responsibility. Effective corporate sites prove proximity to stakeholders, support company identification, aim for dialogue, and position the company as a leader in good causes. They must clearly display the brand's role and fulfill that role by offering relevant content and services to different target groups like employees, job seekers, investors, and journalists. The corporate site should fuel company image and start institutional conversations with consumers.
SMITH Advertising was honored to present to the Professional Marketing Club Association on Digital & Social Media integrated marketing. Attached is the presentation that Vice President Marni Blythe covered. Please contact Marni at mblythe@smtihadv.com for all questions and comments.
1. The document discusses social media strategies for food and beverage businesses to manage their online reputation, drive foot traffic, and reward customer loyalty.
2. It provides examples of how negative online reviews at a cafe quickly spread on social media, and how the business responded to mitigate further damage.
3. The key recommendations are to set up online reputation management, engage customers by soliciting their recipes and reviews, and use social media to reward loyal customers in order to increase foot traffic and sales.
The document provides digital marketing advice for artists. It discusses defining goals, adapting to different platforms, being consistent and patient, diversifying efforts, and embracing feedback. Specific advice includes sharing the creative process, showing personality, helping the community, creating partnerships, engaging with fans, and creating a private community for true fans. Real examples from artists like Deadmau5, Matt Lange, and Jeremy Olander are given to illustrate these tactics. The overall message is to "jab jab jab" by continuously providing value through various strategies, then "right hook" by occasionally asking for something in return.
Role of Internet (Social Media) in Selling of ITMandar Ghanekar
The document discusses the role of social media in IT sales. It states that traditional marketing channels are less effective now as customers spend less than 25% of their time with these channels. Social media provides tools like blogs, social networks, video sharing and more that give an edge over traditional marketing. Using social media, companies can have a dialogue with prospective customers to build trust and increase the likelihood of sales. It also discusses how social media allows the brand to be defined by what consumers say about it to each other rather than just what the company communicates. A case study shows how Bing used rewards on Facebook's Farmville game to acquire over 400,000 new fans in one day and increase engagement.
This document describes a home-based business opportunity with Medlife Service Pvt Ltd, an Indian direct selling company. It highlights the company's products like life insurance, the compensation plan which includes residual income up to 10% from sales in one's organization, and how one can become financially independent by achieving the "Diamond" rank. The opportunity allows people to earn money from the comfort of their home by building a team and leveraging a matrix structure.
This document provides a marketing plan for a new shoes company called Elves and the Shoemaker. The plan includes an executive summary, background on the company and its mission/vision, an environmental analysis of the industry and target market, and sections on marketing objectives, strategies, financial projections, implementation, and evaluation. The company will produce shoes with changeable straps allowing customers to customize styles for different occasions in order to save space and money compared to buying multiple pairs. The target market is Malaysian women ages 15-35, especially those conscious of economic conditions who want fashionable shoes at reasonable prices.
This document discusses marketing to youth audiences in India. It begins by defining marketing and the importance of market segmentation. It then identifies six key segments of Indian youth based on an MTV survey: Cultural Misfit, Style Bhai, Middle-class Manju, Main Bhi NRI, Rich Brat, and Nerdy Nandu. Each segment is profiled in terms of their behaviors, values, and opinions. The document emphasizes that youth is not a homogeneous group and successful marketing requires understanding their diverse psychographics. It also stresses the importance of appealing to individual youth, using their language, and respecting their short attention spans.
Marketing and Sales for Radio Stations Zach Braiker
1. The document discusses how integrated sales strategies can create revenue by focusing on compelling client content, new digital tools, and combining online and offline marketing efforts.
2. It emphasizes engaging clients as experts who generate their own content, and using multiple touchpoints like websites, email, streaming, and mobile to reach audiences.
3. New tools include microsites, podcasting, and online communities, while sales strategies involve researching clients online, understanding expectations and results, and keeping up with current industry trends through blogs and RSS feeds.
This document outlines a social media campaign strategy for Max's Restaurant. It analyzes the restaurant's current Facebook, Twitter, and Instagram accounts and identifies areas for improvement. The strategy aims to connect with customers, promote deals and discounts, share the Filipino culture that Max's originates from, and promote a family-oriented atmosphere. Facebook will focus on goals around connecting with customers and promoting family values. Twitter will focus on connecting with customers, culture, and deals. Instagram will focus on visual elements like food photos to connect with customers and promote family. The budget is $500 per month.
InfluGlue - Content marketing tips for beauty and skincare brandsInfluGlue
This document provides content marketing tips for beauty and skincare brands. It discusses three major challenges brands face: 1) consumers expect personalized experiences and have turned to influencers for recommendations; 2) consumers want educational content to research products before purchasing; and 3) brands struggle to deliver personalized content at scale. The document recommends addressing these challenges by 1) building a digital content hub to position the brand as an expert; 2) focusing on educational and inspirational content to drive engagement; and 3) using a personalization platform to deliver authentic 1:1 interactions across channels.
This presentation defines social media, how to use social media for marketing, benefits of social media marketing, facts and successful implementation of social media.
Social Media Marketing Best Practices For Food Service Brian Cliette
Social Media Marketing Best Practices For Food Service
To Learn More Check Out Our Digital Marketing Video Courses Below:
Rock Social Media in 30 Minutes a Day
Save 95% Off The Original Price Normal Price: $297
Slideshare Discount Price $15.00
Udemy Coupon Code: "sweet"
Click Below For a FREE Course Preview
http://bit.ly/20j5ZBH
Social Media Marketing for the Hotel Industry:
Save 95% Off The Original Price Normal Price: $297
Slideshare Discount Price $15.00
Udemy Coupon Code: "sweet"
Click Below For a FREE Course Preview
http://bit.ly/1PPZKQM
15 step social media marketing strategy for businesses in 2021Samaritan InfoTech
Too many businesses go into social media marketing on an ad hoc basis. They know they should do something about social media, but don't really understand what they should do. Some firms just give access to the company's social accounts to some junior staff members – merely because they are young, so should know all about social media.
Visit On:- https://www.samaritaninfotech.com
https://genm.co
This presentation gives a brief facts and overview of why your brand/business should use social media marketing and why it is valuable and important for marketers.
A case study that attempts to understand the Indian Social Media scene. The fastest growing economy after China. India has the largest consumer of mobile phones and internet in the sub-continent. Here is a study that analyses how companies have done organic Social Media Marketing in the diverse indian social structure
- The document discusses how to earn money through affiliate marketing on Facebook by leveraging people's interests that they share on the platform.
- It recommends joining the Amazon and Clickbank affiliate programs to gain access to affiliate links for a wide range of products.
- The process involves identifying people's interests on Facebook, finding relevant products to promote through the affiliate programs, and providing those affiliate links when engaging with people.
2020 Social approach deck on how consumer brands are putting online communities instead of TV commercials at the center of their 360 degree marketing campaigns.
Coca-Cola has built a massive social media audience of over 82 million followers across multiple channels. They achieved this through regular posting of engaging content, understanding their current audience, and targeting similar potential followers. The document provides best practices for social media marketing, including analyzing which content and posting times perform best, defining target audiences, and using different channels to build a cross-platform community.
This document provides an overview of buzz networking and social media marketing. It defines buzz networking as creating excitement about a product through online marketing. Social media marketing utilizes social media platforms as a marketing tool to create buzz and spread content that users will share, increasing brand exposure. The document outlines various social media platforms like Facebook, Twitter, LinkedIn and YouTube and how they can be used for social media marketing. It also discusses advantages like increased traffic, disadvantages like decreased productivity and interactive marketing strategies like viral marketing and pop-up ads. A case study shows how Samsung used social media for customer support. A survey found most people are aware of and interested in learning more about buzz networking and social media marketing.
The document discusses 10 steps for a successful social media strategy execution, beginning with conducting an audit of a company's current social media activities to understand where they are and developing a strategic plan. It emphasizes sharing insights and comparing social media engagement across brands to identify best practices and boost performance. The 10 steps provide a comprehensive guide for companies to leverage social media opportunities and recognize it as a key driver of brands, demand, and sales.
This document provides an overview of social media marketing. It discusses what social media is, the evolution and history of social media, and the current social media landscape. Key topics covered include the definition of social media, examples of different social media platforms, how social media has developed since 1997, current trends like the growth of video content and mobile usage, and how to choose the right social media channels for different types of businesses. The document also provides learning points on creating a social media strategy and measuring goals using social media metrics.
The document summarizes the student's experience using various social media platforms for a class project. It includes:
1) A blog/vlog assignment where the student posted 9 posts over 2 weeks and received most views on unique coin karaoke content. They plan to continue blogging.
2) Learning that Facebook is effective for marketing and planning to use it for viral marketing. The student follows 32 friends and 2 music groups.
3) Learning Twitter allows customization but is a weak marketing tool. The student follows 24 accounts in music and entertainment.
4) Discovering LinkedIn and planning to use it to connect their brand to related brands by joining groups like music industry.
The biggest
welingkar final year project
https://youtu.be/8x5ADQ89nYc
Special discount for sileshare viewers
https://niraj7005.wooplr.com/search?q=Anarkali
Men & women product
Open below link
https://niraj7005.wooplr.com
For tour
https://www.facebook.com/DestinigoWorld
Establishing a clear social media policy is important for providing direction to employees who engage on behalf of a brand in social media and for protecting the corporate reputation. Here are a few tips on how to effectively set up and implement your policy.
This document provides an overview of social media and how businesses can use various social media platforms for marketing purposes. It defines social media and discusses why businesses should use social media marketing. It then covers setting up pages on top Nigerian platforms like Facebook, Twitter, Google Plus and tips for driving engagement and sales. Key metrics for measuring progress on each platform are also outlined. The document aims to help businesses harness social media tools to build their brand, engagement, sales and loyalty.
Social media marketing involves using social media platforms like Facebook, Twitter, and Pinterest to achieve marketing goals. It allows businesses both large and small to reach more customers by sharing content, videos, and images. Customers now interact with brands through social media, so having a strong social media presence is important. With the correct implementation, social media marketing can bring remarkable success to a business.
The document discusses trends influencing tourism in 2014. The top trends identified are wellness, connectivity, individualism, safety, and nostalgia. Examples of "cool" tourism products and initiatives are provided relating to these trends, such as an app offering free internet in Japan in exchange for sharing travel photos, canned fish packaging featuring city histories, and a WestJet airline Christmas miracle video. The tourism industry is advised to focus on wellness, use connectivity and nostalgia to advertise destinations, and provide opportunities for travelers to take experiences home with them.
This document discusses trends that are reshaping tourism, including shareability, usability, creativity, and dreamotion. Shareability refers to how people define themselves by what they share online and the power of collaboration. Usability focuses on easy-to-use options that allow people to pay just for what they need. Creativity explores niche tourism and connecting people. Dreamotion emphasizes slowing down and experiencing local areas through activities like organic farming. The overall message is that tourism is being reshaped to design livable cities and connect visitors through high-quality, customized experiences.
This document discusses marketing to youth audiences in India. It begins by defining marketing and the importance of market segmentation. It then identifies six key segments of Indian youth based on an MTV survey: Cultural Misfit, Style Bhai, Middle-class Manju, Main Bhi NRI, Rich Brat, and Nerdy Nandu. Each segment is profiled in terms of their behaviors, values, and opinions. The document emphasizes that youth is not a homogeneous group and successful marketing requires understanding their diverse psychographics. It also stresses the importance of appealing to individual youth, using their language, and respecting their short attention spans.
Marketing and Sales for Radio Stations Zach Braiker
1. The document discusses how integrated sales strategies can create revenue by focusing on compelling client content, new digital tools, and combining online and offline marketing efforts.
2. It emphasizes engaging clients as experts who generate their own content, and using multiple touchpoints like websites, email, streaming, and mobile to reach audiences.
3. New tools include microsites, podcasting, and online communities, while sales strategies involve researching clients online, understanding expectations and results, and keeping up with current industry trends through blogs and RSS feeds.
This document outlines a social media campaign strategy for Max's Restaurant. It analyzes the restaurant's current Facebook, Twitter, and Instagram accounts and identifies areas for improvement. The strategy aims to connect with customers, promote deals and discounts, share the Filipino culture that Max's originates from, and promote a family-oriented atmosphere. Facebook will focus on goals around connecting with customers and promoting family values. Twitter will focus on connecting with customers, culture, and deals. Instagram will focus on visual elements like food photos to connect with customers and promote family. The budget is $500 per month.
InfluGlue - Content marketing tips for beauty and skincare brandsInfluGlue
This document provides content marketing tips for beauty and skincare brands. It discusses three major challenges brands face: 1) consumers expect personalized experiences and have turned to influencers for recommendations; 2) consumers want educational content to research products before purchasing; and 3) brands struggle to deliver personalized content at scale. The document recommends addressing these challenges by 1) building a digital content hub to position the brand as an expert; 2) focusing on educational and inspirational content to drive engagement; and 3) using a personalization platform to deliver authentic 1:1 interactions across channels.
This presentation defines social media, how to use social media for marketing, benefits of social media marketing, facts and successful implementation of social media.
Social Media Marketing Best Practices For Food Service Brian Cliette
Social Media Marketing Best Practices For Food Service
To Learn More Check Out Our Digital Marketing Video Courses Below:
Rock Social Media in 30 Minutes a Day
Save 95% Off The Original Price Normal Price: $297
Slideshare Discount Price $15.00
Udemy Coupon Code: "sweet"
Click Below For a FREE Course Preview
http://bit.ly/20j5ZBH
Social Media Marketing for the Hotel Industry:
Save 95% Off The Original Price Normal Price: $297
Slideshare Discount Price $15.00
Udemy Coupon Code: "sweet"
Click Below For a FREE Course Preview
http://bit.ly/1PPZKQM
15 step social media marketing strategy for businesses in 2021Samaritan InfoTech
Too many businesses go into social media marketing on an ad hoc basis. They know they should do something about social media, but don't really understand what they should do. Some firms just give access to the company's social accounts to some junior staff members – merely because they are young, so should know all about social media.
Visit On:- https://www.samaritaninfotech.com
https://genm.co
This presentation gives a brief facts and overview of why your brand/business should use social media marketing and why it is valuable and important for marketers.
A case study that attempts to understand the Indian Social Media scene. The fastest growing economy after China. India has the largest consumer of mobile phones and internet in the sub-continent. Here is a study that analyses how companies have done organic Social Media Marketing in the diverse indian social structure
- The document discusses how to earn money through affiliate marketing on Facebook by leveraging people's interests that they share on the platform.
- It recommends joining the Amazon and Clickbank affiliate programs to gain access to affiliate links for a wide range of products.
- The process involves identifying people's interests on Facebook, finding relevant products to promote through the affiliate programs, and providing those affiliate links when engaging with people.
2020 Social approach deck on how consumer brands are putting online communities instead of TV commercials at the center of their 360 degree marketing campaigns.
Coca-Cola has built a massive social media audience of over 82 million followers across multiple channels. They achieved this through regular posting of engaging content, understanding their current audience, and targeting similar potential followers. The document provides best practices for social media marketing, including analyzing which content and posting times perform best, defining target audiences, and using different channels to build a cross-platform community.
This document provides an overview of buzz networking and social media marketing. It defines buzz networking as creating excitement about a product through online marketing. Social media marketing utilizes social media platforms as a marketing tool to create buzz and spread content that users will share, increasing brand exposure. The document outlines various social media platforms like Facebook, Twitter, LinkedIn and YouTube and how they can be used for social media marketing. It also discusses advantages like increased traffic, disadvantages like decreased productivity and interactive marketing strategies like viral marketing and pop-up ads. A case study shows how Samsung used social media for customer support. A survey found most people are aware of and interested in learning more about buzz networking and social media marketing.
The document discusses 10 steps for a successful social media strategy execution, beginning with conducting an audit of a company's current social media activities to understand where they are and developing a strategic plan. It emphasizes sharing insights and comparing social media engagement across brands to identify best practices and boost performance. The 10 steps provide a comprehensive guide for companies to leverage social media opportunities and recognize it as a key driver of brands, demand, and sales.
This document provides an overview of social media marketing. It discusses what social media is, the evolution and history of social media, and the current social media landscape. Key topics covered include the definition of social media, examples of different social media platforms, how social media has developed since 1997, current trends like the growth of video content and mobile usage, and how to choose the right social media channels for different types of businesses. The document also provides learning points on creating a social media strategy and measuring goals using social media metrics.
The document summarizes the student's experience using various social media platforms for a class project. It includes:
1) A blog/vlog assignment where the student posted 9 posts over 2 weeks and received most views on unique coin karaoke content. They plan to continue blogging.
2) Learning that Facebook is effective for marketing and planning to use it for viral marketing. The student follows 32 friends and 2 music groups.
3) Learning Twitter allows customization but is a weak marketing tool. The student follows 24 accounts in music and entertainment.
4) Discovering LinkedIn and planning to use it to connect their brand to related brands by joining groups like music industry.
The biggest
welingkar final year project
https://youtu.be/8x5ADQ89nYc
Special discount for sileshare viewers
https://niraj7005.wooplr.com/search?q=Anarkali
Men & women product
Open below link
https://niraj7005.wooplr.com
For tour
https://www.facebook.com/DestinigoWorld
Establishing a clear social media policy is important for providing direction to employees who engage on behalf of a brand in social media and for protecting the corporate reputation. Here are a few tips on how to effectively set up and implement your policy.
This document provides an overview of social media and how businesses can use various social media platforms for marketing purposes. It defines social media and discusses why businesses should use social media marketing. It then covers setting up pages on top Nigerian platforms like Facebook, Twitter, Google Plus and tips for driving engagement and sales. Key metrics for measuring progress on each platform are also outlined. The document aims to help businesses harness social media tools to build their brand, engagement, sales and loyalty.
Social media marketing involves using social media platforms like Facebook, Twitter, and Pinterest to achieve marketing goals. It allows businesses both large and small to reach more customers by sharing content, videos, and images. Customers now interact with brands through social media, so having a strong social media presence is important. With the correct implementation, social media marketing can bring remarkable success to a business.
The document discusses trends influencing tourism in 2014. The top trends identified are wellness, connectivity, individualism, safety, and nostalgia. Examples of "cool" tourism products and initiatives are provided relating to these trends, such as an app offering free internet in Japan in exchange for sharing travel photos, canned fish packaging featuring city histories, and a WestJet airline Christmas miracle video. The tourism industry is advised to focus on wellness, use connectivity and nostalgia to advertise destinations, and provide opportunities for travelers to take experiences home with them.
This document discusses trends that are reshaping tourism, including shareability, usability, creativity, and dreamotion. Shareability refers to how people define themselves by what they share online and the power of collaboration. Usability focuses on easy-to-use options that allow people to pay just for what they need. Creativity explores niche tourism and connecting people. Dreamotion emphasizes slowing down and experiencing local areas through activities like organic farming. The overall message is that tourism is being reshaped to design livable cities and connect visitors through high-quality, customized experiences.
World economic growth between 2010-2030 will increase demand for travel and tourism, especially in China and India. Short trips of 1-3 nights are expected to increase 12% as people have less time but still want new experiences. Destinations need to focus on authenticity, culture, locality and simplicity to appeal to time-poor travelers looking to escape complex modern lives. They also need an innovative social media strategy to engage new generations of travelers.
What are the latest trends in inbound and domestic tourism? How is Britain perceived as a destination for a holiday by Britons and overseas residents? How is consumer (and tourist) behaviour evolving? What are the major upcoming challenges and opportunities for tourism businesses? These are some of the questions that this presentation will attempt to answer.
A presentation for ICTT 2013 (International Conference on Travel Technology India) in Kovalam, Kerala. Most of the slides have notes as well.
Conference website: http://icttindia.org/
My Tourism Currents team and I do online and in-person training in social media for tourism and hospitality - http://www.tourismcurrents.com
Tourism has become a global phenomenon due to increasing international travel and the growth of domestic tourism within large countries. International tourism is more diverse both in origins and destinations as Asia Pacific destinations increase in popularity. Domestic tourism also increases alongside international tourism, especially in large countries like China and the Philippines. The nature of global tourism is changing from mass tourism involving large groups to more niche tourism targeting specific interests, and from organized tour groups to more independent travel. Destinations are expanding from regional to long haul locations further away. Tourism packages now offer niche experiences like food and wine tours. Both long and short haul destinations are marketing to niche interests, for example ecotourism in Komodo National Park or indigenous experiences in Malaysia.
The document discusses 10 trends that will influence the future of tourism according to Horwath HTL. The first trend is the aging global population and the rise of "silver-haired tourists" who are active travelers seeking customized experiences. The second trend is the influence of generations Y and Z, who are tech-savvy with specific communication and experience needs. A third trend is the growing global middle class and emerging markets that will drive more international travel.
RESONANCE CONSULTANCY IS AN INTERNATIONAL LEADER IN DESTINATION DEVELOPMENT, BRANDING AND MARKETING. OUR TEAM HAS ADVISED PRIVATE AND PUBLIC SECTOR ORGANIZATIONS IN MORE THAN 70 COUNTRIES AROUND THE WORLD. OUR INTEGRATED
APPROACH TO RESEARCH, STRATEGY AND BRANDING HELPS COMMUNITIES, CITIES AND COUNTRIES IDENTIFY NEW MARKET OPPORTUNITIES, CREATE PLANS FOR THE FUTURE, AND COMMUNICATE THEIR STORIES TO REALIZE THE FULL POTENTIAL OF THEIR DESTINATIONS.
IN ADDITION TO CONDUCTING RESEARCH FOR OUR CLIENTS IN NORTH AMERICA AND EUROPE, RESONANCE CONSULTANCY CONDUCTED A SURVEY OF MORE THAN 3,300 U.S. TRAVELERS IN NOVEMBER 2014 TO UNDERSTAND THE PREFERENCES, ASPIRATIONS AND INTENTIONS OF THE WORLD’S LARGEST TOURISM ECONOMY.
THIS PRESENTATION UPDATES AND SUMMARIZES OUR RESEARCH AND PERSPECTIVE ON THE KEY MEGATRENDS SHAPING THE FUTURE OF THE TRAVEL AND TOURISM INDUSTRY.
Emerging trends in Tourism and Hospitality Narendra Bhm
The document discusses various trends in the hospitality and tourism industries in India and globally. It describes how the hospitality industry encompasses lodging, restaurants, event planning, theme parks and other tourism-related fields. It then outlines emerging trends in Indian tourism like increasing tourist numbers and earnings. Some key niche tourism products discussed include rural, golf, adventure, medical, wellness, ecotourism, rail and spiritual tourism. New technologies are also enabling trends like mobile bookings and staying connected during travel.
7 effective strategies to use social media for your businessMilena Regos
A road map for businesses of any size to understand the importance of social media and social media marketing and how to approach new media the right way from understanding how to use social media right for their business, identify their audience is, where to find good content, how to listen online, how to engage, how to save time on a daily basis and how to measure social media efforts. I gave this presentation live to Nevada County Online group in Grass Valley, CA on July 24, 2012.
This document discusses how B2B marketing budgets have traditionally focused on short-term lead generation like trade shows, but that social media provides opportunities for more effective long-term engagement. It notes that while social media was once seen as only for consumer brands, the majority of B2B marketers now use platforms like LinkedIn, Twitter, and Facebook to distribute content. Word-of-mouth and social media influence B2B purchase decisions more than salespeople, and buyers conduct significant online research before contacting vendors. The document advocates developing content strategies for social media that include creating shareable content, integrating lead capture, appointing social media champions, targeting influencers, and reallocating funds from short-term activities to social and
Customer Insight Group provides a document summarizing the social media outlook for 2012. Some key points include:
- Social media usage continues to grow rapidly and is expected to surpass email and mobile marketing by 2014.
- Popular social media sites like Facebook, Twitter, and LinkedIn now have hundreds of millions of active users.
- Both consumers and brands are increasingly using social media, especially for researching products, increasing advocacy, and engaging customers.
- Successful brands develop formal social media strategies to achieve objectives like reducing costs, improving search rankings, and increasing engagement.
This document discusses how small businesses can use social media marketing to drive real business results. It begins by introducing the small business owner who wears many hats and has limited time and technical skills. It then shows that over 50% of small businesses find social media and Facebook to be important marketing tools. The document emphasizes that social media allows businesses to engage customers and build relationships at each stage to turn them into loyal fans. It provides examples of how businesses have successfully used email marketing together with social media on Facebook, Twitter, and blogs to boost website traffic, email subscribers, and sales.
Pinterest allows users to "pin" images and videos to create virtual pinboards on various topics. Marketers use it to visually showcase their products and inspire ideas. The Anyscreen Agency could create branded pinboards to engage customers. QR codes link mobile devices to digital content through scanning. Brands integrate them into advertising to drive app downloads or content views. The agency could generate QR codes for clients' campaigns. Foursquare encourages users to check-in at locations for discounts and badges. Retailers use it for loyalty programs and special offers to increase foot traffic and sales. The agency could partner with clients to launch promotions on Foursquare.
Campus Party 2011 Consumer Social Media SurveyJeffreyGroup
How do consumers view companies and brands that take an active role in communicating with their customers through social media? This survey reveals how consumers expect the brands they patronize to relate to them online, and the findings show that trust and perceptions of reliability increase when brands engage in real dialogue online. Consumers will listen, but they want to be heard as well. When the balance of brand communications favors two-way communication, the brand and its relationships benefit.
This document summarizes the results of a survey of 590 hotel e-business professionals regarding features used on websites to enhance the online presence and drive conversions. The top deployed features were branded social community pages, user ratings/rankings, and user reviews. The top planned features were similar. Videos, hotel tours, user reviews/ratings were rated the most effective. In conclusion, the most effective approach combines rich visual content like videos with user reviews and ratings.
This document discusses the convergence of social media, location-based services, and mobile devices (SoLoMo). It notes that smartphones are driving increased adoption of SoLoMo services. Brands can leverage SoLoMo by having a mobile-optimized website, using check-ins, offering discounts and coupons to encourage check-ins, and ensuring an omnichannel customer experience across any time, any where, on any device (ATAWAD). The presentation promotes Mobilosoft as a solution to help retailers and brands manage their mobile presence and customer experience across different platforms.
While social media is not a perfect solution, it provides an important and low-cost way for companies to engage with consumers, which can directly impact sales and word-of-mouth. Companies that do not utilize social media are missing opportunities and sending negative messages to consumers. Social media usage is widespread, with people spending more time on social networks and blogs than email. Both businesses and consumers are increasingly using social media for communication, marketing, and purchases.
This document discusses how businesses are using social media platforms. It provides statistics showing that marketing, internal collaboration, and customer service are the top business uses of social media. Factors driving increased social media usage include technological advances, proliferation of smartphones, lower broadband costs, and increased collaboration. The document recommends that businesses define client relationships using a model that shifts from 4Ps (Product, Price, Place, Promotion) to 6Cs (Culture, Credibility, Collaboration, Communication, Conversation, Content). It also provides tips on using Twitter effectively for conversations and reputation management.
The survey analyzed features used by hotel e-business professionals to enhance their online presence. The top three deployed features were social media-based: branded social community pages, user ratings and reviews, and user comments and reviews. The top planned features for the next year were the same top five as currently deployed. User comments and reviews, videos, and branded social community pages were rated as the most effective features. The results indicate e-business professionals are finding success with rich media and social media strategies.
Using Social Media to Drive Employee Engagement Michael Specht
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3) Personal websites and blogs were seen as the most valuable for generating revenue, with 43% of professionals tying past earnings to their own sites.
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To Go or Not to Go Social? A Strategic Approach to Social Media
1. Online Strategy
To go or not to go Social?
Dr. Georgia Zouni
Phd University of Piraeus
Athens University of Economics and Business & University of Kent,
Invited Lecturer
OpenTourism Co-Founder
Tourism Summer School Head of Academic Committee
11. Following brands | Europe in perspective
Europe has the lowest share of
brand fans, 51%. Compare
India: 70% follows a brand.
Brand followers 51% 60%
Average no. of brands 9,3
12,2
followed
57% 62%
20,2 7,9
70%
15,6
55%
19,6 55%
8,3
N Europe = 5613 / F = If member of social network(s)
19. 2009's Top 5 Dirtiest Hotels in the U.S:
1. Hotel Carter, New York
2. Continental Bayside Hotel, Miami
Beach, Florida
3. New York Inn, New York
4. Eden Roc Motel, New Jersey
5. Days Inn Cleveland Airport, Ohio
XENIA 27/11/2011
20. Hotel Carter:
"I think it would have been cleaner to sleep
on the street.“
"It should be shut down by the board of
health."
XENIA 27/11/2011
23. 1. Creating a Fan page and being inactive
2. Too many wall posts in one day – Insane posting
frequency is saying “come UNLIKE me”.
3. Not having conversations with fans- Having a
conversation helps long-term relationship with fans.
4. Deleting Negative comments- DO NOT delete negative
comments. Be responsive and human. Doing so positions
your brand as one who LISTENS and also helps.
5. No Strategy behind- Facebook is only a tool! If only you
knoy why and how to use it , it can be profitable
XENIA 27/11/2011
25. Do not if:
When there’s nothing you can say.
When you have reason to fear what
customers/ employees may say.
When you can’t do anything with the
input.
XENIA 27/11/2011
33. Starbucks
Starbucks has one of the best social media
strategies out there. Now that it is giving away
free WiFi, it is even more of a magnet for roving
laptop warriors. And with 10 million Facebook
fans, Starbucks is now close to surpassing the
Facebook fan base of Lady Gaga.
In terms of Twitter, Starbucks has nearly one
million followers.
XENIA 27/11/2011
35. 2 paths in Life:
Learn it
Hire IT
XENIA 27/11/2011
36. The only way to reach the Customer
Marketing Social
Company
Research Strategy Customer
Media
ποιοι πρέπει πώς πρέπει δράσεις
να προσεγγιστούν να προσεγγιστούν
XENIA 27/11/2011
37. The first step is Marketing Research
No Strategy plan, no communication strategy, and
no social media strategy can be developed before
identifying who is your target market
Other internet page you will have to develop for
Russian entrepreneurs and other for German
naturalists!
XENIA 27/11/2011
39. Marketing Research will answer the following:
Travel planning and behaviour,
Tourist Information Search
Booking patterns
Preferences and desires
Evaluations
Use of Social Media
And much more!!!
XENIA 27/11/2011
40. European Market 2011
Facebook Twitter MySpace LinkedIn
Gender
Male 47% 55% 51% 56%
Female 53% 45% 49% 44%
Age
Age
15-24 24% 30% 33% 15%
25-34 25% 25% 26% 24%
35-54 35% 30% 31% 43%
55-99 16% 14% 11% 18%
Smartphone
Smartphone
Smartphone user 43% 58% 46% 59%
Working situation
Working situation
Employed 58% 58% 54% 72%
Student 13% 17% 18% 8%
Not working 29% 26% 28% 21%
N Europe = 5613 / F = If member of social network(s)
41. Brand usage 46%
Following brands on Recommendation by friend 29%
social media is driven Invitation by network contact 28%
by the actual user Search engine 27%
experience Advertising on social media 26%
Online advertising 22%
Buying intention 22%
Invited by brand 18%
Traditional advertisements 18%
42. People expect various actions of companies on social networks. Top
Brand expectations
Q : On social network sites, brands should…
three consists of offering product information, promotions and
announcing events.
Europe Europe regions
0% 25% 50% 75% 100%
...offer product information 58%
...offer promotions 58%
...announce events 57%
...share ideas and provide updates on future products, services, etc. 53%
...give feedback 52%
...give the ability to order / purchase products / services 49%
...surprise consumers 48%
...offer the ability to take part in game / competitions 47%
...start conversations with consumers 44%
...give exclusive content 44%
...invite consumers to co-create products / services 44%
...give objective background information of the company (facts and
43%
figures)
...offer the possibility to directly interact with people behind the brand 43%
...bring entertainment 38%
...launch (advertising) campaigns 37%
Europe
...create brand groups of which consumers can become a fan on social 33% West
network pages
North
...bring stories about the company culture 31% East
South
...create virtual characters or advertising icons 20%
N Europe = 5613 / F = If member of social network(s)
46. 3 Steps:
Listen
Get feedback, monitoring, research.
Talk
Be part of the community, spread the brand’s
messages
Support
Travel-information online, dialogue with (potential)
guests, differentiation through quality & design of
online-services
XENIA 27/11/2011
53. The challenge-
the experience
Previous Olympia content came from the Ministry of Culture and
was referring only to historical data and archaeological sites.
Olympia was treated like an archeological site, whose visitors
could simply visit the ancient stadium and the museum.
Therefore, Ancient Olympia’s Hotel Union offers free
accommodation every day, for families and friends,
highlighting how Greek philoxenia remains a core
Greek tradition!!
Ancient Olympia is:
the 1st destination in Greece launching a web
campaign and,
the 1st destination in the world offering free
accommodation for everybody!
XENIA 27/11/2011
55. Become Olympian
Stay for free in the birthplace of Olympic Games
and meet history by entering the Olympian online Contest!
Olympia offers every day a free room to the next Olympian that could be you!
Experiment with the slider and experience the feeling of walking in the ancient stadium,
visiting the museum and having fun at the nearby beaches!
Why become an Olympian:
Olympians win a free accommodation (including breakfast) for their friends or families
in one of the city hotels, sponsored by the Ancient Olympia Hotel's Union.
Who can become an Olympian:
If you have completed your 18th year and also have internet access and valid email address.
How to become an Olympian:
It’s easy! Just 4 clicks keep you away from the birthplace of Olympic Games, everyday!
•Step 1: Enter the site www.becomeolympian.com
•Step 2: Go to the contest page and answer a simple question (see right part of this page)
•Step 3: Every Friday at 13.00 CET a draw will be held online at the www.becomeolympian.com and 7 winners
will be instantly notified by an online announcement and by registered mail approximately one week after their
selection. (see Terms and Conditions)
•Step 4: Come to Olympia and celebrate your historic victory by running in the ancient Stadium -like ancient
Olympians did after their victory 3000 years ago!
Now history is online and waiting for you!
www.becomeolympian.com
XENIA 27/11/2011
56. The Greek National Tourism
Organization promotes the global
become Olympian
campaign
http://www.justgreece.info/
http://best-of-greece.blogspot.com/
57. The first months’ results
Visitors from 67 countries
Average stay in site, 2,5 minutes
1500 unique visitors
70 winners (until today)
over 4000 fans on Facebook page
www.Becomeolympian.com in
Greek Tourism Organization main
page, www.visitgreece.gr, with our
content about Olympia
Created a new web and destination
social profile!!!
XENIA 27/11/2011
59. Ancient Olympia before becomeolympian
Past content came from the Ministry of Culture and was referring
only to historical data and archaeological sites.
Olympia was treated like an archeological site, whose visitors could
simply visit the ancient stadium and the museum.
There was no interaction and complete lack of any tourism identity
for the destination.
XENIA 27/11/2011
60. Ancient Olympia after becomeolympian
Olympia contest page offers information about
museums and sites, nature and sports, festivals and
culture activities. Totally 30 places to visit.
Visitors of www.visitgreece.gr will discover that
Olympia offers one of the best experiences Greece
can give.
Olympia has a unique internet strategy, supported
by the local Hotel Union, creating a new targeted
brand.
Olympia is being promoted by social media with
becomeolympian in facebook, twitter and flickr
ResultOlympia now is a destination.
XENIA 27/11/2011
61. The Results so far
"Become Olympian" World Campaign Official Page -
http://becomeolympian.com/
Become Olympian at the Official portal of Greek EOT:
http://bit.ly/iHYoBL
Facebook -
http://www.facebook.com/becomeolympian (6000 friends
with cost=0 when Athens with a campaing costing millions
has 13.400)
Article at
Kathimerinihttp://news.kathimerini.gr/4dcgi/_w_articles_ell
_1_04/08/2010_410253
XENIA 27/11/2011
62. The REAL Impact
http://www.facebook.com/video/video.php?v=161389313880807
MBA AUEB - 2011