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Cause Marketing AMC Survey Slides (2008)

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Steve Drake
Steve Drake

The document summarizes the results of a 2008 survey of 86 associations regarding their involvement in cause marketing programs. Some key findings: - Over half of respondents had paid staff, while AMCs managed 43% of associations. Most were national/international in scope. - Over a third had budgets less than $500k, while 17% had over $5 million. - 56% were aware of but had no direct experience with cause marketing, while 22% had some involvement in related programs.

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Cause Marketing - Associations 2008 Survey Based on 86 respondents (representing about 250 associations) (AMCs represent 32.6% of responses)
Demographics of Respondents Staff Structure 55.40% 60.00% 50.00% 43.10% 40.00% Paid Staff AM C-managed 30.00% Other 20.00% 10.00% 1.50% 0.00%
Demographics of Respondents Geographic Scope 90.00% 81.50% 80.00% 70.00% 60.00% National-Int'l 50.00% Regional State 40.00% Local 30.00% 20.00% 9.20% 4.60% 4.60% 10.00% 0.00%
Demographics of Respondents Size of Budgets 40.00% 35.40% 35.00% 30.00% 27.70% Less than $500,000 25.00% 20.00% $500,000 - $1 million 20.00% 16.90% $1 - $5 million 15.00% $5 million + 10.00% 5.00% 0.00%
Familiarity with Cause Marketing 60.00% 55.80% Not sure 50.00% Aware but no direct 40.00% experience 30.00% Well versed but no direct experience 17.40% 20.00% Some experience 14.00% 11.60% 10.00% Substantial 3.50% experience 0.00%
Is your association engaged in a cause marketing program? 77.90% 80.00% 70.00% 60.00% 50.00% Yes 40.00% No 22.10% 30.00% 20.00% 10.00% 0.00%
Is your association engaged in a cause marketing program? Total Sample AMC-Managed 77.90% 89.30% 90.00% 80.00% 80.00% 70.00% 70.00% 60.00% 60.00% 50.00% 50.00% Yes Yes 40.00% 40.00% No 22.10% No 30.00% 30.00% 20.00% 10.70% 20.00% 10.00% 10.00% 0.00% 0.00%
Does your association have a foundation or charitable organization? 59.70% 60.00% 50.00% 40.30% 40.00% Yes 30.00% No 20.00% 10.00% 0.00%
% of Budget Used on Cause Marketing 80.00% 70.00% 60.00% 0% 50.00% 75%-99% 40.00% 50%-75% 25%-50% 30.00% Less than 25% 20.00% 10.00% 0.00%
Why are you NOT involved in a Cause Marketing program? Hav en't thought about it 45.00% Don't see need 40.00% 35.00% Board doesn't see need 30.00% Hav en't found right 25.00% cause or partner Don't have time or 20.00% expertise 15.00% Not a priority 10.00% Not sure how to start 5.00% Funds not available 0.00%
Why are you NOT involved in a Cause Marketing program? All AMCs 44.30% 50.00% 44.00% 40.00% 50.00% 36.00% 36.00% 40.00% 40.00% 26.20% 30.00% 30.00% 20.00% 20.00% 10.00% 10.00% 0.00% 0.00% Haven't thought about it Haven't thought about it Haven't found right cause or Haven't found right cause or partner partner Not sure how to start Not a priority
Cause Marketing AMC Survey Slides (2008)

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Cause Marketing AMC Survey Slides (2008)

  • 1. Cause Marketing - Associations 2008 Survey Based on 86 respondents (representing about 250 associations) (AMCs represent 32.6% of responses)
  • 2. Demographics of Respondents Staff Structure 55.40% 60.00% 50.00% 43.10% 40.00% Paid Staff AM C-managed 30.00% Other 20.00% 10.00% 1.50% 0.00%
  • 3. Demographics of Respondents Geographic Scope 90.00% 81.50% 80.00% 70.00% 60.00% National-Int'l 50.00% Regional State 40.00% Local 30.00% 20.00% 9.20% 4.60% 4.60% 10.00% 0.00%
  • 4. Demographics of Respondents Size of Budgets 40.00% 35.40% 35.00% 30.00% 27.70% Less than $500,000 25.00% 20.00% $500,000 - $1 million 20.00% 16.90% $1 - $5 million 15.00% $5 million + 10.00% 5.00% 0.00%
  • 5. Familiarity with Cause Marketing 60.00% 55.80% Not sure 50.00% Aware but no direct 40.00% experience 30.00% Well versed but no direct experience 17.40% 20.00% Some experience 14.00% 11.60% 10.00% Substantial 3.50% experience 0.00%
  • 6. Is your association engaged in a cause marketing program? 77.90% 80.00% 70.00% 60.00% 50.00% Yes 40.00% No 22.10% 30.00% 20.00% 10.00% 0.00%
  • 7. Is your association engaged in a cause marketing program? Total Sample AMC-Managed 77.90% 89.30% 90.00% 80.00% 80.00% 70.00% 70.00% 60.00% 60.00% 50.00% 50.00% Yes Yes 40.00% 40.00% No 22.10% No 30.00% 30.00% 20.00% 10.70% 20.00% 10.00% 10.00% 0.00% 0.00%
  • 8. Does your association have a foundation or charitable organization? 59.70% 60.00% 50.00% 40.30% 40.00% Yes 30.00% No 20.00% 10.00% 0.00%
  • 9. % of Budget Used on Cause Marketing 80.00% 70.00% 60.00% 0% 50.00% 75%-99% 40.00% 50%-75% 25%-50% 30.00% Less than 25% 20.00% 10.00% 0.00%
  • 10. Why are you NOT involved in a Cause Marketing program? Hav en't thought about it 45.00% Don't see need 40.00% 35.00% Board doesn't see need 30.00% Hav en't found right 25.00% cause or partner Don't have time or 20.00% expertise 15.00% Not a priority 10.00% Not sure how to start 5.00% Funds not available 0.00%
  • 11. Why are you NOT involved in a Cause Marketing program? All AMCs 44.30% 50.00% 44.00% 40.00% 50.00% 36.00% 36.00% 40.00% 40.00% 26.20% 30.00% 30.00% 20.00% 20.00% 10.00% 10.00% 0.00% 0.00% Haven't thought about it Haven't thought about it Haven't found right cause or Haven't found right cause or partner partner Not sure how to start Not a priority