As a result of the recession into which the global economy slipped in 2008, budgets have been cut in most corporate functions, with intelligence activities being no exception. Yet simultaneous with the thinning resources, demand for high quality market information has probably never been as pressing as during the previous year. This paradox largely defines the spirit of the responses to GIA’s Global Market Intelligence Survey 2009, conducted on six continents during August and September 2009.
This presentation shows selected slides from a GIA white paper. To download the entire white paper that you are interested in, please visit http://bit.ly/GIAinsightWP
Présentation du concept de "Market Intelligence" faite aux étudiants du IBI International Trade Executive Programme ce samedi 19 octobre 2013 à Spa Balmoral.
(NB: Certaines planches ont été supprimées ou "nettoyées" pour des raisons évidentes de confidentialité).
M-Brain is a global information, technology and consulting services company. We help our clients to navigate the turbulent and ever expanding business environment. We offer crucial external business information, and advise on its efficient management and utilisation. We turn information into actionable insights for daily decision-making and strategic planning. We call it Informed Leadership.
We do this through our service offerings:
1. M-Monitoring - Services that help international companies stay aware of developments in their media and competitive environment
2. M-Intelligence - Research and data that help companies understand what market developments mean for them
3. M-Advisory - Strategic advice to help companies decide on their optimal business strategies for success
"Ready or Not, Here Comes 2015: Marketing Trends to Master" TrendLab WebinarBluespire Marketing
During this BlueSpire TrendLab Webinar, our senior living, healthcare and financial services experts dive into the most relevant marketing trends and analyze what to look for in 2015.
Main themes of the webinar included:
•What global trends will have the most impact next year and how those trends will affect brand building and the overall customer experience.
•Changes in marketing staffing and spending, what should be on your radar regarding big data and analytics, and the importance of Web personalization.
• Effectiveness of branded videos, the accelerating trend of sharable and snackable content, and mapping content appropriately to your consumer’s journey.
Which Departments Wield the Most Influence Over Purchase Decisions in Your B2...LinkedIn
To reach the B2B buying committee, marketers and salespeople must spread their message across the organization. This research shows which internal departments (HR, IT, finance) wield the most influence over purchase decisions in 22 vertical industries.
Présentation du concept de "Market Intelligence" faite aux étudiants du IBI International Trade Executive Programme ce samedi 19 octobre 2013 à Spa Balmoral.
(NB: Certaines planches ont été supprimées ou "nettoyées" pour des raisons évidentes de confidentialité).
M-Brain is a global information, technology and consulting services company. We help our clients to navigate the turbulent and ever expanding business environment. We offer crucial external business information, and advise on its efficient management and utilisation. We turn information into actionable insights for daily decision-making and strategic planning. We call it Informed Leadership.
We do this through our service offerings:
1. M-Monitoring - Services that help international companies stay aware of developments in their media and competitive environment
2. M-Intelligence - Research and data that help companies understand what market developments mean for them
3. M-Advisory - Strategic advice to help companies decide on their optimal business strategies for success
"Ready or Not, Here Comes 2015: Marketing Trends to Master" TrendLab WebinarBluespire Marketing
During this BlueSpire TrendLab Webinar, our senior living, healthcare and financial services experts dive into the most relevant marketing trends and analyze what to look for in 2015.
Main themes of the webinar included:
•What global trends will have the most impact next year and how those trends will affect brand building and the overall customer experience.
•Changes in marketing staffing and spending, what should be on your radar regarding big data and analytics, and the importance of Web personalization.
• Effectiveness of branded videos, the accelerating trend of sharable and snackable content, and mapping content appropriately to your consumer’s journey.
Which Departments Wield the Most Influence Over Purchase Decisions in Your B2...LinkedIn
To reach the B2B buying committee, marketers and salespeople must spread their message across the organization. This research shows which internal departments (HR, IT, finance) wield the most influence over purchase decisions in 22 vertical industries.
IAB Netherlands report: Report on Digital Marketing Innovation IAB Europe
With this survey, IAB Netherlands charts the digital innovation agenda of leading marketers in the Netherlands. In cooperation with Deloitte Digital we had interviews with 22 top marketers about the state of digital marketing in their organizations and we spoke about their expectations for the coming 3 years.
Multichannel Maturometer Snapshot: Digital Transformation webinarAcross Health
Across Health has run the Multichannel Maturometer for a decade – and has tracked the importance of digital in the life science’s commercial mix, and are recognised as an industry-leading barometer of how things are changing.
But these changes are happening ever faster.
To keep up with one of the most dynamic areas of one of the most innovative industries in the world – we had to up the tempo. We’ve launched the snapshot – to take the temperature of the industry more often.
In this first Maturometer Snapshot we zoom in on the key components and bottlenecks of a digital transformation and how these are shifting throughout the lifecycle of a transformation programme.
Platforms for Growth:Technology Innovations in the Insurance IndustryState Street
On behalf of State Street, the Economist Intelligence Unit conducted a global survey of 321 senior executives at insurance companies (June and July 2014), to examine the technology challenges facing the sector.
In June and July 2015, with sponsorship by SAP, The Economist Intelligence Unit (EIU) carried out a survey of more than 300 executives who are familiar with their company's data and analytics practices. The goal was to assess trends in the use of market-facing advanced analytics.
To add insights to the survey findings, the EIU conducted interviews with several advanced analytics practitioners. This executive summary describes the top findings of this research.
3 steps to tech success for small charities (Purple Vision)Purple Vision
3 steps to tech success for small charities addresses the tipping points for charities in addressing their technology needs -as part of the solution to compliance as well as plans for growth and development.
The paper outlines a way forward for charities using Salesforce as a scalable tool of choice. Addressing that this is a giant solution for potentially small charities, Purple Vision outlines an approach that will typically give charities what they need at this point, for a fixed low fee - and outlines how that is achieved.
Published March 2017.
This presentation provides a "first hand" look at how PR and marketing pros can raise their brand awareness by using Big Data and predictive analytics.
Slide deck presenting objectives of Big Data Working group of Institute of Actuaries in Belgium.
The goal of the group is to discuss:
- Impact of Big Data on insurance sector and the
actuarial profession;
- Present challenges and good practices when working
with Big Data;
- Educate actuarial profession about Big Data.
Contact me at mat@motosmarty.com
Artificial intelligence, customer journeys, and paid analytics
Quest to be more data-centric and insights-driven
Data-driven CMOs drive omnichannel customer intelligence
Companies turn to paid analytics for enhanced capabilities
The power of now: customer journey analytics rely on integrated data
Harnessing AI for more insight-driven marketing and better customer experiences
Informe de eMarketer sobre las tendencias en Marketing Technology para 2016. Da buenas pistas para entender por donde se mueve internet y que áreas son las relevantes para la industria de media.
Plus de 80% des dirigeants estiment que le digital est clé pour leur entreprise, mais seuls 20% s’estiment excellents dans le domaine. Pour relever le défi du numérique, l’étude de PwC "Digital IQ" a identifié 5 bonnes pratiques qui boostent la performance des organisations. Les entreprises les plus dynamiques sur le digital se révèlent aussi être celles les plus innovantes et les plus rentables. Loïc Mesnage, responsable du Consulting en Technologie de PwC, et Matthieu Aubusson, responsable Transformation Digitale de PwC, en décryptent les résultats.
This is an independent study, commissioned by Adobe, that looks at social media marketing measurement across Europe.
Learn how Adobe can help you tie social media marketing to real business results: http://www.omniture.com/go/39875
IAB Netherlands report: Report on Digital Marketing Innovation IAB Europe
With this survey, IAB Netherlands charts the digital innovation agenda of leading marketers in the Netherlands. In cooperation with Deloitte Digital we had interviews with 22 top marketers about the state of digital marketing in their organizations and we spoke about their expectations for the coming 3 years.
Multichannel Maturometer Snapshot: Digital Transformation webinarAcross Health
Across Health has run the Multichannel Maturometer for a decade – and has tracked the importance of digital in the life science’s commercial mix, and are recognised as an industry-leading barometer of how things are changing.
But these changes are happening ever faster.
To keep up with one of the most dynamic areas of one of the most innovative industries in the world – we had to up the tempo. We’ve launched the snapshot – to take the temperature of the industry more often.
In this first Maturometer Snapshot we zoom in on the key components and bottlenecks of a digital transformation and how these are shifting throughout the lifecycle of a transformation programme.
Platforms for Growth:Technology Innovations in the Insurance IndustryState Street
On behalf of State Street, the Economist Intelligence Unit conducted a global survey of 321 senior executives at insurance companies (June and July 2014), to examine the technology challenges facing the sector.
In June and July 2015, with sponsorship by SAP, The Economist Intelligence Unit (EIU) carried out a survey of more than 300 executives who are familiar with their company's data and analytics practices. The goal was to assess trends in the use of market-facing advanced analytics.
To add insights to the survey findings, the EIU conducted interviews with several advanced analytics practitioners. This executive summary describes the top findings of this research.
3 steps to tech success for small charities (Purple Vision)Purple Vision
3 steps to tech success for small charities addresses the tipping points for charities in addressing their technology needs -as part of the solution to compliance as well as plans for growth and development.
The paper outlines a way forward for charities using Salesforce as a scalable tool of choice. Addressing that this is a giant solution for potentially small charities, Purple Vision outlines an approach that will typically give charities what they need at this point, for a fixed low fee - and outlines how that is achieved.
Published March 2017.
This presentation provides a "first hand" look at how PR and marketing pros can raise their brand awareness by using Big Data and predictive analytics.
Slide deck presenting objectives of Big Data Working group of Institute of Actuaries in Belgium.
The goal of the group is to discuss:
- Impact of Big Data on insurance sector and the
actuarial profession;
- Present challenges and good practices when working
with Big Data;
- Educate actuarial profession about Big Data.
Contact me at mat@motosmarty.com
Artificial intelligence, customer journeys, and paid analytics
Quest to be more data-centric and insights-driven
Data-driven CMOs drive omnichannel customer intelligence
Companies turn to paid analytics for enhanced capabilities
The power of now: customer journey analytics rely on integrated data
Harnessing AI for more insight-driven marketing and better customer experiences
Informe de eMarketer sobre las tendencias en Marketing Technology para 2016. Da buenas pistas para entender por donde se mueve internet y que áreas son las relevantes para la industria de media.
Plus de 80% des dirigeants estiment que le digital est clé pour leur entreprise, mais seuls 20% s’estiment excellents dans le domaine. Pour relever le défi du numérique, l’étude de PwC "Digital IQ" a identifié 5 bonnes pratiques qui boostent la performance des organisations. Les entreprises les plus dynamiques sur le digital se révèlent aussi être celles les plus innovantes et les plus rentables. Loïc Mesnage, responsable du Consulting en Technologie de PwC, et Matthieu Aubusson, responsable Transformation Digitale de PwC, en décryptent les résultats.
This is an independent study, commissioned by Adobe, that looks at social media marketing measurement across Europe.
Learn how Adobe can help you tie social media marketing to real business results: http://www.omniture.com/go/39875
Sara Davar, Area Director at Meltwater Buzz talks at SMWF Europe on how Meltwater Buzz can help your brand. Find out more at http://www.socialmedia-forum.com/europe/.
This is a presentation from the webinar on June 12, 2012 where we presented an update regarding this year's KWD Webranking. During the webinar we present key dates, highlights from the background research as well as some major updates to the scoring criteria. We have also introduced a new classification of companies into industries which is based on the ICB super sectors, which will be used to create industry lists that cuts across countries.
Effectively Leveraging Social Media as a Support ChannelTatyana Kanzaveli
Presentation done by John Ragsdale at the meetup for Bay Area Executives:
http://www.meetup.com/BayAreaExecutives/
Social media are fast-tracking to becoming important channels for customer support. In fact, our data shows that 57% of technology companies have a customer discussion forum, and 36% already embrace Twitter as a method for starting conversations with customers. Join us for an interactive lunch presentation to hear John Ragsdale, VP of technology research at Technology Services Industry Association (TSIA), share the advantages and risks of embracing social media for support, as well as data from TSIA’s social media survey.
Stay Relevant: Map Your Interactive White Papers to the Buyer's JourneyAlinean, Inc.
The basic white paper is still one of the most important pieces of marketing content used and trusted as the key buying decision tool by over 60% of IT buyers (SiriusDecisions 2010).
The State of Web Analytics in Middle East 2012 Survey ResultsMohit Jain
This individual research was conducted by Mohit Jain from Analytics.ae to identify trends in current analytics practices used by organizations & agencies based in Middle East (KSA, UAE, Qatar, Kuwait, Bahrain, Oman, Lebanon, Syria, Egypt & Jordan) and to understand how organizations take advantage of digital data to optimize the business.
Generating and Qualifying Inbound SMB LeadsBredin, Inc.
Stu Richards was recently join by Stephen Archut, Director of Product Marketing at Explorium.ai, in a special Fastcast on Generating and Qualifying Inbound SMB Leads. In this fast-paced and informative Q&A, you’ll learn:
* The media that SMBs rely on to first learn about offerings like yours
* The content formats that work best at the top of the sales funnel
* The benefits of external data
* How to develop an effective data acquisition strategy
* The most common kinds of external data
* Data integration challenges
* How to onboard external data at scale
Watch the full Fastcast recording here - https://attendee.gotowebinar.com/recording/8783854779455236866
What do analysts and journalists really expect from your website? Best practice and key trends. Challenges and opportunities for 2012. (Phil Marchant, KWD)
How can you develop your intelligence activities in the most efficient way, so decisions are never delayed? 45 % of companies say a lack of information delays decisions, according to the 2013 Global Market Intelligence Survey.
These slides are excerpts from the GIA Webinar: Essential Tips for Increasing Efficiency of Intelligence which showed participants:
- How to manage variables in your intelligence: scope, process, stakeholders, relevancy, priorities and culture
- How to disseminate and communicate intelligence finding in the best possible way
In the Business Perspectives for Emerging Markets 2012-2017 Report from GIA, 431 large and mid-sized companies reveal their true goals and intentions. This presentation shows selected slides from a GIA white paper. To download the entire white paper that you are interested in, please visit http://bit.ly/GIAinsightWP
1. 70% say they want to gain a foothold for long term success
2. 51% say they were keen to gain global market share
3. 4 out of 10 have followed their customers to Emerging Markets
4. A third are looking for growth outside established markets with lackluster growth and profits
5. 1 out of 4 are keen to diversify their risks, as well as tap into short to medium term profits and growth
6. Only 17% said it was to lower supply costs
Many still favor BRIC countries as their top focus between 2012 and 2017, with similar emphasis on individual markets across 10 industries.
However, 91% admit to wanting to have done things differently in their Emerging Market strategies. The main regrets are not adapting more to local conditions, not entering sooner and not acquiring better market intelligence.
Over half say that information on Emerging Markets is not readily available in their organizations, with three out of four doubting the accuracy and completeness of the information that they do have.
Download the Business Perspectives for Emerging Markets 2012-2017 Report (Global Results) from GIA, to find out how companies say they will tackle Emerging Markets and what they see as the success factors and threats for their individual industries. The wide ranging Emerging Markets survey covered questions such as:
- How do you define Emerging Markets in your company?
- Which are the top Emerging Markets for your industry over the next five years?
- What key factors will determine whether foreign companies succeed in Emerging Markets?
- What are the biggest threats to succeeding in Emerging Markets?
- What are your company’s main reasons for investing in Emerging Markets?
- What share of your company’s global revenue do you expect to come from Emerging Markets?
- Which one aspect of your Emerging Markets strategy would you go back and change if you could?
Industries covered include: Manufacturing & Industrial; Telecommunication, Technology & Media; Professional & Business Services; Financial Services; Consumer & Retail; Pharmaceuticals & Healthcare; Energy, Resources & Environment; Automotive; Chemicals; Logistics & Transportation.
Market Intelligence in China requires constant monitoring and quality assessment. The information available from traditional channels is often too general or inaccurate to be of any real use, but by diversifying information sources, worthwhile, quality material can be found and utilized effectively.
This presentation shows selected slides from a GIA white paper. To download the entire white paper that you are interested in, please visit http://bit.ly/GIAinsightWP
This white paper on "market intelligence for customer processes and market intelligence for sales and marketing - case examples from Cisco Systems, De Telefoongids, MAG Industrial Automation Systems, and Tetra Pak" is available for free download, please visit http://bit.ly/GIAinsightWP
India is a complex market due to the regional diversity, rural-urban divide, presence of a large unorganized market, and multiple legal and administrative systems. Companies that have understood the nuances of handling India’s complex business environment have been successful. This white paper seeks to help illustrate some of these nuances, and offer some possible solutions to overcoming the inherent MI challenges in India. This presentation shows selected slides from a GIA white paper. To download the entire white paper that you are interested in, please visit http://bit.ly/GIAinsightWP
Asia-Pacific holds a wealth of opportunities for different industries - from outsourcing production to take advantage of lower costs, to reaching out to new target customers. However, diversity at both regional and local level poses a significant challenge to navigating the markets, and to defining a successful growth strategy. When assessing market opportunities or planning strategies for Asia Pacific, reliable market intelligence must be brought into play to ensure this diversity is taken into account. Business strategies must be tailored to each sector and country according to local market characteristics.
This presentation shows selected slides from a GIA white paper. To download the entire white paper that you are interested in, please visit http://bit.ly/GIAinsightWP
Environmental regulations are becoming more consistent globally, as those passed in one region have knock-on effects on supply chains in other regions. Companies across many sectors, especially those in fast moving consumer goods and food & beverage, are under pressure to publish sustainability reports and enforce environmental standards. This GIA whitepaper outlines sustainable practices in the manufacturing and logistics industries, and the role of sustainability in the Asia-Pacific.
This presentation shows selected slides from a GIA white paper. To download the entire white paper that you are interested in, please visit http://bit.ly/GIAinsightWP
Private Equity Firms See Agriculture, Education, Renewable Energy and Services as Hottest Asian Investments for 2010 and beyond.
Private Equity (PE) leaders in Asia may differ in their growth expectations for 2010 and beyond, but they all agree that PE Investments will shift from traditionally attractive sectors such as Information Technology, Consumer and Retail, Financial Services and Real Estate. What are the fundamentals driving this trend and what strategies will PE firms pursue?
This presentation shows selected slides from a GIA white paper. To download the entire white paper that you are interested in, please visit http://bit.ly/GIAinsightWP
More from M-Brain (previously Global Intelligence Alliance) (8)
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
2. Webinar content outline
This document contains excerpts from GIA’s “Global Market
Intelligence Survey 2009” White Paper. For the free white paper,
please visit www.globalintelligence.com or email
info@globalintelligence.com.
Included here:
• Introduction and key findings
• High-quality market information supports decisive strategies
Not available here:
• Comparing regional results
• Integrating Market Intelligence with business processes
• The future of Market Intelligence
www.globalintelligence.com - page 2
3. Introduction to the Global Market
Intelligence Survey 2009
www.globalintelligence.com - page 3
4. Global Market Intelligence Survey 2009
Existence of systematic MI activities
Purpose of the study
• To understand the present state of MI on 800 724
a global level 700
600
• To understand differences in MI across 500
457
regions and industries 400
267
300
• To move forward on the previous Global 200
Market Intelligence studies conducted in 100
0
2005, 2007 and 2008
No Yes Grand Total
Scope
• 724 responses in total, with 457 Geographical spread of responses
341
organizations having an MI operation in
place
• The survey was conducted as a web
questionnaire during August-September 110 101 79
47
2009 by GIA Member companies 27 17 2
• Target companies included both large
Western Latin North Northern Asia Africa & Central & Other
global organizations and smaller, Europe America America Europe Pacific Middle Eastern
regionally operating companies East Europe
www.globalintelligence.com - page 4
7. Key findings of the survey
• Opportunities and threats put • Organized MI increases self-
pressure on high-quality market confidence and accelerates
information decision-making
• The recession does a favor to many • 94% of companies
intelligence operations – so long as sometimes make key
not everything is put on hold decisions without the
• The survey results suggest that the support of Market
MI headcount at least hasn’t Intelligence
decreased, rather it may even • There are typically 1-2
have increased a little organizational layers
• MI budgets have been reduced, between the head of MI and
which was also evident in the open CEO
comments from the respondents
www.globalintelligence.com - page 7
8. Key findings of the survey, cont.
• Soft benefits of MI speak of fruitful
investments and satisfied users, further
efforts to be directed at improving time and
cost savings
• Towards increasingly concrete MI: Companies
aim at linking market information more
tightly with business processes
• Almost all surveyed companies expect the
investment in MI rather increase than
decrease over the next 2 years
• Current MI efforts focus on the short run, but
the long term should not be forgotten
www.globalintelligence.com - page 8
10. Current global opportunities and threats drive
the need for market intelligence
Perceived opportunities in own Perceived threats in own industry over
industry over the next 2 years the next 2 years
M&A Price erosion
Market share gains Overcapacity
Expanding into new markets geographically New competitors entering the market
or product-wise
Finding innovative business models Emerging business models
Spotting new demand for products and Consolidation or fragmentation of the
services that the market shakeout creates value chain
Generating new partnerships Limited understanding of the current
trends
Speedy decision-making Slow decision-making
Changing customer behavior
Strengthening role of government www.globalintelligence.com - page 10
11. MI and decision-making +4 %-points compared to 2008
45 % 42 % 42 %
40 %
• “How efficient do you 35 %
30 %
consider executive decision- 25 %
20 %
making to be in your 15 %
10 % 7% 8%
1%
company?” 5%
0%
40 %
34 %
35 %
29 % 29 %
30 %
25 %
20 %
15 % • Only 6% of respondents
10 % 6% say the MI is being
5% 2% used in ALL key
0%
Utilized in Utilized in Utilized in Utilized in Not utilized
decisions
all key most key many key some key in key
decisions decisions decisions decisions decisions
www.globalintelligence.com - page 11
12. Organized Market Intelligence saves time and
effort and increases self-confidence
• Ease of finding information to
support business decisions in
companies with or without
organized Market Intelligence
100% 4% 100%
90% Not typically 20 % Not typically
14 % 90%
available available
80% 80%
70% 70%
It’s available 28 % It’s available
60% after a long 60%
50% after a long
67 % delay 50%
delay
40% It’s available 40%
30% after a short 30% 45 % It’s available
20% after a short
delay 20%
delay
10% 15 % It’s available as 10%
0% and when 0% 7% It’s available as
needed and when
MI non-MI needed
www.globalintelligence.com - page 12
13. • Soft benefits of MI speak of
fruitful investments and
satisfied users, further
Perceived benefits of MI efforts to be directed at
improving time and cost
savings
100%
90% 20 % 26 %
80% 39 % 42 % 49 % 57 % 58 %
70% 64 %
60% 72 %
50%
40% 80 % 74 %
30% 61 % 58 % 51 % 43 % 42 %
20% 36 %
10% 28 %
0% NO
YES
www.globalintelligence.com - page 13
14. Thank You for Your
Attention
These slides are excerpts from Contact Us
the GIA White Paper: “Global
Market Intelligence Survey For additional information about the
2009”. Global Intelligence Alliance and our
services, please send email to
info@globalintelligence.com or log on
Download the entire White Paper to the GIA website for the contact
information of the GIA company
for Free nearest to you.
The report has been published under the
GIA White Paper series and is available
for free download at
www.globalintelligence.com.
www.globalintelligence.com
16. GIA is a strategic market Intelligence
and advisory group
Global Intelligence Alliance (GIA) was formed in 1995
when a team of market intelligence specialists,
management consultants, industry analysts and
technology experts came together to build a powerful
suite of customized solutions ranging from outsourced
market monitoring services and software, to strategic
analysis and advisory.
Today, we are the preferred partner for organizations
seeking to understand, compete and grow in
international markets. Our industry expertise and
coverage of over 100 countries enables our customers
to make better informed decisions worldwide.
www.globalintelligence.com
GIA Industry White Paper 2 / 2010: Native or Web Application? How best to deliver content and services to your audiences over the mobile phone
17. Access local knowledge in over
100 countries
GIA Group has 12 offices on 4 continents.
Together with affiliated GIA Member
companies, certified GIA Research Partners
and consultants, GIA provides access to
local knowledge in over 100 countries.
All GIA Network companies adhere to GIA’s
Research and Analysis Quality System as
well as the SCIP Code of Ethics.
www.globalintelligence.com - page 17
18. We understand your business
With a track record of supporting thousands of clients Industry Practices
around the world, we bring you practical expertise in your Automotive
Chemicals
markets, as well as knowledge from our practices covering Construction & Property Development
11 industries and all the key business functions. Consumer & Retail
Energy, Resources & Environment
Financial Services
Private Equity
Logistics & Transportation
Manufacturing & Industrial
Pharmaceuticals & Healthcare
Telecommunication, Technology & Media
Functional Practices
World Class Market Intelligence
MI for Strategic Planning
MI for Marketing & Sales
MI for Product & Innovation Management
MI for Supply Chain Management
M&A and Partnering
www.globalintelligence.com
19. International Global Intelligence Alliance Group info@globalintelligence.com
Baltic Region Gateway Baltic baltics@globalintelligence.com
Belgium Global Intelligence Alliance Belgium belgium@globalintelligence.com
Brazil Global Intelligence Alliance Latin America brazil@globalintelligence.com
Canada Global Intelligence Alliance Canada canada@globalintelligence.com
Central & Eastern Europe EasyLink Business Services cee@globalintelligence.com
China Global Intelligence Alliance China china@globalintelligence.com
Finland Global Intelligence Alliance Finland finland@globalintelligence.com
France RV Conseil france@globalintelligence.com
Germany Global Intelligence Alliance Germany germany@globalintelligence.com
Hong Kong Global Intelligence Alliance Hong Kong hongkong@globalintelligence.com
India Global Intelligence Alliance India india@globalintelligence.com
Japan McRBC japan@globalintelligence.com
Netherlands Global Intelligence Alliance Netherlands netherlands@globalintelligence.com
Russia ALT R&C. russia@globalintelligence.com
Singapore Global Intelligence Alliance Singapore singapore@globalintelligence.com
South Africa Butterfly Effect Intelligence southafrica@globalintelligence.com
Tunisia Tunisie RV Conseil tunisia@globalintelligence.com
UK Global Intelligence Alliance UK uk@globalintelligence.com
United Arab Emirates GCC Consulting uae@globalintelligence.com
USA East Coast Global Intelligence Alliance USA East Coast usaeast@globalintelligence.com
USA West Coast I.S.I.S. – Integrated Strategic Information Services, Inc. usawest@globalintelligence.com
www.globalintelligence.com