SlideShare a Scribd company logo
Will You Marry Me?
         Let’s get engaged
         @DanPurvis

         Director, PR

                              Visit Meltwater Buzz
March 2011 – SMWF Europe             at Stand 42/43
Quick intro
    And then we can get to it




1
Meltwater Group




    • Founded 2001 in Oslo, Norway   • 20,000+ active customers
    • HQ in San Francisco            • 57 offices in 29 countries
    • Over $100M in revenue          • 800+ employees worldwide

2
Digital Intelligence & Marketing Solutions
          Online Media
          Monitoring                    Meltwater
                                        News

                                                    Meltwater
                     Meltwater
                                                    Press
                   Reach
                                   Meltwater
SEM Platform &                      Group                   Intelligent Media Database
Consulting                                                  & PR Distribution
                            Meltwater
                             Buzz
      Social Media
      Monitoring,                                          Social CRM
      Engagement &
      Management

3
Know Your Customer
    Engagement is key..




4
Knowledge is power
And it resides outside the firewall

 WHERE WE THINK         WHERE WE THINK
 YOU ARE                YOU WANT TO BE




                                         5
Do you really care?
Customer must come first

                     WHERE WE THINK
                     YOU WANT TO BE




                                      6
Power to the People
The democratised Web
                                   1bn
 WHERE WE THINK                    tweets
 YOU ARE                           per week
    I can be
                                   Over
    heard!!!
                                   800mn
                                   active
                                   users




                  100s of milions of blogs

                                              7
Putting the customer first
They’re not just a number

                           WHERE WE THINK
                           YOU WANT TO BE




                Your
You
                customer




                                            8
Enough from me
Time for the Bear…

 WHERE WE THINK      WHERE WE THINK
 YOU ARE             YOU WANT TO BE




                                      9
Will You Marry Me?
         Let’s get engaged
         @DanPurvis

         Director, PR

                              Visit Meltwater Buzz
March 2011 – SMWF Europe             at Stand 42/43

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Meltwater Group: SMWF

  • 1. Will You Marry Me? Let’s get engaged @DanPurvis Director, PR Visit Meltwater Buzz March 2011 – SMWF Europe at Stand 42/43
  • 2. Quick intro And then we can get to it 1
  • 3. Meltwater Group • Founded 2001 in Oslo, Norway • 20,000+ active customers • HQ in San Francisco • 57 offices in 29 countries • Over $100M in revenue • 800+ employees worldwide 2
  • 4. Digital Intelligence & Marketing Solutions Online Media Monitoring Meltwater News Meltwater Meltwater Press Reach Meltwater SEM Platform & Group Intelligent Media Database Consulting & PR Distribution Meltwater Buzz Social Media Monitoring, Social CRM Engagement & Management 3
  • 5. Know Your Customer Engagement is key.. 4
  • 6. Knowledge is power And it resides outside the firewall WHERE WE THINK WHERE WE THINK YOU ARE YOU WANT TO BE 5
  • 7. Do you really care? Customer must come first WHERE WE THINK YOU WANT TO BE 6
  • 8. Power to the People The democratised Web 1bn WHERE WE THINK tweets YOU ARE per week I can be Over heard!!! 800mn active users 100s of milions of blogs 7
  • 9. Putting the customer first They’re not just a number WHERE WE THINK YOU WANT TO BE Your You customer 8
  • 10. Enough from me Time for the Bear… WHERE WE THINK WHERE WE THINK YOU ARE YOU WANT TO BE 9
  • 11. Will You Marry Me? Let’s get engaged @DanPurvis Director, PR Visit Meltwater Buzz March 2011 – SMWF Europe at Stand 42/43