The document discusses strategies for developing a successful export strategy in Southeast Asia. It provides tools to evaluate target markets, including a Target Market Selection Worksheet to assess countries based on criteria like market size, pricing, competition, business climate, and legal/cultural factors. The objectives are to determine priority target markets in Southeast Asia and identify next steps for pursuing export opportunities in the region.
This document discusses product pricing strategies. It begins by explaining why pricing is important and how it is linked to product value. It then covers various pricing considerations like pricing based on distribution channels and margins, using pricing to position products, countering piracy, and using volume discounts. The document stresses that pricing should align with and complement the business model. Overall, it provides guidance on setting prices that scale product adoption, retain customers, and boost revenue while confirming the product's positioning in the market.
A fresh look at clearly defining your marketing strategy by defining the 3 Ps of Price, Product & Promotion.
Learn how to define your strategy by asking yourself the right questions on your Competitive Edge, Value-Added Clients and much more.
Jerry Ganguzza is the Director of Marketing for LCD Products at Sharp Electronics Corporation. Sharp Electronics distributes Sharp Corporation products through a national dealer and distributor network who then sell to end users. Marketing activities include market research, product branding, distribution channels, programs and promotions, public relations, advertising, direct marketing, collateral material development, website development, trade shows, and results tracking. All Sharp subsidiaries worldwide share data through an integrated SAP ERP software system.
Slides Aditya Bhelande recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
Enhanxit international business developmentEnhanxit SL
This document discusses strategies for international business development. It covers objectives like determining the best markets and products to enter, choosing sales channels, and adapting organizational structures. Key points discussed include:
- Evaluating products/services based on their competitiveness, market needs, and ability to be commercialized internationally. This determines what to offer in new markets.
- Selecting markets through a preliminary evaluation of economic indicators, followed by an in-depth analysis of industry forecasts, entry conditions, competition, customers, and industry history.
- Considering options like product standardization or adaptation when entering new markets. Adaptation may add more value but at a higher cost.
- Indirect sales channels can provide a cost
This document discusses various aspects of new product development, including replacing products in decline with new products. It describes different types of new products and the importance of core competencies. The document outlines the new product development process, from idea generation and screening to concept development, business analysis, product development, market testing, and commercialization. It also discusses sustaining innovation for demanding customers through incremental improvements versus disruptive innovation for less demanding customers through lower-cost, simpler products. Mass customization aims to deliver customized products and services with near mass production efficiency, driven by market demands, competition, and new technologies.
This document provides an overview of key concepts for identifying competitive advantages, including Porter's Five Forces model and three generic strategies. It discusses how environmental scanning, first mover advantages, and competitive advantages allow organizations to survive. Porter's Five Forces model analyzes buyer power, supplier power, threat of substitutes, threat of new entrants, and rivalry. The document also examines value chains and how combining strategic analysis tools can help create business strategies for different market segments.
This document discusses product pricing strategies. It begins by explaining why pricing is important and how it is linked to product value. It then covers various pricing considerations like pricing based on distribution channels and margins, using pricing to position products, countering piracy, and using volume discounts. The document stresses that pricing should align with and complement the business model. Overall, it provides guidance on setting prices that scale product adoption, retain customers, and boost revenue while confirming the product's positioning in the market.
A fresh look at clearly defining your marketing strategy by defining the 3 Ps of Price, Product & Promotion.
Learn how to define your strategy by asking yourself the right questions on your Competitive Edge, Value-Added Clients and much more.
Jerry Ganguzza is the Director of Marketing for LCD Products at Sharp Electronics Corporation. Sharp Electronics distributes Sharp Corporation products through a national dealer and distributor network who then sell to end users. Marketing activities include market research, product branding, distribution channels, programs and promotions, public relations, advertising, direct marketing, collateral material development, website development, trade shows, and results tracking. All Sharp subsidiaries worldwide share data through an integrated SAP ERP software system.
Slides Aditya Bhelande recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
Enhanxit international business developmentEnhanxit SL
This document discusses strategies for international business development. It covers objectives like determining the best markets and products to enter, choosing sales channels, and adapting organizational structures. Key points discussed include:
- Evaluating products/services based on their competitiveness, market needs, and ability to be commercialized internationally. This determines what to offer in new markets.
- Selecting markets through a preliminary evaluation of economic indicators, followed by an in-depth analysis of industry forecasts, entry conditions, competition, customers, and industry history.
- Considering options like product standardization or adaptation when entering new markets. Adaptation may add more value but at a higher cost.
- Indirect sales channels can provide a cost
This document discusses various aspects of new product development, including replacing products in decline with new products. It describes different types of new products and the importance of core competencies. The document outlines the new product development process, from idea generation and screening to concept development, business analysis, product development, market testing, and commercialization. It also discusses sustaining innovation for demanding customers through incremental improvements versus disruptive innovation for less demanding customers through lower-cost, simpler products. Mass customization aims to deliver customized products and services with near mass production efficiency, driven by market demands, competition, and new technologies.
This document provides an overview of key concepts for identifying competitive advantages, including Porter's Five Forces model and three generic strategies. It discusses how environmental scanning, first mover advantages, and competitive advantages allow organizations to survive. Porter's Five Forces model analyzes buyer power, supplier power, threat of substitutes, threat of new entrants, and rivalry. The document also examines value chains and how combining strategic analysis tools can help create business strategies for different market segments.
This document analyzes the mobile telecommunication industry in Zambia using Porter's five forces model. It first introduces Porter's five forces model and provides an overview of the Zambian mobile market. It then applies each of Porter's five forces - the threat of new entrants, the threat of substitutes, bargaining power of buyers, bargaining power of suppliers, and competitive rivalry - to analyze the competitive environment in the Zambian mobile industry. The document concludes that Porter's five forces model provides a useful framework for exploring the competitive forces that shape an industry, though it has some limitations for analyzing complex industry structures.
The document summarizes the annual general company meeting of Balluff GmbH. It outlines the company's mission, vision, and values. Key highlights include Balluff achieving 14.8% revenue growth in 2006 to 847.4 million euros and increasing net income by 18.8% to 78.1 million euros. The outlook projects continued strong revenue growth of 10-15% annually with turnover reaching approximately 960 million euros in 2007 and further profit improvement.
The document summarizes the annual general company meeting of Balluff GmbH. It outlines the company's mission, vision, and values. Key highlights include Balluff achieving 14.8% revenue growth in 2006 to 847.4 million euros and increasing net income by 18.8% to 78.1 million euros. The outlook projects continued strong revenue growth of 10-15% annually with turnover reaching approximately 960 million euros in 2007 and further profit improvement.
The document discusses after-sales services and support provided by businesses to their customers. It covers key elements of after-sales services like installation, training, maintenance, repair, warranty and support. It also discusses strategies for effective after-sales service and the advantages it provides like customer satisfaction, retention and loyalty.
This document discusses Porter's five forces framework for analyzing industry competition and profitability. It explains the five competitive forces - competitive rivalry, threat of new entry, bargaining power of suppliers, bargaining power of buyers, and threat of substitutes. It provides examples of how these forces impact industry profitability. Strategies are presented for differentiating products to minimize competitive forces, including using perceptual maps to identify brand positioning opportunities.
The document discusses industry analysis frameworks including:
1) PEST analysis to evaluate political, economic, social and technological factors impacting industries. Porter's 5 forces is also discussed to analyze competitive intensity.
2) Industry life cycles moving from growth to maturity and decline, though some industries experience "creative destruction" and recombination.
3) Factors that determine industry attractiveness for startups such as size, growth rates, profitability and barriers to entry.
External Analysis: The Identification of Opportunities & Threats
The document discusses analyzing opportunities and threats within an industry through an external analysis. It defines key concepts like industry boundaries, market segments, and Porter's 5 forces model. Porter's 5 forces include the threat of new entrants, competitive rivalry, bargaining power of suppliers and customers, and threat of substitutes. The document also discusses how industries evolve through the industry life cycle of introduction, growth, maturity, shakeout, and decline. Finally, it addresses how macroenvironmental factors like economic conditions, technology, politics, and demographics can impact industries and create opportunities or threats over time.
The document provides an overview of business model components and strategies for direct and indirect sales channels. It discusses:
- The key components of a business model including customer segments, value propositions, channels, customer relationships, revenue streams, resources, activities and costs.
- Factors to consider for direct and indirect sales channels such as costs, target customers, partnerships, and balancing coverage between the two. Direct sales are suggested for high potential customers while indirect channels can help reach new customers.
- Examples of companies that use different balance of direct and indirect sales, such as Apple's mix of retail stores and partners, and Coca Cola relying entirely on indirect channels.
This document provides an abstract for a thesis written by Emma Aspfors titled "Customer perception of service, store image and product assortment – from an interior store perspective." The abstract summarizes the following key points in 3 sentences:
The purpose of the thesis is to analyze existing customers' perceptions of an interior store called Sisustus CASA, including their store, products, and service, and to investigate how the store can develop based on this knowledge. A quantitative questionnaire was conducted among Sisustus CASA's customers to understand their strengths and weaknesses. The results showed that customers feel the store sells high quality, unique products, but excellent customer service was not seen as the single biggest advantage compared to other stores
The Voice of the Business (VoB) vs Voice of the Customer (VoC)
What is the VoC? What does it mean for my business?
Understand exactly the drivers behind the needs and wants of your customers and learn how to measure them the Six Sigma way
The document discusses how companies can achieve operational excellence by choosing to focus on and dominate a specific dimension of customer value. It recommends that companies narrow their focus to excel in either best total cost, best product, or best total solution and standardize processes across departments to optimize efficiency and minimize costs and hassle for customers. Operational excellence requires measuring and rewarding quality objectives, tying compensation to goals, and forging the company into a single focused instrument dedicated to unmatched value in the chosen dimension.
There are five generic competitive strategies for gaining competitive advantage: low cost provider, differentiation, focused low cost, focused differentiation, and stuck in the middle. A low cost strategy works best when price competition is strong, products are standardized, and buyers are sensitive to price. Differentiation strategies work when buyer needs are diverse. Focused strategies target a narrow niche. The strategy chosen must match a firm's resources and capabilities. Compromising leads to average performance.
The document provides an overview of operations management strategies for competitive advantage. It discusses Komatsu's strategies over time to adapt to its environment. Different competitive advantages of differentiation, cost leadership, and quick response are described. Key operations management decisions around design, quality, process etc. are identified. Strategies used by different companies like Southwest Airlines are mapped out. The importance of identifying critical success factors is discussed.
1. The document discusses Michael Porter's model of generic competitive strategies including cost leadership, differentiation, and focus strategies. It provides details on how firms can achieve a cost advantage or implement differentiation.
2. Industry scenarios are described as a way for firms to consider different potential futures and make strategic choices to account for uncertainties. Scenarios help firms think beyond existing assumptions.
3. The five generic competitive strategies - cost leadership, differentiation, best-cost provider, and focus/niche strategies - are outlined. Contexts where each strategy may be most effective are also discussed.
This document discusses building loyalty in business markets. It outlines key differences between consumer and business markets, noting that business markets have fewer customers, larger transactions, and customized products or services where usage determines value. It then presents a typology of benefits for customers as tangible financial, non-tangible financial, tangible non-financial, and non-tangible non-financial. The document explains how benefit stacks and decision maker stacks differ for typical customers. Finally, it introduces levels of a loyalty ladder and types of customers from most valuable to underperformers based on their position on the loyalty ladder and the seller's cost to serve them.
The Discipline of Market Leaders by Michael Treacy and Fred WiersemaSameer Mathur
What gives the leading companies an edge over its competitors? According to "The Discipline Of Market Leaders the value of a product or service to the customers can be categorized in terms of efficiency, innovation and customer intimacy. Read the summary prepared by Prof. Sameer Mathur.
Industrial and consumer marketing differ in their market structures, products, and buyer behaviors. Industrial markets have fewer geographically concentrated buyers engaging in oligopolistic competition, technically complex customized products purchased for business use, and professionally trained personnel making purchases based on functional task motives. Consumer markets have mass markets of geographically dispersed buyers engaging in monopolistic competition, standardized products for personal use, and purchases influenced by social and psychological motives of individuals and families.
The document outlines a 10 section presentation covering: introduction of the company; the problem, pain or need in the market; the company's solution and product; the target market and customers; competitive landscape; business and revenue models; management team; financial projections and funding needs; a timeline of milestones; and a summary. Each section provides guidance on the key information and level of detail to include to effectively pitch the company and its product or service to investors.
The document discusses various product and pricing strategies. It covers developing product strategies such as product classification, product life cycles, and new product development processes. It also discusses developing brand and packaging strategies like branding, packaging, labeling, and universal product codes. Finally, it discusses developing pricing strategies including cost-based and value-based pricing, price skimming, penetration pricing, and price adjustment strategies like discounts, bundling, and dynamic pricing.
This document analyzes the mobile telecommunication industry in Zambia using Porter's five forces model. It first introduces Porter's five forces model and provides an overview of the Zambian mobile market. It then applies each of Porter's five forces - the threat of new entrants, the threat of substitutes, bargaining power of buyers, bargaining power of suppliers, and competitive rivalry - to analyze the competitive environment in the Zambian mobile industry. The document concludes that Porter's five forces model provides a useful framework for exploring the competitive forces that shape an industry, though it has some limitations for analyzing complex industry structures.
The document summarizes the annual general company meeting of Balluff GmbH. It outlines the company's mission, vision, and values. Key highlights include Balluff achieving 14.8% revenue growth in 2006 to 847.4 million euros and increasing net income by 18.8% to 78.1 million euros. The outlook projects continued strong revenue growth of 10-15% annually with turnover reaching approximately 960 million euros in 2007 and further profit improvement.
The document summarizes the annual general company meeting of Balluff GmbH. It outlines the company's mission, vision, and values. Key highlights include Balluff achieving 14.8% revenue growth in 2006 to 847.4 million euros and increasing net income by 18.8% to 78.1 million euros. The outlook projects continued strong revenue growth of 10-15% annually with turnover reaching approximately 960 million euros in 2007 and further profit improvement.
The document discusses after-sales services and support provided by businesses to their customers. It covers key elements of after-sales services like installation, training, maintenance, repair, warranty and support. It also discusses strategies for effective after-sales service and the advantages it provides like customer satisfaction, retention and loyalty.
This document discusses Porter's five forces framework for analyzing industry competition and profitability. It explains the five competitive forces - competitive rivalry, threat of new entry, bargaining power of suppliers, bargaining power of buyers, and threat of substitutes. It provides examples of how these forces impact industry profitability. Strategies are presented for differentiating products to minimize competitive forces, including using perceptual maps to identify brand positioning opportunities.
The document discusses industry analysis frameworks including:
1) PEST analysis to evaluate political, economic, social and technological factors impacting industries. Porter's 5 forces is also discussed to analyze competitive intensity.
2) Industry life cycles moving from growth to maturity and decline, though some industries experience "creative destruction" and recombination.
3) Factors that determine industry attractiveness for startups such as size, growth rates, profitability and barriers to entry.
External Analysis: The Identification of Opportunities & Threats
The document discusses analyzing opportunities and threats within an industry through an external analysis. It defines key concepts like industry boundaries, market segments, and Porter's 5 forces model. Porter's 5 forces include the threat of new entrants, competitive rivalry, bargaining power of suppliers and customers, and threat of substitutes. The document also discusses how industries evolve through the industry life cycle of introduction, growth, maturity, shakeout, and decline. Finally, it addresses how macroenvironmental factors like economic conditions, technology, politics, and demographics can impact industries and create opportunities or threats over time.
The document provides an overview of business model components and strategies for direct and indirect sales channels. It discusses:
- The key components of a business model including customer segments, value propositions, channels, customer relationships, revenue streams, resources, activities and costs.
- Factors to consider for direct and indirect sales channels such as costs, target customers, partnerships, and balancing coverage between the two. Direct sales are suggested for high potential customers while indirect channels can help reach new customers.
- Examples of companies that use different balance of direct and indirect sales, such as Apple's mix of retail stores and partners, and Coca Cola relying entirely on indirect channels.
This document provides an abstract for a thesis written by Emma Aspfors titled "Customer perception of service, store image and product assortment – from an interior store perspective." The abstract summarizes the following key points in 3 sentences:
The purpose of the thesis is to analyze existing customers' perceptions of an interior store called Sisustus CASA, including their store, products, and service, and to investigate how the store can develop based on this knowledge. A quantitative questionnaire was conducted among Sisustus CASA's customers to understand their strengths and weaknesses. The results showed that customers feel the store sells high quality, unique products, but excellent customer service was not seen as the single biggest advantage compared to other stores
The Voice of the Business (VoB) vs Voice of the Customer (VoC)
What is the VoC? What does it mean for my business?
Understand exactly the drivers behind the needs and wants of your customers and learn how to measure them the Six Sigma way
The document discusses how companies can achieve operational excellence by choosing to focus on and dominate a specific dimension of customer value. It recommends that companies narrow their focus to excel in either best total cost, best product, or best total solution and standardize processes across departments to optimize efficiency and minimize costs and hassle for customers. Operational excellence requires measuring and rewarding quality objectives, tying compensation to goals, and forging the company into a single focused instrument dedicated to unmatched value in the chosen dimension.
There are five generic competitive strategies for gaining competitive advantage: low cost provider, differentiation, focused low cost, focused differentiation, and stuck in the middle. A low cost strategy works best when price competition is strong, products are standardized, and buyers are sensitive to price. Differentiation strategies work when buyer needs are diverse. Focused strategies target a narrow niche. The strategy chosen must match a firm's resources and capabilities. Compromising leads to average performance.
The document provides an overview of operations management strategies for competitive advantage. It discusses Komatsu's strategies over time to adapt to its environment. Different competitive advantages of differentiation, cost leadership, and quick response are described. Key operations management decisions around design, quality, process etc. are identified. Strategies used by different companies like Southwest Airlines are mapped out. The importance of identifying critical success factors is discussed.
1. The document discusses Michael Porter's model of generic competitive strategies including cost leadership, differentiation, and focus strategies. It provides details on how firms can achieve a cost advantage or implement differentiation.
2. Industry scenarios are described as a way for firms to consider different potential futures and make strategic choices to account for uncertainties. Scenarios help firms think beyond existing assumptions.
3. The five generic competitive strategies - cost leadership, differentiation, best-cost provider, and focus/niche strategies - are outlined. Contexts where each strategy may be most effective are also discussed.
This document discusses building loyalty in business markets. It outlines key differences between consumer and business markets, noting that business markets have fewer customers, larger transactions, and customized products or services where usage determines value. It then presents a typology of benefits for customers as tangible financial, non-tangible financial, tangible non-financial, and non-tangible non-financial. The document explains how benefit stacks and decision maker stacks differ for typical customers. Finally, it introduces levels of a loyalty ladder and types of customers from most valuable to underperformers based on their position on the loyalty ladder and the seller's cost to serve them.
The Discipline of Market Leaders by Michael Treacy and Fred WiersemaSameer Mathur
What gives the leading companies an edge over its competitors? According to "The Discipline Of Market Leaders the value of a product or service to the customers can be categorized in terms of efficiency, innovation and customer intimacy. Read the summary prepared by Prof. Sameer Mathur.
Industrial and consumer marketing differ in their market structures, products, and buyer behaviors. Industrial markets have fewer geographically concentrated buyers engaging in oligopolistic competition, technically complex customized products purchased for business use, and professionally trained personnel making purchases based on functional task motives. Consumer markets have mass markets of geographically dispersed buyers engaging in monopolistic competition, standardized products for personal use, and purchases influenced by social and psychological motives of individuals and families.
The document outlines a 10 section presentation covering: introduction of the company; the problem, pain or need in the market; the company's solution and product; the target market and customers; competitive landscape; business and revenue models; management team; financial projections and funding needs; a timeline of milestones; and a summary. Each section provides guidance on the key information and level of detail to include to effectively pitch the company and its product or service to investors.
The document discusses various product and pricing strategies. It covers developing product strategies such as product classification, product life cycles, and new product development processes. It also discusses developing brand and packaging strategies like branding, packaging, labeling, and universal product codes. Finally, it discusses developing pricing strategies including cost-based and value-based pricing, price skimming, penetration pricing, and price adjustment strategies like discounts, bundling, and dynamic pricing.
This presentation helps the beginner to build insight about the 2P's (Price & Product) out of the 4 Marketing P's (which are Product, Price, Place, & Promotion)
The document discusses various strategic frameworks that can be used to analyze business problems and opportunities. It includes frameworks for analyzing declining profits, increasing profitability, increasing capacity, competitive response, new product introduction, international expansion, pricing strategies, investment decisions, mergers and acquisitions, hostile takeover defense, entering new markets, industry analysis, starting a new business, and turnarounds. Diagrams are provided to illustrate frameworks like the BCG matrix, GE-McKinsey matrix, Ansoff matrix, Porter's diamond, and value chain.
1. Sustainable competitive advantages allow businesses to retain customers despite competition through developing a unique selling proposition, lowering costs, serving niche markets, or creating customer loyalty.
2. Competing internationally requires tailoring efforts to foreign markets through appropriate promotion, placement, addressing quality standards, demonstrating product benefits, setting price, and adapting design features to other cultures and languages.
3. Many companies have faced marketing blunders when directly translating phrases without considering cultural norms in other languages, resulting in unintended and sometimes embarrassing meanings.
A product is anything offered by a company to satisfy customer needs, whether an object, service, or idea. New product development mostly involves improving existing products, with less than 10% being totally new concepts. The success rate of new products is very low, less than 5%. Products go through stages of development, testing, analysis, and market testing before commercialization in targeted markets and customer groups using an introductory marketing strategy. Products exist at different levels from core benefits to potential enhancements.
This document discusses the importance of conducting a competitive analysis for a startup. It recommends identifying direct and indirect competitors, analyzing competitors' business models, conducting SWOT analyses, mapping competitive positioning, and considering market entry scenarios. The analysis should determine if the startup's offerings are superior to competitors' and will encourage customer switching. Ongoing competitive monitoring is important as initial analyses will change over time. The goal is to understand barriers to market entry and what will make customers choose the startup over other options.
Sample contents of a completed feasibility studynazcats
This feasibility study examines the viability of a new business venture. It includes sections on marketing, competition, management needs, and financial projections. The technical, production, and economic analyses determine if the required resources and market demand exist to make the business successful. The conclusion recommends whether or not the venture is feasible based on the comprehensive analysis in the study.
The document provides guidance on developing an effective value proposition and presentation for business opportunities in global markets. It outlines key components of understanding the target market's needs and how the solution addresses them. It emphasizes tangible benefits like increased revenue and efficiency. The document also offers tips for structuring presentations, including starting with the most important point, using stories and repetition of main messages.
The document provides an overview of go-to-market strategies and key marketing concepts such as market definition, segmentation, targeting, positioning, and differentiation. It discusses frameworks like SIVA and blue ocean strategy. It also covers essential market research, the sales vs marketing distinction, choosing distribution channels, and zero-cost marketing tools.
The document provides an overview of industry and competitor analysis. It discusses analyzing industries to understand environmental trends, business trends, and key questions to assess industry attractiveness. It also covers analyzing competitors to identify direct, indirect, and future competitors. Tools discussed include Porter's Five Forces model to evaluate competitive forces in an industry, and a competitive analysis grid to organize information about competitors. The goal of industry and competitor analysis is to help firms understand opportunities and position themselves strategically within their industry.
The document discusses various factors related to creating and pricing products, including:
1) Identifying a target market based on consumer traits and determining the size of the target market based on demographics, geography, economics, and social values.
2) The steps involved in creating new products from developing ideas to testing, distributing, and auditing products.
3) Methods for differentiating products such as unique design, packaging, branding, and the benefits of branding.
4) The typical product life cycle phases of introduction, growth, maturity, and decline and how marketing decisions are influenced.
Environmental scanning is a concept from business management by which businesses gather information from the environment, to better achieve a sustainable competitive advantage.
Environmental Scanning & Monitoring- Techniques
PEST, SWOT, QUEST
The document discusses customer segments and value propositions. It emphasizes the importance of understanding which customers a product or service is targeting and the specific jobs or needs they want addressed. It outlines different types of customer segments like business-to-business, business-to-consumer, and multi-sided markets. The document also discusses testing value propositions through minimum viable products and experiments to validate customer problems and solutions.
The document discusses strategies for analyzing a business's internal strengths and weaknesses and external opportunities and threats using the SWOT analysis and TOWS matrix tools. It explains that SWOT analysis identifies key business characteristics but does not guide strategy selection, while the TOWS matrix integrates SWOT factors to suggest strategies by matching opportunities/threats with strengths/weaknesses. Examples of different types of strategies produced from the TOWS matrix are provided.
This business plan outlines the key elements needed to start a new business, including an executive summary, table of contents, details about the business, marketing strategies, financial projections, and supporting documents. The executive summary should be 1-2 pages and cover the business products/services, target customers, reasons for success, owners' experience, and future outlook. The business section describes the company mission/goals, legal structure, management team, and challenges. The marketing section covers the product benefits, industry trends, target niche, competitors, and promotional strategies. Financial data includes startup costs, funding sources, and 3-year cash flow projections. Supporting documents provide resumes, references, and materials to back up plan assumptions.
IV. Instructions Marketing Plan This section provides details o.docxchristiandean12115
IV. Instructions: Marketing Plan
This section provides details on your industry, the competitive landscape, your target market and how you will market your business to those customers.
Market research
This section of your plan should explain:
· The total size of your industry
· Trends in the industry – is it growing or shrinking?
· The total size of your target market, and what share is realistic for you to obtain
· Trends in the target market – is it growing or shrinking? How are customer needs or preferences changing?
Barriers to entry
What barriers to entry does your startup face, and how do you plan to overcome them? Barriers to entry might include:
· High startup costs
· High production costs
· High marketing costs
· Brand recognition challenges
· Finding qualified employees
· Need for specialized technology or patents
· Tariffs and quotas
· Unionization in your industry
Threats and opportunities
Once your business surmounts the barriers to entry you mentioned, what additional threats might it face? Explain how the following could affect your startup:
· Changes in government regulations
· Changes in technology
· Changes in the economy
· Changes in your industry
Use the SWOT Analysis Worksheet on the next page to identify your company’s weaknesses and potential threats, as well as its strengths and the potential opportunities you plan to exploit.
SWOT Analysis Worksheet
Strengths
Weaknesses
Opportunities
Threats
Product/ Service Offering
Unique Product and Services
Online Presence
Online Market
Intense Compeition
Brand/ Marketing
Appealing to a wide range of ages
Advertising is limited because of low brand awareness
Advertising and marketing can help boost the brand image nationally
Staff/HR
Strong Management
Hiring a great staff with knowledge of the things associated with the gimmick used
Hiring High School and college students
Cohesion affected by the age and experience differences
Finance
Strong backing of investors
Viable industry and high exchange means low market share
Partnerships with major technology companies (Samsung, Microsoft, Sony)
Rise in price of raw materials can affect profitability
Operations/
Management
Strong management
Hiring management with knowledge of food service and entertainment
Staying on the cutting edge
Operating as such not to ditto other establishments
Market
Military in the area enjoy sports and/or video games
Ensuring all ages feel welcome.
Advertising and marketing can help boost the brand image nationally specially in smaller cities
Threat from established competitors and new entrants
Can any of your strengths help with improving your weaknesses or combating your threats? If so, please describe how below.
A strength we have at our disposal is our unique products and services. Using these services we open ourselves to many possibilities to combat our online presence such as being able to stream our gaming onto the internet on sites such as YouTube or Twitch. This is someth.
This document outlines the format requirements and content outline for a mini project report. It specifies that the report should be 75 pages, use 12-point Times New Roman font with double spacing. It provides a detailed outline of the report sections including an executive summary, enterprise description, products/services description, industry and competition analysis, SWOT analysis, and sub-plans for marketing, operations, human resources, finances, critical measures, and milestones. The last date to submit the report is January 31, 2022 and it requires 3 hard copies with less than 20% plagiarism.
Chp 3 the business of product managementcheqala5626
The document discusses key concepts in product management including product definition, classification, development process, branding, and packaging. It covers:
1. Defining products as goods, services, or ideas and classifying them as consumer or business products.
2. The new product development process from idea generation to commercialization including techniques for generating ideas and evaluating concepts.
3. Managing existing products through line extensions, modifications, and potential deletion.
4. The importance of branding, developing brand equity, and different types of brands.
5. The functions and strategic importance of packaging, labeling laws, and universal product codes.
The document discusses the World Trade Center Institute (WTCI) and its role as a Private Sector Liaison Officer (PSLO) to help local firms access procurement opportunities with the World Bank Group. It provides an overview of the World Bank Group, which consists of 5 agencies that work to reduce poverty. It then outlines the World Bank Group's operational procurement process, corporate procurement opportunities, and best practices for pursuing internationally funded projects.
The document discusses ASEAN economic integration and implications for exporters. It provides background on ASEAN, including its founding, members, and goals of economic growth and regional stability. It then discusses why ASEAN is important for US trade and investment, detailing two-way trade levels and US FDI in ASEAN countries. The document outlines ASEAN's plans for economic, political, and socio-cultural integration by 2015 to increase competitiveness and benefit the region. It also discusses some challenges to integration from businesses and mechanisms for US cooperation with ASEAN.
Vietnam has experienced strong economic growth in recent decades and has the potential to become a tiger economy. It has a population of over 90 million people and major cities include Ho Chi Minh City, Hanoi, and Haiphong. While still a communist state, Vietnam has implemented economic reforms and opened up to foreign investment and trade. It faces challenges such as inflation, corruption, and environmental issues, but also opportunities in sectors such as energy, waste management, and green building. The US has growing trade relations with Vietnam and sees opportunities for exports in several industries.
The World Bank/IFC provides several trade and investment tools to promote private sector engagement in developing markets, including:
1) The Global Trade Finance Program (GTFP) provides guarantees to covering banks for payment risk on trade transactions in emerging markets, helping to provide risk coverage for imports/exports of goods like computers, cotton, and food products.
2) IFC also offers a range of debt, equity, and structured finance products to support private sector projects and expansions in areas like retail operations, payment platforms, and petroleum distribution networks.
3) These tools have supported over $500 million in exports from the US to countries in sectors like infrastructure, agriculture, and manufacturing.
This document provides an overview and outlook of Thailand's economy, politics, and opportunities for US businesses in 2011. It summarizes that Thailand has a population of over 65 million people, with Bangkok and Chiang Mai as the largest cities. Key industries include tourism, food processing, automotive, and electronics. The document also outlines challenges such as political issues, corruption, and intellectual property protection. It identifies several industries and product categories that represent good prospects for US exporters in 2010.
Indonesia is the largest economy in Southeast Asia with a population of over 237 million people. It has experienced steady economic growth of around 6% annually in recent years. Major opportunities for U.S. companies exist in the energy, infrastructure, healthcare and education sectors. The U.S. Commercial Service assists American businesses looking to access the Indonesian market through services like market research, partner searches and promoting single companies.
Malaysia has a growing economy and represents opportunities for U.S. companies in several industries. The U.S. is one of Malaysia's largest trading partners and investors. Best prospects for U.S. exports and investment include oil and gas equipment, aircraft and parts, environmental equipment, franchising, healthcare services, and information and communication technology. The Malaysian government offers incentives for foreign investment including tax breaks and an English-speaking population.
The document announces a Southeast Asia business conference to be held November 9-10, 2011 at the Hilton BWI Airport Hotel. It will include marketing partners and supporting organizations. The conference focuses on business opportunities in Southeast Asia.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
4. Competing on Low Price is Difficult for US Exporters $50 Cost Disadvantage for US Exporters $70 Total $120 China Price $70 US Price $100 Freight Duties Inventory Travel +$20 Export Costs Conceptual: Export to China
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12. TARGET MARKET SELECTION WORKSHEET EVALUATION CRITERIA POTENTIAL SOUTHEAST ASIAN COUNTRY MARKETS (Evaluate Markets as High/Medium/Low in Attractiveness or Potential) Viet Nam Thailand Singapore Malaysia Indonesia Market Size & Growth Is the size of the potential market for your product/service large and growing? What is the impact of key market trends on the demand for your product in this country? Pricing & Margins Are pricing & margin levels favorable? Current Opportunities Do you have immediate opportunities in this market (inquiries, facilities of US customers)? Competition & Differentiators Is the competitive situation favorable? Do you offer a clear reason for customers to buy from you versus competitors? Business Climate Is the business climate favorable (tariffs, income, economic growth, currency, corruption, the availability of export financing, etc.)? Legal & Compliance Are there major legal or compliance barriers (e.g.; product safety, environmental, other regulatory, intellectual property protection)? Culture, Climate or Geography Are there major cultural, climate or geographic issues that might help or hinder sales? Showstoppers Are any of the above issues showstoppers that would prevent you from being successful in this market? — If yes, put an “ X” under that country, and don’t score . OVERALL EVALUATION
14. Working Session — Pursuing Your Company’s Priority Markets in Southeast Asia
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16. TARGET MARKET SELECTION WORKSHEET EVALUATION CRITERIA POTENTIAL SOUTHEAST ASIAN COUNTRY MARKETS (Evaluate Markets as High/Medium/Low in Attractiveness or Potential) Viet Nam Thailand Singapore Malaysia Indonesia Market Size & Growth Is the size of the potential market for your product/service large and growing? What is the impact of key market trends on the demand for your product in this country? Pricing & Margins Are pricing & margin levels favorable? Current Opportunities Do you have immediate opportunities in this market (inquiries, facilities of US customers)? Competition & Differentiators Is the competitive situation favorable? Do you offer a clear reason for customers to buy from you versus competitors? Business Climate Is the business climate favorable (tariffs, income, economic growth, currency, corruption, the availability of export financing, etc.)? Legal & Compliance Are there major legal or compliance barriers (e.g.; product safety, environmental, other regulatory, intellectual property protection)? Culture, Climate or Geography Are there major cultural, climate or geographic issues that might help or hinder sales? Showstoppers Are any of the above issues showstoppers that would prevent you from being successful in this market? — If yes, put an “ X” under that country, and don’t score . OVERALL EVALUATION
Late start/getting table groups settled – 6 Session objectives and agenda - 2 Differentiators intro and exercise instructions – 20 Exercise – 40 mins Partner evaluation – 20 Planning gaps – 5 ExporTech overview - 4 Total -97 (target: 90) ------------------------------------------------------------------------- Phrases to remember: Comp strategy 101 – bear with me as it is critical Differentiating – offering something competitors don’t or can’t Not unique you better be cheap This is critical, because as you grow globally, must displace competitors Delivered cost comparison Difficult for US exporters to compete on price alone US exporter may have low cost/price due to techno or currency (Euro), but if commodity, tough for US exporters to ship outside NA – must offer something different (other than price) In this case, a US exporter must offer a product/service with enough value that customers willing to pay $50 premium to cover freight, duty, taxes, travel, etc – or offer something that local competitors don’t have the skills to offer at all. Can’t offer same thing as competitors and expect them to pay more Successful exporters offer unique or superior products, services or capabilities Words/ equation / Timberline / make real 1 st question: What is my strategic advantage? Something about your product, service or capabilities that sets your apart from competition 2nd question: So what? What does it mean for the customer? Superior benefit vs competing solutions – faster, easier, better, cheaper Many of these benefits result in lower TCO for customer, even though price is higher 3 rd question: Some customers care about what you offer more than others?
May sound like competitive strategy 101…bear with me, and then I will make it real and concrete with examples A little oversimplified…but basically.. Differentiating – offering something competitors don’t or can’t “ If you’re not unique, you better be cheap.” (Eureka Ranch) If you want to grow in global markets, you will generally have to displace existing suppliers…or if your product is unique or new to the world, you will need to convince a customer to buy something totally new…so must give them a reason to buy from ---------------------------------------------- Lower total cost for customer is one form of greater customer benefit. Don’t discuss concept of strategic advantages yet – here just introduce differentiation Additional background: Greater customer benefit must be at a price where the customer sees it as better overall value – benefit/price ratio is better value than competitor. Strategic advantage + benefit + cost to deliver benefit (economics) + target customer that cares
Difficult for US exporters to compete on price, because usually don’t have low costs Delivered cost comparison . Exporters face two cost disadvantages: Higher costs of international sales, including transportation, logistics (freight, inventory), sales & marketing costs Higher costs of manufacturing in the U.S. when compared to lower cost countries When competing against China, U.S. made products can be at a 30-50% or higher cost disadvantage – particularly in commodity products (our China study). Same could be true for Mexico, Brazil, other low cost countries. And we don’t just face competition from China and LCCs in US, but in China and elsewhere Bottom line: Difficult …to compete …on price alone US exporter may have lower cost of it is a totally different technology….and we may be low cost due to currency in Europe…but if commodity, tough for US exporters outside of north america – must offer something different In this case, a US exporter must offer a product/service with enough value that customers willing to pay $50 premium to cover freight, duty, taxes, travel, etc – or offer something that local competitors don’t have the skills to offer at all. Can’t offer same thing as competitors and expect them to pay more ------------------- Fine print: If the product is a commodity, where everyone has virtually the same design and manufacturing processes, then China would win. However, if a US company has a specialized or unique process or a niche strategy, those can result in cost advantages – which would allow a US company to offer a lower price. This is the only way a US company could win on cost. While this is technically low price vs differentiation, it is really differentiation because you are doing something different - offering a different process or a different approach to delivering the customer benefit. (Example of unique process that resulted in low cost position (and quality premium) - Corning LCD glass) Something you could say in the session: “Even if some of you are competing on price, it is probably because you do something different – unique process, or specialized skills so Low cost countries cannot effectively compete, or niche strategy Niche: can provide: 1) low cost position or 2) no/few competitors – difficult to displace or not worth it to try; 3) product or service advantage related to better serving customer needs
Most important page of the day To succeed globally, successful exporters offer superior customer benefit (vs competing solutions) Put another way, must offer unique or superior products, services, capabilities (may allow you to charge premium) Different words: differentiators / value prop – all about reason to buy from you versus competitors Equation – here is how it works: Strat Adv + Cust Benefit + Who Cares (Target customer) 1 st question: what is my strategic advantage? Something about your product, service or capabilities that sets your apart from competition 2nd question: So what? What does it mean for the customer? Superior benefit vs competing solutions – faster, easier, better, cheaper Many of these benefits result in lower TCO for customer, even though product price is higher 3 rd question: Some customers care about what you offer more than others? Timberline examples Make it Real with additional examples
Dental implant Background: Imtec, Oklahoma company that makes mini dental implant. International represents 40% of sales, serve 85 countries, 25% annual growth in exports, grew from 5 -> 260 emps in 15 years, purchased by Imtec few years ago. Patented mini dental implant that can be used to stabilize dentures. Can be inserted with a relatively painless procedure that can be performed by a general dentist (as opposed to an oral surgeon) requiring only a mild anesthesia. Strategic Advantage : unique, patented product design (1 st to market) Superior Customer Benefit : greater patient comfort and reduced costs versus traditional and competing implants (because design allows for simpler, less painful procedure with general dentist) Target Customers that Care : -- Patient (end-user): denture wearers who want confidence that their teeth will not shift, and don’t have to go through expensive painful surgery to get it. (and dentists that can offer a lower cost and less painful option to denture wearers) -- General dentist (channel): dentists that want to offer a lower cost and less painful option for denture wearers, and want to gain new opportunities for (presumable) high margin procedures Source of Example : successful exporter from 2006 study Stress Indicators Background : SmartBolts indicate whether a joint is loose or tight with a clearly visible indicator that gradually darkens from bright red when loose to near black as the fastener is tightened. SmartBolts are custom engineered for a range of applications. Big application is electrical busways. Strategic Advantage : patented product design Superior Customer Benefit : reduction of maintenance time and cost. Smartbolts allow for visual inspection of tightness from several feet away, so maintenance people can focus only on loose bolts. In a typical two week maintenance cycle, on an installation of 1000 fasteners, SmartBolts® can reduce maintenance time by 80% and costs by up to 50% Target Customers that Care : In general anyone that has a large number of bolts used in critical applications where they must be tight. More specifically, visual inspection of fasteners is particularly valuable in working conditions where there may be safety hazards, such as elevated structures and areas exposed to hazardous materials. Source of Example : ExporTech Client Examples notes continued on page 21, due to lack of space
Pick one product for the exercise – one with greatest export potential, highest volume Coach people in front of room?
True Lemon and Lime Elevator Pitch on Slide: Company sells dehydrated lemon and lime crystals to restaurants and consumers who want the taste of real fruit and the convenience of a powder. Unlike real fruit, we have a four year dry shelf life and no water weight to ship. Unlike competitors, we use no artificial ingredients or preservatives Strategic Advantage: difficult to replicate manufacturing process that allows for real fruit, no artificial ingredients, and 4 year shelf-life Superior Customer Benefit: Real fruit taste with no artificial ingredients and preservatives (health), with the convenience and shelf-life of a powder. Target Customers that Care : Restaurants that want to offer real fruit taste with the convenience of a powder; consumers that want to increase their consumption of water without adding artificial ingredients or preservatives to it. Source of Example : ExporTech client Catheters/Stents Elevator Pitch on Slide : We sell temporary stents to urologists who want a catheter alternative that provides patients with a no-bag option and allows them to urinate naturally. Unlike the Foley Catheter, our stent is less painful, more hygienic because it does not drain to an external bag, and easy for physicians to insert. Strategic Advantage: unique design Superior Customer Benefit : Because it allows patients to urinate without a bag and Foley catheter, it is less painful, more hygienic, easy for physicians to insert Target Customers that Care : Users and physicians that want an alternative to the Foley catheter and bag. -- Interesting example of a target customer that REALLY cares : the company discovered that muslim patients are interested in this product because a person with a catheter is not allowed to enter a mosque, as that would be considered unclean Source of Example: ExporTech Client
Tell them to pick a product – one with largest export potential, highest volume or margin Encourage them to go deeper. The answer is not “our reputation.” If they say its “our quality,” ask is it quantifiable? How would a new customer know your quality is better? Don’t your competitors say the same thing? The answer is probably not customer service. What do they mean by customer service? If it means shorter lead time, OK. But if it means we are nice on the phone, forget it. Ask, who might you validate this with? Leadership team Sales force Current customers, distributors After exercise, have each company read theirs aloud. If you are skilled and confident, give them coaching in real time. The most difficult area is to get clear about the benefit. Refer back to slide 14 and all of the examples.
Late start/getting table groups settled – 6 Session objectives and agenda - 2 Differentiators intro and exercise instructions – 20 Exercise – 40 mins Partner evaluation – 20 Planning gaps – 5 ExporTech overview - 4 Total -97 (target: 90) ------------------------------------------------------------------------- Phrases to remember: Comp strategy 101 – bear with me as it is critical Differentiating – offering something competitors don’t or can’t Not unique you better be cheap This is critical, because as you grow globally, must displace competitors Delivered cost comparison Difficult for US exporters to compete on price alone US exporter may have low cost/price due to techno or currency (Euro), but if commodity, tough for US exporters to ship outside NA – must offer something different (other than price) In this case, a US exporter must offer a product/service with enough value that customers willing to pay $50 premium to cover freight, duty, taxes, travel, etc – or offer something that local competitors don’t have the skills to offer at all. Can’t offer same thing as competitors and expect them to pay more Successful exporters offer unique or superior products, services or capabilities Words/ equation / Timberline / make real 1 st question: What is my strategic advantage? Something about your product, service or capabilities that sets your apart from competition 2nd question: So what? What does it mean for the customer? Superior benefit vs competing solutions – faster, easier, better, cheaper Many of these benefits result in lower TCO for customer, even though price is higher 3 rd question: Some customers care about what you offer more than others?