Oracle Data Integration Platform is a cornerstone for big data solutions that provides five core capabilities: business continuity, data movement, data transformation, data governance, and streaming data handling. It includes eight core products that can operate in the cloud or on-premise, and is considered the most innovative in areas like real-time/streaming integration and extract-load-transform capabilities with big data technologies. The platform offers a comprehensive architecture covering key areas like data ingestion, preparation, streaming integration, parallel connectivity, and governance.

1. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
CON6624
Oracle Data Integration Platform
A Cornerstone for Big Data
Christophe Dupupet (@XofDup)
Director | A-Team
Mark Rittman (@markrittman)
Independent Analyst
Julien Testut (@JulienTestut)
Senior Principal Product Manager
September, 2016
Confidential – Oracle Internal/Restricted/Highly Restricted

2. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Safe Harbor Statement
The following is intended to outline our general product direction. It is intended for
information purposes only, and may not be incorporated into any contract. It is not a
commitment to deliver any material, code, or functionality, and should not be relied upon
in making purchasing decisions. The development, release, and timing of any features or
functionality described for Oracle’s products remains at the sole discretion of Oracle.
Oracle Confidential 1

3. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Agenda
Oracle Data Integration for Big Data
Big Data Patterns
A Practitioner’s View on Oracle Data integration for Big Data
Q & A
1
2
3
4

4. Five Core
Capabilities
1. Business ContinuityDATA ALWAYS AVAILABLE
2. Data Movement
DATA ANYWHERE IT’S NEEDED
3. Data TransformationDATA ACCESSIBLE IN ANY FORMAT
4. Data GovernanceDATA THAT CAN BE TRUSTED
5. Streaming Data
DATA IN MOTION OR AT REST

5. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential 5
Eight Core
Products
Cloud or On-
Premise

6. Most
Innovative
Technology
#1
#1
Realtime / Streaming
Data Integration Tool
Pushdown / E-LT
Data Integration Tool
1st to certify replication with
Streaming Big Data
1st to certify E-LT tool with
Apache Spark/Python
1st to power Data Preparation
w/ML + NLP + Graph Data
1st to offer Self-Service &
Hybrid Cloud solution

7. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential 7
Hybrid Open-Source
...Open Source at the core of speed & batch processing engines
...Enterprise Vendor tools for connecting to existing IT system and
...Cloud Platforms for data fabric
Business
Data
Serving
Layer
Apps
Analytics
Batch Layer
Data Streams
Social and Logs
Enterprise Data
Highly Available
Databases
Pub / Sub
REST APIs
NoSQL
Bulk Data
Speed Layer
Raw Data Stream Processing
Batch Processing
Prepared Data

8. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Examples
Oracle Confidential 8
Reference Architecture
Business
Data
Serving
Layer
Apps
Analytics
Batch Layer
Data Streams
Social and Logs
Enterprise Data
Highly Available
Databases
Pub / Sub
REST APIs
NoSQL
Bulk Data
Speed Layer
GoldenGate
Data Preparation
Data Quality, Metadata Management & Business Glossary
Oracle Data Integrator
Active DataGuard
Comprehensive architecture covers key areas – #1. Data Ingestion, #2. Data Preparation &
Transformation, #3. Streaming Big Data, #4. Parallel Connectivity, and #5. Data Governance –
and Oracle Data Integration has it covered.
Dataflow ML
Stream Analytics
Connectors

9. Oracle GoldenGate
Realtime Performance
Extensible & Flexible
Proven & Reliable
Oracle GoldenGate provides low-impact capture, routing,
transformation, and delivery of database transactions
across homogeneous and heterogeneous environments in
real-time with no distance limitations.
Most
Databases
Data
Events
Transaction Streams
Cloud
DBs
Big
Data
Supports Databases, Big Data and NoSQL:
* The most popular enterprise integration tool in history

10. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
ApplicationsApplications DatabusApplications Speed Layer
Batch Layer
Capture
Trail
Route
Deliver
Pump
Oracle Confidential 10
Streaming Analytics
Application
Serving
Layer
REST
Services
Visualization
Tools
Reporting
Tools
Data Marts
User
Updates
DBMS
Updates
GoldenGate for Ingest
GG GG
Applications Serving
Layer
Speed Layer
Batch Layer
Platforms

11. Self-Service
Better Recommendations
Built-in Data Graph Zero software
to install, easy
to use browser
based interface
Better
automation and
less grunt work
for humans
Graph database
of real-world
facts used for
enrichment
Oracle Data Preparation
ReportingApps
Files
ETL
Oracle Data Preparation is a self-service tool that makes
it simple to transform, prepare, enrich and standardize
business data – it can help IT accelerate solutions for the
Business by giving control of data formatting directly to
data analysts.

12. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential 12
MONTHS of effort
spent on each new
dataset
PROGRAMERS writing
scripts or complex ETL
DATA WRANGLING
wastes time and money
“Big Data’s dirty little secret is that 90% of time spent on a project is
devoted to preparing data… After all the preparation work, there isn’t
enough time left to do sophisticated analytics on it…” Thomas H. Davenport
Internet
Logs
UNSTRUCTUREDSTRUCTURED
Discovery
& Visualization
Enterprise
Reporting
Enterprise
ETL & Data
Integration
BUSINESS VALUEOPPORTUNITY
Weeks or
Months
I want my
data!!
BDP for Data Preparation

13. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Oracle Data Integrator
Bulk Data Performance
Non Invasive Footprint
Future Proof IT Skills
Oracle Data Integrator provides high performance bulk
data movement, massively parallel data transformation
using database or big data technologies, and block-level
data loading that leverages native data utilities
Bulk Data
Transformation
Most Apps,
Databases
& Cloud Bulk Data Movement
Cloud
DBs
Big
Data
1000’s of
customers –
more than other
ETL tools
Flexible ELT
workloads run
anywhere: DBs,
Big Data, Cloud
Up to 2x faster
batch processes
and 3x more
efficient tooling

14. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential 14
ODI for Transformations
ETL Engines
Big Data Frameworks
Speed Layer
Batch Layer
Serving
Layer
ApplicationsApplications DatabusApplications
Application
REST
Services
Visualization
Tools
Reporting
Tools
Data Marts
User
Updates
DBMS
Updates
Applications Serving
Layer
Speed Layer
Batch Layer
Oracle Data Integrator
Spark Streaming
Spark SQLSqoop
ERP
Oozie
Pig
Hive
Loaders
Kafka
NoSQL
OGG
SQL

15. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential 15
No ETL engine is
required
Separation of
Logical and
Physical design
Physical exec on
SQL, Hive, Pig, or
Spark
Runtime exec in
Oozie or via ODI
Java Agent
Rich set of pre-
built operators
User defined
functions
Business Value of ODI: Only Tool with
Portable Mappings

16. Business Friendly
Extreme Performance
Spatial Awareness
Oracle Stream Analytics
DB
Web / Devices
Data
Event
Data & Transaction Streams
Downstream
(eg; Hadoop)
Data
Event
Oracle Stream Analytics is a powerful analytic toolkit
designed to work directly on data in motion – simple data
correlations, complex event processing, geo-fencing, and
advanced dashboards run on millions of events per
second.
Innovative dual
model for
Apache Spark or
Coherence grid
Simple to use
spatial and geo-
fencing features
an industry first
Includes Oracle
GoldenGate for
streaming
transactions

17. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Stream or Batch Data
Spark based Pipelines
ML-powered Profiling
Oracle Dataflow ML
Oracle Dataflow ML is big data solution for stream and
batch processing in a single environment – Lambda based
applications that can run streaming ETL for cloud based
analytic solutions.
Batch and
stream
processing at
the same time
Machine
learning guides
users for data
profiling
Data movement
across Oracle
PaaS services
Most Apps,
Databases
& Cloud
Bulk Data
Movement
Streaming Data Cloud
DBs
Big
Data
Big Data
Pipeline

18. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
from Devices
Batch Layer
Oracle Confidential 18
Streaming Data
ApplicationsApplications
Databus
Applications
Speed Layer Serving
Layer
REST
Services
Visualization
Tools
Reporting
Tools
Data Marts
Applications
Serving
Layer
Speed Layer
Batch Layer
Oracle Stream Analytics
Oracle Dataflow ML
Oracle GoldenGate
Application
ApplicationsApplicationsDevices
from Databases

19. Business Glossary
End-to-End Lineage
100+ Supported Systems
Oracle Metadata Management
Oracle Metadata Management provides an integrated
toolkit that combines business glossary, workflow,
metadata harvesting and rich data steward collaboration
features.
Supports Databases, Big Data, ETL Tools, BI Tools etc:
BI Report Lineage
Taxonomy Lineage
Data Model Lineage

20. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Data Catalog
Speed Layer
Batch Layer
Serving
Layer
Oracle Confidential 20
OEMM for Data Governance
ApplicationsApplications DatabusApplications
Application
REST
Services
Visualization
Tools
Reporting
Tools
Data Marts
User
Updates
DBMS
Updates
Applications Serving
Layer
Speed Layer
Batch Layer
Kafka
Generated Streaming
Generated ETL CodeSqoop
OLTP Databases
HDFS Files
HCatalog
Hive
NoSQL
ETL
Tools
Data Warehouses
BI Models
ER Models
Oracle Enterprise Metadata Management
140+ Supported Tools

21. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential 21
Eight Core
Products
Cloud or On-
Premise

22. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Agenda
Oracle Data Integration for Big Data
Big Data Patterns
A Practitioner’s View on Oracle Data integration for Big Data
Q & A
1
2
3
4

23. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Leverage Wide Range of Modern Analytic Styles
4 Business Patterns of Big Data Customer Adoption
Oracle Confidential, under Non-Disclosure 23
DBMS
(on prem or cloud)
Sandbox
ETL Offload
Staging
Deep Data
Storage
1. Analytic Data Sandbox:
– Stakeholder: Functional Line of Business (LoB)
– Core Value: Faster access to business data, Faster
time to value on Analytics
– Innovation: Schema-on-read empowers rapid data
staging and true Data Discovery
2. ETL Offload:
– Stakeholder: Information Technology (IT)
– Core Value: Cost avoidance on DW/Marts
– Innovation: YARN/Hadoop empowers lower cost
compute and lower cost storage
3. Deep Data Storage:
– Stakeholder: Risk / Compliance (LoB)
– Core Value: High fidelity aged data
– Innovation: SQL on Hadoop engines enable very low
cost, queryable data access
4. Streaming:
– Stakeholder: Marketing (LoB) / Telematics (LoB)
– Core Value: New Data Services or Higher Click Rates
– Innovation: MPP capable streaming platforms
combined with modern in-motion analytics
Data First
Analytics
Model First
Analytics
In-Motion
Analytics
Streaming

24. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Discovery, Exploratory and
Visualization Style Analytics
• Oracle Endeca, Big Data Discovery
• Tableau, Cliq, Spotfire
• DataMeer etc
Business Intelligence, Reporting and
Dashboard Style Analytics
• Oracle BIEE, Visual Analyzer
• Cognos, SAS, MicroStrategy
• Business Objects, Actuate etc
Analytic Data Sandbox
Oracle Confidential, under Non-Disclosure 24
Analytic Data Sandbox:
– Stakeholder: Functional Line of Business (LoB)
– Core Value: Faster access to business data, Faster
time to value on Analytics
– Innovation: Schema-on-read empowers rapid data
staging and true Data Discovery
– Industries: All industries
Supports “Data First” Style of Analytics
– No schema required
– Staging data is simple and fast
– Minimal data preparation required
(mainly for un/semi-structured data sets)
Typical Customer Data Types / Sets
– Usually bringing in Structured Data from OLTP
(Primary data is their existing Application data)
– Often bringing in Semi-Structured data
(Secondary data is clickstream, logs, machine data)
– Business value is usually in the combination of the
various data sets and the improved speed of
discovery
DBMS
(on prem or cloud)
Sandbox
ETL Offload
Staging
Data First
Analytics
Model First
Analytics
Often the data flow may
not require any ETL Tooling
Other data flows may still
require ETL as a pipeline
BI Self Service

25. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Discovery, Exploratory and
Visualization Style Analytics
• Oracle Endeca, Big Data Discovery
• Tableau, Cliq, Spotfire
• DataMeer etc
Business Intelligence, Reporting and
Dashboard Style Analytics
• Oracle BIEE, Visual Analyzer
• Cognos, SAS, MicroStrategy
• Business Objects, Actuate etc
ETL Offload
Oracle Confidential, under Non-Disclosure 25
DBMS
(on prem or cloud)
Sandbox
ETL Offload
Staging
2. ETL Offload:
– Stakeholder: Information Technology (IT)
– Core Value: Cost avoidance on DW/Marts
– Innovation: YARN/Hadoop empowers lower cost
compute and lower cost storage
– Industries: Teradata, Netezza & AbInitio customers
Supports “Model First” Style of Analytics
– Schemas required
(for working areas, sources and targets)
– Staging data requires modeled staging tables
– Data preparation required (mapping data sets)
(un/semi-structured data sets require pre-parsing)
Typical Customer Data Types / Sets
– Usually bringing in Structured Data from OLTP Apps
(Primary data is their existing Application data)
– Occasionally adding new data types to EDW schema
(Secondary data is clickstream, logs, machine data)
– Business value is usually tied to the “cost avoidance”
around escalating DW and ETL tooling costs
Data First
Analytics
Model First
Analytics
Primary Data Flow Requires
Data Integration Tools

26. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Discovery, Exploratory and
Visualization Style Analytics
• Oracle Endeca, Big Data Discovery
• Tableau, Cliq, Spotfire
• DataMeer etc
Business Intelligence, Reporting and
Dashboard Style Analytics
• Oracle BIEE, Visual Analyzer
• Cognos, SAS, MicroStrategy
• Business Objects, Actuate etc
Deep Data Storage
Oracle Confidential, under Non-Disclosure 26
DBMS
(on prem or cloud)
Sandbox
ETL Offload
Staging
Deep Data
Storage
3. Deep Data Storage:
– Stakeholder: Risk / Compliance (LoB)
– Core Value: High fidelity aged data
– Innovation: SQL on Hadoop engines enable very low
cost, queryable data access
– Industries: Insurance and Banking
Typically Deep Storage of Relational Data
– Schemas required
(item detail records, not necessarily aggregates)
– Archival can be “on the way in” as part of routine
loading, and also via “periodic” pruning from the
EDW and data marts
Popular with SQL on Hadoop and Federation
– Teradata Query Grid from Teradata/Aster
– IBM BigSQL from Netezza/PureData
– Oracle Big Data SQL from Exadata
– Pivotal HAWQ from Greenplum
– Cisco Composite Software also selling on this use
case (in addition to BI Virtualization)
Data First
Analytics
Model First
Analytics
Pattern
mining
Compliance
Queryable Archive

27. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Streaming Big Data Analytics
Oracle Confidential, under Non-Disclosure 27
DBMS
(on prem or cloud)
Sandbox
ETL Offload
Staging
Deep Data
Storage
4. Streaming:
– Stakeholder: Marketing (LoB) / Telematics (LoB)
– Core Value: New Data Services or Higher Click Rates
– Innovation: MPP capable streaming platforms
combined with modern in-motion analytics
– Industries: Automotive, Aerospace, Industrial
Manufacturing, some Energy/Oil & Gas
Decisions on Data Before it hits Disk
– Data volume may be too high to persist all data
• Only save the important data
– Data may be highly repetitive (sensor data)
– Correlations may need to happen with very low
latency requirements based on LoB demand
Key Use Case for “Data Monetization”
– Customers are standing up new Data Services (eg;
realtime equipment failure alerts and subscription
based monitoring)
– “Connected Car” services from most car makers
– Disaster preparedness centers – Energy/Aerospace
In-Motion
Analytics
Streaming
Other data flows may still
require ETL as a pipeline
Data First
Analytics
Model First
Analytics
Pattern
mining

28. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Some Common Themes Across Use Cases
Oracle Confidential, under Non-Disclosure 28
1. Nearly 100% Analytic Use Cases
– Data Discovery directly in Hadoop
– ETL Offloading for analytics in SQL DB
– Deep Data Storage for analytics in SQL DB
– Streaming Analytics for data before it hits disk – Lambda Arch
2. Nearly all the Data is Structured Data:
– OLTP Sources: every customer starts with the trusted data sets
that already drive the majority of business value – App Data
– New Sources: Clickstream Logs, Machine Data and other App
Exhaust all have “structure” even if they may not have schema
3. Many more Sources are App/OLTP Sources:
– By Quantity of Sources: most customers have many (dozens or
hundreds) of App/OLTP source they are bringing in
– By Volume: by quantity of data, the amount of Machine Data or
Log data may often exceed the OLTP data sets
4. Mainframes Matter:
– High Value App : most of the biggest customers bringing
mainframe (DB2/z, IMS, VSAM) data to Hadoop
5. Multiple Projects / Programs using Hadoop:
– Larger Customers: most of the biggest customers have multiple
Hadoop projects running in parallel, some are IT led (DW/ETL
Offload) and others are LoB led (Discovery/Telematics)
6. Customers are Starting in Phases:
– By Value: IT led vs. LoB led initiatives have different
characteristics – even if the “Lake / Reservoir” factors in as a
long term goal, the initial phases are often quite small in scale
7. Size of Hadoop Clusters vary widely:
– Investment Sizes Differ (by a lot): some “start” with mega-
commitments (1000’s of Nodes) and others start very small
8. Commodity H/W Clusters Dominate:
– Commodity: for use cases designed to work across groups
– Appliances: for use cases attached to a single project
9. Data Lakes as a Way to Handle Vendor Diversity:
– Middleware for Data: bigger customers have DWs/DBs from
every vendor and >6+ different BI tools; Hadoop is becoming the
“canonical” data platform to sit in between
10. Open Source Data Platform is a Strategic Priority:
– Senior Stakeholder Feedback: as a design point priority for their
“next gen” it is becoming more important that Open Source has
a central role to play in the enterprise data platform
11. Industry Clusters:
– 1. Banking, 2. Insurance, 3. Manufacturing, 4. Media, 4. Retail

29. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Agenda
Oracle Data Integration for Big Data
Big Data Patterns
A Practitioner’s View on Oracle Data Integration for Big Data
Q & A
1
2
3
4

30. T : @markrittman
THOUGHTS ON ORACLE DATA INTEGRATION
FOR BIG DATA - A PRACTITIONER'S VIEW
Mark Rittman, Oracle ACE Director
ORACLE OPENWORLD 2016, SAN FRANCISCO

31. (C) Mark Rittman 2016 W: http://www.rittman.co.uk T : @markrittman
•Oracle ACE Director, blogger + ODTUG member
•Regular columnist for Oracle Magazine
•Past ODTUG Executive Board Member
•Author of two books on Oracle BI
•Co-founder of Rittman Mead, now independent analyst
•15+ Years in Oracle BI, DW, ETL + now Big Data
•Based in Brighton, UK
About the Presenter
31

32. (C) Mark Rittman 2016 W: http://www.rittman.co.uk T : @markrittman
•Every engagement and customer discussion has Big Data central to the project
• Hadoop extending traditional DWs through scalability, flexibility, cost, RDBMS -compatibility
• Hadoop as the ETL engine driven by ODI Big Data KMs
• New datatypes and methods of analysis enabled by Hadoop schema-on-read
• Project innovation driven by machine learning, streaming, ability to store + keep *all* data
Big Data Technology Core to Modern BI Platforms
32
•And what is driving the interest in these projects…?
Data Reservoir
Oracle
Data Visualization
Oracle Big Data Platform
Oracle Big Data Discovery
Safe & secure Discovery and Development
environment
Data sets and
samples
Models and
programs
Marketing /
Sales Applications
Models
Machine
Learning
Segments
Operational Data
Transactions
Customer
Master ata
Event, Social +
Unstructured Data
Voice + Chat
Transcripts
Data Factory
OGG for
Big Data 12c
Oracle
Stream
Analytics
Data streams
ODI12c
Raw
Customer Data
Data stored in
the original
format (usually
files) such as
SS7, ASN.1,
JSON etc.
Mapped
Customer Data
Data sets
produced by
mapping and
transforming
raw data
Oracle
Data
Preparation
Oracle Big Data Appliance
Starter Rack + Expansion
• Cloudera CDH + Oracle software
• 18 High-spec Hadoop Nodes with
InfiniBand switches for internal Hadoop
traffic, optimised for network throughput
• 1 Cisco Management Switch
• Single place for support for H/W + S/W
Oracle Big Data Appliance
Starter Rack + Expansion
• Cloudera CDH + Oracle software
• 18 High-spec Hadoop Nodes with
InfiniBand switches for internal Hadoop
traffic, optimised for network throughput
• 1 Cisco Management Switch
• Single place for support for H/W + S/W
Enriched
Customer Profile
Modeling
Scoring
Infiniband

33. (C) Mark Rittman 2016 W: http://www.rittman.co.uk T : @markrittman33

34. (C) Mark Rittman 2016 W: http://www.rittman.co.uk T : @markrittman

35. (C) Mark Rittman 2016 W: http://www.rittman.co.uk T : @markrittman
•Data from all the sources will need to be integrated to create the single customer view
• Hadoop technologies (Flume, Kafka, Storm) can be used to ingest events, log data
• Files can be loaded “as is” into the HDFS filesystem
• Oracle/DB data can be bulk-loaded using Sqoop
• GoldenGate for trickle-feeding transactional data
•But nature of new data sources brings challenges
• May be semi-structured or unknown schema
• Joining schema-free datasets
•Need to consider quality and resolve incorrect,
incomplete, and inconsistent customer data
The Big data Secret? IT’s all about Data Integration
35
Single Customer
View
Enriched
CustomerProfile
M/L
“How”
Chat
“What”“Who”
“Why”
Data from
structured +
schema-on-read
sources needs
integrating
Requires
preparation +
obfuscation
Streaming
sources with
JSON payloads
Apply Schema to
Raw and Semi-
Structured Data
Heterogeneous
Enterprise +
Web sources

36. (C) Mark Rittman 2016 W: http://www.rittman.co.uk T : @markrittman
•Finding raw data is easy; then the real work needs to be done - can be > 90% of project
•Four main tasks to land, prepare and integrate raw data to turn it into a customer profile
1. Ingest it in real-time into the data reservoir
2. Apply Schema to Raw and Semi-Structured Data
3. Remove Sensitive Data from Any Input Files
4. Transform and map into your Customer 360-degree profile
Landing, Preparing and Securing Raw Data is *Hard*
36

37. (C) Mark Rittman 2016 W: http://www.rittman.co.uk T : @markrittman
•Data enrichment tool aimed at domain experts, not programmers
•Uses machine-learning to automate
data classification + profiling steps
•Automatically highlight sensitive data,
and offer to redact or obfuscate
•Dramatically reduce the time required
to onboard new data sources
•Hosted in Oracle Cloud for zero-install
• File upload and download from browser
• Automate for production data loads
Oracle Big Data Preparation Cloud Service
37
Raw Data
Data stored in the original
format (usually files) such
as SS7, ASN.1, JSON etc.
Mapped Data
Data sets produced by
mapping and transforming
raw data
Voice + Chat
Transcripts

38. (C) Mark Rittman 2016 W: http://www.rittman.co.uk T : @markrittman
Step 2: Apply Schema to Raw and Semi-Structured Data
38
NLP
Embedded Information in
unstructured text
Entities
Embedded Information
No reliable patterns
Invalid and missing data
Sensitive data
Invalid
emails
Stream from
APIs, HTTP:
Moderate
Batch Load
from files, DB:
Easy
Load raw text from
blog entries,
reviews

39. (C) Mark Rittman 2016 W: http://www.rittman.co.uk T : @markrittman
•Automatically profile and analyse datasets
•Use Machine Learning to spot and obfuscate sensitive data automatically
Step 3: Remove Sensitive Data from Any Input Files
39

40. (C) Mark Rittman 2016 W: http://www.rittman.co.uk T : @markrittman
•Oracle Data Integration offers a wider set of products for managing Customer 360 data
•Oracle GoldenGate
•Oracle Enterprise Data Quality
•Oracle Data Integrator
•Oracle Enterprise Metadata
Management
•All Hadoop enabled
•Works across Big Data,
Relational and Cloud
Step 4 : Transform, Join + Map into Polyglot Data Stores
40

41. (C) Mark Rittman 2016 W: http://www.rittman.co.uk T : @markrittman
•Projects build yesterday using MapReduce today need to be rewritten in Spark
• Then Spark needs to be upgraded to Spark Streaming + Kafka for real time…
• Upgrades, and replatforming onto the latest tech, can bring “fragile” initiatives to a halt
•ODI’s pluggable KM approach to big data integration makes tech upgrades simple
•Focus time + investment on new big data initiatives
• Not rewriting fragile hand-coded scripts
Future-Proof Big Data Integration Platform
41
41
Discovery & Development Labs
Safe & secure Discovery and Development environment
Data
Warehouse
Curated data :
Historical view and
business aligned
access
ODI
Desktop
Client
Big Data Management Platform
Data sets and
samples
Models and programs
Big Data Platform - All Running Natively Under Hadoop
YARN (Cluster Resource Management)
Hive + Pig
(Log processing,
UDFs etc)
HDFS (Cluster Filesystem holding raw data)
Kafka + Spark
Streaming
Apache
Beam?
Enriched
Customer Profile
Modeling
Scoring
Spark
(In-Memory
Data Processing)

42. (C) Mark Rittman 2016 W: http://www.rittman.co.uk T : @markrittman
•Big data projects have had it “easy” so far in terms of data quality + data provenance
• Innovation labs + schema-on-read prioritise discovery + insight, not accuracy and audit trails
• But a data reservoir without any cleansing, management + data quality = data cesspool
• … and nobody knows where all the contamination came from, or who made it worse
And the Next Challenge : Data Quality + Provenance
42

43. (C) Mark Rittman 2016 W: http://www.rittman.co.uk T : @markrittman
•From my perspective, this is what makes Oracle Data Integration my Hadoop DI platform of choice
•Most vendors can load and transform data in Hadoop (not as well, but basic capability)
•Only Oracle have the tools to tackle
tomorrow’s Big Data challenge:
Data Quality + Data Governance
• Oracle Enterprise Data Quality
• Oracle Enteprise Metadata Mgmt
•Seamlessly integrated with ODI
•Brings enterprise “smarts” to
less mature Big Data projects
Data Governance : Why I Recommend Oracle DI
Tools
43

44. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Presen-
tations
on:
Oracle Confidential 44
Data Integration Solutions Program - tinyurl.com/DISOOW16
Demo
Stations:
Hands-
on labs:
Oracle
Enterprise
Metadata
Management
Oracle
Enterprise
Data Quality
Oracle
GoldenGate
Oracle
Data
Integrator
Oracle
Big Data
Preparation
Cloud Service
Oracle
Enterprise
Data Quality
HOL7466
Oracle
GoldenGate
Deep Dive
HOL7528
ODI and OGG
for Big Data
HOL7434
Oracle Big Data
Preparation
Cloud Service
HOL7432
Middleware
Demoground
- Moscone South
Big Data
Showcase
- Moscone South
Database
Demoground
- Moscone South

45. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential 45
Data Integration Solutions Program - tinyurl.com/DISOOW16
Monday, Sept 19
• Oracle Data Integration Solutions – Platform Overview and Roadmap
[CON6619 ]
• Oracle Data Integration: the Foundation for Cloud Integration [CON6620 ]
• A Practical Path to Enterprise Data Governance with Cummins [CON6621]
• Oracle Data Integrator Product Update and Strategy [CON6622]
• Deep Dive into Oracle GoldenGate 12.3 New Features for the Oracle 12.2
Database [CON6555]
Tuesday, Sept 20
• Oracle Big Data Integration in the Cloud [CON7472]
• Oracle Data Integration Platform: a Cornerstone for Big Data [CON6624]
• Oracle Data Integrator and Oracle GoldenGate for Big Data [HOL7434]
• Oracle Enterprise Data Quality – Product Overview and Roadmap
[CON6627]
• Self Service Data Preparation for Domain Experts – No Programming
Required [CON6630]
• Oracle Big Data Preparation Cloud Service: Self-Service Data Prep for
Business Users [HOL7432]
• Oracle GoldenGate 12.3 Product Update and Strategy [CON6631]
• New GoldenGate 12.3 Services Architecture [CON6551]
• Meet the Experts: Oracle GoldenGate Cloud Service [MTE7119]
Wednesday, Sept 21
• Data Quality for the Cloud: Enabling Cloud Applications with Trusted Data
[CON6629]
• Transforming Streaming Analytical Business Intelligence to Business
Advantage [CON7352]
• Oracle Enterprise Data Quality for All Types of Data [HOL7466]
• Oracle GoldenGate for Big Data [CON6632]
• Accelerate Cloud On-Boarding using Oracle GoldenGate Cloud Service
[CON6633]
• Oracle GoldenGate Deep Dive and Oracle GoldenGate Cloud Service for Cloud
Onboarding [HOL7528]
Thursday, Sept 22
• Best Practices for Migrating to Oracle Data Integrator [CON6623]
• Best Practices for Oracle Data Integrator: Hear from the Experts [CON6625]
• Dataflow, Machine Learning and Streaming Big Data Preparation [CON6626]
• Data Governance with Oracle Enterprise Data Quality and Metadata
Management [CON6628]
• Faster Design, Development and Deployment with Oracle GoldenGate Studio
[CON6634]
• Getting started with Oracle GoldenGate [CON7318]
• Best Practice for High Availability and Performance Tuning for Oracle
GoldenGate [CON6558]

46. Copyright © 2016 Oracle and/or its affiliates. All rights reserved. |
Oracle Cloud Platform
Innovation Awards
Meet the Most Impressive Cloud
Platform Innovators
• Meet peers who implemented
cutting-edge solutions with Oracle
Cloud Platform
• Learn how you can Transform your
Business
No registration or OpenWorld pass required to attend
Oracle PaaS Customer
Appreciation Reception
Tuesday, Sep 20, 4:00 p.m. - 6:00 p.m.
YBCA Theater | 701 Mission St
Meet the Most Impressive Cloud
Platform Innovators
• FREE Appreciation Reception for all
Oracle PaaS Customers directly
following the Innovation Awards
Ceremony
No OpenWorld pass is required to attend this reception
Tuesday, Sep 20, 6:00 p.m. - 8:30 p.m.
YBCA Theater | 701 Mission St

47. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Connect with Oracle Data Integration
@OracleDI
Blogs.oracle.com/DataIntegration/
Oracle Data Integration
Oracle Data Integration

48. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Agenda
Oracle Data Integration for Big Data
Big Data Patterns
A Practitioner’s View on Oracle Data integration for Big Data
Q & A
1
2
3
4

49. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 49

51. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Safe Harbor Statement
The preceding is intended to outline our general product direction. It is intended for
information purposes only, and may not be incorporated into any contract. It is not a
commitment to deliver any material, code, or functionality, and should not be relied upon
in making purchasing decisions. The development, release, and timing of any features or
functionality described for Oracle’s products remains at the sole discretion of Oracle.
Oracle Confidential 51