Medialeg is a company specialised in Social Media and Online Marketing. Learn how to use Facebook, Twitter and other online tools to market your goods and services. Have a look at attractionsguide.ch to see how it is implemented.

2. Agenda
Company Overview
Online Marketing & Social Media
Sample Project
Roadmap

3. Company
Founded in October 2007
„Communication“
Consulting
Projects
Training
Services (Infrastructure, Multilanguage SEM)
5 Employees (3 FTE)
Turnover 2009 CHF 300K

4. Online Marketing - Disciplines
obligation
Search
Permission
Engine
Marketing
Optimization
(PM)
(SEO)
MARKETING
influence TARGETS control
DATA
(Sales, Branding, Communication, PR)
Online Ad
Social
&Search
Media
Engine
Marketing
Marketing
(SMM)
(SEM)
option

5. Social Media - Definition
„Social Media refers to activities, practices, and behaviors among
communities of people who gather online to share information,
knowledge, and opinion using conversational media.
Conversational media are Web-based applications that make it
possible to create and easily transmit content in the form of words,
pictures, videos and audio.“
The Social Medial Bible (Safko, L. and Brake, D. K., 2009)

6. Facebook: …who is your friend or fan
Wiki: … everything you know
Bookmarks …your preferences
Youtube: …..which sports-scene you love best
Flicker …which marvelous images you made in your last holiday (…with the mobile phone)
RSS …and link everything to push your message
…and get responses, opinions, questions, and prospects and customer.
Social Media …but what is it really?
Let‘s use social media to explain it!

7. Facebook: …who is your friend or fan
Wiki: … everything you know
Bookmarks …your preferences
Youtube: …..which sports-scene you love best
Flicker …which marvelous images you made in your last holiday (…with the mobile phone)
RSS …and link everything to push your message
…and get responses, opinions, questions, and prospects and customer.
Social Media - Applications
Tell everybody everything
…about you
…but only with 140 characters
…regarding your friends and/or fans
…you know
…you prefer
…using video clips
…in marvelous images you made in your last holiday
(…with the mobile phone)
…and link all your content to make everything visible
…and get responses, opinions, questions, prospects and customers.

8. Social Media – Scope
• global phenomenon
• all markets regardless of wider economic, social or cultural
development.
• Social networks are the number one platforms for creating and
sharing content.

9. Social Media – Diffusion
Thinking about using the internet, which of the following
have you ever done?
Source: Universal McCann

10. Social Media – Latency of Effects

11. Social Media – Example
Blogs
• professional & personal content creation
• are a mainstream media world-wide.
• rival any traditional media (~184m bloggers in 2008).
Bloggers
• China ~42m people
• Switzerland ~15‘000 people (acc. to www.blogverzeichnis.ch)
Blog readership (from population with internet access)
Switzerland: 26.2% = ~1.21m people
USA: 33.2% = ~60.3m people
China: 6.4% = ~53.8m people Source: Universal McCann, Wave 3

12. Social Media – How to be Successful
1. Syndicate & communicate
Do it – learn it!
2. Observe the audience and create social objects.
Create useful content for the community.
3. Manage content for sharing.
Clean data is crucial.
4. Engage ressources to manage communities and content
It won‘t work on its own.
5. analyze, learn, optimize.
Plan – Do – Check - Act

13. Project Erlebnis-Führer - GeO BeO GmbH
Corporate objectives
Establish GeO BeO as marketing partner for service providers in
the tourism industry in the Bernese Oberland. Create touristic
products according to health, nature, ecology, sustainability and
authenticity.
Project Objectives
Setup Erlebnis-Führer as bilingual crossmedia product for
service providers using „modern means of communication“
(Budget: CHF 50‘000.-).

14. Demo
www.erlebnisfuehrer.ch

15. Effects for GeO BeO GmbH (2008 – 2009)
Branding
• Increased customer trust
• strengthened brand positioning
Search Engine (Mai – Dec 2009)
• Top 10 KW positions
• PI 80‘000 + 50‘000%
• Indexed Pages + 1000%
Facebook Twitter & Blog
• Friends 8‘000+ (started Jan 2010)
• Feedback/week 60
YouTube Flickr
Videos 33 (500 Images to be uploaded Q1)
Views 100‘000

16. Roadmap 2010 - erlebnisfuehrer.ch
Volume
(quantity)
New Landing-
customers pages
Linked Data
(RDF
??? annotation)
Games
Blog
Twidge
Usability
News-
letter
Precision
(quality)

17. Find presentation
http://krz.ch/fr2010
Questions?
www.nutzwert.ch