This document provides an overview of the course content and expectations for a class on social media. The class will cover topics such as social definitions and tools, the intersection of social media and marketing, creating a social brand, goals and metrics, and focusing on the customer. Students are expected to participate in group presentations and discussions. Those seeking a grade must complete case study questions and assignments. The first assignment involves creating a 4-slide presentation for a fictional B2B company covering its product, social media campaign, and inspiration.
A talk at HTNG in Lisbon on why 'doing social media' outside the company isn't enough to achieve the adaptability companies need to survive the 21st century.
Analyse et recommandations stratégiques et opérationnelles pour l'UER (Union Européenne de Radio-Télévision)
Cette union est la plus grande alliance des médias publiques. Elle gère la diffusion de programmes dans plus de 54 pays et pour une audience potentielle d'1,4 milliards de personnes.
L'audit en question portait sur la marque employeur de l'Union ainsi que sur la gestion des changements culturels dans une organisation internationale. La présentation a été faite par un groupe de 4 étudiants étrangers (de pays différents) devant le directeur des ressources humaines.
Raluca Partenie-Vasiu - Cum sa-ti cresti vanzarile in turism prin social media?Business Days
Brasov Business Days - Conferinta 1: Succesul afacerilor din turism
Raluca, este director de vanzari in una din cele mai mari companii de telesales din lume: Bosch Communication Center si ea ne va vorbi despre un subiect extrem de interesant, legat de cresterea vanzarilor prin folosirea social media, cu aplicare directa in industria de tursim.
http://brasov.businessdays.ro/speakers/raluca-partenie-vasiu/
Social media's possibilities in business-to-business customer interaction in ...Jari Jussila
Social media's possibilities in business-to-business customer interaction in innovation process. Presented at XXII ISPIM Conference June 2011 Hamburg. Authors: Jari Jussila, Hannu Kärkkäinen and Maija Leino. Original abstract title:Social Media's Possibilities for Improving Business-to-Business Customer Interaction and Understanding. Taken from The Proceedings of the XXII ISPIM Conference held in Hamburg, Germany - 12-15 June 2011 ISBN 978-952-265-092-4. The full paper and/or presentation is available to current members of ISPIM who must log in to the Members Section of http://www.ispim.org
A talk at HTNG in Lisbon on why 'doing social media' outside the company isn't enough to achieve the adaptability companies need to survive the 21st century.
Analyse et recommandations stratégiques et opérationnelles pour l'UER (Union Européenne de Radio-Télévision)
Cette union est la plus grande alliance des médias publiques. Elle gère la diffusion de programmes dans plus de 54 pays et pour une audience potentielle d'1,4 milliards de personnes.
L'audit en question portait sur la marque employeur de l'Union ainsi que sur la gestion des changements culturels dans une organisation internationale. La présentation a été faite par un groupe de 4 étudiants étrangers (de pays différents) devant le directeur des ressources humaines.
Raluca Partenie-Vasiu - Cum sa-ti cresti vanzarile in turism prin social media?Business Days
Brasov Business Days - Conferinta 1: Succesul afacerilor din turism
Raluca, este director de vanzari in una din cele mai mari companii de telesales din lume: Bosch Communication Center si ea ne va vorbi despre un subiect extrem de interesant, legat de cresterea vanzarilor prin folosirea social media, cu aplicare directa in industria de tursim.
http://brasov.businessdays.ro/speakers/raluca-partenie-vasiu/
Social media's possibilities in business-to-business customer interaction in ...Jari Jussila
Social media's possibilities in business-to-business customer interaction in innovation process. Presented at XXII ISPIM Conference June 2011 Hamburg. Authors: Jari Jussila, Hannu Kärkkäinen and Maija Leino. Original abstract title:Social Media's Possibilities for Improving Business-to-Business Customer Interaction and Understanding. Taken from The Proceedings of the XXII ISPIM Conference held in Hamburg, Germany - 12-15 June 2011 ISBN 978-952-265-092-4. The full paper and/or presentation is available to current members of ISPIM who must log in to the Members Section of http://www.ispim.org
Creating a social media strategy for a tourism business | Block 4: Case prese...Francisco Hernandez-Marcos
Creating a social media strategy for a tourism business
Block 4: Case presentation
International Master in Hospitality and Tourism Management
ESCP Europe - Cornell University School of Hotel Administration
Introduction to social media from B2B perspective. Delivered at a customer workshop for a global B2B client.
External utilization part done and presented by Marko Sykkö from Promener / Tehostamo Consulting.
Channels Of The Future Presentation May 6,2009CMR.bz
Computer Market Research is pleased to provide educational information regarding Web2.0 to our customers and other members of the channel.
Purchase decisions are increasingly influenced by social networks, blogs, forums, YouTube, and on-line communities. Channel Marketers have a tremendous opportunity to inspire their partners to stay ahead of the customer buying curve. This is not an ROI question or question of business process effectiveness. This is a question of keeping or losing reseller and customer relationships!
Computer Market Research presented this presentation given by Mike Dubrall, Managing Partner of The Gilwell Group to Channel Managers and Partners looking to obtain a competitive edge using Web 2.0 technology.
CMR provides SaaS expertise in channel data management which allows partners and manufacturers to make better sales, marketing, inventory management and financial decisions
Creating a social media strategy for a tourism business | Block 4: Case prese...Francisco Hernandez-Marcos
Creating a social media strategy for a tourism business
Block 4: Case presentation
International Master in Hospitality and Tourism Management
ESCP Europe - Cornell University School of Hotel Administration
Introduction to social media from B2B perspective. Delivered at a customer workshop for a global B2B client.
External utilization part done and presented by Marko Sykkö from Promener / Tehostamo Consulting.
Channels Of The Future Presentation May 6,2009CMR.bz
Computer Market Research is pleased to provide educational information regarding Web2.0 to our customers and other members of the channel.
Purchase decisions are increasingly influenced by social networks, blogs, forums, YouTube, and on-line communities. Channel Marketers have a tremendous opportunity to inspire their partners to stay ahead of the customer buying curve. This is not an ROI question or question of business process effectiveness. This is a question of keeping or losing reseller and customer relationships!
Computer Market Research presented this presentation given by Mike Dubrall, Managing Partner of The Gilwell Group to Channel Managers and Partners looking to obtain a competitive edge using Web 2.0 technology.
CMR provides SaaS expertise in channel data management which allows partners and manufacturers to make better sales, marketing, inventory management and financial decisions
Social Media Convergence - The ARF/Adweek 2009Lynne d Johnson
Social media is a critical part of progressive marketing thinking. The consumer, with the rise of social media, has been able to drive the conversation with or without input from the brands. This change in who controls the dialogue has transformational impact:
1. Social media creates a brand/consumer conversation that will transform organizations.
2. Social media blends brand communications, PR, customer care, research and insights as all happen simultaneously via the conversation.
3. Most marketers are still struggling to find a coherent social media strategy.
4. Social media produces naturally occurring conversation and behavior that offers incredibly rich insights, but companies are still learning how to mine this continual stream.
The ARF launched its new Social Media Council with a panel of industry experts explaining how social media creates convergence among the advertising, marketing, public relations, customer care and consumer insights spheres.
Social Media Part II: Best Practices and Strategy for ChannelsDaniel Spronk
A short introduction to the most important social media channels, some stats, ways to use these channels. Also an overview of how Social Media fits into your overall marketing strategy and 6 steps to creating a sound Social Media Strategy Plan.
Panel Communities for MR Industry: How MR Agencies Can Thrive In Community-Dr...GLOBALPARK
In 2010, 60% of Fortune 1000 companies are expecting to have some form of online community for marketing use. What does this mean for you? A significant opportunity to get closer to your clients by helping them get closer to their customers!
As a researcher, you are uniquely positioned to provide your clients instant, on-demand access to customers, with the ability to monitor behavior and sentiment over time.
Cross-Pollinated Marketing: The Blurring of B2B & B2C Strategy using Earned, ...Earthbound Media Group
Most organizations typically lump themselves into one of two different business models – business-to-business or business-to-consumer – and thus follow a pretty traditional marketing plan that falls in line with their target audience. However, industries such as entertainment, education, healthcare, and even consumer products, are demonstrating how an unconventional approach of cross-pollinating brand promises and hyper-targeted messaging across both earned and paid media can reach a more diversified segment of consumers and businesses alike, regardless of who the “buyer” is. This demonstrates a pivotal shift in how they attract customers, culminating in huge results.
We will explore how to challenge the traditional rules of thought in how you view your audience, how to identify cross-pollinating opportunities as well as how and when you can take advantage of your audiences’ online networks, communities, influencers and buying behaviors.
From this webinar you will learn:
1. How to think unconventionally past your traditional marketing routine and audience
2. How to initiate and test cross-pollinated marketing opportunities
3. How to leverage your community and audience funnel to attract new customers
4. How to put a test plan together to experiment with diversifying the media mix without large risk
Ibm Swg Social Media Marketing Delphine Remy Boutang 3rd Marchguestca2060b
Social Networking and the Employment Relationship
One-day conference: 3rd March 2010, Central London
· How you use social media – your internal social media network
· The benefits of social media
· Key learnings: What has gone wrong? How have you rectified the problems?
· How do you monitor employee use of social media?
· Your policy/guidelines – discussion and how are these enforced?
IBM Case Study: "Guiding Your Organization Through The Social Media Landscape”
- IBM Social engagement strategy
- how we have addressed social media governance from both an internal and external perspective at IBM.
-insights on IBM’s social computing guidelines
- Education on how IBMers can successfully leverage social technologies for improved business results.
- Best practices example
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Auditing study material for b.com final year students
Social media in context v04 01-12
1. The Company is the Content
Lecture 1: Social Definitions and Tools
2. Intro and class goals
Business Development, Mozilla
+10 years in Corporate Communications
DDN, Cisco, Applied Communications
Connect:
Twitter: @ronpiovesan
Blog: ronpiovesan.wordpress.com
LinkedIn: http://www.linkedin.com/in/ronpiovesan
Slideshare: http://www.slideshare.net/ronpiovesan
Facebook:
http://www.facebook.com/CompanyIsTheContent are
Introduce concepts around social networks, why they
relevant
Practical approach to marketing and communications
Main Argument: B2B Must Engage in Conversations
3. Course outline
April 3- Social Definitions And Tools
Lecture
April 10- Intersection Between Social Media And Marketing
Speaker: Larry Yu, Facebook
Class Presentations
Case Discussion: Cisco Systems: Launching the ASR 1000 Series Router Using Social Media
Marketing
Lecture
April 17- Creating The Social Brand
Speaker: John Earnhardt, Cisco
Class Presentations
Lecture
April 24- Goals and Metrics
Speaker: Tim Marklein, WCG Group
Class Presentations
Lecture
May 1 Class 5- It’s All About The Customer
Class Presentations
Case Study: OSSCube: Leveraging Social Media
4. Expectations
Everyone:
Contribute to group presentations
Participate in class discussions
Expecting a grade:
Complete case study questions
April 10: Cisco case study
May 1: OSSCube case study
5. Social media class: can we share?
Yes!
Blog
Like/Facebook
Tweet
Video
Images
Only me or if you have someone’s express
permission
Respect each other
Respect copyrights
Guest speakers: Only with their permission
6. Agenda: Social definitions and tools
Evolution of marketing
Rise of social media
Concept of a conversation
Deconstruct the conversation
See social medial in practice
Discuss class presentations
9. Classic marketing c. up to 2003
Press
PR Analysts
Market Compan Marketing
Information programs Customers
y
Channel
Programs Channel
Company tried to control the flow of information to its ecosystem
10. Gets complicated c. 2003-2009
Press
PR
Analysts
Marketing
Customers
programs
Market Compan Channel
Information Channel
y Programs
Web/SEO Search
Email Opt-in
Strategy of controlling info remained, new tactics
11. Things got out of control c. 2009
Press
Customers
Analysts
Compan
y
Channel Influencer
Markets truly became a conversation
12. 1999: Cluetrain Manifesto
A powerful global conversation has
begun. Through the Internet, people are
discovering and inventing new ways to
share relevant knowledge with blinding
speed. As a direct result, markets are
getting smarter—and getting smarter
faster than most companies.
These markets are conversations.
13. Deconstructing the 95 theses
2- Markets consist of human beings, not
demographic sectors.
True in B2B, your customer is still a human
28 - Most marketing programs are based on the
fear that the market might see what's really going
on inside the company.
What did Kodak say about digital?
83 - We want you to take 50 million of us as
seriously as you take one reporter from The Wall
Street Journal.
One influencer can impact your business more than
any media outlet
16. Who is Social?
What social accounts do you maintain?
Why do you do it?
Work or fun?
What is the underlying concept that makes an activity “social”?
18. Community: Listen
Understand how your company, your brand is viewed
What are the discussion?
What is being said about your company that impacts
you?
How can you react?
In the conversation: this is listening
19. Dell: Un-fragmenting
Twitter stream to listen to SMB customers
Notoriously fragmented market; hard to reach
Why Twitter?
20. Mansa: Presenting to the world
• Website has standard corporate info on offering
21. Collecting the leads
SlideShare links embedded
Walk customers through offerings on the website
Used to collect leads
22. Content: Share
Providing information not just on your product, but on
the market
Get customer talking about the forces that shape
your industry
Position your company as an expert… not just in its
own business but in the market
Sharing is about demonstrating an awareness of
your business surroundings
23. Talking to customer’s customer
Contests, updates, links
Engaging B2B2C strategy-> Intel sells to
businesses, but they engage consumers about
anything tech related
Why Facebook?
24. Carrier Evolution: MetaSwitch news
News site that is automatically and human
curated
Destination for carrier news
25. Cisco Video
Lighter side of Cisco
Communicate complex technologies in a simple
way
26. Finding the conversation
Community Content
What are
Who are you
you going to
speaking to?
say?
Conversation
27. Groups
Enterprise Software
Enterprise Hardware
Telecoms
BioTech/Pharma
IT services
Professional Services (lawyers, accountants, etc)
Other
28. Assignment
Launch a company
Get people interested in
Who you are
What you sell
Your position in the market
Four slide preso:
Slide 1: Name of company, product, competitive
differentiator
Slide 2: What is the campaign: what are you doing; why
will it make a difference
Slide 3: What social tool will you use? Why?
Slide 4: Inspiration: How did you come up with this idea?
What company did you use for inspiration?
Must be B2B (or B2B2C)-> No B2C
29. Assignment Due April 10
All groups must hand in their preso
Email: ronpiovesan@gmail.com
Post on SlideShare
Three groups will be chosen at random to present
Those seeking a grade:
Submit questions for Cisco case study
Editor's Notes
Why are you here?We’re talking about internet tools so people can share cat videos and Lady Gaga rumorsFacebook-> started by a guy in a dormroomTwitter-> a profound thought in 140 charactersSlideShare-> right, we don’t get enough powerpointYoutube: http://www.youtube.com/watch?v=jNQXAC9IVRw
System used to be striaghtforwardInfo comes into a companyCompany targets info outside
Strategy remained the same-> newer tools meant newer tacticsGoogle became popular-> value of search was understoodLots of email tools, CRM toolsBut overall the picture was consistent-> get market info and communicate it to the market in a controlled and predictable manner
Rise of new category of ecosystem partner-> the influencerThe person who seems to be in the know, who people just listen to
So what happened?How did things evolve from the classic strucutre up to 2003 until everything came apart in 2009How did the 95 Thesis of the Cluetrain Manifesto go from a piece of “gonzo marketing” to common practice.
Social tools
Direct conversations with customers
Fast conversations across highly fragmented marketListening is first part of social… way to create community
SlideShare- make a presentation, embed a call-to-action
FacebookFriendly-> super viralNeed to earn your way to the top-> Algorthym punishes you for un-interesting contentWith the timeline, follow a story arc… understand what is happening within the company
http://www.youtube.com/watch?v=fMsY9O9iLqk&feature=player_embeddedBest way to share videoClever, informal