This document summarizes Ayman van Bregt's workshop on Internet and Marketing held on March 5, 2008. The workshop covered topics such as marketing definitions, search engine optimization, email marketing, viral marketing, web 2.0, social software, user generated content, new screens like Google Earth and mobile, and the experience economy. The goal was to discuss how these new internet technologies and trends are impacting marketing strategies.

1. Workshop Internet & Marketing 5 march 2008 Ayman van Bregt

4. Marketing & Internet

5. Marketing definitions

12. SEO

13. E-mail marketing

15. Viral marketing

18. User in control

20. Web 2.0

24. Social software

32. User Generated Content

33. User Generated Content

36. New screens

45. Mobile

47. Mobile

50. MSN

53. Widgets

55. Experience Economy

56. Experience Economy Commodities Goods Services Experiences The coffee progression, Pine & Gilmore

59. The art of media…. Customer Viral marketing MSN … logs Mobile marketing ??? Analogue communication Social software Google goodies

60. The art of new marketing Content must be applicable for representation on any device at any time Content needs to be distributed through every network to reach the end user Consumers don’t care who’s there connector as long as they’re online Consumenten using several devices at any time and any place.