Vibe is an American music and entertainment magazine founded in 1992 by producer Quincy Jones originally in partnership with Time Inc. It features genres like R&B and hip-hop, publishing pictures and articles on various artists. The magazine unexpectedly shut down on its 16th anniversary, later being purchased by a private equity firm. Due to the rise of online audiences, Vibe transitioned to being available only digitally through its website and e-book providers. The target audience for Vibe is likely young followers of urban and hip-hop culture, as the last print issue featured Eminem, selling over 172 million albums worldwide. The magazine owes its success to featuring a wider range of artists compared to competitors focused on genres like

1. Vibe isan Americanbasedmusicandentertainmentmagazine,Vibe wasfoundedin1992 by a
producercalledMr QuinceyJonesoriginallyincollaborationwithTime Inc.The magazine
predominantlyfeaturesgenressuchasR&B andhip-hopandusuallyissuesof the magazine would
include picturesandarticlesof arange of artists,actorsor otherentertainers.Unfortunatelyonthe
eve of the magazinessixteenthyearanniversarythe companyshutdown,tothisdaythere isno solid
evidence whythishappenedhoweveramemberof vibe spoke withthe mediaandstatedthat"it is
withgreatsadnessbutwithheadsheldhigh,thatwe leave the buildingtoday”.Vibesspokesman
alsoreleasedthe informationthatthe teamwere assigningandeditingaMichael Jacksontribute
issue whentheygotthe sad news.
Vibe waslaterpurchasedbya private equityinvestmentfundknownasintermediapartnerswhich
nowproduce the magazine ona semi-monthlybasis(2monthsforeach issue) howeverwith the
popularityof technologyincreasinginrecentyearsthe magazine hasdiscoveredalarge online
presentswithresearchshowinglarge percentageof the audience preferthistoapaper copyof the
magazine,thisanda numberof otherthingscausedthe companyto move the magazine toan online
basedmagazine onlybeingavailablethroughthe website onlinestoresande-bookproviders.
By researchingIhave come to the conclusionthatthe target audience forthe vibe magazine ismost
likelytobe popularwithyoungfollowersof urban/hiphopculture,the genre Rapcanalsobe
includedinthiscategoryasresearchshowsusthe lastissue of the magazine before goingbusy
featuredpopularRapartistslimshadybetterknownasEminemsingle handedlysellingmore than
172 millionalbumsworldwide makinghimof the world'sbestsellingartists.Forhimtofeature on
the front coverof grime at the time aswell asmany otherpopularbandsandmusicianselevatedthe
magazine tothe popularitylevelithastoday,The magazine oweditssuccesstofeaturingawide
range of artiststhan itsclosestcompetitorssuchasThe Source andXXL whichmainlyfocuson
genressuchas pop centricand rock.