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Media trust presentation: how to identify, understand and reach your target audience

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Zoe Amar
Zoe Amar

Tips and tools to get to grips with your target audience and how best to reach them

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How do you identify, understand and reach your target market? Media Trust 20 September
What we’ll look at today ,[object Object],[object Object],[object Object]
How do you identify your target audience? ,[object Object],[object Object],[object Object]
Avoiding ‘Everydog’ syndrome Try to reach everyone and you’ll reach no-one.
Profiling your target audience ,[object Object],[object Object],[object Object]
Which segments are your priorities? ,[object Object],[object Object],[object Object]
Characteristics of B2C audiences ,[object Object],[object Object],[object Object]
Characteristics of B2B audiences ,[object Object],[object Object],[object Object]
How can you influence your audience to ‘buy?’ ,[object Object],[object Object],[object Object]
Choose your channels Which ones are most used by your target audience ?
Adapt and survive Keep adapting your understanding of target audience and your priorities
Thanks for your attention ,[object Object],[object Object],[object Object],[object Object],[object Object]

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