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your
receiving end of your communication your friends
, clients , colleagues , sometimes unfamiliar faces
some prior
knowledge of the audience’s characteristics
Interests, Likes & Dislikes
degree of knowledge of the topic
hostility toward the topic or toward
you
gender of the group approximate ages
consider the size and composition of the audience
What do they know about the topic already ? What more
will they want to know about the topic ? What do I want
them to know by the end of my talk ? And
Prepare material accordingly .
eye contact excited,
resistant , hostile or dull .
smile pleasant tone
Change your tone
controversial
This will help you to :
• Build support
• Anticipate problems
• Consider strategies
Analysis of audience

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Analysis of audience

  • 1. your receiving end of your communication your friends , clients , colleagues , sometimes unfamiliar faces some prior knowledge of the audience’s characteristics
  • 2. Interests, Likes & Dislikes degree of knowledge of the topic hostility toward the topic or toward you gender of the group approximate ages consider the size and composition of the audience What do they know about the topic already ? What more will they want to know about the topic ? What do I want them to know by the end of my talk ? And Prepare material accordingly .
  • 3. eye contact excited, resistant , hostile or dull . smile pleasant tone Change your tone controversial This will help you to : • Build support • Anticipate problems • Consider strategies