Brand perception is important, as a positive brand image is good for audiences to believe what the brand represents, while a negative image is bad. With clear messaging through visual content, an agency can shape audience perceptions of what a brand is about. The agency's primary value is social media marketing on Facebook, Twitter and Instagram through campaigns, design work and management. While the agency only focuses on these three channels and offers good pricing and a new market, there is high competition and potential misunderstanding of the market. The agency's message is that it can simply, easily and trustworthily connect clients' products or services to audience needs through social media marketing.