Guide for beginner in wine industry.

1. A Beginner's Guide to Social Media
for Wineries, Breweries and
Distilleries
How to engage with your followers and build your brand.

2. •Everyday there are millions of new accounts being added to the
already daunting number of members using social media platforms.
•There are over 1.4 Billion Facebook accounts and 640 Million
users on Twitter, which means the two biggest platforms have a
combined count of over 2 Billion profiles.

3. These 5 Media Marketing strategies are powerful tools for building
your brand power and creating positive awareness for your company.
1. First and Foremost – Create A Marketing Strategy
• It is crucial to understand what it is you want to accomplish with social
Media before you start using social media to accomplish it.
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4. Some good questions to ask yourself before you start using SMM to help
achieve your business goals are:
•How can I use Social Media to direct traffic to my website, brand,
company?
• Who is my target audience and how can I reach them on different
social media platforms?
• What are some popular concepts that have to do with my brand
and how can I use them to engage with my followers.
• How am I going to create my brand identity?

5. If you haven’t already met buyers on sales calls
around the country, start by asking the
importer for any distributor’s placements that
are part of a chain
2. Listen as much as you Talk
A big mistake when starting out is to get overwhelmed by the amount of
information streaming by and decide that the only way to get your
company seen is to bombard the platform with images and messages.
3. Quality is better than Quantity
Stop looking at how many followers you have and start looking at who is
following you. Are they keeping up with your feed? Are they really
interested in what you have to offer?

6. 4. Be Consistent
•Your audience has a very short attention span, and there are many other
feeds that they can find to replace you with.
•If you aren’t around to engage with your audience, they won’t wait for
you to return.
•They are constantly looking for interesting things to keep them occupied
so keep your profile updated regularly.
5. Be Creative and Authentic
If people know that your posts, likes, shares and photos are for your
followers’ enjoyment and not just phishing for information and sales you
will be a successful social media marketer.

7. Other relevant articles
http://beveragetradenetwork.com/en/btn-
academy/articles/five-questions-about-social-
media-that-every-beverage-brand-owner-should-
answer-457.htm
Making Marketing and Engagement
Synonymous: Advanced Tips for Wine, Beer
and Spirit Social Media Accounts
Advanced Linkedin Techniques

8. Want to Learn more about Social Media, Distributions?
Visit BeverageTradeNetwork.com/BTNAcademy

9. Contact Info
BTN Team
E-mail
info@beveragetradenetwork.com
Website
www.beveragetradenetwork.com
/beveragetrade @beveragetrade