What is Social Listening and how it works

1. What is Social Listening & How it Works?

2. What is Social Listening?
It is the process of monitoring digital media channels to devise a strategy that will better influence
consumers. Taking information from places that consumers participate in online can be invaluable. Some
call it Social Media Monitoring, Social Media Intelligence, Social Media Analytics or Social Media
Management among a host of other names.

3. How it Works?
The internal structures and mechanics involved with the tools used for social listening can be likened to the
spiders and bots used by search engines that crawl web pages. These tools crawl the accessible contents
of web pages continuously, in real time, or on certain time intervals depending on your goals and
objectives.
Social listening tools search these web pages to look for specific “mentions” of specific keywords or phrases
– in this case a topic, product or brand – and will then summarize and report them all back to you in a form
where you can get relevant insights that can help your business.
These tools vary in features, coverage and functionality and can be useful to a particular business
depending on their needs or according to what information they want the tool to get. Most of these tools
are free and many offer premium packages for business use.

5. Why Do You Need Social Listening?
1. Understand the Market – With the insights Social Listening can help extract from
social media chatter, you can gain a better understanding of the market such as
prevalent needs for new products or service.
2. Understand the Competition – Social Listening can provide good competitive
analysis and monitoring system of your competitors, enabling you to have an overview
of what they are doing. This will give you a clear advantage over your competitors
such as releasing a product or service before others could and at a competitive price
that customers are already willing to pay for.
3. Understand the Customer – With Social Listening, you can be in a position of helping
your customers by knowing and understanding what makes them happy and how you
can make this happen with your products and services.

6. 4. Understand the Prospect – Social Media can be a powerful tool for generating leads
and engaging with potential customers. Most of these prospects will not immediately
convert into paying customers. They will need to gather more information and insights
about your products or services, and social listening can help you understand what they
need.
5. Understand the Buyer – A particular prospect will give out signals that they are already
trying and are ready to make a purchase. Businesses should be ready to respond when
this is apparent otherwise they will lose out to the competitor. Social Listening can help
you identify if someone is already ready to buy and would just require that added push to
make them commit so.
6. Provide good Customer Service – Getting a new customer is up to six times more costly
than simply maintaining and retaining existing customers, so it is important that your
business provide a good customer service and retention program and generate
consistent repeat purchases.

7. “Social Listening provides the tools
that you can help you get a better
insight of what targeted audiences
are thinking – so you can be in a
better position to deliver what
they need, when they need it!”

8. Please feel free to connect with us
Website: www.socialtitli.com
Email id: kunal@socialtitli.com