Business communication 3 credibility


Published on

  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Business communication 3 credibility

  1. 1. Defining-&-Developing Shafqat Jilani Business Communication
  2. 2. <ul><li>Your objective </li></ul><ul><ul><li>Define in a clear way what you want to achieve from the planned communication. List down your main objectives and prepare to achieve those one by one </li></ul></ul>
  3. 3. <ul><li>Your style (How would you Communicate) </li></ul><ul><ul><li>Tell Style </li></ul></ul><ul><ul><li>Sell Style </li></ul></ul><ul><ul><li>Confer Style </li></ul></ul><ul><ul><li>Join Style </li></ul></ul>
  4. 4. <ul><li>Solution: There are more white sheep than black sheep. </li></ul> Shafqat Jilani
  5. 5. <ul><ul><li>Tell Style </li></ul></ul><ul><ul><ul><li>When trying to explain, instruct, that you know the answer and want to tell. </li></ul></ul></ul><ul><ul><ul><li>Tell style is used in up-ward communication like reports, feedbacks, suggestions and complaints </li></ul></ul></ul><ul><ul><ul><li>Tell style also popular in downward communication while announcing policies, rules, strategies and decisions </li></ul></ul></ul><ul><ul><ul><ul><ul><li>USER IS AUTHORITATIVE OR AUTOCRATIC </li></ul></ul></ul></ul></ul>
  6. 6. <ul><ul><li>Sell Style </li></ul></ul><ul><ul><ul><li>When you try to get your audience to do some thing differently. </li></ul></ul></ul><ul><ul><ul><li>You don’t make them learn only but to change their actions </li></ul></ul></ul><ul><ul><ul><li>Points are followed by strong Arguments </li></ul></ul></ul><ul><ul><ul><ul><ul><li>COMMUNICATOR IS CALLED PARTICIPATIVE </li></ul></ul></ul></ul></ul>
  7. 7. <ul><ul><li>Confer Style </li></ul></ul><ul><ul><ul><li>When you are trying to confer or interact with audience to gather information or opinion. </li></ul></ul></ul><ul><ul><ul><li>When you don’t know the answer. </li></ul></ul></ul><ul><ul><ul><li>When you want to learn the answer. </li></ul></ul></ul><ul><ul><ul><ul><ul><li>COMMUNICATOR IS CALLED DEMOCRATIC </li></ul></ul></ul></ul></ul>
  8. 8. <ul><ul><li>Join Style </li></ul></ul><ul><ul><ul><li>When you need or want a very high audience involvement. </li></ul></ul></ul><ul><ul><ul><li>When audience is willing and knowledgeable. </li></ul></ul></ul><ul><ul><ul><li>When mutual efforts, thoughts, decisions, actions are required. </li></ul></ul></ul><ul><ul><ul><ul><ul><li>COMMUNICATOR IS CALLED DELEGATIVE </li></ul></ul></ul></ul></ul>
  9. 9. <ul><li>Solution: 12 </li></ul>
  10. 10. Delegation of Authority Use of Authority Tell Style Sell Style Confer Style Join Style
  11. 11. <ul><li>Do you see a musician or a girl's face? </li></ul> Shafqat Jilani
  12. 12. <ul><li>Your tone [select a reasonable one] </li></ul><ul><li>Base your tone on: </li></ul><ul><ul><li>Your Communication Strategy </li></ul></ul><ul><ul><li>The sound and volume required </li></ul></ul><ul><ul><li>Positive Attitude </li></ul></ul>
  13. 13. <ul><li>After the preparation of appropriate communication style and tone, consider the perception of your audience. </li></ul><ul><li>Consider your own credibility, their beleifs,confidence, and expectations. </li></ul>
  14. 14. <ul><li>Credibility is audience’s </li></ul><ul><ul><li>Perception of the communicator </li></ul></ul><ul><ul><li>Sense of communicator’s goodwill & expertise </li></ul></ul><ul><li>Communicator will not be perceived properly if context of the audience is entirely different from the communicator. </li></ul><ul><li>Communicator’s Acheivements, experties and competence will also effect. </li></ul><ul><li>Audience may give credibility to communicators with no expertise on a certain subject based on other factors </li></ul>
  15. 15. <ul><li>Credibility is not a fake or artificial phenomenon. </li></ul><ul><li>Image contributes, communicators morality and fairness also effect. </li></ul><ul><li>Credibility stems from Five factors. </li></ul><ul><ul><ul><li>RANK , GOODWILL , EXPERTISE , IMAGE , MORALITY & FAIRNESS </li></ul></ul></ul><ul><ul><ul><li>  </li></ul></ul></ul>
  16. 16. <ul><li>Solution: The letter &quot;M&quot; </li></ul> Shafqat Jilani
  17. 17. <ul><li>Initial Credibility </li></ul><ul><ul><ul><li>The goodwill before communication process </li></ul></ul></ul><ul><li>Acquired Credibility </li></ul><ul><ul><ul><li>The goodwill communicator earns after communication process </li></ul></ul></ul>
  18. 18. <ul><li>Enhancing Initial Credibility: </li></ul><ul><ul><li>Proper promotions </li></ul></ul><ul><ul><li>Citing main points of communicator </li></ul></ul><ul><ul><li>Creating a good but realistic imagery </li></ul></ul><ul><ul><li>Describing achievements of communicator </li></ul></ul>
  19. 19. <ul><li>Enhancing Acquired Credibility </li></ul><ul><ul><li>By citing communication goals for audience’s benefits </li></ul></ul><ul><ul><li>Identify you with the goal of your audience </li></ul></ul><ul><ul><li>Use quotations for the reference of audience they would need </li></ul></ul><ul><ul><li>Associate with well respected people </li></ul></ul><ul><ul><li>Prepare well before communicating </li></ul></ul><ul><ul><li>Maintain a high level of confidence </li></ul></ul><ul><ul><li>Achieve communication goals </li></ul></ul><ul><li>  </li></ul>
  20. 20. <ul><li>Q & A </li></ul>