Women@Austin presentation for Women@Austin and Tech Ranch global Entrepreneurs about the importance of curiosity in the pursuit of resonant messaging.

1. © 2018, zeet consulting incorporated
finding your niche

9. (some) methodologies & purposes
research method purpose/outcome

10. market research
what can I learn from
what the internet & media say?

11. competitive analysis
what are my competitors
doing and how I can
I do better than them?

12. social media analysis
what signals are people
sharing about my industry
and customers?

13. audience surveys
what are my customer’s
characteristics, and how
frequently are they present?

14. contextual inquiry
how does someone deal
with this today? what does that
actually look like?

15. generative research
what is my customer’s story, in
their own voice, and what can
I learn from it?

16. card sorting
how do my customers differ based on the
priority of their needs or preferences? how
can I respond to that information?

17. recommended reading