The intended audience for the music magazine is primarily young males aged 16 and up who play musical instruments or are interested in music. While the content is aimed more at males who make up 75-80% of the readership, females still comprise 20-25% of readers. Over 50% of readers are expected to be young musicians, while other key segments include fans (varying percentage), young music composers (30+%), and male hipsters (primary audience group). Band members, friends of friends, and budding DJs are also identified as potential audience groups.

1. Media Studies AS level
Evaluation
Question 4
Who would be the audience for your media
product.

2. Images of people that would/could be
my Intended audience.

3. Overall Intended audience
• The overall intended audience for my music magazine is predominately
Young Males, to be more specific, Young Males that can Play an
Instrument or are Musical. My magazine is aimed at this group because it
is a group that I know a lot about being a member myself and one that I
feel can be catered for easily with a lot of different forms of information.
The Group itself is Male because the Genre I chose to base my magazine
around was rock and when I did my initial research Rock was seen to be
disliked by females and liked by males therefore I catered my magazine
toward the male market. Also it benefitted me greatly because I had a lot
of ideas for the male market being a male myself and knowing what I like
to see within music magazines that I purchase and look at.
• The age group is Young because I believe that this is the time most people
are learning to play instruments such as the guitar and drums etc. and so if
I want to get across to them in my magazine I will have to aim it at the age
group of these people, not all young people are musicians this is clear
however the group of young musicians and learning musicians out there
from ages of 16 upwards is very vast and large allowing for a lot of
potential content to be introduced to this target market.

4. Male and Female Percentage.
• Initially when doing research I found that there were a percentage of
females interested in the content that my magazine provided meaning
that my product therefore would have a reader base of females however
this was likely to be around 20-25% of the reader base leaving 75-80% to
the male gender. It was because of this that I descided to focus on the
male aspect for the magazine but didn’t make it specifically for men, it can
be unisex all that is there are different colours that males prefer over
females and slightly more male enhanced content for the target audience.
• Male 75-80% Female 20-25%
20-25%75-80%

5. Segmented Audience Members
Young Musician
• My magazine in its original stage was supposed to be for
young musicians as they would use the magazine to help
them to learn and catch up with upcoming bands that they
love and music styles they enjoy both listening to and
playing. This segment of the market of which I focused my
making of my magazine upon was very large as the
proportion of people that would read my magazine and
were a young musician was ver high according to research
and polls found of NME’s reader lists and an article written
about young peoples musical abilities and choices, in which
it said that musicians were more likely to read a music
magazine than someone that does not play a musical
instrument at all. This then lead me to predict that the
potential amount of people reading my magazine that
would have the ability to play an instrument would be over
50% possibly 67-70% both male and female.
• This information allowed me to alter the content of the
magazine to cater for learning musicians with learn this
song pages and such other information these types of
people would benefit from reading.
OVER 50%
OF
READERS.

6. Segmented Audience Members
Fans
Fans make up a large amount of sales for most large
magazines such as NME and Q magazine as they are
the ones that want to find out as much as they can
about their loved musician or musicians, they will
purchase the magazine to see the main stories and
also to see what's been going on with their band that
they don’t know about, they could go to the to see
when there next tour is if there is a SNARE exclusive
on that specific band and they could see upcoming
events and if they play an instrument it is likely that
with the magazine they will be able to find links or
even find out through the magazine how to play the
songs that their idols play.
Fans are not as larger group as young musicians and
they can be the type of audience that comes and
goes depending on the content of the magazine
however they are still a Segmented audience and
deserve their small additions in order to generate
more sales of the magazine.
EVER CHNGING PERCENTAGE OF
READERS

7. Segmented Audience Members
Young Composers and Music
Enthusiasts
These members of the audience will purchase the
magazine because of the analysis side to the music and
also because of the ravishing content and description
that is included within the articles and story's found in
the magazine. They have been catered to along with the
musicians using high callabor vocabulary and a wide
range of technical terms as the intelligence of people
like this should not be insulted by my magazine it
should be there to help them and encourage them to
do the great work that they are doing hopefully
inspiring a new generation of composers and musicians.
This segment of the audience is likely to include again
both male and females however due to the overall
percentage of males and females the odds are in the
favour of the males and so the content may be swayed
slightly toward this gender type but not fully as the
magazine is not sexist and understands the needs of all
the readers and audience members.
30+% of readers (including
musicians that also
compose).

8. Segmented Audience Members
Relaxation Readers
This group of people will pick up the magazine
as a pastime perhaps in a hairdressers as they
are waiting or at the doctors maybe even
before they get onto a flight abroad so that
they have something to do. These readers vary
and don’t take up a huge percentage of
purchases and they can be small numbers of
sales.
However although these people are not catered to directly it is important that
the content of the magazine is high so that potentially when someone like this
picks up a magazine they then want to go out and buy the next edition for
themselves, it was because of things like this that I included such a low easily
reachable price for my magazine and also such a large magazine base with 120
pages to fill.

9. Segmented Audience Members
Male Hipsters
These types of people are the main type of people
that will purchase my magazine as they are people
that like this sort of thing and they buy magazines
attempting to bring back the things that are not used
as much anymore, they are males because of the
overall audience of my product will be males and
they are hipsters because the music type (rock/indie)
and the media type (magazine) are two things that
people from this specific group like and enjoy
learning about, also commonly these types of people
are of high intelligence making the content of the
magazine perfect for them as well as the fact that
people like this are also more likely to play a musical
instrument such as the guitar which as mentioned
before is a real incentive to buy this magazine. Also
this group of people are usually very keen to spend
their disposable income in things music related and
this includes an £8.50 music magazine.

10. Segmented Audience Members
Friends of Friends…
Friends are likely to purchase the same magazine as
their friends because commonly friends and
acquaintances have the same or similar interests
making them much like one another and so its likely
that people will be referred to SNARE because of their
friends and this means that these groups are people
that I have to be aware may purchase the magazine.
Nothing will change because of this group as they will
buy the magazine based on interest however it is good
to know where the audience comes from to perhaps
alter advertising in the magazine and make deals on
certain things for the magazine company for example
reduced tickets to certain bands through SNARE for
pairs of two…

11. Segmented Audience Members
Band Members
Due to mutual interests with other band members
this magazine will be attractive to Band members
as together they may like to learn new things about
bands they aspire to be like or they may aspire to
play songs that their idols play for their next gig
and this magazine can help with that. They also
count for the Musician section of audience
however as a goup can imporve sales of the
magazine with word of mouth by telling other
bands where they learnt their songs from etc so
like in friends of friends it is important to cater
certain things to these groups and I have done so
on my contents page as one page is about
potentially winning a recording session at abbey
road which would greatly attract bands and when
they see this they will want to buy more copies in
the hope of more competitions like this one.
They will make up a potential of 45+% of buyers
perhaps more but this is an estimate.

12. Segmented Audience members
Business people & Budding DJ’s
Business people and fortunate high earners will have
the disposable income to purchase the magazine and
are likely to have the means to as well perhaps liking
the music within and thinking that the high level
intellect within the magazine is much up their street
making a good pastime over the week to perhaps read
on their break.
Budding DJ’s will potentially buy the magazine to try
to learn more about music and what sound go with
what when mixing. It will help them to see what
notes are in what songs and what lyrics from some
songs go alongside others allowing for easier
mixing. Also DJ’s want to know more about the
music they play as they are passionate about what
they do which is a key point in my magazine and is
why this magazine is good for them.