13. Do it as you go:
Inbox profiles via Rapportive
prezly
14. Follow them on social media
Read their updates every day
prezly
✔ Build multiple lists
✔ Keep them manageable
✔ Interact
✔ Combine strategic &
conversational msgs
15. Get an influencer CRM
Enrich your Excel list automatically
with Prezly
prezly
16. Also read the articles of your contacts
subscribe to updates of digital articles
in Feedly
prezly
23. email
pitch
+
social
+
web
prezly
Publish stories on your
online newsroom.
Having social media press
releases makes it easy for
people to share your stories
and for people to find them
via search engines.
Traffic distribution on
social media newsroom
24. An example social media release
prezly
A PR CRM like Prezly automatically detects the
social profiles of your media contacts.
✔ High resolution photos
✔ Infographics
✔ Low resolution image previews
✔ One-click visual downloads
✔ Easy to share on social,
including visuals
✔ Works well on mobile devices
✔ Optimised for search engines