The document describes design choices made in creating a music magazine to attract and address the intended audience. Key points addressed include: - Using the same font throughout to create a consistent branding and make the magazine easy to read. - Incorporating colors like white text on black, red, and a color scheme of red, white, and blue to appeal to UK readers and reflect the "indie" nature of the music. - Including distant, edgy cover images and interior photos that readers can relate to as well as contests to incentivize purchases. - Organizing the layout and sections to look new but still be useful to readers. - Maintaining consistent branding elements like fonts