The document analyzes the design conventions of magazine covers. It finds that magazines in the "real life" genre commonly use: 1) A prominent masthead in white font on a pink or red bar to identify the brand and signal the magazine's focus on ordinary women's lives. 2) Scattered cover lines of varying sizes and colors to attract attention and highlight key stories. 3) Images primarily featuring ordinary women to help readers relate to stories. 4) Incentives like prizes or product offers to encourage purchases. Color schemes and fonts are often inconsistent between magazines in this genre. The analyses provide insights into the visual coding and conventions used to target particular audiences.

2. CODE:
The colour of the of the
masthead is white, placed on
top of a pink bar which is
associated with femininity and
the white connotes the
innocence of the magazine.
Also the masthead is in serif
font which is more traditional
which suggests the audience
is of an older age.
Code:
All the people featured in the
magazine are ordinary females which
implicates the majority of readers to
be female and they can therefore
relate closely with the stories.
Convention:
The magazine has cluttered cover
lines which is evident in many other
magazines in the same genre, real
life magazines.
Convention:
The main cover line is larger
than the rest because its main
purpose is to capture the
attention of the reader with
an alarming story that is
outrageous enough to entice
a viewer.
Convention:
The flash contains a gratification for
purchasing the magazine through an
offer for a product targeted
specifically a middle aged women
who's is likely to have a toddler.

3. Masthead:
The brand image is the logo of
the magazine and
Should be prominent as this what
the reader will associate with the
magazine.
Main image:
the main image is the largest
photograph or illustration that
covers the biggest area that catches
the readers attention first.
Main Cover line:
The main cover line is the main
story of the magazine usually the
second largest text of the
magazine.
Cover lines:
The cover lines are very scattered in
this is evident all magazines in the
real-life genre.
Font type:
The text is predominantly written in
sans serif. However the masthead,
the largest text, is written in serif
font, a more formal type. The use
indicates the audience are slightly
older than other real-life magazine
Flash/puff:
Used as an incentive to purchase the
magazine
Colour scheme:
Closer doesn’t maintain a consistent
colour scheme but white and pink
are more prevalent

4. Convention:
The masthead is the brand image
which is coloured white colour
on top of a red block. This seems
to be present in many real-life
magazines. Another common
element among the mastheads is
the use of italics.
Code:
the colour scheme of the magazine
is very inconsistent. However, the
background matches the colour of
the main models dress and the
colour of her eyes, this makes the
magazine more aesthetically
pleasing. The light shade of green
represents tranquillity which is
heavily contrasted by the stories.
Convention:
Prizes are very popular within the
genre of real-life magazines. It
seems to entice readers to
purchase the product
Code:
The main image is a female, which
indicates the majority of their
audience will also be female to
support this the rest of the images
are mainly consisting of women
allowing the readers to be able to
relate

5. Code:
similarly to the previous
magazines the masthead is in a
sans serif font type and in a white
colour on top of a red block
Convention:
The cover lines are scattered and
are displayed in different sizes and
colours
colours:
There is no real consistency when
the colours were chosen however
it is clear to see that the colours
red white and yellow are more
conspicuous than the rest
Code:
The main image is a women who
represents the same age as the
majority of the readers
Convention:
A puff containing a prize is
situated at the top right of the
magazine in bright yellow to
incentivise the reader to purchase
their product