The document discusses techniques used to link different products together, including a band's music video, CD, and promotional materials. Some examples given are using recurring hazard strips, logos, hairstyles, locations, and text to tie the products visually. This helps inform audiences that the products are related and that things like the song from a music video may be contained on the CD.

1. How I
linked my
products

2. I used several techniques to link my products. This is a useful way
to inform an audience of the link between certain work by a band.
The first example would be the use of hazard
strips. Connoting danger, this links to a prop
used in the music video.

3. These images are from all three of my
products. They all relate as they’re
taken from the same location, with the
same props. It shows an audience who
may be viewing these products at
different times that these link.
So, e.g. if they liked the song for the
music video, they would know that the
CD with this back cover would most
likely contain it.

4. The first shot links to the CD front cover, as both are an image of the
band’s logo. They give the band the connotations of rebellion and may
lead an audience to believe that the song to this music video is
contained on this album. It also gives the band a recognisable symbol.
The logo can also be recognised on the spine, so could be noticed in a
group of CDs.

5. The hairstyles link the products together. In every product, at least one
member of the band has a distinctive hairstyle, typical of the punk
genre.

6. The promotional album poster contains a
photo of the CD cover. This links the
products and an audience would be able
to recognise what the promotional album
poster is advertising, so they will be
aware of the CD when it is released onto
music store shelves.

7. The CD front cover, album spine and the promotional
album poster display clear text of the band name and
the album title, linking them together as products of
the same artwork .

8. There is a display of the record
label on the promotional album
poster and the back cover of the
CD, directing an audience to
their work and offering an
indication of what music genre
they belong to.

9. The CD disc tray artwork is the same image as the
promotional album poster, allowing the audience to be
more reassured that the poster and the CD are linked.

10. The music video contains similar footage to the
image on the back cover, linking the products
together.