Email marketing is an effective way to communicate with consumers as over 4 billion email accounts will be registered by 2016, 91% of consumers check their email daily, and 74% prefer commercial communications by email. Email conversion rates are three times higher than social media and for every $1 spent on email marketing, an average return of $44.25 is generated.

1. Why Choose Email Marketing?
4.3 Billion e-mail accounts will
be registered worldwide by 2016
91%
of consumers check
their email daily.
*1
74%
of consumers prefer
commercial
communications via email.
*2
On a daily basis, consumers interact
with about 11 brands through email.
44% of consumers made at least
one purchase last year based on a
promotional email they received.
E-mail conversion rates
are three times greater
than social media.
about 9 brands on Facebook
about 9 brands on Twitter
$
72% of consumers sign up to get
discounts, but only 8% sign up
because they love the brand.
sale!
VS.
email marketing investment
=
return
conversions
For every $1 spent on email marketing,
the average return is $44.25
*3
*4
*5 *6
*7
*8
Sources:
*1 Radicati.com
*2 ExactTarget.com
*3 MerkleInc.com
*4 EmailStatCenter.com
*5 ConvinceAndConvert.com
*6 Slideshare.com BlueHornet
*7 Mckinsie.com
*8 EmailExpert.org
*8
Presented by:
MediaProwler.com
Email Marketing, Direct Mail, Digital Media
conversions