Online Sales Transforming The
Global CPG Market
Growth in online sales of Consumer Packaged Goods (or Fast Moving Consumer Goods – FMCG)
across international and emerging markets is set to mirror, if not surpass, the rapid growth the US and
the UK have experienced in recent years. We have put together some of the more interesting statistics
and trends we have come across that show just how important these markets will be for Consumer
Packaged Goods (CPG) companies interested in being competitive.
Right now, internet penetration in the so-called BRIC countries is low compared with the US and Europe.
Brazil, Russia and China’s penetration is 50%, while India’s is just 11%. But that is set to change as
these countries’ middle classes grow. Evidence shows that we are set to see an enormous increase in
online purchases, aptly titled a “Global eCommerce Gold Rush” by Cisco analysts.
And that’s just the tip of the iceberg. eCommerce is set to have a transformative impact on the CPG
sector right across Asia, Africa and South America in the coming years.
Top 3 eCommerce categories
shop online for
FASHION & HEALTH
1 Billion People
Will have joined
the Global middle class
between 2009 and 2020.
Over 85% of this growth is
from the Asia Pacific region.
OF UK CONSUMERS
SHOP ONLINE, 1/3 BUY GROCERIES
IS THE YEAR
TOP 5 B2C ECOMMERCE
US, UK, JAPAN, GERMANY AND
Online Sales of Food
Was in the top 3
growing 23% from
2011 - 2012
the world’s top food brand
IS MADE BY A SWISS COMPANY
BUT MOSTLY SOLD IN ASIA
Is the EXPECTED
percentage GROWTH FOR
eCommerce ACROSS the
Middle East and Africa
from 2010 - 2016
Clavis Technology is at the forefront of the CPG eCommerce Revolution delivering
eCommerce Insights and Online Store Audits to CPG manufacturers and brand
owners. The solution analyzes your products’ Placement, Portfolio and Integrity
across leading online stores to enable you to optimize your digital channel
distribution and grow your online sales by as much as 30%.