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Clavis Global eCommerce Infographic


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The Global Consumer Packaged Goods eCommerce Gold Rush

Published in: Marketing
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Clavis Global eCommerce Infographic

  1. 1. Online Sales Transforming The Global CPG Market Growth in online sales of Consumer Packaged Goods (or Fast Moving Consumer Goods – FMCG) across international and emerging markets is set to mirror, if not surpass, the rapid growth the US and the UK have experienced in recent years. We have put together some of the more interesting statistics and trends we have come across that show just how important these markets will be for Consumer Packaged Goods (CPG) companies interested in being competitive. Right now, internet penetration in the so-called BRIC countries is low compared with the US and Europe. Brazil, Russia and China’s penetration is 50%, while India’s is just 11%. But that is set to change as these countries’ middle classes grow. Evidence shows that we are set to see an enormous increase in online purchases, aptly titled a “Global eCommerce Gold Rush” by Cisco analysts. And that’s just the tip of the iceberg. eCommerce is set to have a transformative impact on the CPG sector right across Asia, Africa and South America in the coming years. 30% OF JAPANESE Top 3 eCommerce categories consumers IN BRAZIL: shop online for HOME APPLIANCES, GROCERIES FASHION & HEALTH & BEAUTY 1 Billion People OVER Will have joined the Global middle class between 2009 and 2020. Over 85% of this growth is from the Asia Pacific region. 2/3 OF UK CONSUMERS SHOP ONLINE, 1/3 BUY GROCERIES 2020 IS THE YEAR CHINA’S ECOMMERCE TOP 5 B2C ECOMMERCE COUNTRIES 2011-2013 WILL OVERTAKE US, UK, JAPAN, GERMANY AND FRANCE COMBINED GERMANY JAPAN UK CHINA US In South Korea 23% Online Sales of Food & Beverage Was in the top 3 growth categories, growing 23% from 2011 - 2012 THE COMPOUND ANNUAL GROWTH OF INDIA’S ONLINE RETAIL FROM 2007-2011 was 49% the world’s top food brand IS MADE BY A SWISS COMPANY BUT MOSTLY SOLD IN ASIA 436% Is the EXPECTED percentage GROWTH FOR eCommerce ACROSS the Middle East and Africa from 2010 - 2016 Clavis Technology is at the forefront of the CPG eCommerce Revolution delivering eCommerce Insights and Online Store Audits to CPG manufacturers and brand owners. The solution analyzes your products’ Placement, Portfolio and Integrity across leading online stores to enable you to optimize your digital channel distribution and grow your online sales by as much as 30%. WWW.CLAVISTECHNOLOGY.COM