Digital gift card allows brands to reconnect with their existing and new customers. It offers unique shopping experiences for boosting occasional purchases. Gift cards today are available on web eCommerce, mobile eCommerce or social network application. Also, payment technology brought in personification and customization electronic payment.

1. INTEGRATING
DIGITAL GIFT CARD
WITH EMAIL MARKETING
FOR MORE REVENUE & BRAND LOYALTY

2. 1. Email list segmentation by
language / location / click,
open and purchase data
2. Design for devices; online
/ mobile / app
3. Optimizing content by
devices and channels; text
only / image only / code /
VDO
4. Delivery time; personally /
seasonally / occasional /
Date / Time
5. Integration; Sales / Post
campaign analysis / Social
networks
PERSONALISATION
Of Digital gift card
can be Main content
for email marketing
Email List
segmentation
Design for Devices
Optimizing content
By devices
Delivery time
Integration
Personalisation is keys

3. Most of customers today are millennials. They need
constant communication so much as instant gratification.
End users purchasing habits
● 90% of gift cards are used within the first 60 days.
● 85% of people age 18-35 are like to buy 1 digital gift card during
holiday season
● 72% of customers will spend MORE than the value of their card
on average at 20%
● 72% said digital gift cards are secure
PERSONALISATION
Of Digital gift card
can be Main content
for email marketing
(InComm Research 2014)

4. Personalized Emails
Deliver 6X Higher Transaction Rates,
But 70% Of Brands Fail To Use Them.
Email List
segmentation
(Experian marketing service)

5. Every 1$ invests in email marketing
can earn up to 44$.
Design for Devices
(Experian marketing service)

6. 44% chances to purchase from email
with promotional headline.
72% of consumers use email to share
information
Optimizing content
By devices
(Experian marketing service)

7. Travel Agencies & Services industry
reported a 56.7 percent email open rate,
the highest rate among the other
17 industries.
82% of consumers open email at work
Delivery time
(Experian marketing service)

8. Integration
On average, the top benefit of email
marketing for those surveyed is lead
generation 23 percent, followed by
improved sales (19 percent) and
improved conversion rates (17 percent).
(GetResponse 2013)

9. Where Landing page
Email
Newsletter
Web Analytic
SEO/SEM/PPC
Mobile App Social network
Marketing
Tasks
Product
Personalization
A/B testing
Product
Personalization
Up sales
Cross sales
Target Optimization
Lead generation
Remarketing
Geo location
Multi devices
experiences
Customer
Engagement
Customer
Engagement
Lead generation
Digital Gift Card Technology can be integrated in total online communication channels
Digital Gift card technology Enhancing email marketing

10. ● prioritizing initiatives,
● identifying key periods for the
business
● consumer insights study
● drive purchasing behavior
● using gift cards as incentives
● developing timelines
Customer retention
● increase return visitor
● decrease return gift rate
● decrease churn rate
● earn referrals traffic
● building brand communities
● building customer loyalty
● building brand experiences
Customer acquisition
● increase revenue
● increase margins
● increase potential sales
FOLLOW THESE EASY STEPSIF YOU WANT TO
Digital Gift card technology Enhancing email marketing
● Variety for amount of payment
● Single or group payment
● Email / Social network integrated
● Activities participation
● Full control on gift card campaign
activation
● Payment can be used all across retails
In-store and online
● Unlimited gift card transaction
● Cost efficient for monitoring,
maintenance and management
● Flexible Payment Options
● Robust better than eCommerce plug-
in
● No financial middle man
WITH BEST PRODUCT FEATURES

11. STAY TUNE! FOR MORE IDEAS
OR CONTACT FOR LIVE DEMO NOW! HERE
Digital Gift card technology Enhancing email marketing
@buybox