High level insights for brands looking to target consumers around Back To School

1. About Eyeota
With more than 3.5 billion unique profiles across Europe, Asia-Pacific and the Americas, Eyeota is the global leader in audience data. Eyeota’s data empowers
marketers, advertisers and agencies to deliver targeted campaigns and engage with the right audiences on a personal level, while enabling publishers and data
suppliers to monetize their audiences more widely. Certified by numerous data privacy associations around the world, including the NAI, IAB and EDAA, Eyeota ensures
its data is trusted and accredited for the highest quality and security. The company was founded in 2010 and has offices in Berlin, London, Melbourne, New York,
Singapore, Sydney and Tokyo. For more information, visit www.eyeota.com.
The Global Leader in Audience Data www.eyeota.com datadesk@eyeota.com
Back to School
For time-strapped parents preparing their children for the back-to-school season, the
consumer journey starts online. For marketers, this means striking while the iron is
hot. Use a combination of Sociodemographic, Intent, Interest and Seasonal audience
data segments to reach back-to-school shoppers with precision.
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try to finish their shopping in 2 weeks or less, and
shoppers usually have their minds made when they
set out to make a purchase
back-to-school
shoppers80%
$655.8 billionin retail sales in 2016, with
Winter holidays generated
back-to-school
Demand for back-to-school audience data segments
$75.8 million
grew 1.5x YoY
spending coming in second, at
1
of their total audience data demand
during the back-to-school season
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7
CPG/FMCG brands
1/3
40%
52%
spent
JUN
52%
AUG
40%
While of digital buyers in North America
do their back-to-school shopping in August,
start as early as June.
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have a mixed profile, ranging from
Millennials and Education Seekers to
Cultural Arts and Entertainment Lovers
Back-to-school
shoppers
Office Supplies & Stationary, Supermarkets &
Convenience Stores and Parents & Kids brands were
top spenders for back-to-school data segments
(Source: Bizrate Insights)
(Source: Eyeota)
(Source: Eyeota)
(Source: Eyeota)
(Source: National Retail Federation)
(Source: Google)
(Source: Eyeota)
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