36 MUST SEE STATS
FOR EVERY E-COMMERCE
EMAIL MARKETER!

3.2B
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There are more than 3.2 billion email
accounts today.
!
Source: The Radicati Group,
Email Statistics Report
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4.3B
!
Estimates predict there will be about
4.3 billion email accounts by 2016. !
Source: The Radicati Group,
Email Statistics Report
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Email now accounts for more than 7% of
all e-commerce user acquisitions. It's the
2nd most effective acquisition channel
(behind search - 15.8%).!
Source: custora.com
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Customer Lifetime Value (CLV) of
customers acquired through email is 12%
higher than the average. Twitter's CLV is
23% lower than the average.!
Source: custora.com
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33% of consumers report that
email contributes most to their
online spending.!
Source: awprotools.com
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Average return on email
marketing investment: $44.25 for
every dollar spent.!
Source: experian.com
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62%
!
62% of marketers are going to spend more on
email marketing in 2014 for engagement and
retention.
!
Source: exacttarget.com
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Personalized emails improve clickthrough rates by 14% and conversion
rates by 10%. !
Source: aberdeen.com
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26%
!
Emails with personalized subject lines have 26
percent higher unique open rates than nonpersonalized emails.
!
Source: experian.com
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Personalized calls-to-actions (CTA) had
a 42% higher view-to-submission rate
than CTAs that were the same for all
visitors. !
Source: hubspot.com
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44%
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44% of email recipients made at least
one purchase last year based on a
promotional email.
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Source: exacttarget.com
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7 in 10 people say they made use of a
coupon or discount from a marketing
email in the prior week.!
Source: 2012 Blue
Kangaroo Study
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2X
!
Free-shipping offers are twice as effective
(0.22% - 1.9%) as price reduction offers (0.1% 0.8%).
!
Source: retentionscience.com
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91% of consumers report
checking email at least once a
day.!
Source: exacttarget.com
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Mobile purchasing decisions are most
influenced by emails from companies
(71%) only surpassed by the influence of
friends (87%).!
Source: Adobe Digital Report
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Women click 10% more often
than men on mobile emails.!
Source: Tailored Mail 2012 Email
Marketing Trends
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Weekend open rates (averaging 17.8%
for Saturday and Sunday) are the
highest of the week. Especially in the
B2C market.!
Source: experian.com
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23.8%
!
23.8% of all email opens occur during
the 1st hour after delivery.
!
Source: getresponse.com
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After 24 hours, an email's chance
of being opened drops below 1%.!
Source: getresponse.com
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Almost a third of all emails are
sent out during the Q4.!
Source: getresponse.com
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Most of the commercial emails
(17.93%) are sent out on
Tuesdays.!
Source: getresponse.com
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Most promotional email
recipients engage with email in
the afternoons and evenings.!
Source: retentionscience.com
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Less than half of marketers (49%)
are actively testing email sending
time and day. !
Source: econsultancy.com/Adestra
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84%
!
By far the most popular e-commerce email
acquisition channel is the checkout site.
!
Source: experian.com
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45% of e-commerce sites are using popup layovers now. Fastest growing email
acquisition trend - doubled from 2012.!
Source: experian.com
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80%
!
80% of retail brands collect emails through a
point of sale (POS) system entered by a sales
associate.
!
Source: experian.com
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Email is the number one most popular
activity on smartphones - 78% of
people check email on their mobile
phone.!
Source: idc.com
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49% of all emails are now opened
on mobile (February 2014).!
Source: litmus.com
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40%
!
Gmail reigns the webmail market share
with 40% of the market.
!
Source: litmus.com
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Desktop email represent only 27% of all
email opens currently and have been on
a steady decline for the past couple of
years.!
Source: litmus.com
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Mobile email opens have grown
by 21% just in 2013.!
Source: litmus.com
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30% of consumers now read their
email exclusively on mobile
devices.!
Source: yesmail.com
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26%
!
Apple iPhone is by far the most
popular email client with 26% of all
email opens.
!
Source: litmus.com
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Less than 12% of all emails
collected in June 2013 were
mobile optimized.!
Source: equinux.com
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56%
!
56% of mobile online sales originating
from a marketing email take place on
an iPad.
!
Source: yesmail.com
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Over 70% of mobile purchasing
decisions are influenced by
promotional emails.!
Source: yesmail.com
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Into E-Commerce Email
Marketing?
Find more on:
blog.mojn.com
mojn.com
!
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