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From email to social networks and mobile phones, consumers visit the Inbox to chat with friends and learn about products and services. 59% of online advertising inventory is in or around the Inbox* -adRelevance, 3/08
[object Object],[object Object],[object Object],[object Object],[object Object],The Third Piece of the Online Media Puzzle Inbox Media Search Display
 
 
[object Object],[object Object],[object Object],[object Object],Is Valuable Media Your Email
Dedicated Email Ads Banners in Newsletters Is Valuable Media Inbox Inventory
Stand Alone Email Increases Brand Favorability & Awareness! 2008 Email Branding Study Inbox advertising increased consumer brand favorability by +7.3 percentage points Inbox marketing lifted un-aided brand awareness by +11.5 percentage points Inbox advertising boosted campaign awareness by 37.7+ percentage points

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Dave Hendricks

  • 1. From email to social networks and mobile phones, consumers visit the Inbox to chat with friends and learn about products and services. 59% of online advertising inventory is in or around the Inbox* -adRelevance, 3/08
  • 2.
  • 3.  
  • 4.  
  • 5.
  • 6. Dedicated Email Ads Banners in Newsletters Is Valuable Media Inbox Inventory
  • 7. Stand Alone Email Increases Brand Favorability & Awareness! 2008 Email Branding Study Inbox advertising increased consumer brand favorability by +7.3 percentage points Inbox marketing lifted un-aided brand awareness by +11.5 percentage points Inbox advertising boosted campaign awareness by 37.7+ percentage points