Email Marketing 101 - 15 Statistics that will Blow Your Mind.
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Learn why email marketing is such an important way to reach your customers. 15 Statistics that you might find surprising.
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Email Marketing 101 - 15 Statistics that will Blow Your Mind.
- 2. FIRST, LETS JUST TALK ABOUT EMAIL…
- 3. of adult internet users maintain at least 1 email account 92%
- 4. Of email users check their inboxes 6 or more times each day
- 5. There are 3 times as many email accounts as of all Facebook and Twitter Combined!Daily Worldwide email traffic in 2014: 165.8 billion
- 6. Consumers who receive email marketing spend 83% more when shopping • Orders are 44% Larger • Customers Order 28% more often Average Return on email investment: $44.25 for every dollar spent
- 7. SO WHAT DOES THAT MEAN?
- 8. EMAIL MARKETING IS A POWERFUL AND EFFICIENT WAY TO REACH YOUR CUSTOMERS
- 9. WHY IS MOBILE MARKETING SO IMPORTANT?
- 10. More Customers are using mobile devices to open emails than Desktop. (And it is only growing)
- 11. USERS OPEN MORE EMAILS ON SMARTPHONES A 180% GROWN IN THREE YEARS
- 12. IN FACT, IT IS THE MOST POPULAR ACTIVITY ON A SMARTPHONE.
- 13. NEARLY 80% OF USERS REACH FOR THEIR PHONE AS SOON AS THEY WAKE UP.
- 14. AND CUSTOMERS ARE READING YOUR EMAIL LONGER ON SMARTPHONES…
- 16. SO HOW CAN THAT HELP MY BUSINESS?
- 17. EMAIL IS THE SECOND BIGGEST DRIVER OF REVENUE BOTH ON MOBILE PHONES AND TABLETS.
- 18. RESPONSE FROM AN EMAIL LED TO A PURCHASE MORE THAN ANY OTHER DIGITAL MEDIUM.
- 20. US MOBILE E-COMMERCE IS GROWING TREMENDOUSLY E-COMMERCE IS A 40 BILLION DOLLAR MARKET
- 21. THE QUESTION IS WHEN, NOT IF YOU SHOULD USE EMAIL MARKETING.
- 22. How are you using email to Market to your Customers? Feel free to contact me with Questions or Comments. Dylan Graham Digital Marketing Specialist Edifice Group, Inc 678-684-5972 dgraham@edificegroup.com www.edificegroup.com
- 23. RESOURCES ALWAYS CONNECTED: How Smartphones and Social Keep us Connected An IDC Research Report: http://www.nu.nl/files/IDC- Facebook%20Always%20Connected%20(1).pdf Ultimate Mobile Statistics Overview: http://www.emailmonday.com/mobile-email- usage-statistics Custora E-Commerce Pulse Mobile Report: http://pages.custora.com/rs/custora/images/Custora_E- commerce_Pulse_Mobile_Report.pdf?aliId=170450