2. +
Slogan – Support Creativity. Don’t Steal It.
Teenagers my target audience will like as its not patronizing but
in fact supporting.
The two simple short sentences, give a short snappy effect.
Easy to remember.
Support Creativity. Don’t Steal It.
3. +
Logo
• I used the outline shape
as its like a badge.
• Then inside is meant to
represent a 'C' and 'H'
for copyright heroes.
• The background is a
very light pastel colour.
• I also put the name
copyright heroes in
there so it's really clear
Im Ravannah from Copyright Heroes, and im working towards stopping piracy and giving my target the audience 15 – 18 year olds the knowledge to understand about copyright.
I came up with the slogan Support Creativity, Don’t Steal It. I think this slogan gives a good effect on my target audience as its quite simple with two short sentences giving it that short snappy effect, but also making it easy to remember. My slogan does not patronize my target audience, but in facts tell them to support creativity, Linking to creative people like movie makers and artists that create the content we love.
This is my logo, I had many rough ideas and mock ups but I went with this one in the end. The outline shape is like a badge and this would be easily remembered and recognized. The inside represents the letter C and the letter H standing for copyright Heroes. However I also added the name so its really clear who the logo is for. The background colour is not white but a pastel blue which is very light not to ruin the logo, and therefore looks attractive and also the colours are gender neutral
My website is very simple and clear and easy to read which is what my target audience of 15-18 year olds will like.
My home page is black and white with coloured circles showing different things. And the title and slogan at the top with a shocking fact at the bottom.
The aim of the circles is each circle means something. The first one is the 'Creators' this is to show that anti piracy affects the creators. The second circle is 'Our Love' this shows our love for movies and music. Which everyone loves and would be lost without it. The third circle is 'Our Work' this means the work of the creators and how would we like it if someone stole our work. The last and fourth circle is 'Get in Touch' this is so people can easily look at our website and get in touch by emails or social media. Also added on is more information in the contact us page.
The title is copyright heroes and this is the biggest boldest on the page therefore making it noticeable. With underneath the slogan i made 'Support Creativity. Don't Steal It'. This is to inspire people without being too harsh, and patronizing.
The fact at the bottom is what i used from my survey and a shocking fact to make my target audience to think about why piracy is wrong.
The about us page. This is where they first see the logo and which is the main image on the screen, and therefore can be seen, and easily remembered, when seen on other campaigns. I will have a short intro saying a general overview of what copyright heroes is, and what i am campaigning to stop. I will then also say what copyright heroes mean as from the brief. And also what I aim to do.
This is the frequently asked questions page with the sub-pages with the questions on (which may change). What is piracy?, What is copyright infringement? What are the laws? Does piracy really hurt movie makers? How much money does piracy cause? On each subpages the questions will be answered but in a way which 15 – 18 year olds my target audience will understand and find engaging.
Our campaigns page. This will show our campaigns for example the two minute advert.
The Contact Us Page - This page has all the contact us information for example email, social media and address. The image of the road will be changed to my own.
This is the website in a mobile view. This is very important as we all know teenagers now a days are on there mobiles very often meaning a website to be mobile friendly is very important.
This is my 2 minute advert mock up storyboard. Each box represents a different scene. The opening will be a black screen with white text with the voice over what would you do if you found out you was a criminal, which will instantly get people to watch as they will be interested. With then a shocking fact to shock the audience. And the third scene is talking about piracy, and that its an actual theft.
The next few scenes is showing what our future could look like. With some more information. Then we have own people speaking with interviews to see what people really think.
And the last scenes is a short statement. With the ending scene having the slogan and name and contact information like social media. The logo will also be included in this last scene.
Lastly this is the social media and this is the twitter page, which is most frequently updated with tweets and retweets about piracy, and sneak peaks of campaigns.
The Facebook page is updated but not as often with facts and statistics. Both social media have my own logo and header I created.
Thankyou for listening and I hope you like my campaign ideas.
