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1. Our Campaign Ideas
Presented to you by: Poppy Lee, Megan conder &
Emily Plant

2. Our name
FIGHT WITH COPYRIGHT
fight and prevent illegal downloading and
crime by fighting with copright to stop it!

3. Our slogan
Our slogan is ‘Stop Think Buy’
We chose this because it’s catchy, and punchy,
it also gets the point across to our audience.

4. Our logo
We made this logo because it
represents all the things we are
campaigning about.
- Film piracy
- Gaming
- Music piracy

5. Our products
Our chosen products for our
campaign are:
website-9 pages
leaflets-3 different
posters-3 different
social networking site

6. Our products
Poppy’s leaflet mock ups
- slogan
-logo
-shocking image

7. Our products
- Slogan
- logo
- shocking
image

8. initial ideas

9. Our products
Megans poster mock ups.
i have created more mock
up ideas, however this idea
is the one i've chosen.

10. Our products
Megans leaflet mock up ideas.
I have chosen to use the first
idea for my leaflet.

11. Our productsEmily’s leaflets mock ups

12. Emily’s Mock ups for posters

13. Initial ideas

14. Our products
Twitter page
-attract
teens(target
audience)
-trend
Tweet
regularly to
keep our
audience
engaged

15. How are we going to find out if our campaign is successful.
Survey- for our target audience (14-18 year olds)
- in youth areas
what will it include:
- what they liked about it?
- how they heard about it?(leaflet internet ect)
- did it affect them?
- did it help them in any way?

16. How campaign has changed?
-Campaign has many new creative ideas
-More targeted towards target audience
ideas to engage with teenagers (target
audience)

17. Main message and How it
links to brief
Our main message is to inform my targeted
audience that Illegally downloading music,
films, software or games is an actually crime
and theft.
we will do this by posters, leaflets, social
networking page and a website.