4.MIL Media Literacy (Part 1)- Definition, Importance, Fundamental Elements, and Critical Thinking.pptx
1. MEDIA AND INFORMATION
LITERACY (MIL)
MEDIA LITERACY (Part 1)
Definition, Importance, Fundamental
Elements, and Critical Thinking
MIL PPT 09, Revised: June 11, 2017
2. LEARNING COMPETENCIES
Learners will be able to…
• define media literacy (SSHS);
• discuss and value the importance of
media literacy (SSHS);
• explain the fundamental elements of
media literacy (SSHS);
3. LEARNING COMPETENCIES
Learners will be able to…
• value the importance of critical thinking
in media literacy (SSHS); and
• apply critical thinking by identifying
fallacies in arguments (SSHS).
4. I- INTRODUCTION TO MEDIA LITERACY
I- Media Literacy
A. Definition and Importance
B. Fundamental Elements of Media Literacy
C. Critical Thinking
1. Definition
2. Importance in Media Literacy
3. Fallacies of Thinking
6. • "The Naked Truth“, Bench
Philippines fashion show in
2014
• What issue was raised
against this event?
Sexist
• Result: Bench made a public
apology on Facebook,
Coco Martin issued a public
apology through an official
statement
CONTROVERSIAL AND VIRAL
7. • FHM Philippines, cover
of March Issue, 2012
• Uploaded on FHM
official Facebook
page on Feb. 25, 2012
CONTROVERSIAL AND VIRAL
8. • What issue was raised
against this cover
photo?
Racist
• Result:
FHM recalls 'racist' cover
of March issue and
apologized, Bella Padilla
apologized on Twitter
CONTROVERSIAL AND VIRAL
9. • T- Shirt at SM Store, SM
Megamall (2014)
• The issue was raised by
Karen Kunawicz in her
post on Facebook.
https://www.facebook.com/photo.php?f
bid=10154573238555361&set=a.101522039
10670361.913399.590115360&type=3
CONTROVERSIAL AND VIRAL
10. • What issue was raised
against this t- shirt design?
Trivialization of Rape,
Promoting Rape Culture
• Result: SM respond to the
issue via Twitter account
@smsupermalls, immediately
pulled out all the t-shirts of
the consignor that distributes
them.
https://www.facebook.com/photo.php?f
bid=10154573238555361&set=a.101522039
10670361.913399.590115360&type=3
CONTROVERSIAL AND VIRAL
11. WHAT IS MEDIA LITERACY?
Media
Literacy
ability to decode, analyze, evaluate
and produce communication in a
variety of forms
(UNESCO MIL Curriculum for Teachers)
provides a framework to access,
analyze, evaluate and create messages
in a variety of forms - from print to video
to the Internet
(www.medialit.org)
12. What IS Media Literacy?
By iSpeakMedia
https://www.youtube.com/watch?v=GTL0_tJEVD0
VIDEO PRESENTATION
13. What is Media Literacy?
by Center for Media Freedom &
Responsibility, Philippines
https://www.youtube.com/watch?v=q8ntNPXQnS0
VIDEO PRESENTATION
14. •What is media
literacy?
•Why do we need to
read media from a
critical point of view?
•Why is media literacy
very important to
democracy?
FORMATIVE ASSESSMENT: RECITATION
15. TEXTBOOK P. 15
FUNDAMENTAL ELEMENTS OF MEDIA LITERACY
(ART SILVERBLATT, 1995)
1. An awareness of the impact of media.
2. An understanding of the process of mass
communication.
3. Strategies for analyzing and discussing media
messages.
16. TEXTBOOK P. 15
FUNDAMENTAL ELEMENTS OF MEDIA LITERACY
(ART SILVERBLATT, 1995)
4. An understanding of media content as a text
that provides insight into our culture and our
lives.
5. The ability to enjoy, understand, and
appreciate media content.
17. FUNDAMENTAL ELEMENTS OF MEDIA LITERACY
(ADDED TO SILVERBLATT’S 5 ELEMENTS)
TEXTBOOK P. 15
6. An understanding of the ethical and moral
obligations of media practitioners.
7. Development of appropriate and effective
production skills.
8. Critical thinking skills enabling the
development of independent judgments
about media content
20. WHAT IS CRITICAL THINKING?
• Critical thinking is the intellectually
disciplined process of actively and
skillfully conceptualizing, applying,
analyzing, synthesizing, and/or
evaluating information gathered
from, or generated by, observation,
experience, reflection, reasoning,
or communication, as a guide to
belief and action ( Scriven and
Paul, 1987)
21. • Critical thinking is thinking about
your thinking while you're
thinking in order to make your
thinking better (Paul, 1992)
WHAT IS CRITICAL THINKING?
34. FORMATIVE ASSESSMENT
APPLYING CRITICAL THINKING
Identify the fallacy in the following statements.
Explain your answer.
•Don’t waste food, people in Africa are dying
because of hunger.
•How can you argue your case against Martial
Law when you were not yet born during that
time?
•If we allow family planning, what’s next?
Allowing abortion?
35. FORMATIVE ASSESSMENT
APPLYING CRITICAL THINKING
Identify the fallacy in the following statements.
Explain your answer.
•Kopiko is the best coffee because everyone is
drinking it.
•You need to show evidence that you did not
cheat in the last election.
•If you are pro-mining, then you are supporting
the destruction of the environment.
36. • What message or
argument is presented
in this poster?
• Do you agree with the
message or
argument? Why or why
not?
FORMATIVE ASSESSMENT
APPLYING CRITICAL
THINKING
38. •Why is critical thinking
very important to media
literacy?
•Why is it important for
students to develop their
critical thinking skills?
FORMATIVE ASSESSMENT:
RECITATION
39. REFERENCES
•Media and Information Literacy by Boots C.
Liquigan, Diwa Learning Systems Inc.
•http://www.medialit.org/reading-room/what-
media-literacy-definitionand-more
•http://www.projectlooksharp.org/
•http://highered.mheducation.com/sites/dl/fre
e/0072827580/88223/bar27580_ch02.pdf
