What are some of the ethical standards that media practitioners need to adhere to? How can they better serve the community? How can social media be used in further empowering the public?
How media effects culture and how culture affectsBhavisha Jangid
media affects common people in various ways. media has influenced and become a essential part of our life. let us find out it effects our popular culture and trend
Communication Theories - Knowledge Gap & Modernization Theory Alyssa G. Lobo
This presentation discusses two communication theories - Knowledge Gap (Tichenor, Donohue & Olien, 1970) and Modernization Theory (Marks, 2014). We apply these theories through an examination of contemporary uses of social media across the globe. In India, the rise of the internet has led to the rise of "semi-arranged marriages" (Jejeebhoy et al., 2013) and a growing dating culture. In Africa, we examine how young people use social media to fulfill information needs (GeoPoll Rapid Survey, February 2017). With respect to the Knowledge Gap , we look at if education and social standing really do affect political awareness and activism, and if social media can actually help bridge socio-economic gap.
Knowledge Gap Hypothesis:
Introduction:
This theory is concerned mainly with “information” and “knowledge” and emphasizes that knowledge is not distributed equally throughout society.
There are haves and have-nots with regard to information just as material wealth Information is very important in our society because any developed country depends on well-informed citizens.
It appears certain that information will be even more important in the future as we move into an increasingly technological age.
Many contemporary issues will require information and an informed public for the solutions for such issues.
Role of mass communication:
* One of the great promises of mass communication is that it provides people with information they need.
* It has the potential of reaching people who have not been reached by other means (poor and undeveloped people).
One example of an effort to use mass communication to provide information to the disadvantaged is the “educational TV program” Sesame Street (which combined information with entertainment for preschool Children.).
Other mass communication efforts that have the advantage of getting information to people usually not reached
is the televised presidential debates that might take the presidential election campaigns to people who would not normally be exposed to the campaign.
The attempts to increase people’s quantities of information from mass media might have some unexpected or undesirable effects.
This undesirable possibility is that mass communication might actually have the effect of increasing the gap in knowledge between members of different social classes. This possibility is called: “ Knowledge gap Hypothesis”.
The authors of Knowledge Gap Hypothesis:
• § The Knowledge Gap Hypothesis was first proposed in 1970 by Tichenor, Donohue and OLien. Mostly, it is known as Tichenor et al or Tichenor and his colleagues’ hypothesis.
Tichenor et al . Stated the KG Hypothesis as follow:
“As the infusion of mass media information into a social system increases, segments of the population with higher socio-economic status tend to acquire this information at a faster rate than the lower status segments, so that the gap in knowledge between these two segments tend to increase rather than decrease”.
The hypothesis predicts that:
• § People of both high and low socioeconomic status will gain in knowledge because of the additional information, but that persons of higher socioeconomic status will gain more.
• § This would mean that the relative gap in knowledge between the well-to-do and less well-off would increase.
Tichenor and his colleagues suggest that:
The K. G. is particularly likely to occur in such areas of general interest as public affairs and science news. It is less likely to occur in more specific areas that are related to people’s particular interests-areas like sports or garden care.
Mind the Gap between Perceptions & Reality - Nalaka Gunawardene keynote to He...Nalaka Gunawardene
Plenary talk by Nalaka Gunawardene at the HelpAge Asia Pacific Regional Conference 2014 on "Older People in Ageing Societies: Burden or Resource?" held in Chiang Mai, Thailand, 1 to 4 Sep 2014.
How media effects culture and how culture affectsBhavisha Jangid
media affects common people in various ways. media has influenced and become a essential part of our life. let us find out it effects our popular culture and trend
Communication Theories - Knowledge Gap & Modernization Theory Alyssa G. Lobo
This presentation discusses two communication theories - Knowledge Gap (Tichenor, Donohue & Olien, 1970) and Modernization Theory (Marks, 2014). We apply these theories through an examination of contemporary uses of social media across the globe. In India, the rise of the internet has led to the rise of "semi-arranged marriages" (Jejeebhoy et al., 2013) and a growing dating culture. In Africa, we examine how young people use social media to fulfill information needs (GeoPoll Rapid Survey, February 2017). With respect to the Knowledge Gap , we look at if education and social standing really do affect political awareness and activism, and if social media can actually help bridge socio-economic gap.
Knowledge Gap Hypothesis:
Introduction:
This theory is concerned mainly with “information” and “knowledge” and emphasizes that knowledge is not distributed equally throughout society.
There are haves and have-nots with regard to information just as material wealth Information is very important in our society because any developed country depends on well-informed citizens.
It appears certain that information will be even more important in the future as we move into an increasingly technological age.
Many contemporary issues will require information and an informed public for the solutions for such issues.
Role of mass communication:
* One of the great promises of mass communication is that it provides people with information they need.
* It has the potential of reaching people who have not been reached by other means (poor and undeveloped people).
One example of an effort to use mass communication to provide information to the disadvantaged is the “educational TV program” Sesame Street (which combined information with entertainment for preschool Children.).
Other mass communication efforts that have the advantage of getting information to people usually not reached
is the televised presidential debates that might take the presidential election campaigns to people who would not normally be exposed to the campaign.
The attempts to increase people’s quantities of information from mass media might have some unexpected or undesirable effects.
This undesirable possibility is that mass communication might actually have the effect of increasing the gap in knowledge between members of different social classes. This possibility is called: “ Knowledge gap Hypothesis”.
The authors of Knowledge Gap Hypothesis:
• § The Knowledge Gap Hypothesis was first proposed in 1970 by Tichenor, Donohue and OLien. Mostly, it is known as Tichenor et al or Tichenor and his colleagues’ hypothesis.
Tichenor et al . Stated the KG Hypothesis as follow:
“As the infusion of mass media information into a social system increases, segments of the population with higher socio-economic status tend to acquire this information at a faster rate than the lower status segments, so that the gap in knowledge between these two segments tend to increase rather than decrease”.
The hypothesis predicts that:
• § People of both high and low socioeconomic status will gain in knowledge because of the additional information, but that persons of higher socioeconomic status will gain more.
• § This would mean that the relative gap in knowledge between the well-to-do and less well-off would increase.
Tichenor and his colleagues suggest that:
The K. G. is particularly likely to occur in such areas of general interest as public affairs and science news. It is less likely to occur in more specific areas that are related to people’s particular interests-areas like sports or garden care.
Mind the Gap between Perceptions & Reality - Nalaka Gunawardene keynote to He...Nalaka Gunawardene
Plenary talk by Nalaka Gunawardene at the HelpAge Asia Pacific Regional Conference 2014 on "Older People in Ageing Societies: Burden or Resource?" held in Chiang Mai, Thailand, 1 to 4 Sep 2014.
Are You Really Doing Effective Prevention - from IADDA Conference 2014LEAD
Sometimes the best Preventionist struggle to answer the question, “What is prevention?” In the world of drug prevention, there is a gap between what we know works, and what actually happens in many prevention organizations. This high-energy workshop will challenge you to think differently and will help you to remember that information dissemination simply tries to change what people KNOW, while effective prevention works to change what people DO. Come find out if your organization knows how to tell the right story, how to be positive, how to message appropriately with youth, and how to harness information in appropriate and productive ways.
Essay on Knowledge is Power for all Class in 100 to 500 Words in English. Knowledge Is Power Essay Essay on Knowledge Is Power for Students and .... SOLUTION: Essay knowledge is power - Studypool. Knowledge is Power Essay in English 20 lines Writing on Knowledge is .... Knowledge is Power-Essay Writing//Essay about knowledge is power .... Write a short story on knowledge is power. Essay on Knowledge is .... Knowledge Is Power Essay Knowledge Is
Essay Knowledge Is Power. Knowledge Is Power Essay Example Topics and Well W...Erin Anderson
Essay on Knowledge is Power for all Class in 100 to 500 Words in English. Knowledge Is Power Essay Essay on Knowledge Is Power for Students and .... SOLUTION: Essay knowledge is power - Studypool. Knowledge is Power Essay in English 20 lines Writing on Knowledge is .... Knowledge is Power-Essay Writing//Essay about knowledge is power .... Write a short story on knowledge is power. Essay on Knowledge is .... Knowledge Is Power Essay Knowledge Is Power Essay in English. Essay on Knowledge is Power Short amp; Long Essays for Students. Knowledge is power Speech and essay in English by Smile please world. School essay: Knowledge is power essay. Knowledge is Power Essay - Your Personal Online Tutor. Knowledge is Power: Origin, Meaning, Explanation Essay, Speech - My .... Essay on Knowledge is Power for Students 500 Words Essay. Essay on knowledge is power - Class Of Achievers. Short essay on the meaning of Knowledge is power. Knowledge Is Power Essay Example Topics and Well Written Essays - 500 .... Knowledge is Power Essay Quotes Top 15 Essay Quotations on Knowledge is Power. English Essay: Essay About Knowledge is Power for Students - Best .... Knowledge is power essay conclusions. Is Knowledge Power. Essay on knowledge is power 11 models Topics in English. Knowledge is Power Essay - NInis Tutor Academy. Essay on knowledge is power. The power of knowledge essays. Knowledge is power essay - College Homework Help and Online Tutoring.. Essay on Knowledge is power - Brainly.in. Paragraph On Knowledge Is Power. Essay writing knowledge is power... Francis Bacon - Wikiquote Essay Knowledge Is Power Essay Knowledge Is Power. Knowledge Is Power Essay Example Topics and Well Written Essays - 500 ...
Communities of practice vs the status quoKatie Brown
2011 UK Mental Health 2.0
A presentation on service delivery level - forming conversations on collaborative models of working between service user led and service led mental health.
Framing thinking for ongoing innovation.
Golden rules for changing hearts and minds in divided timesCharityComms
Nicky Hawkins, director of impact, FrameWorks Institute
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
A presentation given by Nat Kendall-Taylor of the Frameworks Institute at JRF's Talking about Poverty event, which took place in London on the 30th January 2018. The presentation discusses how we can reframe the conversation on Poverty.
Content drivers for global brands: new innovative paths for your branded cont...Vanksen
Generation Z and major events such as the pandemic are leading the change. Our world is becoming a global, multicultural and digitalized village. Vanksen expert teams used their analytical skills to look into the main shifts impacting worldwide content creators lately.
https://www.vanksen.com/en/insights/content-drivers-for-global-brands
Media and Information Literacy (MIL) 4.MIL Media Literacy (Part 1)- Definitio...Arniel Ping
Learning Competencies
Learners will be able to…
1. define media literacy (SSHS);
2. discuss and value the importance of media literacy (SSHS);
3. explain the fundamental elements of media literacy (SSHS);
4. value the importance of critical thinking in media literacy (SSHS); and
5. apply critical thinking by identifying fallacies in arguments (SSHS).
Topic Outline
I- Media Literacy
A. Definition and Importance
B. Fundamental Elements of Media Literacy
C. Critical Thinking
1. Definition
2. Importance in Media Literacy
3. Fallacies of Thinking
What is 21st Century Literature? What are the different formats used by today's writers? Why should it be studied by senior high school students? I used these slides in one of our class discussions. I hope this could help senior high school teachers teaching literature.
As for the video, you may go to YouTube and look for Juan Miguel Severo's Ito na ang Huling Tulang Isusulat ko Para Sayo.
Literature Under the Spanish Colonialism and Nationalistic/revolutionary PeriodJahwella Ocay
What role did literature play during the said periods?
This can be used for the subject 21st Century Literature from the Philippines, a subject of Grade 11 and 12 students.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
16. LET’S INTERNALIZE…
The use of broadcast
media is a public trust
and should not be used to
serve personal, antisocial
or selfish interests.
17. LET’S INTERNALIZE…
Reports and comments on
individual’s life likely to harm
such reputation or integrity
should not be broadcast
unless they serve public and
29. HOW CAN WE USE THE CURRENT
TECHNOLOGY?
Facts:
1. People have access to internet.
2. People love to comment on
issues.
3. People are fascinated by witty
posts about serious issues.
4. People love taking and looking
30. HOW CAN WE USE THE CURRENT
TECHNOLOGY?
Facts:
1. Many people watch news stories
unfold in social media.
2. People follow pages but rarely
click on links for stories.
3. People also want attention. They
want their thoughts to be
31. HOW CAN WE USE THE CURRENT
TECHNOLOGY?
But…
1. Many people are also
misinformed.
2. People comment at once
without considering all the sides
of an issue.
3. People prefer listening to mere
32. HOW CAN WE USE THE CURRENT
TECHNOLOGY?
“Every powerful tool can be used
positively and negatively…In the
Philippines, there’s a great
opportunity for journalists and the
people to come together and help
identify needs and push for
solutions.”
35. WHAT DO YOU NEED TO GIVE?
People need information that
empowers and caters to their
needs, not just their wants.
36. WHAT DO YOU NEED TO GIVE?
People need information that will
encourage them to participate,
share and act.
37. WHAT DO YOU NEED TO GIVE?
People need opportunities that go
beyond sending mere greetings or
sharing love problems.
38. WHAT CAN YOU DO?
Use Social Media to empower and
uplift. The content of reports and
news programs should not only
feed people with the usual ideas,
keeping them satisfied with their
current state but not hungry for
more.
39. WHAT DO YOU NEED TO DO?
Pay Attention to:
1. Scope and nature of reports
2. Purpose for writing and
delivering reports
3. Needs of
listeners/receivers/audience
40. WHAT DO YOU NEED TO DO?
I – inform the public
F – ollow ethical principles
M – otivate the people to engage in
nation building
ALWAYS TAKE THE HIGH ROAD.