This document outlines a media pitch for a thriller film featuring a college student who experiences recurring nightmares about a shadowy figure. It discusses key characters, promotional strategies using social media hashtags, ideas for a teaser trailer incorporating a chase scene and ambiguous POV shots, a poster featuring a fearful female character and shadowy figure with red and black colors, and a magazine cover focusing on the protagonist's facial expression to convey her characterization. The target audience is described as teens and young adults who find the relatable problems and suspenseful themes intellectually demanding and interesting.

1. Media Pitch:
BY EMMA, AMY, LEIA & ZAK

2. Overview
 Thriller
 Character experiences reoccurring
nightmares – haunted by a
'shadowy figure'
 Some similar films;
- Before I Wake
- The Grudge
- Blair Witch

3. Key Character(s)
 Main Protagonist:
College Student
Vulnerable, Frightened
No mother or father shown in the trailer
portrays the character as alone
Dark clothing

4. Promotional Campaign
For our promotional campaign we will
predominantly use social media, as our target
audience, which ranges from teens to young
adults, are likely to use social media often
meaning that we would gain more publicity
quicker. An example of a film which used this
type of promotion is Before I Wake; the
company would message those who used
the #BeforeIWake hashtag on Twitter. As well as
this the film Project X used a similar promotional
campaign in that at the end of their trailer, they
advertised the #ProjectX hashtag, this allowing
the audience to feel more involved.

5. Teaser Trailer
For the teaser trailer we have came up with
the idea to incorporate a chase scene as this
is a common convention of thriller films.
We will mostly feature POV camera angles
which creates ambiguity as the audience will
not be able to clearly distinguish the
character's faces.
For our text graphics we will predominantly
use white in order to contrast with the low-
key lighting.
The sound used will be synchronous, so the
non-diegetic music will fit with the pacing of
the shots. We may also use diegetic
ambience.

6. Idea For Poster
 Female character – fear portrayed
through facial expression
 Behind the female there is a
shadowy figure
 Reds and blacks predominantly
used in order to convey aspects of
fear, as well as danger
 Serif font used in order to connote
seriousness

7. Magazine Cover
 For the magazine cover we will
incorporate an image that will focus
more on the characterisation of the
protagonist through her facial
expression.
 We will adapt our ideas of how the
magazine cover looks based on the type
of magazine we are using, for example if
we use the magazine company Empire
we will ensure that we have referenced
their usual style.

8. Target Audience Profile
 Often teen to young adult audiences.
 More intellectually demanding.
 Characters are usually around the same age
as the target audience and experience
problems that are relatable.
 Younger people enjoy themes of suspense as
it keeps them on the edge of their seats and
keeps them interested.