This document outlines the key details of a film project. The film is a coming-of-age teen drama that follows a female protagonist who is an outcast at her school due to having OCD. She uses her camera to cope with her anxiety. The main character is witty, narcissistic, and the school photographer. Though confident, she yearns for someone to talk to. The promotional campaign will highlight the atypical portrayal of mental illness and use the camera as a motif. Elements like fonts, colors, and camera focus will remain consistent across the teaser trailer, poster, and magazine cover. The target audience includes teens, young adults, and those who can relate to themes of friendship and being an outsider.

1. OUR FILM

2. OVERVIEW
 Coming of age teen drama, with slight elements of comedy.
 Their misconceptions make her an outcast. But is she really that different to
them?
 *name* is an outcast due to their mental illness, using their camera as their
release
 Perks of being a wallflower as inspiration: growth of an outcast protagonist

3. KEY CHARACTERS
 Female character as protagonist
 Witty and narcissistic
 The school life photographer
 Suffers from OCD – takes photos to relieve anxiety
 An outcast – but she is confident in herself and this does not bother her.
Not the typical "depressed due to no friends" trope as in many films. But
she yearns for someone to talk to.

4. PROMOTIONAL CAMPAIGN
USP- addressing mental illness, the main character is witty and narcissistic while
coping - but still yearning for people to speak to; this shows a different side to
mental illness/disorder and represents it in a more relatable way
Many already existing films that have a character with OCD portray the disorder
in a negative way: As Good As It Gets and Mommie Dearest portray a character with
OCD as neurotic, psychotic and violent. Our film is addressing it in a more
lighthearted and down to earth way.
The camera as a motif and the idea of them being alone without anyone to speak
to
Words repeat, visual elements repeat across all products
Camera is a main theme

5. TEASERTRAILER
Voice over/narration of main character
Teaser will have the same font
Repeating motif of camera, same character
Graphic-y style fonts, similar to Juno, colourful and almost handwritten
Many POV shots from protagonist as it is a self-reflective film

6. POSTER
Our film poster will have some similar conventions of the
poster from "Submarine" this uses the protagonist as the
focal point of the poster. However, we are going to use the
prop of the camera to suggest the importance of this
object within the characters life to also connect to our
TeaserTrailer and Magazine Cover.
This mock up poster is in black and white however we are
not going to use this as the image we found was already in
this setting.We are also using a color scheme of yellow and
blur too create a similar tone to "the Perks of Being a
Wallflower"

7. MAGAZINE COVER
Our Design for our magazine cover is to highlight the
protagonist in the film who has the front page image.
We have usedTotal Film as our magazine company as
they advertise many films (mainly well established)
which connect to the films promotional campaign which
we would like to use to create continuity within our
Promotional Package.
The draft for our Magazine cover uses the same color
scheme of yellow and blue to create a youthful tone
and create a similar to Perks of Being aWallflower.
However, the image which was used for this mock up did
not use the correct lighting colors for the cover instead
we would useYellow and Blue lights to continue with the
continuity of our theme.

8. TARGET AUDIENCE
 Teen drama- range from teens to young adults
 The themes of friendship attracts a younger audience
 May attract a predominantly female audience due to the romantic
factor involved
 Both sexes are targeted
 May appeal specifically to people that can relate to the storyline e.g
outsiders, introverts, loners.Also could appear to those interested in
photography as it is a main theme of the film
 We can target the audience through social media as it is aimed at
teens who are usually on social media
 The film Submarine uses one artist for all of the songs in their film
which could've widened the target audience to people that like that
artists music.We could do this too to bring in a different group of
people.