1. Page 1 Date: 8/12/16
Project: Evaluation Voice-Over Script
Voice: Maisy Wilgoss
Voice-Over to accompany Final Cut Pro ‘Evaluation Video.’
Maisy (narrative): This video is in answer to Question One in the Evaluation process ‘In what
ways does your media product use, develop or challenge forms and conventions of real
media products?’
Title ‘Our Magazine cover’ shown.
Maisy (narrative): Here is our Magazine Cover. As you can see we chose to use Empire Magazine
as our cover, over others such as ‘Total Film’ and ‘Little White Lies.’ We based this on our
magazine research not only revolving around which magazine would best suit our genre and our
target audience, but also on what we thought would look best with our consistent brand identity. A
main factor was the colours used throughout the magazines.
Change to Empire Magazine
Maisy (narrative): Empire was often bright colours, the masthead often a bright red which would
collaborate well with our film colours as we had also chosen the colour red as a significant aspect
of our brand identity whilst also grabbing the attention of the reader. Empire magazine also used
much more detailed backgrounds in comparison to Total Film and Little White Lies which we found
would be useful in order to correctly but subtly portray the genre of our teaser to the reader.
Change to TotalFilm Magazine
Maisy (narrative): Furthermore, the masthead of Total Film is white for the majority of the time,
however we did not think this would suit the brand identity of our overall project. In addition, we
found that the overall price of TotalFilm would be more expensive that the Empire magazine
subscription, therefore meaning that although our target audience are those with disposable
income, they are less likely to buy the magazine.
Maisy (narrative): Our Magazine is overall, very similar to that of an Empire magazine, following
the typical conventions of having a medium close-up of our protagonist as the main feature, slightly
covering the masthead. With sell lines promoting other films and critics reviews on the cover
promoting the movie. Also, adding a barcode and a puff. However we did challenge some of the
conventions by letting the smokey background slightly overlap the masthead and also adding some
polaroid like images below the film title.
Title ‘Our Poster’ shown
Maisy: For our poster we did a lot of research revolving around thriller films such as ‘Shutter Island’
and also crime drama hybrid films, ‘The Departed’ for example.
Change to Silence of the Lambs image.
Maisy: ’Silence of the Lambs’ was also a key example for what we did not want our poster to look
like as we felt that it did not reveal enough information about the genre or the film itself, and
therefore may not be as appealing to our target audience.
Change to image of The Departed.
2. Page 1 Date: 8/12/16
The Departed poster, like ours, uses bright red colours and also was part of our inspiration for the
sectioning and isolation of our characters. We felt that this seperation of the characters would allow
the audience to look at them as individuals.
Change to The Departed Information
As you can see, using the Pearl and Dean advanced search the film was watched by a majority of
ages- although mainly to those over the age of 45- this may be because of the actors involved.
Change to Shutter Island image
Much like the Shutter Island poster, ours also had elements of red and black and white filters. We
also had the protagonist as the main feature, however our poster may not show this as clearly as
Shutter Island due to the fact that we used a silhouette rather than a solid image.
Change to Shutter Island Information
Using Pearl and Dean, it was clear that the promotion of Shutter Island appealed to those mainly
within the age range of 15-24, with the majority being male.
Change to Vantage Point image
We took Vantage Point poster as our main inspiration due to the fact that it would allow us to give
the audience an element of our genre without revealing too much, unlike the original which is
clearly an action/drama/thriller.
Change to Vantage Point Information
Vantage Point gained views from mainly those within the 25-34 age range- which was vastly male.
Change to Company Idents
This company Ident if from the teaser trailer Hallam Foe, which is then followed by the Company
Ident from the teaser of Silence of The Lambs. We followed this convention of displaying an ident
first, unlike a film we researched named Lily 4ever which started with an opening shot of who is
assumed to be the protagonist.
Change to opening images
The majority of teasers that we researched, Hallam Foe and Lily 4ever being some examples,
began their first shot with an opening shot of who is assumed to be the protagonist. Unlike Silence
of the lambs which opens with a CGI close up of what turns out to the a skull.
Change to timing
Teaser vary in length, however we decided to make ours on the shorter end of the scale in order to
reveal as little as possible about the film- whilst still giving the audience a clear understanding of
the genre. So we chose to make our trailer 50 seconds long.
Change to Opening image.
Our teaser opens with an image of one of two protagonists. The background clearly shows the
setting of a dark looking house
Costume and Props
3. Page 1 Date: 8/12/16
For our genre as a crime/drama/thriller we originally wanted to dress our characters in long
billowing cloaks much like those often called ‘Sherlock coats.’ However we felt this would create an
unrealistic image for our young actors and would almost look comical if we attempted to age them.
Therefore we decided to stick with students although put them in fashionable clothing (excluding
the social outcast who had messy hair and wore baggy clothing.) Our female protagonist was first
seen wearing a skirt and turtle neck top in order to portray her as a well put together character with
nicely done makeup and styled hair. However this was altered towards the end of the teaser in
order to appeal to the thriller aspect of the teaser, therefore dressing her in ripped jeans, trainers, a
plain top with dirt and blood upon her face.
For props, we used things such as water bottles, headphones, a phone and red tape in order to set
the murder scene of a female jogger- we then also used a tv remote, book and bloody vase to
create a crime scene of an unfortunate sleeping student. We chose not to use too many props as
we did not want to make the teaser look superficial using fake guns and then later attempting to
add flashing effects and unrealistic sound effects.
Title Font and Style-
Our title ‘Morvor’ is similar to the Estonian word Morvar meaning killer. As the last name of our
antagonist, we decided this would be a good title to have as it challenges typical trailer conventions
as many films have either adjectives or verbs as their titles, ‘insidious’ or ‘The Purge’ for example.
In contrast to the other titles shown in our trailer we decided to make the Film Title much bigger in
order to make it stand out and therefore have a bigger impact upon the audience.
