The poster depicts the main character leading a group of people away from a massive, seemingly endless maze in the background. The maze suggests the characters will have to use intellect to escape a dangerous situation quickly. Additional text explains that the film is based on a bestselling novel, potentially drawing in existing fans. The poster aims to intrigue audiences with the mystery of the maze and promote the unique concept of escaping such a labyrinth.

1. THE MAZE
RUNNER
Movie Poster analysis

3. THE FILM TITLE
• The film title on this poster is again in the
conventional place, at the bottom above the billing
block and the date.
• in terms of what the film will actually be about the
title plays a huge role in giving hints to the audience.
• We can immediately tell that intellect is going to
be needed for survival in this film as there is a
maze to overcome
• We can tell our characters will be running from
something or someone
• We can see that our characters are trapped in
this ‘maze’ and need to escape.
• The title suggests that the characters are going
to have to get out of there quickly to save
themselves.

4. THE MAIN IMAGE
• For the main image we see the main character
predominantly in the foreground. There are then a
number of other characters in the background, but we
cannot make them out as clearly as the main character.
• Behind the main characters we can see the maze which
is mentioned in the title. The maze in this photograph
seems to be almost never ending, which suggests to the
audience this is not going to be a simple escape for the
characters.
•The colours used on the poster give a negative
atmosphere as there are mainly grey colours used
creating the sense of a war.

5. THE MAIN IMAGE CONTINUED…
•The light behind the maze suggests that
there may be a ‘light’ at the end of the
maze which may help the characters.
• The vines on and around the maze
suggest that there is a mystery to it which
has yet to be solved., and the mystery has
continued to develop over time.

6. REPRESENTATION OF AUDIENCE
• We identify the members of the audience which have
been targeted usually through the actors.
• It is difficult to see what members of the audience have
been targeted through the poster, this is because the
photo of the actors has been taken from further afield.
• Looking at the main characters however, we can see
that maybe a person aged between 18-24 has been
targeted.
• The main character seems to be leading the others to
safety, the fact that he is taking them away from the
maze in the poster suggests that he is almost their ‘light’
at the end of the maze and is taking them away from
danger, he is leading them to their safety, he is their
‘saviour’ almost.

7. INTERTITLES
• There is only one intertitle used on this poster, that is
‘based on the best selling novel’
• This was probably used to attract audience members
who were already fans of the book to the film. So they
already have firm fan base for the film
• People who are already fans of the book are more likely
to go and see the film if they have been a fan of the
books before hand.

8. OTHER INFORMATION GIVEN
• Other information we gain from the poster is firstly the
date the film will be released and in cinemas.
• We also see a billing block which gives information on
the people who helped make and produce the film.
• There is also a line which states ‘Get ready to run.’ This
gives the audience something to talk about via media
platforms such as Twitter and Facebook.

9. UNIQUE SELLING POINT
• The main unique selling point in this film is the idea of
the maze and escaping it. This is a unique idea as there
hasn’t been a film about escaping a maze before.
• The strong male lead however, isn’t very unique as a
number of films have created a strong male lead.
• However, it does show a lead who is trying to help
others escape the maze with other people, there haven’t
been many characters who have helped others to escape
the maze