This document evaluates how well a teaser trailer, poster, and magazine cover adhere to genre conventions. The teaser trailer follows conventions like being 30-90 seconds, starting slow and building tension, not revealing much of the narrative, using sound design to create suspense, and including limited text. The poster includes a bold title, tagline, billing block, release date, and social media promotion. The magazine cover emulates the style of Fangoria covers by including film reel shots and the Fangoria logo but was unable to include graphic elements like gore.

1. EVALUATION:
Q1
By Emma Bathe-Taylor

2.  One convention of teaser trailers is that they are
usually between 30-90 seconds long. Our teaser
trailer adheres to this convention as its duration is 54
seconds.
 Another convention of teaser trailers is that their
pacing usually starts off slow and becomes faster to
build tension. Our teaser trailer also does this,
starting off with slower paced establishing shots and
then increasing in pace when the action occurs. This
is also present in the teaser trailer for the Blair Witch
(2016).
 Teaser trailers typically do not give much information
on the main narrative of the film in order to
encourage the audience to watch the film when it
comes out. In our trailer we have done this by not
using any dialogue to not give anything away. This is
similar to the teaser trailer for Inception which also
does not use any dialogue in its teaser trailer.

3.  Typically in thriller teaser trailers sound is used to
create tension and suspense. In our teaser we have
used ambient sounds to give an atmosphere of safety
and then used a diegetic heartbeat to increase the
tension.
 Not too many titles are included in teaser trailers as
they are shorter than full theatrical trailers. Our
teaser includes our ident, the actors name, the
director and the tagline.
 Our teaser trailer also adheres to the genre
conventions of thrillers as we included suspenseful
music to build tension amongst an audience, as well
as having a shadow as the focal point of our teaser
and film; shadows being a common element of
thrillers such as Psycho.
 Furthermore we used dark colours such as black and
red contrasting with white which is a common titles
feature in thrillers.

4. Our poster includes all of the main convention of a film poster, it
includes:
 A large bold title that stands out from the background. We used a
red and white colour scheme for our font, to adhere to the common
colours used in thriller films and posters, and to ensure that it did
not blend in with the dark background. This is similar to the poster
for Taken 2, which uses a red font for the main title to ensure that
it stands out over the background image; which is of the main
protagonist in a long black jacket.
 A tagline. Our tagline is positioned just underneath our title in a
smaller white font to not draw any attention away from the title
but this still ensures that it stands out from the background.
 Billing block. The billing block is positioned at the bottom of our
poster in a white font so that it is eligible from the background,
however it is not the focal point of the poster so the font is quite
small.
 A release date. The release date is in the same colour as the title to
signify to the audience that this is an important piece of
information and to help it standout on the poster as it is positioned
right at the bottom.
 Social Media Link. In the bottom left we have created the hashtag
‘#shadow’ which would be what our audience would use to discuss
the film on their twitter accounts, indirectly promoting the film.
The film Before I Wake used a similar form of promotion; by also
having a hashtag that twitter users could use to get involved.

5.  Our magazine cover could fit well with the existing
covers from Fangoria, however they are a well known
horror publication meaning that many of their covers
include more elements of gore however we were
unable to do this.
 We included the film reel on the left hand side with
shots from some of our past work, which is a common
element of many of Fangoria’s covers; showing the
characters of other horror films that they covered in
the issue. For example the Fangoria issue #7 that
covers The Shining includes a film reel in the same
placeon the cover.
 We took the logo of Fangoria and put it on our
magazine cover to ensure that it looked as realistic as
possible instead of attempting to replicate it.