2. This video also breaks the convention of a stereotypical music video because Beyoncé
is singing without backing music.
It breaks conventions because there is very little lip syncing and a lot of it is a telling
of a story rather than a song being sang to the audience.
This doesn’t break the convention of the video having a narrative which is related to
the song that she is singing.
It breaks the convention of most music videos as there are no men in it, and woman
are not objectified by men.
3. Mise en scene
• The clothes and makeup is very sparkly and glitzy which
relates to the video about being ‘pretty’, therefore supporting
the convention of women being superior.
• Dark lighting on the men but bright on Beyoncé showing she
is growing and good and they are not as they are judging the
women.
4. Camera
• Close ups supporting the convention of music videos.
• Long shots to show the background, setting and props
• Shots are not very focused always a slight move in them
• Shallow focus shots to focus on one mark
• Zooming out to show the fading perspective of what men
have of women.
5. Editing
• Jump cuts back and fourth to different scenes to show the
dysfunction that they feel
• Slow motion when knocking over the trophies to show the
power and emotion women have
