Male readers made up 68% of the audience for Insurgent genre music, while females were 30% and other genders 2%. Nearly half of readers have close professional or creative ties to the genre. Most fans (84%) say music is a daily part of their lives and improves their mood. While almost half (49%) follow deeper subgenres of R&B, the typical lifestyle of an R&B fan involves socializing through clubbing and partying, keeping up with fashion brands and vehicles used by artists, and generally pursuing an enjoyable but costly lifestyle that emulates artists.