Molly is a 22-year-old student studying history at Birmingham University. She enjoys going to concerts and festivals, drinking, watching films and reading. Her favorite music artists are Arctic Monkeys, Halsey, Alt-J and Fallout Boy. The target audience for this profile is 18-25 year olds of all genders who are fans of indie music and typically listen to music by collecting albums, downloading or streaming. They also may enjoy going to festivals and concerts.

1. ReaderProfile:
Name:Molly
Age:22
Hobbies:Concert/festival goer, infull timeeducationstudyinghistory
at BirminghamUniversity, drinking,watchingfilmsandreading.
Favourite musicartists:Arcticmonkeys,Halsey,Alt-j,Falloutboy
KeyStats-
Females:60%
Males:40%
MedianAge:22
My targetaudience is18-25 yearoldsof all genderswhoare fansof
indie music.Myaudience wouldtypicallylistentomusicthrough
collectingalbums anddownloading/streaming.Theymayalso
enjoygoingtofestivalsandconcerts.