1. The ART of SHARING!
A Guide to Digital Marketing
By Timothy Arden Hill
2. The ART of SHARING is connecting the nots!
• Digital marketing is all about connecting the nots.
• It is about not knowing what your customer, employees
and media are looking for.
• It is about not knowing what people are searching for
on your web site.
• It is about not knowing what social media is saying
about your brand.
• It is about not embracing internet and social media the
channels.
• It is about not using calls to action and analytics take
the guesswork out of marketing.
• It is about not using automated tools to work 24/7.
3. Social Media Has a Long History
• It started with the advent of the telephone.
• The “Party line” was an initial point-of-contact.
• Multiple families would share a single phone line.
• I would be distinguished by a unique ring.
• It was not uncommon to listen to other people’s calls.
• Socialization would serve as a connection for friends, family
and neighbors.
• The social message would be spread good, bad or otherwise
far much faster than in person.
4. In the 60’s Social Media was Music to our Ears
• Music became the voice of a generation in the 60’s.
• It started with folk songs and then morphed into protest
songs for a better future.
• Musicians like Bob Dylan, the Beatles and Rolling Stones
sang about change.
• Their music and albums become the voice of change.
• FM radio made it available to the masses.
• Followers soon gathered resulting in one of the world’s
largest social movements.
• Our culture changed from conservative to mind-bending.
• Social media became music to our ears and impacted
lifestyles, fashion, politics and values.
5. Today, social media never sleeps!
• The internet and social media have created an endless
stream of information.
• Users grew up with instant communications through
computers, cell phones and video cameras.
• Cameras are on cell phones, tablets, highways and in the
sky.
• Google maps your computer location, your home and
buying habits.
• Information can be shared through a wide variety of
channels no longer limited to the internet but now found
at Twitter, Facebook, YouTube, Instagram, Pinterest and
Linkedin.
• Computers, tablets and and smart phone now are the
conduit for communications.
• Real time postings keeps your audience up-to-date on
your activity.
6. Socialization Can Be Draining!
• The digital age has no cap on messaging
• The amount of information received today is far more than
anyone can comprehend
• Digital marketing recognizes we are in the age of
information overload.
• To communicate effectively you must embrace a shorter
attention span.
• Messages must be byte-sized
• Communications need to be precise with a clear take-
away.
7. Don’t Forget What You Can’t Remember
• 24/7 information means when you sleep you snooze.
• Most of the data you do receive is never processed.
• We now live in information overload.
• The average attention span is now less than 30 seconds.
• To comprehend a message we must have time to grasp it.
• What we can’t grasp, we will forget.
• Learning is understanding.
• It takes repeated messages to grasp a subject.
• Communications need to embrace a short attention span!
8. A Message is 85% More Memorable With Video
• Cisco Systems, the backbone of the internet predicts video will be the new
star of social media.
• They estimate by 2019, 80% off all internet traffic will be video.
• Video provides a distinct advantage over print communications
• It offer realism that text lacks.
• Today’s cell phones and digital cameras make it a low cost alternative to
traditional production.
• Presenters can show their enthusiasm for their topics.
• Solutions that had be to explained in great detail now can be show visually
9. Cloud Computing Makes Video Sharing a Reality
• Until now video was both cost prohibitive and IT
restricted for most businesses.
• With low cost cameras, cell phones and cloud
computing these concerns are no longer an issue.
• Cell phones, Go-pros, tablets, faster computers and
cloud services make video extremely affordable.
• The issue of sharing files no greater than 5Meg now
can be uploaded to partner sites or cloud sharing
services.
• Powerpoint and Netmeeting presentations no longer
have to be the only point-of-contact for business
communications.
10. How Digital Marketing grows business
• Creates new business
• Enhances customer relationships
• Tracks customer buying habits
• Enhances SEO (search engine optimization)
• Builds brand loyalty
• Creates employee engagement
• Drives productivity
• Develops a thought leader platform
11. We Can Show You the Money!
• Drive traffic at virtual trade shows, webinars, chat rooms and online
events
• Utilize technology to drive technology
• Connect with employees, customers and supporters, event attendees
• Make investor events and presentations interactive around the world
• Content can be contributed via text, email, voicemail, PC/Mac,
smartphone or tablet
• Improve news room and media engagement
• Calls to action which link back your site to enhance SEO position.
• Full integration of discussions done through social media to support the
event
• Manage live Q&A Sessions with subject matter experts
• Drive discussion and engagement about before during and after events
• Offer interviews and recruiting sessions in real-time
12. Embrace the Target!
• Reach key influencers and journalists in a non-threatening
environment
• Embrace “short attention” span of today’s information-
overloaded customer
• Provide metrics driven with calls to action
• Communicate technical products and concepts in a concise
manner
• Drive traffic at virtual trade shows, webinars, chat rooms and
online events
• Utilize technology to drive technology
• Connect with employees, customers and supporters, event
attendees
• Make investor events and presentations interactive around the
world
13. Engage Employees
• Creates employee engagement
• Drives productivity
• Enhances business
• Develops a thought leader platform
• Reaches key influencers and journalists in a non-
threatening environment
• Embraces “short attention” span of today’s
information-overloaded customer
• Provides metrics driven with calls to action
• Communicates technical products and concepts in a
concise manner
