Why Digital Marketing is Essential for Your Business
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This document provides reasons why digital marketing is important for companies. It summarizes key statistics showing people spend more time on social media and conducting online research than other online activities. It also shows that inbound marketing costs less per lead than traditional marketing. The document recommends companies start creating helpful content like blogs, how-to guides and videos to attract customers online organically. It stresses the importance of search engine optimization to get found online when potential customers are searching.
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Why Digital Marketing is Essential for Your Business
- 3. 3 200 MillionPeople have registered on the “Do Not Call” list. SOURCE: FTC, JULY
- 4. 4 SOURCE: THE NIELSEN COMPANY, NOVEMBER SOCIAL NETWORKS/BLOGS ONLINE GAMES EMAIL PORTALS VIDEOS/MOVIES = 1 MINUTE Internet users spend 3x more minutes on blogs & social networks than on email.
- 5. 5 of adults use the Internet.79%5
- 6. 6 78%of Internet users conduct product research online.
- 7. 7 SOURCE: COMSCORE, AUGUST 2010 10.3 Billion searches are conducted every month on Google
- 8. 8 SOURCE: THE MEDIA AUDIT, OCTOBER 1/3 of consumers spend three or more hours online every day.
- 9. 9 70% of the links search users click on are organic—not paid. SOURCE: MARKETING SHERPA, FEBRUARY
- 10. Companies that blog get website visitors. 10 SOURCE: HUBSPOT 70% more
- 11. 11 57%of businesses have acquired a customer through their company blog. SOURCE: HUBSPOT
- 12. 12 SOURCE: HUBSPOT, 67%of B2C companies and 41% of B2B companies have acquired a customer through Facebook.
- 13. 42%of com panies have acquired a custom er through Twitter. 13 SOURCE: HUBSPOT,
- 15. 15 Inbound marketing costs 62% less per lead than traditional, outbound marketing. AVG COST/LEAD: $143 AVG COST/LEAD: $373 OUTBOUND INBOUND SOURCE: HUBSPOT,
- 16. IT’S CLEARLY TIME TO YOUR MARKETING. TRANSFORM
- 17. to Change the Business APPROACH to 17 “SEO is
- 18. 18 Today’s approach: “GET IN THEIR FACE” when they’re not looking. Tomorrow’s approach: “GET FOUND” when they are looking.
- 19. We need to stop interrupting what people are interested in & be what people are interested in.” 19 CRAIG DAVIS CHIEF CREATIVE OFFICER, WORLDWIDE J. WALTER THOMPSON (WORLD’S 4TH LARGEST AD AGENCY) “ Audiences everywhere are tough. They don’t have time to be bored or brow beaten by orthodox, old-fashioned advertising.
- 20. 20
- 21. 21 Make stuff people want. 1 START CREATING/PUBLISHING CONTENT THAT IS HELPFUL & VALUABLE TO OUR CUSTOMERS: • FAQS • HOW-TO’S • EBOOKS • VIDEOS • BLOG!
- 22. 22 Be generous.2 • THE MORE WE GIVE, THE MORE WE’LL GET • INCREASE # OF PAGES & INBOUND LINKS • BUILD TRUST, CREDIBILITY, & GOOD WILL
- 23. 23 Rock Your keywords.3 • GET ON PAGE 1! • DOUBLE TRAFFIC • CUT PPC SPENDING IN HALF Because
- 24. 24
- 25. 25 Give great directions. 4 • CREATE RELEVANT LANDING PAGES • CLEAR CALLS TO ACTION • COMPELLING OFFERS
- 26. 26 Invest wisely.5 Have a FUTURASTIC LONG TERM VISION
- 27. 27 The bad news: You’re way behind. The good news: You can transform & WIN!!! If you are not performing Digital Marketing Yet!
- 28. IT’S TIME TO YOUR MARKETING! TRANSFORM
- 29. But, still I don’t understand, what to do now? If still you are in a stage of
Editor's Notes
- Chart Title: Top 5 Online Activities of US Internet Users, Ranked by Minutes Spent and Share of Time Spent Online, Nov 2010 (billions and % of total) Publication Date: January 11, 2011 Topics: Internet Usage Media Consumption Social Network Users Geographies: North America> United States Sources: The Nielsen Company
- http://pewinternet.org/Static-Pages/Trend-Data/Online-Activites-Total.aspx Image http://www.flickr.com/photos/mezdeathhead/ By Mez Love
- Image: http://www.flickr.com/photos/st3f4n/ By Stéfan http://www.comscore.com/Press_Events/Press_Releases/2010/9/comScore_Releases_August_2010_U.S._Search_Engine_Rankings comScore Explicit Core Search Share Report* August 2010 vs. July 2010 Total U.S. – Home/Work/University Locations Source: comScore qSearch
- Image http://www.flickr.com/photos/nicholasjon/10039285/sizes/o/ By nicholasjon http://totalaccess.emarketer.com/Chart.aspx?R=105978&dsNav=Ro:8,N:1064 Chart Title: Time Spent per Day on the Internet According to US Consumers, Oct 2010 (% of respondents) Publication Date: January 12, 2011 Topics: Internet Usage Geographies: North America> United States Sources: The Media Audit
- RESEARCH DATA: How B-to-B Buyers Use Search (Google Surprise, Plus 28 Tables & Charts) Feb http://www.marketingsherpa.com/content/?q=node/2568
- http://www.flickr.com/photos/profete/4940673783/sizes/l/ By B.Romain Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV
- Image http://www.flickr.com/photos/ngmmemuda/4166182931/sizes/l/ By Juliana Coutinho
- http://www.flickr.com/photos/mait/3582113151/sizes/l/ By Mait Jüriado
- Image http://www.flickr.com/photos/netzkobold/ http://themetricsystem.rjmetrics.com/2010/01/26/new-data-on-twitters-users-and-engagement/ RJMetrics January 26, 2010
- OUTBOUND: direct mail, telemarketing and trade shows INBOUND: blogging, content publishing, search engine optimization, social media
- http://www.flickr.com/photos/jliba/4389220460/sizes/l/ By Josh Liba
- http://www.flickr.com/photos/brandoncwarren/4164759025/sizes/l/in/faves-bonafidemarketinggenius/ By Brandon Christopher Warren
- Dshah: The KeywordGrader.com points to a non-public (have to login) page. Might want to consider pointing folks to WebsiteGrader or a blog article about keywords. http://www.flickr.com/photos/feiticeira_org/4602643846/sizes/o/ by feiticeira_org
- Image: http://www.flickr.com/photos/st3f4n/ By Stéfan
- Image: http://www.flickr.com/photos/st3f4n/ By Stéfan
- http://www.flickr.com/photos/eflon/3261104775/sizes/l/ by eflon