The main Media Market Trends & News we would like to share with you in this issue are the following: Brief TV Market overview o January 2017 has become record-breaker of TV commercial market growth Digital Market overview featuring recent launches and new Advertising possibilities o Instagram Is Testing Mid-Roll Video Ad Pop-Ups In Stories o Programmatic Delivery: The Future of Content Marketing and Promotion? OOH, Print & Radio shown growth vs January 2016 Publicis Group WW to be chaired by Arthur Sadoun since June 2017

1. Media Market Digest January2017
Programmatic Delivery: The Future of Content Marketing and Promotion?

2. 2

3. Jan’2017 in term of
EqTRP’s vs Jan’2016
3
Source: GFK/Nielsen, Direct Advertising, excl. Social & Media, TA: 18-50 50k+. Data owner is ITC. Processed by “CCM”
Subsidiary Enterprise
Key facts
SOR up to 80%In Jan’2017
The highest rate in January for the
last 7 years
Jan’17 vs Dec’16
TV market is recovering after the crisis &
is close to 2014
in EqTRP’s
-13%
125
101
111
122
Jan'14 Jan'15 Jan'16 Jan'17
‘000 EqGRP

4. 48,1
12,4
10,5
7,1
5,8
4,7
4,2
4,2
3,7
3,1
Drugs
Food
Cosmetics
Trade
Telecom
Hygiene
Entertainment
Hot Beverages
Confectionery
Auto
34%
29%
48%
29%
47%
183%
10%
-1%
-27%
-7%
4
Source: GFK/Nielsen, Direct Advertising, excl. Social & Media, TA: 18-50 50k+. ‘000WTRPs. Data owner is ITC.
Processed by “CCM” Subsidiary Enterprise
 In January 2017 compared with December
2016 Confectionery category decreased
due to the end of the Christmas holidays.
• But it increased thank to the addition
of new players compared to the same
period in 2016.
 Category Drugs still in the lead. Added new
players such as Natur Produkt, Novomed
Pharma Private Limited and Joint Therapy.
• Natur Produkt drove and conduct
activity in multiple categories Drugs,
Cosmetics, Hygiene.
 Hot Beverages growth thanks to activity
increase of the top players in comparison
with 2016.
23%
7%
8%
25%
-53%
-27%
-17%
-8%
-45%
-3%
TOP Categories 2017 vs 2016 Jan’17 vs Dec’16

5. 6,0
5,9
4,3
3,6
3,3
3,3
3,0
3,0
2,6
2,6
Pharmak
Nestle
Procter&Gamble
Arterium
Natur Produkt
GlaxoSmithKline
Reckitt Benckiser
Unilever
Sanofi
Vodafone
5%
16%
100%
3%
3%
37%
43%
-5%
-22%
-3%
5
Source: GFK/Nielsen, Direct Advertising, excl. Social & Media, TA: 18-50 50k+. ‘000WTRPs. Data owner is ITC.
Processed by “CCM” Subsidiary Enterprise
181%
166%
3%
250%
1%
-5%
-15%
-16%
-19%
TOP Advertisers 2017 vs 2016 Jan’17 vs Dec’16
 Recession of Telecom category is due
to the decrease in activity of Kyivstar,
which is not compensated by increased
activity of Vodafone.
 Entertainment decreased activity due
to absence of the New Year ENEA
project of the STB. Category keeps in
the top thanks to support for film
production.
 Procter&Gamble activity decreased in
all categories, while Unilever –
increased, which led to growth of
Hygiene category.
 Arterium activity supported seasonal
groups (cough medicines and
psychotropic drugs).

6. Andrew Partyka, CEO of StarLight Sales, told about TV market trends in 2017.
Prediction №1. The shift to wider target audiences.
Prediction №2. E-comerce growth.
Prediction №3. Soap opera production growth.
Prediction №4. Big activity of new names.
Prediction №5. TV market will continue to growth.
5predictionsfor2017 advertisingyearfrom AndrewPartyka
Source: http://goo.gl/Zvjup8
Amount of brands that advertised on TV has broken three-year-old record and has reached 273 in January
2017. At the same time, sold out rate of advertising blocks on StarLightMedia TV channels was 85-90%,
which is significantly higher than average January rate.
January2017hasbecomerecord-breakerofTVcommercialmarketgrowth,
-StarLightSales
Source: http://goo.gl/dDucmL
January Sold out is the highest for the last years. And if high Sold Out could be artificially maintained by
Sellers, number of brands in the air totally depends on Advertisers and market.
We observe hot TV market (at least in Jan-Feb).
Alexander Polinovskiy, TV Buying Group Head Zenith Ukraine

7. Source: http://goo.gl/aHJWOY
1+1 Media group announced, that more than 10% of vulnerable population can left without free access to
the national channels as a result of transition to digital broadcasting in 2017.
1+1 Media noted that provider of digital broadcasting Zeonbud should cover at least 95% of population
according to the license conditions. However, the population coverage by signal Т2 lies within 80-85%.
1+1MediacalledrisksofanalogTVdisconnectionin2017
Source: http://goo.gl/8S635Q
«The question of analog TV disconnection really very deliberative. First of all, there are reasons from
different TV groups and influence forces to postpone shift to digital TV. Just recently, letter has come from
Cabinet of Ministers: 1+1 Media group and Inter Media Group wanted to postpone disconnection of analog
TV until 2019».
One of the reasons for this can be fact that holdings fear losing not only audience, but also the age of
audience with shift to digital TV, according to the head of regulator.
«Inter»&«1+1»askedforanextensionoftimetoshiftfromanalogtodigital
TV

8. Monitoring of National Council fixed screening of films which have
national signs on the air of 6 national TV channels in May, and of 12
channels, among which are TET, «Inter», «Ukraine», «1+1»,
«UA:Pershiy», NTN and other, in November.
TVchannelshaveincreasedamountofnational
moviesontheair
There has been a tendency of decline in the share of programs for
children in the ether of the national TV channels - from 8% in 2011
to 4% in 2016 - for the last five years in Ukraine.
NationalTVchannelshavestartedtoshowhalf
thesizeofprogramsforchildren.
Source: http://goo.gl/HaxON9
Source: http://goo.gl/dH9LvH
Julia Kostetskaya, CEO of «Media Group Ukraine», told about
what the last year has been like for group from commercial
point of view, about new work conditions on TV market in
2017, problems of product-placement and new requests from
clients, changes in TV audience and it’s age limits and also
about what the prospects are for premium glossy magazines
and press.
JuliaKostetskaya:«Advertisers wantto
placeinqualitativecontentprojects»
Source: http://goo.gl/RdJXyw

9. Source: https://goo.gl/0puMnt
Russian adaptation of South Korean format «Lestnica v nebesa», family comedy «Svaty» and medical soap
opera «Central'naja bol'nica» – are among leaders of TV viewing of the past year.
Almost lalf of TOP-20 – comedies. The major «comedy contribution» was done by «1+1» channel. He
added own comedy production «Selo na million», continuation of «Poslednij moskal'» and other to the
ptojects of «Kvartal 95» – «Svaty» and «Rodstvennichk».
WhatkindofsoapoperasarewatchedonUkrainianTV?
Source: https://goo.gl/fCpjA7
«Ukraine» channel leads in audiences 18+, 50ths+, «1+1» in two audiences of research 18-54, 50ths+ and
25-45, 50ths+ at once and STB in audience 14-49, 50ths+ according to the results of 2016. Leaders have the
most noticeable growth of share compared to the 2015 and «Inter» the most noticeable fall.
Top-channels2016:«Ukraine»channel, STBandtwotimes«1+1»

10. 10

11. 11
30,4
27,9
24,6
16,3
15,5
15,0
13,7
12,2
11,8
8,2
Citrus
Kyivstar
Beiersdorf AG
Jacobs Douwe
Egberts
Reckitt Benckiser
L'Oreal Group
Unilever
Nestle
Pepsico
McDonald's
59,9
50,3
38,1
22,6
21,5
20,2
18,1
15,1
13,8
13,0
Trade
Cosmetics
Telecom
Entertainment
Alcohol
Hot Beverages
Pharma
Cold AFB
Hygiene
Culinary
Jan 2017
Source: Gemius Ad Real, MLN Impressions. Data is processed by “CCM” Subsidiary Enterprise
Jan 2017
TOPCategories TOPAdvertisers&
VOD

12. 12
2 078
292
166
141
125
124
123
112
103
98
Rozetka
Citrus
Allo
ModnaKasta
Lamoda
Yandex N. V.
GEPUR Group
MakeUp
LeBoutique
Drive Sport
4 529
682
396
289
233
198
169
135
83
61
Trade
Enertainment
Finance
IT
Media
Tourism
Auto
Telecom
Realty
Hygiene
Jan 2017
Source: Gemius Ad Real, MLN Impressions. Data is processed by “CCM” Subsidiary Enterprise
Jan 2017
TOPCategories TOPAdvertisers&
Display

13. The bounty of cheap behavioral data available today is a boon for marketers. Columnist
Brian Massey explains how to take advantage of this cheap data to develop an effective
landing page.
13
9studiesforlandingpagesthatwork
Source: https://goo.gl/XIEoxq
ProgrammaticDelivery:TheFutureofContentMarketingandPromotion?
Source: https://goo.gl/3QkpMo
Content promotion is hard. Disparate audiences and an ever-growing proliferation of
channels to reach them through has made the life of a content marketer incredibly tough.

14. “Vkontakte” hass updated sale instrument – how it works and why it necessary
14
Is “VK” turning into marketplace? What do we need to know about new
“Products”.
Source: https://goo.gl/0w5ecQ
FacebookStoriesputsaSnapchatcloneabovetheNewsFeed
Source: https://goo.gl/Vv1thI
Facebook launched Facebook Stories in Ireland on iOS and Android, with plans to bring
it to more countries in the coming months.

15. Instagram is testing video ads inside Stories, the section of the app that was built to
challenge Snapchat, according to multiple people briefed on the new ad format.
15
InstagramIsTestingMid-RollVideoAdPop-UpsInStories
Source: https://goo.gl/xXDq37
Canwechat?HelloSuperChat!
Source: https://goo.gl/g0xQ8L
Latest tool for fans and creators to connect with one another during live streams: Super
Chat

16. 16

17. 3,9
2,4
1,8
1,8
1,7
1,6
1,5
1,3
1,3
1,2
Sport Life
Fozzy Group
Metro
Foxtrot
Riel
Ukrbud
Toyota
Vodafone
K.A.N.
Development
Samsung
51%
32%
257%
112%
118%
418%
192%
180%
93%
20%
TOPCategories
28,7
22,0
8,8
8,7
5,3
5,0
4,1
3,8
3,7
2,1
Trade
Realty
Entertainment
Auto
Telecom
Sport
Restaurants
Finance
Medicine
Education
78%
120%
57%
77%
66%
43%
111 %
24%
92%
287%
 Metro has increased its
activity by 2 times.
 Category Education
entered the top thanks to
rabota.ua and Ministry of
Economic Development
and Trade of Ukraine
promotion.
 Ukrbud and Riel activity
hold Realty in the top list.
 The growth rate of
Telecom industry is caused
by two leading companies:
Vodafone has increased 3
times and Samsung twice
in this category.
2017 vs 2016
17
2017 vs 2016
TOPAdvertisers&
Source: Communication Alliance-OOH, Budget, Mln UAH. Data is processed by “CCM” Subsidiary
Enterprise
OOHmarketgrewby72%vs2016

18. 18
KyivCityStateAdministrationischangingtherulesof
theoutdooradvertising
Outdoor market is trying to be reformed again since the beginning
of the year. Several rules that exclude the possibility of installing an
advertising structure in certain areas were introduced in 2017.
Responsibility for these rules compliance is on advertising
department of Kyiv City State Administration and the enterprise
Kievreklama.
Source: https://goo.gl/wLP1W5
Source: https://goo.gl/wLP1W5
The "Prime group" presents data about the level of sold-out of
outdoor advertising format 3×6m. The analysis covers the
equipment of all operators in Ukraine.
ResearchonSold-outinventoryoftheoutdoor
advertising

19. Clear Channel has made its
single biggest ever investment
on bringing programmatic to
out of home advertising,
betting its future on the
process of buying outdoor
media being an automated
one. This complete change in
the very nature of its media is
why the out of home
giant abandoned 800 roadside
billboards in the UK last
year and debuted its first out-
of-home programmatic buying
tool.
19
InsideClearChannel'sbigbetonprogrammaticoutof
home
Source: https://goo.gl/6rs5XN
NewplatformBidstack promisestobe'theeBayof
digitaloutofhome'advertising
Bidstack allows advertisers to bid for billboard space with bids
alone determining the price of the slot. Users can research the
best places for an advert to be seen and can design it on the
platform. Maps are used to show exactly where space is
available and data feeds, such as social, weather and traffic, are
pulled in to provide more informed decisions.
Source: https://goo.gl/M6GyOW

20. WhatwilldriveOOHmediain2017?
20
ThesituationwithcreativityintheOOH
advertising:theresultsoftheroundtable
conferencePosterscope
Source: https://goo.gl/keZKHn
Leading OOh-specialists in Europe and America
presented their vision of the future and the key trends
in outdoor advertising in 2017. The company Primesight
identified 5 major trends in OOh-2017.
Source:https://goo.gl/g8ouZb
OOHForecastforContinuedGrowthin2017
Source: https://goo.gl/MzfClv
OOH is poised to record yet another quarter of
growth to close out 2016, which will mark the
industry’s 27th consecutive quarter of growth.
Other than digital media, no other form of media
comes anywhere near such a consistent, solid
record. 2017 promises a continuation of this trend
according to projections by media forecasters
ResearchofPQMedia:thereisthe
strongestgrowth inout-of-homesince
2007thankstothedigitalsegment
Source: https://goo.gl/HMQeth
Global revenues of the OOH, including the DOOH
and ambient advertising, grew by 6.2% in 2016,
and showed the fastest growth in 9 years. Digital
OOH segment showed the strongest global
growth since 2011 to a level of 12.6%.
Marketers, creatives and media
owners were invited by Posterscope
to discuss out-of-home creativity.

21. 21

22. 0,9
0,8
0,6
0,6
0,5
0,5
0,5
0,5
0,5
0,4
L'Oreal
Philips
TsUM
Fitobiotehnologii
Seldiko
Hexagone
Toyota
Nestle
Bomond
Garnet
35%
100
%
100
%
21%
83%
52%
41%
100
%
100
%
TOPCategories
4,0
3,9
3,6
2,7
1,7
1,6
1,0
0,9
0,9
0,8
Trade
Entertainment
Cosmetics
Drugs
Auto
Wear
Jewellery
Home
Appliance
Restaurants
Alcohol
145%
8%
52%
15%
280%
12%
-3%
-10%
-27%
-19%
 TsUM opening was
strongly supported that
led to the 3rd place in the
top rankings.
 Nestle increased its
investments in Hot
Beverages category,
through the promotion of
2 brands.
 Home Appliance is highly
active thanks to Philips
and Electrolux advertising.
 Toyota entered the top
driven by advertising of
cars and brand
maintenance
2017 vs 2016 2017 vs 2016
TOPAdvertisers&
22
Source: Communication Alliance, Budget, Mln UAH. Data is processed by “CCM” Subsidiary Enterprise
Printmarketgrewby7%vs2016

23. 23
1,3
1,2
1,1
0,9
0,7
0,6
0,6
0,5
0,5
0,5
Get'man
Victor & Co
Zolotiy vik
Bayadera
Logistik
Poltava Distillery
Ukrpaletsistem
Megapolis
Natur Produkt
FreshLine
Ukrtelecom
21%
24%
124%
34%
249%
30%
100%
100%
-52%
-72%
4,5
3,1
2,8
2,4
2,0
1,1
1,0
1,0
0,7
0,6
Alcohol
Entertainment
Trade
Auto
Food
Drugs
Restaurants
Jewellery
Realty
Finance
41%
144%
58%
231%
23%
273%
-11%
-1%
-57%
-8%
 Advertisers Get'man,
Bayadera Logistik,
Poltava Distillery
reduced investment,
which led to a decline in
Alcohol category
 The network of gas
stations Ukrpaletsistem
increased investment,
which contributed to a
jump of Adv activity and
category Auto
 Category finance
entered the top thanks
to increase of
investments of new
players PKO Bank Polski
S.A. and Capital
pawnshop
Source: Communication Alliance, Budget, Mln UAH. Data is processed by “CCM” Subsidiary Enterprise
TOPCategories 2017 vs 2016 2017 vs 2016
TOPAdvertisers&
Radiomarketgrewby16%vs2016

24. Information Policy Ministry informs that on January 25 was completed radio television
transmitting station in the village Chongar in Kherson region. The height of the new tower -
150 meters, is currently assembling equipment.
24
UkrainianradiostationareheardintheCrimeasince
February
Source: https://goo.gl/a6aT0g

25. 25

26. 26
Howcommunicationswillchangethisyear
17 key trends that will influence the way we send and receive the information
this year
Source: https://goo.gl/YmHVnK
Trendsofvisualcontent
Shutterstock released infographic with the dominant trends and styles in 2017
Source: https://goo.gl/Fh3LG9
Underskinbranding:10Trendsto2022
Experts have called the trends of branding for the next five years. Among which:
– Brands will have to promote themselves among machines
– Artifitual inteligence for brands creation
– Experience instead identity
Source: https://goo.gl/Bb3lW7

27. Infographics:7goalsformarketersfor2017
27
According to analysts bots returned themselves the leadership vs human traffic, which had
exceeded automatic one in 2015 for the first time
Almost52%ofInternettrafficwasaccountedforbotsin2016
Infographics from IBM gathered the top areas in which marketers should focus their efforts
Guideformarketersfor2017
Source: https://goo.gl/PCvQO2
Advertising agency MDG Advertising created the infographic, wanting to help marketers determine
the tactics and strategy of this year
Source: https://goo.gl/EeUxdh
Source: https://goo.gl/fFYHU5

28. 28
CEO and Chairman of Publicis Group’s Board of Directors
Maurice Levy officially announced the choice of a successor.
Publicis Group to be chaired by Arthur Sadoun since June
2017. His candidacy was approved by supervisory board.
Source: https://goo.gl/pMgyVU

29. 67% of generation Z prefer make purchases in retail stores despite spending most
of the time on-line. 31% make off-line purchases just time to time.
Theuseofsocialnetworksintheworldincreasedby21%
29
Brandsisnoteasytomeettherequirementsofbuyers,
includingthegenerationZ
Brands should remember that this generation is feelling a deep respect to human
rights, and believes that this issue should be a priority for the brands with which
they interact
Theylovesuccess:whatbrandsneedtoknowaboutthe
generationZ
Source: https://goo.gl/8OfIHp
Hootsuite analyzed the main trends in social media and digital trends
Source: https://goo.gl/hhmlIG
Source: https://goo.gl/bkc8fQ

30. Most women read reviews before they buy the product. Companies
pay for reviews, and this is a good idea.
Do not share your target audience to men and women, says author of
thedrum.com. It is better to look for new ways and approaches to
each of your customer as an individual
30
Gendermarketingbeyondgender:Howtotalkto
customers-individuals
Source: https://goo.gl/Nbw4EI
Infographics:howreviewsaffectthepurchasing
decisionsofwomen
Source: https://goo.gl/23npb9

31. Andrew Robertson told how to change approaches to communication in the very near future
Trendsindigital-marketingforsmallbusinessesfor2017
31
5Ginthefuturewillbeabletoreplacethecable,satelliteandIPTV
Howtochangetheapproachtotheestablishmentofcommunicationin
thenearfuture
Source: https://goo.gl/nrlbMl
According to research company Infusionsoft, which surveyed 1,000 companies in the United States,
small businesses planning to spend extra budget on social media in 2017
Source: https://goo.gl/Ff5AfE
The emergence of 5G TV push for a new round of the process of integration of traditional and new
media
Source: https://goo.gl/V0CGMS

32. 32
* Click on the image works as direct link to the Source
The era of
mobile fascism
Era
of media
advertising
is predicted
to end

33. 33
Thank You!