The main Media Market Trends & News we would like to share with you in this issue are the following: Dmytro Grushevsky and Yulia Meduna joined the Publicis One team in Ukraine Brief TV Market overview o Niche TV channels created their own association Digital Market overview featuring recent changes and new Advertising possibilities o The market of media internet advertising in 2017 amounted to 2.51 billion hryvnia - InAU o Facebook launched new Lists feature OOH & Radio shown growth vs 2017 o System digitalization of outdoor advertising

1. 1
January 2018
Media Market Digest
Dmytro Grushevsky and Yulia Meduna joined the
Publicis One team in Ukraine p.24-29
TV fell by 2% in Jan’18 vs Jan’17 p.2-7
• Niche TV channels created their own association
New digital and content possibilities p.8-13
• The market of media internet advertising in 2017 amounted to 2.51 billion
hryvnia - InAU
• Facebook launched new Lists feature
OOH & Radio shown growth vs 2017 p.14-23
• System digitalization of outdoor advertising

2. 2
Monthly News & Trends

3. 3
Jan’18 in term of EqTRP’s vs
Jan’17
Key facts
Source: GFK/Nielsen, Direct Advertising, excl. Social & Media, TA: 18-50 50k+. Data owner is ITC. Processed by “CCM” Subsidiary Enterprise
SOR was 78%In Jan’2018
Almost in line with 2017 January Sold-Out level
Jan’18 vs Dec’17
in EqTRP’s2%
9%
TV shr%
of the
audience
25-50 50+
prime time
in January

4. 4
 Drugs category grew thanks to top players activity
increase: Sanofi, Arterium, Reckitt Benckiser,
Novartis, Gledpharm vs same period 2017
• Arterium showed significant growth in activity in
sub-categories: remedies for cold and flu,
psychotropic and neurological remedies,
gastroenterological means
 Detergent activity increased thanks to new player
in category Slobozhanskyy mylovar
 Hygiene category grew due to activity increase of
Colgate-Palmolive company, SCA Hygiene
Products LLC, GlaxoSmithKline
 Food fell due to decreased Nestle activity in group
sauces and seasonings
58,3
8,8
7,3
7,
5,4
4,3
3,4
3,1
3,1
2,6
Drugs
Food
Cosmetics
Trade
Hygiene
Detergent
Telecom
Entertainment
Confectionery
Cold AFB
TOP TV Categories
21%
14%
72%
48%
-21%
-31%
-42%
-27%
-17%
Source: GFK/Nielsen, Direct Advertising, excl. Social & Media, TA: 18-50 50k+. ‘000EqTRPs. Data owner is ITC. Processed by “CCM” Subsidiary Enterprise
32%
64%
118%
-22%
-30%
-49%
-49%
-17%
-60%
-32%
2018 vs 2017 Jan’18 vs Dec’17

5. 5
5,7
4,1
4,0
4,0
3,6
2,9
2,8
2,7
2,7
2,2
Pharmak
Sanofi
Arterium
Reckitt
Benckiser
Procter&Gamble
Gledfarm
Danone
Novartis
GlaxoSmithKline
Pepsico
TOP TV Advertisers
56%
13%
32%
42
%
47%
42%
12%
93%
-5%
-17%
Source: GFK/Nielsen, Direct Advertising, excl. Social & Media, TA: 18-50 50k+. ‘000$EqTRPs. Data owner is ITC. Processed by “CCM” Subsidiary Enterprise
148%
6%
100%
21%
47%
100%
42%
11%
70%
-48%
 8 of 10 top players active in drugs category
 Pharmak increased seasonal activity in
group remedies for cold and flu vs same
period 2017 and took the 1st place in the
top
 Danone took 7th place in the top thanks to
resumed activity in sub-categories dairy
and baby food
 Procter&Gamble decreased activity due to
reduction of investments in categories
Drugs and Hygiene
2018 vs 2017 Jan’18 vs Dec’17

6. 6
MonthlyNews
A new "Ukrainian Television Association" appeared on the market,
which included eight broadcasters:
«112 Украина», «Прямой», «Солнце», XSport, «Еспресо ТВ»,
NewsOne, «EU:Music» и ATR
Source: https://goo.gl/XYgzeD
NicheTVchannelscreatedtheirownassociation
Top Channel2017:TRKUkraine
Following the results of 2017 year TRK Ukraine is in the
lead in three audiences of traditional research of top
channels. In the audience 25-45 50k+ leadership behind the
channel 1+1
Source: https://goo.gl/Tzwhb4

7. 7
BroadcastTVStillTopsDigitalVideo
The advent of digital video has meant that traditional TV is
increasingly losing ground to newer media channels.
But although broadcast TV is getting long in the tooth, it still
remains the top media channel worldwide, when measured by
consumption, according to new data from Salesforce
Source: https://goo.gl/EfJfqU
MonthlyNews
TVsponsorshipisforthelongterm
Investment in TV sponsorship has grown by over 47% in
the past ten years, but deals are sometimes forged as
last-minute buys or under the premise of ‘cheaper’
airtime, an approach which fails to appreciate just how
sponsorship affects brand health
Source: https://goo.gl/ZBN9n5

8. 88
Monthly News & Trends

9. 9
Over the past 12 months, the number of Ukrainian social network users
has increased by 67% from 6.6 million to 11 million. The largest growth was
in May 2017, when Ukrainian providers were banned from giving access to
Russian social networks
UkrainianFacebookaudience–11mln
Source: https://goo.gl/i8ZFV5
MonthlyNews
The press release of the Association reports the results of the research
on the Internet advertising market of the Internet Association of Ukraine
Source: https://goo.gl/7G7UHk
Themarketofmediainternetadvertisingin2017
amountedto2.51billionhryvnia-InAU

10. 10
The older generation of consumers
consider text content from brands to
be more memorable than younger
consumers. Interrogated all ages note
that video is the most memorable type
of content
MonthlyNews
ContentTrends:PreferencesEmerge
AlongGenerationalFaultLines Googleremoves‘viewimage’button
fromsearchresultstomakepics
hardertosteal
Source: https://goo.gl/JcnD53
Google is making a change to image
search today that sounds small but
will have a big impact: it’s removing
the “view image” button that
appeared when you clicked on a
picture, which allowed you to open
the image alone
Source: https://goo.gl/C51cYc
An Instagram Story posted as a
WhatsApp Status also becomes
encrypted like the rest of WhatsApp.
Users get an option to tap to share to
WhatsApp from the Instagram sharing
screen, but they still have to press
“send” in WhatsApp to post the story
InstagramtestslettinguserspostStories
directlytoWhatsApp
Source: https://goo.gl/fUSGs9

11. 11
Instagram purposefully lacks a “Regram” button to promote original
sharing. Instagram now confirms to TechCrunch that it’s testing an
option that lets you share public feed posts from other users to your
Story. This could let you add commentary and overlaid stickers to a
meme, celebrity post or even a friend’s photo
MonthlyNews
Instagramtestsresharingofothers’poststoyourStory
Chromewillsoonmarkallunencryptedpagesas‘notsecure’
Source: https://goo.gl/tF1uJL
With this upcoming update, every HTTP site will be flagged
as ‘not secure,’ whether it includes input fields or not.
Developers have clearly heard the call
Source: https://goo.gl/pxaLVt
As soon as the ReGram function becomes available in Ukraine, the Brands will
open huge opportunities for accumulating UGC, developing new mechanics for
activations and involving users in deeper communication. That's great!
Especially for those brands that set a goal Be the first and the best
If not fulfilled in time, brands can feel a
deprivation of organic search traffic
Katherine Turko
Performance
Content Head

12. 12
MonthlyNews
FacebookIsTestingADownvote
Button
AreyouRichorPoor?–Facebookwill
tellyou
PeopleAreSpendingLessTimeon
FacebookAfterNewsFeedChanges
ThetimeweallspendonFacebook-
istimewellspent.
Facebookpushesformorepersonal
updateswithlaunchofnewListsfeature
Facebookacquiresanonymousteen
complimentapptbh,willletitrun

13. 13
YouTube starts rolling out notices
below videos uploaded by news
broadcasters that receive some level
of government or public funding
YouTube changes the algorithm of
counting views. YouTube is rolling
out an update to improve system
accuracy and validation of views
across YouTube
BuyingandgettingYouTube
viewsthroughthird-party
services
Source: https://goo.gl/wfuMsw
Greatertransparencyfor
YouTubeusersaroundnews
broadcasters
Source: https://goo.gl/P7uvgK
MonthlyNews
Will begin enforcing new requirements for existing
channels in YPP beginning February 20th, 2018. See
more about the new requirements by link
ANewApproachto
YouTubeMonetization
Source: https://goo.gl/zwLukV

14. 14
Monthly News & Trends

15. 15
9,8
3,7
2,7
2,7
2,4
2,4
2,3
2,2
2,2
2,2
Sport Life
Fozzy Group
Riel
Ukrbud
Metro
K.A.N.
Development
Samsung
Vodafone
Toyota
Integral-Bud
Company
91%
17%
24%
28%
3%
42%
45%
32%
11%
125
%
46,5
35,3
13,9
12,2
12,0
7,2
6,1
5,2
4,4
4,1
Trade
Realty
Entertainment
Auto
Sport
Telecom
Medicine
Restaurants
Finance
Building
24%
22%
20%
6%
84%
3%
24%
100
%
4%
13%
 Sport life increased
activity in sport
category and took the
1st place in the top
 In the top 10 are 4
players from the
building and realty
categories: Riel,
Ukrbud, K.A.N.
Development and
Integral-Bud Company
Source: Communication Alliance-OOH, Budget, Mln UAH. Data is processed by “CCM” Subsidiary Enterprise
OOHmarketgrewby22%vs2017
Year 2018Year 2018
TOPCategories
TOPAdvertisers

16. 16
Monthly News3InnovationsDrivingOut-of-Homein2018
Source: https://goo.gl/T4SCnb
2018 will focus on how data and technology are driving
the industry through:
• location-based OOH
• digital OOH
• Augmented Reality (AR)
Systemdigitalizationofoutdooradvertising
Source: https://goo.gl/U4kupg
RTM-Ukraine, the national outdoor advertising operator,
announces the launch of the RTM Digital subsidiary. For more
details follow link

17. 17
THENOTORIOUSB.I.G.
LOOKINGDOWNONHISMURDERSCENE
Source: https://goo.gl/n9amrg
The marketing team behind "Unsolved: The Murders of Tupac and
The Notorious B.I.G" found a brilliant spot to promote the series ...
right above Biggie's actual murder scene
Monthly News
Source: https://goo.gl/uN8s5g
WhyColorImpactsYourOOHTargetAudienceWell
BeforeAnyWords
In design, OOH color combinations should be consciously
examined giving consideration to the response sought to
be invoked and the motivation to be driven by the brand

18. 18
Spotted!Vancouver’sgrease-
berg Monthly News
Source: https://goo.gl/uRoZJR
MumbaiMetroasoughtafterplatformfor
ExperientialMarketing
Mumbai Metro is the only destination
in the traditional space of the OOH
advertising sector in Mumbai where
brands can truly CAPTIVATE, INNOVATE
and RESONATE their message with the
commuters
Source: https://goo.gl/iWCbj9
Metro Vancouver has a campaign in
market that puts messaging in grocery
stores, on social media and in digital
venues designed to intercept those
about to cook (such as recipe site
Epicurious)
Source: https://goo.gl/VJoq7o
Howsuperbowlarrivalsin
MINNEAPOLISwilsuddenlybe
whiskedofftoJacksonhole
Visitors to Minneapolis-St. Paul
Airport this week will be greeted with
a display featuring VR goggles -
transporting them to a gorgeous,
snowy ski vista 6,237 above sea level
Ahotelgroupisusingnew
lighttechnologytoprojectads
intothesky
Source: https://goo.gl/Kxd7YV
Hotel group Marriott is set to project
ads into the night sky using a new
technology — but the public be directly
looking only when the viewer moves his
or her head

19. 19
New Non-Standard formats
Format: indoor (shopping
center) video screen
Geography: Kyiv
Format: mural

20. 20
Monthly News & TrendsMonthly News & Trends

21. 21
0,5
0,5
0,5
0,5
0,4
0,4
0,4
0,4
0,4
0,4
Fitobiotehnologii
Edipress Ukraina
Faberge
Toyota
L'Oreal
Hexagone
Omega
Voyage hotel
TsUM
Philips
89%
100%
100%
100%
-12%
-3%
-50%
-10%
-35%
-51%
4,1
3,6
2,7
2,5
1,5
0,9
0,9
0,7
0,5
0,4
Trade
Entertainment
Drugs
Cosmetics
Auto
Jewellery
Wear
Restaurants
Hygiene
IT
100%
103%
-1%
-8%
-1%
-31%
-11%
-10%
-48%
-23%
 Fitobiotehnologii took
the first place in the
top thanks to the
increase activity in the
category drugs, despite
decrease vs same
period 2017
 Faberge has 3rd place
in top thanks to
resumed activity in
category trade
 Omega have 7th place
in top thanks to
resumed activity in
group wristwatch
Source: Communication Alliance, Budget, Mln UAH. Data is processed by “CCM” Subsidiary Enterprise
Printmarketdecreasedby19%vs2018
TOPCategories
TOPAdvertisers
Year 2018
Year 2018
Voyage hotel

22. 22
Source: https://goo.gl/eXeLEZ
The final results of the subscription of periodicals for
2018 year through the branches "Ukrposhta" indicate
a decrease in subscriptions compared to last year to
81%
Subscriptionforall-Ukrainiannewspapers
andmagazineswasreducedby19%-UMP

23. 23
2,3
1,5
1,4
1,1
0,9
0,7
0,7
0,7
0,6
0,6
Bayadera
Victor & Co
Megapolis
Stolichnaya Jewellery
Factory
Get'man
Zolotiy vik
Crimean Wine House
Poltava Distillery
Gidrosend
Ukrpaletsistem
180%
43%
169%
245%
219%
8%
68%
9%
-24%
-25%
8,2
5,7
2,8
2,1
2,0
1,8
1,4
1,1
0,7
0,5
Alcohol
Entertainm
ent
Food
Auto
Trade
Jewellery
Drugs
Realty
Finance
Medicine
104%
106%
55%
113%
37%
71%
33%
76%
-21%
 Jewellery category
drivers are:
Stolichnaya Jewellery
Factory took 4th place
and Zolotiy vik took
6th place in top vs
same period
 Ukrpaletsistem have
10th place in top
thanks to increased
activity in group
fueling station
Source: Communication Alliance, Budget, Mln UAH. Data is processed by “CCM” Subsidiary Enterprise
Radiomarketgrewby46%vs2017
TOPCategories
Year 2018Year 2018
TOPAdvertisers

24. 24
Monthly. Ukraine & World

25. 25
Ukraine
DmytroGrushevskyandYuliaMedunajoinedthePublicisOneteaminUkraine
Publicis One announced new appointments and the establishment of a business development and
communications division headed by Dmytro Grushevsky
"We are proud and cherish of our reputation. But constant development in a changing
environment requires more active communication with the market and more systematic
work to communicate our advantages. We believe that with Dmytro and Yulia joining our
team, we will be able to strengthen our positions and conquer new reliable partners”
Oleg Popenko
CEO Publicis One of Ukraine and Eastern Europe
Source: https://goo.gl/VmhbF1

26. 26
The key conclusion: "Hyper-relevant content" is directly
related to high consumer satisfaction. At the same time,
failure to protect personal data of consumers or to be
completely transparent regarding how information is used
leads to distrust and ultimately to loss of business
Source: https://goo.gl/DxH3Mg
World
Research:thelackoftrustcostsglobalbrands
$2.5trillionayear
Zenith has published a special edition of its data & insights
publication, Global Intelligence, focused on eight key
areas of focus for marketers over the coming year. Called
2018 The Year Ahead, builds on Zenith’s previous annual
trends reports, this year acknowledging that many areas
of real opportunity for marketers have been developing
over the past couple of years
Source: https://goo.gl/SMjdzr
ZenithpublishesGlobalIntelligence:2018TheYearAhead

27. 27
Source: https://goo.gl/64VGSW
THE WORLD IS CHANGING:
• Companies need faster, more agile planning to prepare for the
future
• Investors are rewarding organizations for clear long-term vision
UNDERSTAND CHANGE:
• Companies can build drivers of change & their implications into
strategies to prepare for the future
GROW FROM CHANGE
World
TODAY'SCHANGEISTOMORROW'SOPPORTUNITY
The esports industry is growing quickly, with new leagues,
teams and distribution channels. And this growth is attracting
new high-profile esports investment from brands, media
organizations and traditional sports rightsholders
Source: https://goo.gl/2KE4fd
ESPORTS,JUMPINORMISSTHEMARK

28. 28

29. 29
Thank You!