The main Media Market Trends & News we would like to share with you in this issue are the following: Brief TV Market overview o Media inflation in 2017 and 2018 by Kwendi Audit Digital Market overview featuring recent changes and new Advertising possibilities o Google AdSense has learned to automatically choose where and when ads are displayed o Facebook won’t move news into a separate feed after all OOH & Radio shown growth vs 2017 o Radio NV started broadcasting on Radio Era

1. Media Market
Digest
February 2018
TV increased by 3% in Jan-Feb’18 vs Jan-Feb’17 p.2-7
• Media inflation in 2017 and 2018
New digital and content possibilities p.8-16
• Google AdSense has learned to automatically choose where and when
ads are displayed
• Facebook won’t move news into a separate feed after all
OOH & Radio shown growth vs 2017 p.17-28
• Radio NV started broadcasting on Radio Era
Global Trends and Forecasts p.29-36
• Publicis Groupe has become a global advertising partner of the
Marriott hotel
• Coty, Zenith Team For AI Accelerator Program

2. TV
Monthly News
& Trends

3. Forecast of media inflation for 2018
Jan-Feb’18 in term of EqTRP’s vs
Jan-Feb’17
Key facts
Source: GFK/Nielsen, Direct Advertising, excl. Social & Media, TA: 18-50 50k+. Data owner is ITC. Processed by “CCM” Subsidiary Enterprise
SOR was 84%In Feb’2018
In line 2016 & 2017 Sold-Out level
Feb’18 vs Jan’18
in EqTRP’s
1%
3%

4.  Cold AFB category grew thanks to top
players activity increase: Pepsico, IDS Group
and Coca-Cola vs same period 2017
• Coca-Cola Ukraine has launched a new drink
Fuze Tea
• IDS Group activity is driven by Morshynska
 Confectionary category grew thanks to
activity increase of top 5 players vs previous
month
 The groups that grew the most are
chocolate, cake and chocolate candies
thanks to the upcoming spring holidays
107,1
20,8
15,8
13,6
10,2
9,8
8,5
6,2
5,9
5,2
Pharma
Cosmetics
Food
Trade
Hygiene
Confectionery
Detergent
Telecom
Cold AFB
Entertainment
19%
10%
4%
1%
49%
105%
-8%
-22%
-42%
-36%
85%
120%
28%
-16%
-22%
-7%
-11%
-1%
-14%
-34%
2018 vs 2017 Feb’18 vs Jan’18
TOP TV Categories
Source: GFK/Nielsen, Direct Advertising, excl. Social & Media, TA: 18-50 50k+. ‘000EqTRPs. Data owner is ITC. Processed by “CCM” Subsidiary Enterprise

5. 9,7
8,4
7,7
6,5
6,3
6,3
5,6
5,3
5,1
4,9
Pharmak
Procter&Gamble
Reckitt
Benckiser
Sanofi
Arterium
Nestle
L'Oreal
Gledfarm
Unilever
GlaxoSmithKline
54%
31%
33%
22%
9%
-14%
-16%
-51%
-16%
-8%
35%
102%
229%
37%
-31%
-6%
-42%
-43%
-17%
-14%
 Procter & Gamble took 2nd place in the top
thanks to resumed activity in categories
Pharma and Detergent
 Cosmetics category increased activity
thanks to :
• L’Oreal in sub-categories perfume for
women, means for hair care and skin care
products vs previous month
• Reckitt Benckiser with brands Durex and
Veet
 Unilever took 9th place in the top thanks to
resumed activity in different sub-categories
• shampoos and soaps
• tea
• cleaners
• means for hair care
2018 vs 2017 Feb’18 vs Jan’18
TOP TV Advertisers
Source: GFK/Nielsen, Direct Advertising, excl. Social & Media, TA: 18-50 50k+. ‘000EqTRPs. Data owner is ITC. Processed by “CCM” Subsidiary Enterprise

6. MonthlyNews
Regular survey of Kwendi Media Audit: experts
evaluated media inflation in 2017 and clarified the
forecast for 2018
Source: https://goo.gl/rDNUyp
Mediainflationin2017and2018
1+1mediaandStarLightMediawilltellteleviewers
aboutalternativestoanalogTV
The "StarLightMedia" and "1 + 1 Media" groups
initiated an information campaign that would help
the population to switch from analogue to other
types of TV reception
Source: https://goo.gl/tyWTta

7. Oh hi! Please put an image in this box
otherwise puppies will cease to be cute
TVstillcentraltobuildingbrands
Television retains its leading role as a channel for the long-term
building of brands, according to a study by the Association of
National Advertisers (ANA), the trade body, and Forrester, the
research firm.
Anexaminationofadlength:15vs.30secs
The advertising industry is undergoing substantial
disruption. The rise of mobile and proliferation of video
formats and advertising channels has led to shorter
consumer attention spans and diminished tolerance of
longer ads.
Source: https://goo.gl/Hp5MSY
MonthlyNews
Source: https://goo.gl/CUziDV

8. Digital
Content|SEO|eCommerce
Monthly News & Trends

9. 233,1
222,5
118,4
53,4
35,0
33,9
28,2
28,2
26,1
25,7
Ria
Rozetka
Ahmad Tea
Citrus
RST
Foxtrot
Allo
Ukrbud
Sinoptik
OBOZ
627,2
122,4
92,4
90,7
82,5
74,9
67,0
55,9
41,2
41,0
Trade
Hot Beverages
Auto
Finance
Entertainment
Telecom
Realty
IT
Tourism
Education
Source: C-metr TNS, ‘000 Impressions
Jan – Feb ’ 18
TOPCategories
TOPAdvertisers
Jan – Feb ’ 18
Display Trends

10. 37,6
22,0
13,9
6,5
6,3
4,2
4,0
3,2
3,1
3,1
Rozetka
Ria
Citrus
Allo
Binotel
Pari Match
RST
Ukrbud
OBOZ
1xBet
90,7
14,3
13,1
12,2
7,5
7,2
6,7
6,6
6,1
6,0
Trade
Telecom
Finance
Entertainment
Auto
IT
Realty
Cosmetics
Alcohol
Tourism
Source: C-metr TNS, ‘000 Impressions
Jan – Feb ’ 18
TOPCategories
TOPAdvertisers
Jan – Feb ’ 18
VOD Trends

11. MonthlyNews
Google is enabling its built-in ad blocker for Chrome February
15th. Chrome’s ad filtering is designed to weed out some of
the web’s most annoying ads, and push website owners to
stop using them.
Googleturnsondefaultadblockerwithin
Chrome
Source: https://goo.gl/wRZZrK
AdSense has launched automated ads that use machine learning
technology to "smart" ad placement and monetization. Advertisers will
only need to add the code once to all the pages of the site you want -
Google will do the rest.
GoogleAdSensehaslearnedtoautomaticallychoose
whereandwhenadsaredisplayed
Source: https://goo.gl/xjopo2

12. Video platform Vimeo is today rolling out new features designed to
simplify video distribution across social networks, including one tool that
allows live video to be streamed to Facebook, YouTube, Twitch and
Periscope at the same time. Another allows creators to upload to both
Facebook and YouTube simultaneously with one click.
Vimeolaunchestoolsforsimultaneousuploadingor
livestreamingtoFacebook,YouTube,Twitchandothers
MonthlyNews
Facebook began to support the glTF 2.0 format, thanks to
which users will be able to publish 3D posts in social networks.
The company also introduced the API Graph - it will allow
developers to create applications for 3D modeling.
FacebookwillcombineVR,ARandnews
feedswith3Dposts
Source: https://goo.gl/ndLRJ6
Source: https://goo.gl/hGa1gR

13. MonthlyNewsAMP will allow you to open articles, fill out profiles and
navigate through the tabs of the letter directly to Gmail. Also,
the tool will allow you to quickly update information - for
example, the airline will be able to update flight data without
sending an additional letter. Google has already been using
Pinterest, Booking.com and Doodle with the new Google
service.
BringingthepowerofAMPtoGmail
Source: https://goo.gl/Jrvn3j
Google Pay combines features from both, including the
ability to pay at checkout counters with a smartphone, and
even the option to scan into transit systems in cities such as
Kiev (Ukraine), London and Portland, Oregon, initially.
GooglelauncheditsanswerApplePay
Source: https://goo.gl/Ve3Vys

14. Google is now letting musicians post
updates that will show up inside their
“Knowledge Panel” — viewing latest
tweets that pops up in search for
famous people
MonthlyNews
GoogleislettingmusicianspostTwitter-
likeupdatesdirectlyinsearchresults
Googleexpandsfeaturedsnippetstogive
multipleresults
Source: https://goo.gl/mvnEzz
Google is expanding its “featured
snippets,” the portion of text that is
returned above a search result to give you
quick answers without having to click
through.
Source: https://goo.gl/cvZtHA
Google acknowledged the suspected
update but says there is nothing
webmasters can do to fix their sites
if they dropped in rankings.
Googleconfirmscoresearchranking
algorithmupdate
Source: https://goo.gl/tNC9G8

15. MonthlyNews
Facebookwon’tmovenewsintoaseparatefeedafterall
Source: https://goo.gl/XiFriZ
Since October 2017, after implementation of new
algorithm, Facebook has been testing to place posts from
official pages in a separate feed called Explore, while
limiting the main News Feed to posts from friends and
family. But the experiment did not achieve the desired
result. According to Adam Mosseri VP, Product
Management at Facebook: “People don’t want two
separate feeds. Users they were less satisfied with the
posts they were seeing, and having two separate feeds
didn’t actually help them connect more with friends and
family.”

16. E-Commerce/digital influences up to 56% of in-store
purchases, while eCommerce itself represents almost 10% of
U.S. retail sales and that figure is growing by nearly 15%
annually
Top10 eCommerceTrendsThatWillImpactRetailersin2018
Source: https://goo.gl/RcX8tG
Facebook plans to make changes to the advertising metrics it
reports in a move that will give advertisers greater transparency
into the way they measure campaign performance. The metrics
will help marketers with paid and organic social campaigns as well
as those related more to search within the site.
FacebookClarifiesAdMetrics,HelpsMarketers
'MeasureWhatMatters'
Source: https://goo.gl/WmJPoA
MonthlyNews

17. OOH
Monthly News &
Trends

18. 14,9
7,8
6,2
5,9
5,8
5,6
5,4
4,9
4,9
4,7
Sport Life
Fozzy Group
Samsung
Ukrbud
Riel
Metro
K.A.N.
Development
Vodafone
Intergal-Bud
company
Toyota
60%
30%
88%
51%
31%
29%
54%
45%
132%
20%
103,5
79,1
37,8
31,7
20,7
15,1
13,9
13,0
9,5
8,1
Trade
Realty
Entertainment
Auto
Sport
Telecom
Medicine
Restaurants
Finance
Building
37%
39%
40%
33%
62%
18%
42%
155%
16%
 Samsung took 3rd
place in top 10 due to
increased activity in
Audio-Video and
Telecom categories
 Integral-Bud company
showed grew thanks
to increased activity in
category Realty vs
same period
Source: Communication Alliance-OOH, Budget, Mln UAH. Data is processed by “CCM” Subsidiary Enterprise
Jan – Feb ’ 18
TOPCategories
TOPAdvertisers
Jan – Feb ’ 18
OOH market grew by 37% vs 2017

19. Sold-Out
OOH
81,7%
77,1%
74,9%
80,0%
81,3%
74,8%
0% 25% 50% 75% 100%
Kiev
Dnipro
Kharkiv
Odessa
Lviv
Total
Feb Mar Apr
 Sold-Out in March shows traditional growth
but is lower 2017 level (74,8% vs 86% in 2017)
 Kyiv, Lviv and Odessa shows the highest Sold-
out level

20. DirectorofBigBoardledtheindustrialassociationin
outdooradvertising
Source: https://goo.gl/WjEHP7
In 2018 BigBoard will lead the industrial association in the
outdoor advertising market.
TheartistscapturedtheoutdooradvertisingofKiev
Source: https://goo.gl/TjhzJF
Points of Unity is a project by the Danish art duo Hesselholdt &
Mejlvang produced by IZOLYATSIA in collaboration with BigMedia, the
biggest operator of outdoor advertisement in Ukraine.
Monthly News

21. Monthly News
Source: https://goo.gl/H584AT
WhatIsMusicbedandWhyDidItCreateHypertargeted
Out-of-HomePostersCallingOutCreatives?
“We’re working in the advertising space,” said Daniel McCarthy,
founder and CEO at Musicbed. “We license music to a lot of
advertisers. These are the busiest people, the most creative people
on the planet, so it kind of became a conversation of, how in the
world do you get their attention? They’re advertisers, so they’ve seen
everything.”
Source: https://goo.gl/PYNr7P
Globaladtrends:Outofhomekeytosuccessful
brands
GLOBAL: Successful brands allocate 13% of their media budgets to
out of home advertising, while the channel’s share of global
display adspend has remained stable over the last decade,
according to a new analysis of the sector by WARC Data.

22. VolkswagenusesthereCAPTCHA
systeminanewadvertisingcampaign Monthly News
Source: https://goo.gl/2fvWND
CreativeinOutdoor:CokeandMcCann
The brand equipped a bus stop with
heating in Alma-Ata to deliver one of
its messages. The word "rakmet" in
the translation of "thank you" at the
stop called for waiting transport and
frozen passengers to unite and press
the two buttons.
Source: https://goo.gl/4pfyWr
"I'm not a fake" - this is not only
the printed and outdoor campaign
of Volkswagen, but also new digital
media: this is the first interactive
advertising.
Source: https://goo.gl/6isuF7
Netflixpackedpeopleinpolyethylene
inoutdooradvertising
Visitors to Minneapolis-St. Paul
Airport this week will be greeted with
a display featuring VR goggles -
transporting them to a gorgeous,
snowy ski vista 6,237 above sea level.
Salesconsultantsbecamea
herooftheoutdoorcampaign
INTERTOP
Source: https://goo.gl/hBPY83
Spring-summer season INTERTOP meets
a new communication strategy and
advertising campaign developed by
Vandog agency.

23. New Non-Standard formats
Format: DNP Airport Geography: Kyiv, Zhulyany
https://goo.gl/kxwQ7g
2 Digital Walls (Terminal A, Terminal B), Size 165” (3,6х2,0 м) ;
- 21 Digital Panel Samsung Series OHD 40”, 47” и 55” (Terminal A,
Terminal D)
Format: Kyiv Lights Festival Geography: Kyiv
www.kyivlights.com
https://goo.gl/eDpSmd
art-installation; light- installation; art-sculpture;
- 3-D mapping

24. Oh hi! Please put an image in this box
otherwise baby otters will cry
24
Print & Radio
Monthly News & Trends

25. 2,3
1,5
1,0
1,0
0,9
0,9
0,8
0,7
0,7
0,7
L'Oreal
Seldiko
ChaneL
Philips
Fitobiotehnologii
Voyage hotel
Maxx Royal hotel
Hexagone
Toyota
F Films
6%
23%
4%
24%
100%
-3%
-13%
-19%
-21%
-36%
9,1
8,6
8,5
6,5
3,0
2,0
1,7
1,1
1,0
0,9
Cosmetics
Trade
Entertainment
Pharma
Auto
Jewellery
Wear
Restaurants
Medicine
Home Appliance
25%
1%
-9%
-1%
-2%
-3%
-21%
-37%
-24%
-50%
 Cosmetics category
took the 1st place in
the top thanks to the
increase of L’Oreal,
Seldico and Yves
Rocher activity vs
previous month
 F Films has 10th place
in top thanks to
premiere of the
comedy "Swingers"
 Auto category is driven
by Renault, KLO and
Audi
Source: Communication Alliance, Budget, Mln UAH. Data is processed by “CCM” Subsidiary Enterprise
TOPCategories
TOPAdvertisers
Voyage hotel
Jan – Feb ’ 18 Jan – Feb ’ 18
Print market decreased by 10% vs 2017

26. Source: https://goo.gl/Li7FWa
In Miami Ad School, the pH
determinant was built into the print
ads of the antibacterial drug Listerine -
if it corresponds to the wrong senses,
it means that the smell from the
mouth is unpleasant
Smellbuilt inprintads
Source: https://goo.gl/rmiUyg
The New York Times media brand
announced the launch of the
nytDEMO project. Its task is to turn a
deep understanding of the editorial
staff of the publication and its
insights into products and tools for
advertisers
Howeditorialbrandsanalyzedata InEngland,ceasetoprintacult
magazine
Source: https://goo.gl/UbJq79
The NME magazine has been published
in the UK since 1952 and is considered
one of the most influential world
media about music

27. TOPCategories
4,3
3,2
2,3
2,2
2,0
1,8
1,6
1,4
1,4
1,4
Bayadera
Victor & Co
Stolichnaya
Jewellery Factory
Megapolis
Poltava Distillery
Get'man
Zolotiy vik
Gidrosend
Olimp
Natur Produkt
108%
53%
305%
120%
80%
83%
100%
-13%
-31%
-56%
16,2
12,7
6,1
6,1
5,2
4,3
3,9
3,8
2,0
1,2
Alcohol
Entertainm
ent
Food
Trade
Auto
Pharma
Jewellery
Realty
Finance
Medicine
99%
81%
74%
5%
17%
4%
82%
114%
50%
69%
 Alcohol category
drivers are 5
players: Baydera,
Megapolis, Poltava
Distillery, Get’man
and Olimp
 Olimp have 9th
place in top thanks
to new brand Balm
Molfara
 Natur product
resume activity and
is back to top10 vs
previous month
Source: Communication Alliance, Budget, Mln UAH. Data is processed by “CCM” Subsidiary Enterprise
TOPAdvertisers
Jan – Feb ’ 18 Jan – Feb ’ 18
Radio market grew by 47% vs 2017

28. Oh hi! Please put an image in this box
otherwise puppies will cease to be cute
Source: https://goo.gl/xX9ir3
On March 12, at 7 am the first Ukrainian nationwide radio station of the conversational
format Radio NV started broadcasting. The radio station broadcasts in 40 cities of Ukraine,
covering all regional centers of the country
RadioNVstartedbroadcastingonRadioEra

29. Research & Trends
Monthly. Ukraine & World

30. World
Marriott International appointed SapientRazorfish and Spark Foundry
(formerly Mediavest Spark), members of the Publicis Groupe, the
coordinating media agencies. They will be responsible for global
media planning and procurement for the benefit of the hotelier
Source: https://goo.gl/7VtyAF
PublicisGroupehasbecomeaglobaladvertising
partneroftheMarriotthotel
Zenith is partnering with its client Coty to help the
beauty company incorporate artificial intelligence and
related technology into its brand portfolio
Source: https://goo.gl/4153XA
Coty,ZenithTeamForAIAcceleratorProgram

31. Source: https://goo.gl/qX573Y
There’s no denying the power of
emerging markets. Over the past
decade, emerging markets have
contributed 80% to global growth,
according to the International
Monetary Fund
What'snextinemerging
markets
RetailCustomerExperience
Benchmarking
Source: https://goo.gl/CJTuus
With consumers increasingly expecting
joined-up online and offline
experiences, retailers are having to
break down traditional silos and
embrace seamless, omni-channel
models
World
Products and brands from different
countries are even more accessible
than ever, thanks to globalization and
the internet. In many countries
consumers face the line between local
and international brands because these
brands have long been part of their
lives, and consumers have no
comments on their quality
Source: https://goo.gl/qfLWYd
Thesuccessofthelong-term
brandstrategyisnotindiscount

32. It is worth taking a more open position, which is more
trusted by the client, which, although it reduces the
commission%, but constantly forces you to improve
(automate, improve efficiency, be in the trend)
Source: https://goo.gl/PtK23A
MediaAgencies2.0
The ability to adapt quickly, easily and at the right time - in
the importance of quality such as flexibility, there is no
doubt. But there is no one-sided answer to the question of
how to create a flexible digital agency
Source: https://goo.gl/tMPQz7
5mostimportantissuesontheroadtoflexible
business

33. Source: https://goo.gl/Mcb7as
The index of consumer sentiment in
Ukraine in January 2018 decreased
by 0.8 points compared to
December 2017 - to 59.5
Consumersentimenthas
worsenedinUkraine
The average volume of advertising of
medicines, medical equipment and
dietary supplements is 29% of the total
volume of advertising broadcasted by
national broadcasters
Source: https://goo.gl/S2vd6S
Advertisingofprescriptiondrugsin
Ukrainecanbeprohibited
Marketofchildren'sfoodin
Ukraine:situationandtrends
Source: https://goo.gl/Pf4WXY
According to the retail audit of Nielsen,
sales on the baby food market of
Ukraine from January to December
2017 increased by 16.4% in real terms

36. Thank You!