The main Media Market Trends & News we would like to share with you in this issue are the following: Changes of the organizational structure of Publicis One Ukraine o Launch of the international digital performance marketing agency in Ukraine – Performics Brief TV Market overview o Language quotas on Ukrainian TV Digital Market overview featuring recent launches and new Advertising possibilities o Facebook has a new type of video ad meant to get people shopping o Video effective results data appear in Adwords OOH, Print & Radio shown growth vs 2016

1. 1
March 2017
Media Market Digest
Changes of the organizational structure of Publicis
One Ukraine p.24-33
• Launch of the international digital performance marketing
agency in Ukraine – Performics
•
TV grew by 4,4% vs Jan-Mar 2016 p.2-8
• Language quotas on Ukrainian TV
New digital possibilities p.9-14
• Facebook has a new type of video ad meant to get people shopping
• Video effective results data appear in Adwords
OOH, Print & Radio shown growth vs 2016 p.15-23

2. 2
Monthly News & Trends

3. 3
Jan’2017 in term of EqTRP’s vs
Jan’2016
Key facts
Source: GFK/Nielsen, Direct Advertising, excl. Social & Media, TA: 18-50 50k+. Data owner is ITC. Processed by “CCM” Subsidiary Enterprise
SOR was 74%In Mar’2017
In line with 2016 March Sold-Out level
Mar’17 vs Feb’17
TOP channels changes
in EqTRP’s
-4%
Upto5thplace
vs
Downto7th
place

4. 4
121,8
32,9
30,4
19,1
15,5
15,5
13,2
12,3
11,9
10,3
Drugs
Cosmetics
Food
Trade
Telecom
Confectionery
Hygiene
Hot Beverages
Entertainment
Detergent
TOP TV Categories
1%
15%
20%
19%
25%
29%
13%
-29%
-1%
-9%
Source: GFK/Nielsen, Direct Advertising, excl. Social & Media, TA: 18-50 50k+. ‘000EqTRPs. Data owner is ITC. Processed by “CCM” Subsidiary Enterprise
 Category Drugs decreased in March due to flue
advertisers decline in the end of season.
 In March 2017 compared with February 2017
Hygiene category decreased due to the shortening
in activity of top players.
 Uniliver resumed activity while Reckitt Benckiser
increased activity in all categories.
 Advertisers increased activity in the household
chemicals group.
11%
28%
14%
41%
-23%
-12%
-3%
-7%
-33%
-1%
2017 vs 2016 Mar’17 vs Feb’17

5. 5
18,3
16,0
14,1
10,2
9,8
7,9
7,5
7,2
6,4
5,8
Nestle
Pharmak
Procter&Gambl
e
L'Oreal
GlaxoSmithKline
Reckitt
Benckiser
Sanofi
Vodafone
Unilever
Gledfarm
TOP TV Advertisers
23%
5%
4%
21%
15%
19%
50%
-10%
-24%
-13%
Source: GFK/Nielsen, Direct Advertising, excl. Social & Media, TA: 18-50 50k+. ‘000$EqTRPs. Data owner is ITC. Processed by “CCM” Subsidiary Enterprise
44%
8%
18%
8%
-23%
-7%
-12%
-22%
-22%
-40%
 Gledfarm entered the Top-10 list
• Despite fall of activity in March
• Thanks to decrease in the activity of
advertisers Procter&Gamble, L’Oreal and
GlaxoSmithKline in the category Cosmetics
 Sanofy increased activity in group antispasmodic
medications.
 In March 2017 compared with February 2017,
Nestle reduced activity but this does not affect
leadership.
 Vodafon grew activity and is the only Telecom
advertiser in Top-10.
2017 vs 2016 Mar’17 vs Feb’17

6. 6
MonthlyNews
Source: https://goo.gl/xrXRic
In 2017 the amount of money spent on advertising on the Internet for the first time will have exceed the cost of advertising on the
traditional broadcast television.
This is stated in the report " The Advertising Spends Forecast" by Zenith ROI agency.
Thus, according to experts, this year the volume of funds allocated for advertising on the Internet worldwide will reach the mark of $ 205
billion, whereas on the TV advertising will be allocated $ 192 billion. As predicted by Zenith, advertising spends worldwide in 2017 -2018
years will grow by 4.4% and reach $592 billion by the end of 2018.
AdvertisersforthefirsttimewillhavespentonOnlineAdvertisingmorethanonTV in2017

7. 7
The Verkhovna Rada adopted in the first reading the bill No. 5313
"On Amending Certain Laws of Ukraine on the Language of
Audiovisual (Electronic) Media" as a basis on 16th March .
The following quotas are envisaged in the Bill:
– 75% of the state language for nationwide TV channels,
– 50% for regional, and 75% for information programs
LanguagequotasonUkrainianTV
Source: https://goo.gl/iEvJjw
Among the positive aspects of the draft law on quotas - is the
stimulation of own production.
According to the results of Nielsen's research, TV-viewers prefer
programs that are shot in Ukraine, in contrary to some forecasts
that Ukrainian TV channels without Russian content aren't
interesting for viewers.
MonthlyNews

8. 8
According to the State Statistics Service, the fourth quarter of 2016,
the number of cable TV subscribers fell by 14% and amounted to 2.9
million on the 1st January 2017.
During the same period the number of subscribers of satellite TV has
more than doubled and totaled 471 thousand. The number of
interactive TV subscribers increased by 80% and totaled 541
thousand.
SatelliteandInteractiveTV haveincreased the
numberofsubscribers
TopchannelsinMarch:"Ukraine"andSTB
Channel "Ukraine" and STB shared the championship in March. Each
of the TV channels leads two audiences.
STB and "1+1" increased the audience of 18-54 50k+ just +0.5% and
has occupied, as in February, the second and third positions,
respectively.
The biggest gain in this audience was for the New Channel - 1.1%,
which brought it to the 5th position (they managed to push back
Inter, compared to February, to the 7th place).
Source: https://goo.gl/2eOk8R
Source: https://goo.gl/CY1RJg
MonthlyNews

9. 99
Monthly News & Trends

10. 10
89,2
64,9
54,3
51,6
48,7
47,3
40,2
29,7
29,3
26,1
Citrus
Beiersdorf AG
Mondelēz
L'Oreal
Nestle
Kyivstar
Reckitt Benckiser
Pepsico
Unilever
Mars
232,9
125,7
109,3
84,9
77,1
76,1
73,8
67,7
57,0
47,2
Trade
Cosmetics
Confectionary
Entertainment
Hygiene
Telecommunic
ations
Pharma
Food
Cold AFB
Automotive
Jan-Mar 2017
Source: Gemius Ad Real, MLN Impressions.
Data is processed by “CCM” Subsidiary Enterprise
Jan –Mar 2017
TOPCategories
TOPAdvertisers
VOD Trends

11. 11
Jan-Mar 2017
Source: Gemius Ad Real, MLN Impressions.
Data is processed by “CCM” Subsidiary Enterprise
Jan –Mar 2017
TOPCategories
TOPAdvertisers
Display Trends
4 665
998
670
500
401
385
362
332
285
276
Rozetka
Citrus
Allo
Markason
LeBoutique
MakeUp
GEPUR Group
Yandex N. V.
Drive Sport
Mail.Ru Group
12 269
1 722
1 118
1 076
758
639
637
416
321
280
Trade
Entertainment
Finance
IT
Tourism
Media
Auto
Telecommunic
ations
Real estate
Hot Beverages

12. 12
Facebookhasanewtypeofvideoadmeanttogetpeopleshopping
Facebook is launching a new type of ad to help people find and buy products they
might see from videos marketers share on the service. The new format, called
Collections, will let marketers attach multiple product images to a video ad in News
Feed.
Odnoklassniki.ru Social Media started up testing of shop window in communities
with brand/internet-shops goods and services. Users can order films, sitcoms,
clothes at present time.
Odnoklassnikistartedup shopwindow
Source: https://goo.gl/awxkNC
Source: https://goo.gl/PD7tqX
Monthly News

13. 13
Google is pulling display ads from being placed alongside a wider range
of content on YouTube and other sites, in the wake of a spike of criticism
that its automatic, programmatic advertising seemingly cannot stop
mainstream brands from appearing alongside extremist and offensive
material.
AfterYouTubeboycott,Googlepullsadsfrommoretypesof
offensivecontent
VideoeffectiveresultsdataappearinAdwords
For all Adwords users will be available 2 new indexes: Unique users
reach” and “viewing time” in the near future.
Monthly News
Source: https://goo.gl/3mt5EF
Source: https://goo.gl/RDgXEU

14. 14
Digital-moms have involved deeply in the Internet in 2016. Overall,
quantity of moms who use gadgets (mobile, tablets) have increased by
over 30% in the last two years.
Research:whatareUkrainiandigital-momsdointheInternet
HowMuchTimeDoPeopleSpendOnSocialMedia?
Growth on many of the top social media platforms continues to rise as each
network rolls out new features and functionalities to better compete for users'
daily time and engagement (e.g. Facebook Video & Live, Snapchat Spectacles,
Instagram Stories, etc.).
Monthly News
Source: https://goo.gl/OdPlk0
Source: https://goo.gl/KZG6YD

15. 15
Monthly News & Trends

16. 16
9,5
7,3
5,1
4,8
4,5
4,3
4,0
3,8
3,7
3,7
Sport Life
Fozzy Group
Riel
Metro
Toyota
Ukrbud
Foxtrot
Vodafone
K.A.N.
Development
Samsung
24%
3%
2%
-24%
-6%
-3%
-27%
-2%
-22%
-5%
87,8
65,1
31,5
27,9
14,6
13,8
13,2
11,3
11,2
7,7
Trade
Realty
Entertainment
Auto
Sport
Finance
Telecom
Restaurants
Medicine
IT
6%
4%
2%
7%
2%
-8%
-22%
-5%
 Decrease of Telecom
due to the advertisers
activity shortening.
 Leading advertiser
Sport life reduced
activity but kept
position.
 Foxtrot decreased
activity in category.
 Decreased of K.A.N.
Development didn’t
affect categories
Finance and Realty.
Source: Communication Alliance-OOH, Budget, Mln UAH. Data is processed by “CCM” Subsidiary Enterprise
OOHmarketgrewby66%vs2016TOPCategories
TOPAdvertisers
2017 vs 2016 2017 vs 2016

17. 17
HowwilltheoutdooradvertisinginKievchange?
The Kyiv City Council Commission on Transport, Communications and Advertising considered a draft of new
rules for the placement of outdoor advertising in Kiev. Work on new rules has been conducted since last
summer. So far, each faction has a lot of its comments and requirements for the document. But if the
deputies finally support the document in the session hall, it can be adopted either before June, or even
sooner - before the start of Eurovision.
Source: https://goo.gl/wnnpl3
MonthlyNews

18. 18
With the proliferation of geolocation, the OOH industry is in the
midst of a data revolution. This new access to insights puts OOH
advertising in a position to be one of the most well-measured
and reactive channels for marketers.
ShouldYouBeUsingOut-of-HomeAnalytics?
Source: https://goo.gl/SxydIk
JCDecauxUKpartnerswithBitpostertoautomate
OOHtrading
JCDecaux, the UK's largest Out-of-Home (OOH) media owner has
today announced a partnership with Bitposter to support the
automated trading of its media. Bitposter is the leading OOH
trading platform, and the partnership will provide buyers with a
front-end interface through which JCDecaux is able to deliver
automation at scale.
Source: https://goo.gl/IPOVu8
MonthlyNews

19. 19
New start-up, Lightvert Ltd., is aiming to disrupt the Digital Out-of-
Home market with a ground-breaking new type of augmented reality
solution called ECHO. ECHO is a patented technology that is capable
of producing huge digital images that appear up to 200m high. The
startup’s aim is to unlock the vast amounts of lucrative advertising real
estate on high-rise buildings and other tall structures.
UKStartup@Lightvert’s ARTechCreates
SkyscraperSizedAdverts
Source: https://goo.gl/4ZGTGK
Ad2OneandKineticFormMobilePartnership
Kinetic has formed a strategic partnership with digital agency
ad2one to integrate NEAR technology into OOH campaigns. One
client – Coca-Cola – has already run a campaign across transport,
bus shelters, point-of-sale formats and digital OOH promoting a
mini projector giveaway. All sites, as well as several young, urban
hotspots were geo-fenced.
Source: https://goo.gl/EuakHE
MonthlyNews

20. 20
MonthlyNews
Consumersnoticeroadsidepostersmorethan
digitalmedia
More than half of US adults have noticed a roadside poster billboard
in the last month, according to a new study conducted by Nielsen,
which offers a detailed look at the role posters play in the media
landscape. Most agree poster ads stand out more than other media,
including online, mobile devices, radio, and newspaper advertising.
Source: https://goo.gl/I50dIX
Powered by Liveposter, the platform is ‘programmatic’ in the sense
that different creative from the same campaign is served based on
time, place and audience. Digital billboard ads can be optimised
hourly by location to target a specific audience within an area
through artificial intelligence. A so-called ‘genetic algorithm’ can
compare efficiently compare millions of locations and their hourly
audiences in order to identify the optimum content schedule.
Posterscope'evolves'digitalOOHofferingwithAI-
driven,programmaticad-serving
Source: https://goo.gl/Oc0kOn

21. 21
Monthly News & TrendsMonthly News & Trends

22. 22
5,0
4,3
3,5
1,9
1,9
1,8
1,8
1,7
1,7
1,5
L'Oreal
Seldiko
Hexagone
Russkaya Liniya
Philips
ChaneL
Fitobiotehnologii
Olaynfarm
Valentin
Yudashkin
Edipress Ukraina
85%
124
%
268
%
31%
23%
26%
28%
111
%
15%
35%
20,3
19,1
14,6
11,5
7,0
4,7
3,0
3,0
2,8
2,0
Cosmetics
Trade
Entertainment
Drugs
Wear
Auto
Jewellery
Home Appliance
Restaurants
Medicine
67%
127%
19%
24%
100%
245%
12%
26%
38%
17%
 Growth of category
Wear thanks to
resumption of Dolce
Gabbana and
increased top players.
 Category Medicine
return to top thanks to
Olaynfarm activity
increase.
 Activity increase of
Toyota, Audio and KLO
driven Auto category
Source: Communication Alliance, Budget, Mln UAH. Data is processed by “CCM” Subsidiary Enterprise
Printmarketgrewby4%vs2016
TOPCategories
TOPAdvertisers
2017 vs 2016 2017 vs 2016

23. 23
6,6
5,4
5,0
4,6
3,8
3,2
2,4
2,0
1,9
1,8
Bayadera
Get'man
Natur Produkt
Victor & Co
Zolotiy vik
Megapolis
Poltava Distillery
Shustov
Gidrosend
Pawnshop Kapital /
Partner
64%
16%
17%
68%
18%
6%
77%
33%
37%
3%
23,6
16,5
13,0
9,9
9,7
7,8
4,0
4,0
3,0
2,5
Alcohol
Entertainment
Trade
Auto
Drugs
Food
Jewellery
Realty
Finance
Restaurants
38%
21%
39%
34%
17%
28%
24%
2%
4%
13%
 Advertisers in
Jewellery category
decreased activity
 Despite the growth in
activity Zolotiy vik
down to the fifth
place in the rating.
 Bayadera increased
activities and led first
in top.
 Nature Product
decreased activity in
all categories.
Source: Communication Alliance, Budget, Mln UAH. Data is processed by “CCM” Subsidiary Enterprise
Radiomarketgrewby38%vs2016
TOPCategories
TOPAdvertisers
2017 vs 2016 2017 vs 2016

24. 24
Monthly. Ukraine & World

25. 25
Changesoftheorganizationalstructureof
PublicisOne Ukraine
Within new structure we have four functions, three of which are leading
(Creative, Media and Performance) and one is supportive (re:Sources).
Media function management and business development is divided between
two P1 Media Business Directors – Denis Storozhuk (covering Zenith and a
brand new media agency Blue 449) and Enver Kikava (responsible for
Starcom and Mediavest). Denis’s major role on a new position is business
development of both brands and integration with leading P1 functions
(creative and performance) to deliver the unique values for all Zenith and
Blue 449 partners.
Starting from Apr, 19-th Vyacheslav Levchenko is promoted to new position
– Managing Director of Zenith Ukraine. Vyacheslav joined Zenith 10 years
ago and consistently overachieved stretched goals put for his team.
All these changes in P1 journey aimed to reach the highest level of
integration of all leading functions (creative, media and performance) will
build a strong basis to deliver more business values for our partners.

26. 26
March 31, 2017 Publicis One, the largest Ukrainian
advertising and communication holding launched its
agency Performics, a division of the largest network in
the world, specializing in digital performance
marketing
Source: https://goo.gl/s4IMyP
Launchoftheinternationaldigital
performancemarketingagency-
Performics

27. 27
IAMI:Whatawaitsusin2017?
In 2016, consumers spent more time, and
advertisers received more money from digital
media than ever before. Google and Facebook
have become clear winners with a share of
approximately 2/3 of the world's advertising
revenue.
Fivetechnologicalbreakthroughs
in2017
Source: https://goo.gl/BjiNhl
Spring 2017 opened a new advertising season,
and this means new perspectives and bright
opportunities for the participants of the
International Association of Marketing
Initiatives (IAMI). We are waiting for a lot of
work, the boldest ideas are ready for
implementation.
Source: https://goo.gl/pL4MqA
Digitalattheturnoftheages
Three main world trends:
1. The world is accelerating
2. Rationality is gaining weight
3. Mobile conversions
Source: https://goo.gl/i8qVsv
Ukraine&World

28. 28
Programmatic buying - automatic purchase of an
advertising space on a web page through auctions or
directly. View of Tatiana Vasilenko and Mikus Timofeev, the
founders of PROGRAMMATIC.SCHOOL
Pragmaticallyaboutprogrammatic:thedemand
andfutureoftechnologyinUkraine
When willUkrainian’ssmartphonesbecome
purses
Over the past few months, three banks in Ukraine have
announced the launch of a new service - NFC payments.
Despite the ambitions of banks and the willingness of
the payment infrastructure, there are not much
smartphones that support this technology among 1.4
million iPhone owners in Ukraine
Source: https://goo.gl/h3iPCr
Source: https://goo.gl/n4Sdup
Ukraine

29. 29
According to the data, approximately eight out of ten representatives
of the Z-generation have a smartphone and spend a lot of time on it.
GenZ:ALookInsideTheirMobile-FirstMindset
Insightsaboutthemobile-firstthinkingoftheZ
generation.Google released a study on the generation of Z under the headline
“It's Lit: A Definitive Guide to What Teens Think Is Cool”. The report is
based on three studies conducted in 2016, and gives an answer to the
question of what the born after 1993 is considered cool.
WhatignitesthegenerationofZ?
Source: https://goo.gl/bN79Qb
In partnership with Ipsos, Google explored this generation’s behaviors,
tastes, and wants—which all act as bellwethers of future consumer
trends. They were surprised to uncover notable differences between
ethnic groups. And found a marked evolution in their digital behaviors.
Source: https://goo.gl/KVgtz6
Moveover,genZishere
AdReaction: Engaging Gen X, Y and Z is the first global study to reveal
Gen Z’s behaviors, attitudes and responses to advertising to help
marketers understand the similarities and differences between the
generations and how to effectively engage them.
Source: https://goo.gl/7CkjRpSource: https://goo.gl/xeCfV4
World

30. 30
The content marketing agency Brafton released animated
infographics, indicating the best time to post in eight social networks
Negativefeedbackonnetworks.ReasonsandGoals
Thebesttimetopostin8socialnetworks.
Buyers more than ever take into account packaging and ingredients: Clear
or transparent packaging offers quality, less ingridients - better quality.
Howdopackaging,advertisingandsmartphonesaffect
buying
The reason why users leave complaints on the web is simple: they want to
warn others against . And this means that the customer service
department can save the reputation of the brand.
SocialMediaDemographics2017
Tracx company has created infographics to help marketers
understand where their target audience.
World
Source: https://goo.gl/FlVxR6
Source: https://goo.gl/tV0UyI
Source: https://goo.gl/Xlmjwt
Source: https://goo.gl/afuCxV

31. 31
Offering its first estimate of the size of the
native advertising market, eMarketer said
spending on native digital display ads will
make up more than half of all digital
display ad spending in the US this year.
MicrosoftandPubliciswilldevelop
artificialintelligence
Nativemakesupmorethan50%of
digitaldisplayspend
Source: https://goo.gl/Pb7Sjm
Foursquare's geolocation service announced the launch of Foursquare
Analytics, a platform for brands and retail companies that allows users to
analyze attendance and the audience of offline stores.
Source: https://goo.gl/HjmyWe
Partners plan to use Microsoft data,
Microsoft Azure cloud service
capabilities and analytics from the
Cortana Intelligence Suite platform.
Source: https://goo.gl/HwAJrt
Foursquarehaslaunchedaserviceforanalyzingattendanceand
theaudienceofofflinestoresWorld

32. 32
By mining Google search trends and
YouTube watch behavior, you can uncover
a wealth of insights on consumer
behavior.
10hotconsumertrends2017 ConsumerBehavior&Trends
According to a study by Deloitte, 56% of purchases in physical stores are
made when digital devices are used by customers. For comparison - in
2013 this figure was 14%.
Going beyond real time, several of the
trends for 2017 point towards
everything around us increasingly
being interpreted as moving images.
Fiveretailtrendsin2017andhowtosurvivethem
World
Source: https://goo.gl/D8sPl8
Source: https://goo.gl/AVGq5u
Source: https://goo.gl/AAJnek

33. 33* Click on the image works as direct link to the Source

34. 34
Thank You!