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we
are
social

GLOBAL DIGITAL
STATISTICS 2014
WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL INDICATORS

We Are Social

wearesocial.sg • @wearesocialsg • 1
COUNTRIES DETAILED IN THIS REPORT
15!

4!

23!
6!

24!

7! 14!
10!

20!
16! 22!

12!
13!

19! 11!

5!
8!

21!
17!

9!

3!
18!

2!

1!

1 
2 
3 
4 
5 
6 
7 
8 

ARGENTINA
AUSTRALIA
BRAZIL
CANADA
CHINA
FRANCE
GERMANY
INDIA

We Are Social

9 
10 
11 
12 
13 
14 
15 
16 

INDONESIA
ITALY
JAPAN
MEXICO
NIGERIA
POLAND
RUSSIA
SAUDI ARABIA

17  SINGAPORE
18  SOUTH AFRICA
19  SOUTH KOREA
20  TURKEY
21  THAILAND
22  UNITED ARAB EMIRATES
23  UNITED KINGDOM
24  UNITED STATES
wearesocial.sg • @wearesocialsg • 2
PLEASE CONTACT US FOR REPORTS
ON OTHER COUNTRIES & REGIONS:
SAYHELLO@WEARESOCIAL.SG
@WEARESOCIALSG
+65 6423 1051
WEARESOCIAL.SG

We Are Social

wearesocial.sg • @wearesocialsg • 3
GLOBAL OVERVIEW

We Are Social

wearesocial.sg • @wearesocialsg • 4
JAN
2014

GLOBAL DATA SNAPSHOT

7,095,476,818

52%

48%

TOTAL WORLD POPULATION

URBAN

RURAL

2,484,915,152
INTERNET USERS

1,856,680,860
ACTIVE SOCIAL NETWORK USERS

35%
INTERNET PENETRATION

26%
SOCIAL NETWORKING PENETRATION

6,572,950,124
MOBILE SUBSCRIBERS

93%
MOBILE PENETRATION

We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, Vkontakte, ITU, CIA

wearesocial.sg • @wearesocialsg • 5
JAN
2014

SHARE OF GLOBAL USERS BY REGION
CENTRAL &
EASTERN EUROPE

5%

NORTH AMERICA

5%

6%
13%

11%

11%

10%
8%

EAST ASIA

2%

MIDDLE EAST

3%

4%

3%

4%

4%

4%

5%

3%

SOUTH AMERICA

INTERNET USERS

1%

1%

2%

6%

10%

8%

37%

30%

22%

18%

11%

9%

9%

6%

11%

4%

8%

6%

8%

16%

22%

SOUTHEAST ASIA
SOUTH ASIA

23%
AFRICA

POPULATION

7%
CENTRAL ASIA

5%

CENTRAL AMERICA

6%

7%

WESTERN EUROPE

8%

SOCIAL MEDIA USERS

OCEANIA

1%

1%

1%

1%

MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, Vkontakte, ITU, CIA

wearesocial.sg • @wearesocialsg • 6
JAN
2014

INTERNET PENETRATION BY REGION

NORTH
AMERICA

WESTERN
EUROPE

81%!

54%!

78%!

29%!
37%!

34%!

CENTRAL
AMERICA

47%!

MIDDLE
EAST

18%!
AFRICA

SOUTH
AMERICA

We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC

CENTRAL &
EASTERN
EUROPE
CENTRAL
ASIA

48%!

EAST
ASIA

12%!
SOUTH
ASIA

25%!

SOUTHEAST
ASIA

63%!
OCEANIA

wearesocial.sg • @wearesocialsg • 7
JAN
2014
81%!

INTERNET PENETRATION BY REGION
78%!

63%!
54%!
48%!

47%!
37%!

35%!

34%!
29%!

25%!
18%!

We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC

SOUTH
ASIA

AFRICA

SOUTHEAST
ASIA

CENTRAL
ASIA

CENTRAL
AMERICA

WORLD
AVERAGE

MIDDLE
EAST

SOUTH
AMERICA

EAST
ASIA

CENTRAL &
EASTERN
EUROPE

OCEANIA

WESTERN
EUROPE

NORTH
AMERICA

12%!

wearesocial.sg • @wearesocialsg • 8
JAN
2014

SOCIAL PENETRATION BY REGION
BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY

NORTH
AMERICA

WESTERN
EUROPE

56%!

33%!

44%!

5%!
24%!

34%!

CENTRAL
AMERICA

44%!

MIDDLE
EAST

7%!
AFRICA

SOUTH
AMERICA

We Are Social • Sources: US Census Bureau, Facebook, Tencent, VKontakte

CENTRAL &
EASTERN
EUROPE
CENTRAL
ASIA

43%!

EAST
ASIA

7%!
SOUTH
ASIA

26%!

SOUTHEAST
ASIA

44%!
OCEANIA

wearesocial.sg • @wearesocialsg • 9
JAN
2014

SOCIAL PENETRATION BY REGION
BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY

56%!

43%!
34%!

33%!
26%!

26%!

24%!

We Are Social • Sources: US Census Bureau, Facebook, Tencent, VKontakte

MIDDLE
EAST

SOUTHEAST
ASIA

WORLD
AVERAGE

CENTRAL &
EASTERN
EUROPE

CENTRAL
AMERICA

EAST
ASIA

SOUTH
AMERICA

OCEANIA

WESTERN
EUROPE

NORTH
AMERICA

7%!

7%!

5%!

CENTRAL
ASIA

44%!

SOUTH
ASIA

44%!

AFRICA

44%!

wearesocial.sg • @wearesocialsg • 10
JAN
2014

ACTIVE USERS BY SOCIAL PLATFORM
1,184 M

FACEBOOK
816 M

QQ
632 M

QZONE
400 M

WHATSAPP
GOOGLE+
WECHAT
LINKEDIN
TWITTER

300 M
272 M
259 M
232 M
SOCIAL NETWORK

TUMBLR

230 M

TENCENT WEIBO

220 M

We Are Social • Sources: most recent user data in company press releases, correct as at January 2014

MESSENGER / CHAT APP

wearesocial.sg • @wearesocialsg • 11
JAN
2014

MOBILE PENETRATION BY REGION

NORTH
AMERICA

WESTERN
EUROPE

101%!

151%!

129%!
CENTRAL
AMERICA

124%!
SOUTH
AMERICA

We Are Social • Sources: US Census Bureau, ITU, CIA

MIDDLE
EAST

67%!
AFRICA

CENTRAL
ASIA

90%!
112%!

89%!

CENTRAL &
EASTERN
EUROPE

92%!

EAST
ASIA

72%!
SOUTH
ASIA

109%!

SOUTHEAST
ASIA

94%!
OCEANIA

wearesocial.sg • @wearesocialsg • 12
JAN
2014

MOBILE PENETRATION BY REGION

151%!

124%!
112%!

109%!
101%!

94%!

93%!

92%!

90%!

89%!

We Are Social • Sources: US Census Bureau, ITU, CIA

SOUTH
ASIA

CENTRAL
AMERICA

CENTRAL
ASIA

EAST
ASIA

WORLD
AVERAGE

OCEANIA

NORTH
AMERICA

SOUTHEAST
ASIA

MIDDLE
EAST

SOUTH
AMERICA

WESTERN
EUROPE

CENTRAL &
EASTERN
EUROPE

72%!

67%!

AFRICA

129%!

wearesocial.sg • @wearesocialsg • 13
JAN
2014

MOBILE BROADBAND PENETRATION

NORTH
AMERICA

WESTERN
EUROPE

72%!

39%!

55%!
CENTRAL
AMERICA

23%!

CENTRAL
ASIA

16%!
13%!

8%!

CENTRAL &
EASTERN
EUROPE

MIDDLE
EAST

7%!
AFRICA

SOUTH
AMERICA

We Are Social • Sources: US Census Bureau, International Telecommunication Union

28%!

EAST
ASIA

4%!
SOUTH
ASIA

18%!

SOUTHEAST
ASIA

66%!
OCEANIA

wearesocial.sg • @wearesocialsg • 14
JAN
2014

MOBILE BROADBAND PENETRATION

72%!
66%!
55%!

39%!
28%!
18%!

16%!

13%!

We Are Social • Sources: US Census Bureau, International Telecommunication Union

CENTRAL
AMERICA

MIDDLE
EAST

CENTRAL
ASIA

SOUTHEAST
ASIA

WORLD
AVERAGE

SOUTH
AMERICA

EAST
ASIA

CENTRAL &
EASTERN
EUROPE

WESTERN
EUROPE

OCEANIA

NORTH
AMERICA

8%!

7%!

4%!
SOUTH
ASIA

21%!

AFRICA

23%!

wearesocial.sg • @wearesocialsg • 15
JAN
2014

MOBILE BROADBAND SUBSCRIPTIONS

NORTH
AMERICA

WESTERN
EUROPE

252M!

127M!

228M!
CENTRAL
AMERICA

93M!
SOUTH
AMERICA

We Are Social • Source: International Telecommunication Union

MIDDLE
EAST

83M!
AFRICA

CENTRAL
ASIA

18M!
37M!

15M!

CENTRAL &
EASTERN
EUROPE

444M!

EAST
ASIA

61M!
SOUTH
ASIA

112M!

SOUTHEAST
ASIA

24M!
OCEANIA

wearesocial.sg • @wearesocialsg • 16
JAN
2014

NORTH AMERICA
351,300,266

82%

18%

TOTAL POPULATION

URBAN

RURAL

284,093,742
INTERNET USERS

197,033,600

81%
INTERNET PENETRATION

56%

ACTIVE SOCIAL NETWORK USERS

SOCIAL NETWORKING PENETRATION

353,899,984

101%

ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 17
JAN
2014

CENTRAL AMERICA
195,127,178

71%

29%

TOTAL POPULATION

URBAN

RURAL

66,034,487
INTERNET USERS

66,951,880
ACTIVE SOCIAL NETWORK USERS

34%
INTERNET PENETRATION

34%
SOCIAL NETWORKING PENETRATION

173,787,140
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

89%
MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 18
JAN
2014

SOUTH AMERICA
408,157,815

83%

17%

TOTAL POPULATION

URBAN

RURAL

193,655,950
INTERNET USERS

179,145,980

47%
INTERNET PENETRATION

44%

ACTIVE SOCIAL NETWORK USERS

SOCIAL NETWORKING PENETRATION

508,079,743

124%

ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 19
JAN
2014

WESTERN EUROPE
416,767,521

77%

23%

TOTAL POPULATION

URBAN

RURAL

326,197,681
INTERNET USERS

185,034,740

78%
INTERNET PENETRATION

44%

ACTIVE SOCIAL NETWORK USERS

SOCIAL NETWORKING PENETRATION

538,572,700

129%

ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 20
JAN
2014

CENTRAL & EASTERN EUROPE
323,365,917

68%

32%

TOTAL POPULATION

URBAN

RURAL

174,727,847
INTERNET USERS

54%
INTERNET PENETRATION

106,440,000

33%

ACTIVE SOCIAL NETWORK USERS

SOCIAL NETWORKING PENETRATION

486,919,115

151%

ACTIVE MOBILE SUBSCRIPTIONS

MOBILE PENETRATION

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, Vkontakte, ITU

wearesocial.sg • @wearesocialsg • 21
JAN
2014

MIDDLE EAST
279,192,238

72%

28%

TOTAL POPULATION

URBAN

RURAL

102,346,717
INTERNET USERS

66,900,000

37%
INTERNET PENETRATION

24%

ACTIVE SOCIAL NETWORK USERS

SOCIAL NETWORKING PENETRATION

311,419,837

112%

ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 22
JAN
2014

AFRICA

1,125,664,947

39%

61%

TOTAL POPULATION

URBAN

RURAL

205,185,547
INTERNET USERS

79,851,240
ACTIVE SOCIAL NETWORK USERS

750,257,377
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

18%
INTERNET PENETRATION

7%
SOCIAL NETWORKING PENETRATION

67%
MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 23
JAN
2014

CENTRAL ASIA
113,197,987

38%

62%

TOTAL POPULATION

URBAN

RURAL

32,444,899
INTERNET USERS

5,740,000
ACTIVE SOCIAL NETWORK USERS

29%
INTERNET PENETRATION

5%
SOCIAL NETWORKING PENETRATION

102,433,527
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

90%
MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 24
JAN
2014

SOUTH ASIA

1,630,919,286

31%

69%

TOTAL POPULATION

URBAN

RURAL

188,303,759
INTERNET USERS

112,696,000
ACTIVE SOCIAL NETWORK USERS

1,173,703,583
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, CIA Factbook

12%
INTERNET PENETRATION

7%
SOCIAL NETWORKING PENETRATION

72%
MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 25
JAN
2014

EAST ASIA

1,584,806,482

56%

44%

TOTAL POPULATION

URBAN

RURAL

756,093,363
INTERNET USERS

48%
INTERNET PENETRATION

678,728,200
ACTIVE SOCIAL NETWORK USERS

43%
SOCIAL NETWORKING PENETRATION

1,451,087,957
ACTIVE MOBILE SUBSCRIPTIONS

92%
MOBILE PENETRATION

We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, Facebook, Tencent, ITU

wearesocial.sg • @wearesocialsg • 26
JAN
2014

SOUTHEAST ASIA
630,551,581

45%

55%

TOTAL POPULATION

URBAN

RURAL

155,173,606
INTERNET USERS

161,996,000

25%
INTERNET PENETRATION

26%

ACTIVE SOCIAL NETWORK USERS

SOCIAL NETWORKING PENETRATION

688,607,654

109%

ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 27
JAN
2014

OCEANIA
36,425,600

71%

29%

TOTAL POPULATION

URBAN

RURAL

23,025,488
INTERNET USERS

16,163,220
ACTIVE SOCIAL NETWORK USERS

63%
INTERNET PENETRATION

44%
SOCIAL NETWORKING PENETRATION

34,181,507
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

94%
MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 28
JAN
2014

INTERNET PENETRATION BY COUNTRY

53%!

GERMANY

86%!

CANADA
80%!

UK 87%!
FRANCE 83%!

USA

65%!

RUSSIA

84%!

ITALY

SOUTH
KOREA

POLAND
TURKEY

58%!

45%!

UAE
83%!
53%!

38%!

SAUDI
ARABIA

32%!

MEXICO

NIGERIA
BRAZIL

84%!

CHINA
INDIA
12%!

79%!

42%!
26%!

JAPAN

THAILAND

SINGAPORE 73%!
15%!

INDONESIA

49%!
41%!

ARGENTINA
55%!

We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC

SOUTH
AFRICA

81%!

AUSTRALIA

wearesocial.sg • @wearesocialsg • 29
JAN
2014
87%! 86%!

INTERNET PENETRATION BY COUNTRY

84%! 84%! 83%!
83%! 81%!
80%! 79%!
73%!
65%!
58%!

55%!

53%! 53%!

49%!
45%! 44%!

41%!

38%!

35%!

32%!
26%!

We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC

12%!

INDIA

INDONESIA

THAILAND

NIGERIA

WORLD AVERAGE

MEXICO

SOUTH AFRICA

CHINA

TURKEY

BRAZIL

SAUDI ARABIA

RUSSIA

ARGENTINA

ITALY

POLAND

SINGAPORE

JAPAN

USA

AUSTRALIA

UAE

FRANCE

SOUTH KOREA

GERMANY

CANADA

UK

15%!

wearesocial.sg • @wearesocialsg • 30
We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC
NIGERIA

SOUTH KOREA

JAPAN

GERMANY

FRANCE

UK

AUSTRALIA

CHINA

ITALY

WEIGHTED
AVERAGE

TURKEY

CANADA

INDIA

RUSSIA

SAUDI ARABIA

POLAND

THAILAND

ARGENTINA

UAE

USA

SINGAPORE

MEXICO

INDONESIA

SOUTH AFRICA

BRAZIL

1.0!

1.0!

1.7!

1.6!

1.5!

1.5!

1.4!

1.4!

2.1!

1.9!

2.0!

1.9!

1.9!

2.0!

2.6!

2.4!

2.5!

2.5!

2.4!

3.0!

3.1!

3.0!

3.2!

3.5!

3.5!

3.4!

3.8!

4.1!

4.2!

4.5!

4.5!

4.7!

4.8!

4.9!

4.9!

4.9!

4.9!

5.0!

5.0!

5.1!

5.2!

5.2!

5.2!

5.3!

5.4!

5.5!

5.6!

6.1!

JAN
2014

TIME SPENT ON THE INTERNET

AVERAGE NUMBER OF HOURS PER DAY SPENT BY INTERNET USERS ON THE INTERNET

ACCESS THROUGH LAPTOP / DESKTOP
ACCESS THROUGH MOBILE DEVICE

N/A!

wearesocial.sg • @wearesocialsg • 31
JAN
2014

SOCIAL PENETRATION BY COUNTRY
VERSION 1: BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY

33%!

GERMANY

55%!

CANADA
56%!

UK 57%!
FRANCE 42%!

USA

31%!

RUSSIA

35%!

ITALY

SOUTH
KOREA

POLAND
TURKEY

42%!

45%!

UAE
80%!
28%!

43%!

SAUDI
ARABIA

6%!

MEXICO

NIGERIA
BRAZIL

27%!

CHINA
INDIA
7%!

17%!

46%!
36%!

JAPAN

THAILAND

SINGAPORE 59%!
25%!

INDONESIA

43%!
20%!

ARGENTINA
56%!

SOUTH
AFRICA

We Are Social • Sources: US Census Bureau, Tencent, Facebook, VKontakte

57%!

AUSTRALIA

wearesocial.sg • @wearesocialsg • 32
JAN
2014

SOCIAL PENETRATION BY COUNTRY
VERSION 2: BASED ON A GLOBALWEBINDEX SURVEY OF EACH COUNTRY’S INTERNET USERS

50%!

GERMANY

82%!

CANADA
75%!

UK 76%!
FRANCE 68%!

USA

56%!

RUSSIA

74%!

ITALY

SOUTH
KOREA

POLAND
TURKEY

54%!

44%!

UAE
81%!
51%!

37%!

SAUDI
ARABIA

N/A!

MEXICO

NIGERIA
BRAZIL

74%!

CHINA
INDIA
12%!

58%!

42%!
25%!

JAPAN

THAILAND

SINGAPORE 70%!
15%!

INDONESIA

48%!
40%!

ARGENTINA
54%!

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

SOUTH
AFRICA

73%!

AUSTRALIA

wearesocial.sg • @wearesocialsg • 33
JAN
2014

SOCIAL PENETRATION BY COUNTRY
VERSION 1: BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY

80%!

59%! 57%!
57%! 56%! 56%!
55%!

43%! 43%! 42%! 42%!
36%! 35%!

33%!

31%!

28%!

27%! 26%!
25%!
20%!

17%!

We Are Social • Sources: US Census Bureau, Tencent, Facebook, VKontakte

JAPAN

SOUTH AFRICA

INDONESIA

WORLD AVERAGE

SOUTH KOREA

SAUDI ARABIA

POLAND

RUSSIA

GERMANY

THAILAND

ITALY

FRANCE

BRAZIL

MEXICO

TURKEY

CHINA

CANADA

USA

ARGENTINA

UK

AUSTRALIA

SINGAPORE

UAE

7%!

6%!

NIGERIA

45%!

INDIA

46%!

wearesocial.sg • @wearesocialsg • 34
JAN
2014
82%!

SOCIAL PENETRATION BY COUNTRY
VERSION 2: BASED ON A GLOBALWEBINDEX SURVEY OF EACH COUNTRY’S INTERNET USERS

81%!
76%!

75%!

74%!

74%!

73%!
70%!

68%!

58%!

56%!

54%!

54%!

51%!

50%!

48%!
44%!

42%!

40%!

39%!

37%!

25%!

15%!

12%!

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

NIGERIA

INDIA

INDONESIA

THAILAND

MEXICO

WEIGHTED
AVERAGE

SOUTH AFRICA

CHINA

TURKEY

BRAZIL

RUSSIA

SAUDI ARABIA

ARGENTINA

ITALY

POLAND

JAPAN

FRANCE

SINGAPORE

AUSTRALIA

GERMANY

SOUTH KOREA

USA

UK

UAE

CANADA

N/A!

wearesocial.sg • @wearesocialsg • 35
JAN
2014

TIME SPENT ON SOCIAL MEDIA

AVERAGE NUMBER OF HOURS PER DAY SPENT BY SOCIAL MEDIA USERS ON ALL SOCIAL CHANNELS

4.3!
3.8!

3.7!
3.3!

3.1!

3.0!

2.9!

2.8!
2.5!

2.5!

2.4!

2.3!

2.3!

2.2!

2.2!

2.1!

2.0!
1.9!
1.6!

1.5!

1.5!

1.4!
1.0!
0.8!

We Are Social • Source: GlobalWebIndex Wave 11

NIGERIA

JAPAN

SOUTH KOREA

GERMANY

FRANCE

CHINA

POLAND

UK

WEIGHTED
AVERAGE

AUSTRALIA

SINGAPORE

RUSSIA

USA

CANADA

INDIA

ITALY

TURKEY

SAUDI ARABIA

INDONESIA

SOUTH AFRICA

BRAZIL

UAE

THAILAND

MEXICO

ARGENTINA

N/A!

wearesocial.sg • @wearesocialsg • 36
JAN
2014

MOBILE PENETRATION BY COUNTRY

184%!

GERMANY

76%!

CANADA
103%!

UK 130%!
FRANCE 109%!

USA

132%!

RUSSIA

133%!

ITALY

SOUTH
KOREA

POLAND
TURKEY

158%!

84%!

UAE
252%!

INDIA

197%!

87%!

SAUDI
ARABIA

65%!

MEXICO

NIGERIA

110%!

CHINA

73%!

109%!

89%!
125%!

JAPAN

THAILAND

SINGAPORE 148%!

BRAZIL

112%!

INDONESIA

134%!
141%!

ARGENTINA
138%!

SOUTH
AFRICA

We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA

110%!

AUSTRALIA

wearesocial.sg • @wearesocialsg • 37
134%!
133%!
132%!
130%!

BRAZIL
GERMANY
POLAND
UK

We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA

110%!
109%!
109%!

SOUTH KOREA
FRANCE
JAPAN

93%!

NIGERIA

65%!

73%!

TURKEY

INDIA

84%!

MEXICO

76%!

87%!

CHINA

CANADA

89%!

WORLD AVERAGE

103%!

110%!

AUSTRALIA

USA

112%!

INDONESIA

125%!

138%!

ARGENTINA

THAILAND

141%!

148%!

158%!

SOUTH AFRICA

SINGAPORE

ITALY

RUSSIA

SAUDI ARABIA

UAE

184%!

197%!

252%!

JAN
2014

MOBILE PENETRATION BY COUNTRY

wearesocial.sg • @wearesocialsg • 38
INDIVIDUAL COUNTRY SNAPSHOTS

We Are Social

wearesocial.sg • @wearesocialsg • 39
ARGENTINA

We Are Social

wearesocial.sg • @wearesocialsg • 40
ARGENTINA: DATA SNAPSHOT
42,610,981

93%

7%!

JAN
2014

TOTAL POPULATION

URBAN

RURAL

23,543,412
INTERNET USERS

24,000,000
ACTIVE FACEBOOK USERS

55%
INTERNET PENETRATION

56%
FACEBOOK PENETRATION

58,599,390
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

138%
MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 41
JAN
2014

ARGENTINA: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP

MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION

AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY

5H 11M

42%

3H 25M

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 42
JAN
2014

ARGENTINA: SOCIAL INDICATORS

SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY

PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE

PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES

54%

4H 17M

59%

21%

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 43
JAN
2014

ARGENTINA: SOCIAL MEDIA USE
95%

ANY SOCIAL
NETWORK

65%
90%

FACEBOOK

56%
67%

GOOGLE+

27%
51%

TWITTER

LINKEDIN

BADOO

23%
31%
11%
25%
8%

We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

OWN AN ACCOUNT
USED IN THE PAST MONTH

wearesocial.sg • @wearesocialsg • 44
JAN
2014

ARGENTINA: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE

SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE

SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE

31%

86%

85%

25%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 45
AUSTRALIA

We Are Social

wearesocial.sg • @wearesocialsg • 46
AUSTRALIA: DATA SNAPSHOT
22,262,501

89%

TOTAL POPULATION

URBAN

11%!

JAN
2014

RURAL

18,129,727
INTERNET USERS

12,800,000
ACTIVE FACEBOOK USERS

81%
INTERNET PENETRATION

57%
FACEBOOK PENETRATION

24,400,000
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

110%
MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 47
JAN
2014

AUSTRALIA: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP

MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION

AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY

4H 30M

59%

1H 40M

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 48
JAN
2014

AUSTRALIA: SOCIAL INDICATORS

SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY

PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE

PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES

73%

2H 05M

55%

14%

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 49
JAN
2014

AUSTRALIA: SOCIAL MEDIA USE
89%

ANY SOCIAL NETWORK

62%
81%

FACEBOOK

53%
42%

TWITTER

14%
30%

GOOGLE+

LINKEDIN

INSTAGRAM

14%
23%
11%
15%
7%

We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

OWN AN ACCOUNT
USED IN THE PAST MONTH

wearesocial.sg • @wearesocialsg • 50
JAN
2014

AUSTRALIA: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE

SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE

SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE

65%

90%

78%

41%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 51
BRAZIL

We Are Social

wearesocial.sg • @wearesocialsg • 52
JAN
2014

BRAZIL: DATA SNAPSHOT
201,009,622

85%

15%

TOTAL POPULATION

URBAN

RURAL

99,357,737
INTERNET USERS

86,000,000
ACTIVE FACEBOOK USERS

49%
INTERNET PENETRATION

43%
FACEBOOK PENETRATION

268,440,423
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

134%
MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 53
JAN
2014

BRAZIL: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP

MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION

AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY

6H 03M

39%

2H 26M

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 54
JAN
2014

BRAZIL: SOCIAL INDICATORS

SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY

PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE

PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES

48%

3H 08M

59%

24%

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 55
JAN
2014

BRAZIL: SOCIAL MEDIA USE
98%

ANY SOCIAL NETWORK

72%
94%

FACEBOOK

57%
75%

GOOGLE+

28%
56%

TWITTER

LINKEDIN

ORKUT

21%
54%
13%
39%
12%

We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

OWN AN ACCOUNT
USED IN THE PAST MONTH

wearesocial.sg • @wearesocialsg • 56
JAN
2014

BRAZIL: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE

SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE

SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE

26%

89%

82%

30%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 57
CANADA

We Are Social

wearesocial.sg • @wearesocialsg • 58
JAN
2014

CANADA: DATA SNAPSHOT
34,568,211

81%

19%

TOTAL POPULATION

URBAN

RURAL

29,760,764
INTERNET USERS

19,000,000
ACTIVE FACEBOOK USERS

26,263,000
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

86%
INTERNET PENETRATION

55%
FACEBOOK PENETRATION

76%
MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 59
JAN
2014

CANADA: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP

MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION

AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY

4H 53M

58%

1H 51M

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 60
JAN
2014

CANADA: SOCIAL INDICATORS

SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY

PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE

PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES

82%

2H 19M

46%

9%

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 61
JAN
2014

CANADA: SOCIAL MEDIA USE
91%

ANY SOCIAL NETWORK

66%
85%

FACEBOOK

57%
46%

TWITTER

GOOGLE+

LINKEDIN

PINTEREST

22%
45%
13%
30%
11%
26%
10%

We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

OWN AN ACCOUNT
USED IN THE PAST MONTH

wearesocial.sg • @wearesocialsg • 62
JAN
2014

CANADA: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE

SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE

SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE

56%

89%

77%

27%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 63
CHINA

We Are Social

wearesocial.sg • @wearesocialsg • 64
JAN
2014

CHINA: DATA SNAPSHOT

1,349,585,838

51%

49%

TOTAL POPULATION

URBAN

RURAL

590,560,000
INTERNET USERS

623,300,000
ACTIVE QZONE USERS

44%
INTERNET PENETRATION

46%
QZONE PENETRATION

1,206,553,000
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, CNNIC, Tencent, ITU

89%
MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 65
JAN
2014

CHINA: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP

MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION

AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY

4H 31M

43%

1H 55M

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 66
JAN
2014

CHINA: SOCIAL INDICATORS

SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY

PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE

PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES

42%

1H 30M

51%

24%

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 67
JAN
2014

CHINA: SOCIAL MEDIA USE
98%

ANY SOCIAL NETWORK

87%
83%

SINA WEIBO

62%
76%

QZONE

53%
75%

TENCENT WEIBO

51%
74%

TENCENT

YOUKU

51%
56%
35%

We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

OWN AN ACCOUNT
USED IN THE PAST MONTH

wearesocial.sg • @wearesocialsg • 68
JAN
2014

CHINA: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE

SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE

SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE

47%

96%

98%

69%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 69
FRANCE

We Are Social

wearesocial.sg • @wearesocialsg • 70
JAN
2014

FRANCE: DATA SNAPSHOT
65,951,611

86%

14%

TOTAL POPULATION

URBAN

RURAL

54,473,474
INTERNET USERS

28,000,000
ACTIVE FACEBOOK USERS

83%
INTERNET PENETRATION

42%
FACEBOOK PENETRATION

72,180,000
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

109%
MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 71
JAN
2014

FRANCE: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP

MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION

AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY

4H 07M

54%

0H 58M

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 72
JAN
2014

FRANCE: SOCIAL INDICATORS

SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY

PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE

PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES

68%

1H 29M

41%

10%

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 73
JAN
2014

FRANCE: SOCIAL MEDIA USE
85%

ANY SOCIAL NETWORK

55%
74%

FACEBOOK

GOOGLE+

TWITTER

LINKEDIN

VIADEO

43%
35%
11%
24%
10%
23%
5%
13%
5%

We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

OWN AN ACCOUNT
USED IN THE PAST MONTH

wearesocial.sg • @wearesocialsg • 74
JAN
2014

FRANCE: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE

SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE

SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE

42%

88%

74%

26%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 75
GERMANY

We Are Social

wearesocial.sg • @wearesocialsg • 76
JAN
2014

GERMANY: DATA SNAPSHOT
81,147,265

74%

26%

TOTAL POPULATION

URBAN

RURAL

68,296,919
INTERNET USERS

28,000,000
ACTIVE FACEBOOK USERS

84%
INTERNET PENETRATION

35%
FACEBOOK PENETRATION

107,700,000
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

133%
MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 77
JAN
2014

GERMANY: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP

MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION

AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY

3H 46M

62%

1H 27M

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 78
JAN
2014

GERMANY: SOCIAL INDICATORS

SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY

PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE

PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES

74%

1H 25M

46%

13%

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 79
JAN
2014

GERMANY: SOCIAL MEDIA USE
81%

ANY SOCIAL NETWORK

52%
72%

FACEBOOK

TWITTER

GOOGLE+

OTHER

INSTAGRAM

45%
32%
8%
21%
7%
8%
2%
7%
2%

We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

OWN AN ACCOUNT
USED IN THE PAST MONTH

wearesocial.sg • @wearesocialsg • 80
JAN
2014

GERMANY: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE

SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE

SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE

40%

88%

76%

32%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 81
INDIA

We Are Social

wearesocial.sg • @wearesocialsg • 82
JAN
2014

INDIA: DATA SNAPSHOT

1,220,800,359

31%

69%

TOTAL POPULATION

URBAN

RURAL

151,598,994
INTERNET USERS

90,000,000

12%
INTERNET PENETRATION

7%

ACTIVE FACEBOOK USERS

FACEBOOK PENETRATION

893,862,000

73%

ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, CIA Factbook

MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 83
JAN
2014

INDIA: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP

MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION

AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY

4H 54M

11%

2H 36M

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 84
JAN
2014

INDIA: SOCIAL INDICATORS

SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY

PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE

PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES

12%

2H 26M

57%

29%

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 85
JAN
2014

INDIA: SOCIAL MEDIA USE
97%

ANY SOCIAL NETWORK

72%
94%

FACEBOOK

55%
78%

GOOGLE+

35%
67%

TWITTER

30%
54%

LINKEDIN

ORKUT

24%
51%
17%

We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

OWN AN ACCOUNT
USED IN THE PAST MONTH

wearesocial.sg • @wearesocialsg • 86
JAN
2014

INDIA: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE

SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE

SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE

13%

95%

91%

54%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 87
INDONESIA

We Are Social

wearesocial.sg • @wearesocialsg • 88
JAN
2014

INDONESIA: DATA SNAPSHOT
251,160,124

51%

49%

TOTAL POPULATION

URBAN

RURAL

38,191,873
INTERNET USERS

62,000,000
ACTIVE FACEBOOK USERS

15%
INTERNET PENETRATION

25%
FACEBOOK PENETRATION

281,963,665
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

112%
MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 89
JAN
2014

INDONESIA: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP

MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION

AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY

5H 27M

14%

2H 30M

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 90
JAN
2014

INDONESIA: SOCIAL INDICATORS

SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY

PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE

PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES

15%

2H 54M

74%

32%

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 91
JAN
2014

INDONESIA: SOCIAL MEDIA USE
98%

ANY SOCIAL NETWORK

79%
93%

FACEBOOK

59%
80%

TWITTER

41%
74%

GOOGLE+

LINKEDIN

INSTAGRAM

33%
39%
15%
32%
12%

We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

OWN AN ACCOUNT
USED IN THE PAST MONTH

wearesocial.sg • @wearesocialsg • 92
JAN
2014

INDONESIA: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE

SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE

SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE

14%

94%

95%

57%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 93
ITALY

We Are Social

wearesocial.sg • @wearesocialsg • 94
JAN
2014

ITALY: DATA SNAPSHOT
61,482,297

68%

32%

TOTAL POPULATION

URBAN

RURAL

35,531,527
INTERNET USERS

26,000,000
ACTIVE FACEBOOK USERS

58%
INTERNET PENETRATION

42%
FACEBOOK PENETRATION

97,226,000
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

158%
MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 95
JAN
2014

ITALY: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP

MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION

AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY

4H 42M

46%

1H 59M

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 96
JAN
2014

ITALY: SOCIAL INDICATORS

SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY

PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE

PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES

54%

2H 29M

47%

16%

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 97
JAN
2014

ITALY: SOCIAL MEDIA USE
92%

ANY SOCIAL NETWORK

61%
83%

FACEBOOK

49%
53%

GOOGLE+

16%
41%

TWITTER

LINKEDIN

INSTAGRAM

15%
24%
9%
17%
8%

We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

OWN AN ACCOUNT
USED IN THE PAST MONTH

wearesocial.sg • @wearesocialsg • 98
JAN
2014

ITALY: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE

SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE

SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE

41%

92%

84%

30%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 99
JAPAN

We Are Social

wearesocial.sg • @wearesocialsg • 100
JAPAN: DATA SNAPSHOT
127,253,075

91%

9%!

JAN
2014

TOTAL POPULATION

URBAN

RURAL

100,684,474
INTERNET USERS

22,000,000
ACTIVE FACEBOOK USERS

79%
INTERNET PENETRATION

17%
FACEBOOK PENETRATION

138,362,823
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

109%
MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 101
JAN
2014

JAPAN: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP

MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION

AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY

3H 27M

48%

1H 01M

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 102
JAN
2014

JAPAN: SOCIAL INDICATORS

SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY

PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE

PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES

58%

0H 45M

11%

5%

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 103
JAN
2014

JAPAN: SOCIAL MEDIA USE
66%

ANY SOCIAL NETWORK

42%
39%

TWITTER

22%
38%

FACEBOOK

MIXI

GOOGLE+

TUMBLR

22%
25%
8%
17%
2%
2%
1%

We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

OWN AN ACCOUNT
USED IN THE PAST MONTH

wearesocial.sg • @wearesocialsg • 104
JAN
2014

JAPAN: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE

SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE

SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE

25%

89%

81%

44%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 105
MEXICO

We Are Social

wearesocial.sg • @wearesocialsg • 106
JAN
2014

MEXICO: DATA SNAPSHOT
116,220,947

78%

22%

TOTAL POPULATION

URBAN

RURAL

44,173,551
INTERNET USERS

50,000,000
ACTIVE FACEBOOK USERS

38%
INTERNET PENETRATION

43%
FACEBOOK PENETRATION

100,785,917
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

87%
MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 107
JAN
2014

MEXICO: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP

MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION

AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY

5H 22M

33%

3H 10M

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 108
JAN
2014

MEXICO: SOCIAL INDICATORS

SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY

PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE

PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES

37%

3H 46M

59%

21%

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 109
JAN
2014

MEXICO: SOCIAL MEDIA USE
98%

ANY SOCIAL NETWORK

72%
94%

FACEBOOK

61%
74%

GOOGLE+

29%
62%

TWITTER

LINKEDIN

INSTAGRAM

27%
36%
12%
28%
8%

We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

OWN AN ACCOUNT
USED IN THE PAST MONTH

wearesocial.sg • @wearesocialsg • 110
JAN
2014

MEXICO: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE

SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE

SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE

37%

95%

91%

39%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 111
NIGERIA

We Are Social

wearesocial.sg • @wearesocialsg • 112
JAN
2014

NIGERIA: DATA SNAPSHOT
174,507,539

50%

50%

TOTAL POPULATION

URBAN

RURAL

55,930,391
INTERNET USERS

11,200,000
ACTIVE FACEBOOK USERS

114,000,000
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

32%
INTERNET PENETRATION

6%
FACEBOOK PENETRATION

65%
MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 113
POLAND

We Are Social

wearesocial.sg • @wearesocialsg • 114
JAN
2014

POLAND: DATA SNAPSHOT
38,383,809

61%

39%

TOTAL POPULATION

URBAN

RURAL

24,969,935
INTERNET USERS

11,800,000
ACTIVE FACEBOOK USERS

65%
INTERNET PENETRATION

31%
FACEBOOK PENETRATION

50,840,000
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

132%
MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 115
JAN
2014

POLAND: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP

MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION

AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY

4H 59M

45%

1H 21M

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 116
JAN
2014

POLAND: SOCIAL INDICATORS

SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY

PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE

PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES

56%

1H 37M

27%

9%

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 117
JAN
2014

POLAND: SOCIAL MEDIA USE
90%

ANY SOCIAL NETWORK

77%
74%

FACEBOOK

59%
55%

NASZAKLASA

29%
46%

GOOGLE+

TWITTER

LINKEDIN

26%
18%
10%
12%
5%

We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

OWN AN ACCOUNT
USED IN THE PAST MONTH

wearesocial.sg • @wearesocialsg • 118
JAN
2014

POLAND: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE

SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE

SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE

35%

90%

78%

28%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 119
RUSSIA

We Are Social

wearesocial.sg • @wearesocialsg • 120
JAN
2014

RUSSIA: DATA SNAPSHOT
142,500,482

74%

26%

TOTAL POPULATION

URBAN

RURAL

75,926,004
INTERNET USERS

46,800,000
ACTIVE VKONTAKTE USERS

53%
INTERNET PENETRATION

33%
VKONTAKTE PENETRATION

261,886,329
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, VKontakte, ITU

184%
MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 121
JAN
2014

RUSSIA: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP

MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION

AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY

4H 56M

36%

1H 22M

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 122
JAN
2014

RUSSIA: SOCIAL INDICATORS

SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY

PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE

PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES

50%

2H 11M

46%

12%

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 123
JAN
2014

RUSSIA: SOCIAL MEDIA USE
94%

ANY SOCIAL NETWORK

80%
75%

VKONTAKTE

52%
69%

ODNOKLASSNIKI

44%
68%

FACEBOOK

41%
52%

GOOGLE+

TWITTER

24%
39%
18%

We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

OWN AN ACCOUNT
USED IN THE PAST MONTH

wearesocial.sg • @wearesocialsg • 124
JAN
2014

RUSSIA: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE

SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE

SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE

36%

93%

82%

39%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 125
SAUDI ARABIA

We Are Social

wearesocial.sg • @wearesocialsg • 126
JAN
2014

SAUDI ARABIA: DATA SNAPSHOT
26,939,583

82%

18%

TOTAL POPULATION

URBAN

RURAL

14,328,632
INTERNET USERS

7,600,000
ACTIVE FACEBOOK USERS

53%
INTERNET PENETRATION

28%
FACEBOOK PENETRATION

53,012,322
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

197%
MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 127
JAN
2014

SAUDI ARABIA: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP

MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION

AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY

4H 57M

47%

3H 01M

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 128
JAN
2014

SAUDI ARABIA: SOCIAL INDICATORS

SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY

PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE

PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES

51%

2H 48M

51%

20%

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 129
JAN
2014

SAUDI ARABIA: SOCIAL MEDIA USE
94%

ANY SOCIAL NETWORK

66%
89%

FACEBOOK

55%
77%

TWITTER

41%
75%

GOOGLE+

INSTAGRAM

LINKEDIN

32%
33%
16%
31%
13%

We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

OWN AN ACCOUNT
USED IN THE PAST MONTH

wearesocial.sg • @wearesocialsg • 130
JAN
2014

SAUDI ARABIA: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE

SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE

SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE

73%

89%

83%

31%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 131
SINGAPORE

We Are Social

wearesocial.sg • @wearesocialsg • 132
JAN
2014

SINGAPORE: DATA SNAPSHOT
5,460,302
TOTAL POPULATION

100%
URBAN

3,971,318
INTERNET USERS

3,200,000
ACTIVE FACEBOOK USERS

73%
INTERNET PENETRATION

59%
FACEBOOK PENETRATION

8,063,000
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

148%
MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 133
JAN
2014

SINGAPORE: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP

MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION

AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY

5H 16M

64%

1H 57M

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 134
JAN
2014

SINGAPORE: SOCIAL INDICATORS

SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY

PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE

PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES

70%

2H 10M

49%

18%

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 135
JAN
2014

SINGAPORE: SOCIAL MEDIA USE
96%

ANY SOCIAL NETWORK

68%
92%

FACEBOOK

59%
54%

TWITTER

19%
45%

GOOGLE+

LINKEDIN

INSTAGRAM

18%
36%
13%
25%
12%

We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

OWN AN ACCOUNT
USED IN THE PAST MONTH

wearesocial.sg • @wearesocialsg • 136
JAN
2014

SINGAPORE: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE

SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE

SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE

72%

96%

87%

44%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 137
SOUTH AFRICA

We Are Social

wearesocial.sg • @wearesocialsg • 138
JAN
2014

SOUTH AFRICA: DATA SNAPSHOT
48,601,098

62%

38%

TOTAL POPULATION

URBAN

RURAL

20,012,275
INTERNET USERS

9,800,000
ACTIVE FACEBOOK USERS

41%
INTERNET PENETRATION

20%
FACEBOOK PENETRATION

68,394,000
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

141%
MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 139
JAN
2014

SOUTH AFRICA: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP

MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION

AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY

5H 37M

38%

2H 29M

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 140
JAN
2014

SOUTH AFRICA: SOCIAL INDICATORS

SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY

PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE

PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES

40%

3H 02M

59%

19%

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 141
JAN
2014

SOUTH AFRICA: SOCIAL MEDIA USE
97%

ANY SOCIAL NETWORK

81%
92%

FACEBOOK

71%
69%

GOOGLE+

35%
62%

TWITTER

35%
49%

LINKEDIN

PINTEREST

25%
34%
13%

We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

OWN AN ACCOUNT
USED IN THE PAST MONTH

wearesocial.sg • @wearesocialsg • 142
JAN
2014

SOUTH AFRICA: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE

SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE

SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE

40%

92%

89%

30%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 143
SOUTH KOREA

We Are Social

wearesocial.sg • @wearesocialsg • 144
JAN
2014

SOUTH KOREA: DATA SNAPSHOT
48,955,203

83%

17%

TOTAL POPULATION

URBAN

RURAL

41,091,681
INTERNET USERS

13,000,000
ACTIVE FACEBOOK USERS

84%
INTERNET PENETRATION

27%
FACEBOOK PENETRATION

53,624,427
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

110%
MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 145
JAN
2014

SOUTH KOREA: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP

MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION

AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY

3H 27M

75%

1H 35M

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 146
JAN
2014

SOUTH KOREA: SOCIAL INDICATORS

SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY

PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE

PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES

74%

1H 01M

37%

17%

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 147
JAN
2014

SOUTH KOREA: SOCIAL MEDIA USE
84%

ANY SOCIAL NETWORK

48%
75%

FACEBOOK

36%
56%

TWITTER

GOOGLE+

ME2DAY

NATE CONNECT

22%
38%
7%
33%
7%
8%
1%

We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

OWN AN ACCOUNT
USED IN THE PAST MONTH

wearesocial.sg • @wearesocialsg • 148
JAN
2014

SOUTH KOREA: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE

SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE

SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE

73%

94%

94%

56%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 149
THAILAND

We Are Social

wearesocial.sg • @wearesocialsg • 150
JAN
2014

THAILAND: DATA SNAPSHOT
67,448,120

34%

66%

TOTAL POPULATION

URBAN

RURAL

17,779,139
INTERNET USERS

24,000,000
ACTIVE FACEBOOK USERS

26%
INTERNET PENETRATION

36%
FACEBOOK PENETRATION

84,075,036
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

125%
MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 151
JAN
2014

THAILAND: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP

MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION

AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY

5H 07M

24%

3H 04M

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 152
JAN
2014

THAILAND: SOCIAL INDICATORS

SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY

PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE

PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES

25%

3H 39M

50%

36%

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 153
JAN
2014

THAILAND: SOCIAL MEDIA USE
97%

ANY SOCIAL NETWORK

76%
96%

FACEBOOK

68%
69%

GOOGLE+

36%
57%

TWITTER

32%
40%

INSTAGRAM

LINKEDIN

22%
23%
7%

We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

OWN AN ACCOUNT
USED IN THE PAST MONTH

wearesocial.sg • @wearesocialsg • 154
JAN
2014

THAILAND: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE

SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE

SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE

31%

95%

94%

51%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 155
TURKEY

We Are Social

wearesocial.sg • @wearesocialsg • 156
JAN
2014

TURKEY: DATA SNAPSHOT
80,694,485

72%

28%

TOTAL POPULATION

URBAN

RURAL

35,990,932
INTERNET USERS

45%
INTERNET PENETRATION

36,000,000

45%

ACTIVE FACEBOOK USERS

FACEBOOK PENETRATION

68,000,000
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

84%
MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 157
JAN
2014

TURKEY: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP

MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION

AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY

4H 51M

36%

1H 53M

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 158
JAN
2014

TURKEY: SOCIAL INDICATORS

SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY

PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE

PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES

44%

2H 32M

51%

26%

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 159
JAN
2014

TURKEY: SOCIAL MEDIA USE
97%

ANY SOCIAL NETWORK

75%
93%

FACEBOOK

60%
72%

TWITTER

34%
70%

GOOGLE+

LINKEDIN

INSTAGRAM

28%
33%
11%
26%
11%

We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

OWN AN ACCOUNT
USED IN THE PAST MONTH

wearesocial.sg • @wearesocialsg • 160
JAN
2014

TURKEY: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE

SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE

SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE

30%

95%

92%

43%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 161
UNITED ARAB EMIRATES

We Are Social

wearesocial.sg • @wearesocialsg • 162
JAN
2014

UAE: DATA SNAPSHOT
5,473,972

84%

16%

TOTAL POPULATION

URBAN

RURAL

4,517,169
INTERNET USERS

83%
INTERNET PENETRATION

4,400,000
ACTIVE FACEBOOK USERS

80%
FACEBOOK PENETRATION

13,775,252
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

252%
MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 163
JAN
2014

UAE: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP

MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION

AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY

5H 12M

71%

2H 57M

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 164
JAN
2014

UAE: SOCIAL INDICATORS

SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY

PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE

PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES

81%

3H 17M

52%

22%

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 165
JAN
2014

UAE: SOCIAL MEDIA USE
96%

ANY SOCIAL NETWORK

67%
93%

FACEBOOK

53%
73%

GOOGLE+

32%
64%

TWITTER

27%
49%

LINKEDIN

INSTAGRAM

22%
26%
10%

We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

OWN AN ACCOUNT
USED IN THE PAST MONTH

wearesocial.sg • @wearesocialsg • 166
JAN
2014

UAE: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE

SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE

SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE

74%

90%

82%

38%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 167
UNITED KINGDOM

We Are Social

wearesocial.sg • @wearesocialsg • 168
JAN
2014

UK: DATA SNAPSHOT
63,395,574

80%

20%

TOTAL POPULATION

URBAN

RURAL

54,861,245
INTERNET USERS

36,000,000
ACTIVE FACEBOOK USERS

87%
INTERNET PENETRATION

57%
FACEBOOK PENETRATION

82,109,000
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

130%
MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 169
JAN
2014

UK: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP

MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION

AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY

4H 11M

64%

1H 32M

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 170
JAN
2014

UK: SOCIAL INDICATORS

SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY

PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE

PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES

76%

1H 51M

45%

9%

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 171
JAN
2014

UK: SOCIAL MEDIA USE
87%

ANY SOCIAL NETWORK

63%
79%

FACEBOOK

54%
44%

TWITTER

GOOGLE+

LINKEDIN

INSTAGRAM

24%
33%
10%
22%
9%
13%
7%

We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

OWN AN ACCOUNT
USED IN THE PAST MONTH

wearesocial.sg • @wearesocialsg • 172
JAN
2014

UK: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE

SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE

SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE

62%

87%

73%

39%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 173
UNITED STATES OF AMERICA

We Are Social

wearesocial.sg • @wearesocialsg • 174
JAN
2014

USA: DATA SNAPSHOT
316,668,567

82%

18%

TOTAL POPULATION

URBAN

RURAL

254,295,536
INTERNET USERS

178,000,000
ACTIVE FACEBOOK USERS

80%
INTERNET PENETRATION

56%
FACEBOOK PENETRATION

327,577,529
ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

103%
MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 175
JAN
2014

USA: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP

MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION

AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY

5H 13M

60%

2H 25M

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 176
JAN
2014

USA: SOCIAL INDICATORS

SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY

PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE

PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES

75%

2H 17M

54%

15%

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 177
JAN
2014

USA: SOCIAL MEDIA USE
92%

ANY SOCIAL NETWORK

67%
85%

FACEBOOK

56%
46%

TWITTER

22%
44%

GOOGLE+

PINTEREST

LINKEDIN

17%
33%
16%
30%
11%

We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

OWN AN ACCOUNT
USED IN THE PAST MONTH

wearesocial.sg • @wearesocialsg • 178
JAN
2014

USA: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE

SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE

SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE

56%

94%

77%

46%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 179
DATA SOURCES USED IN THIS REPORT
Population data
Latest available data from the United States Census Bureau (based on 2013 data),
correct as at January 2014.
Internet user data
Latest available data from InternetWorldStats.com and the China Internet Network
Information Centre, correct as at January 2014; usage behaviour data from
GlobalWebIndex Wave 11 (Q3 2013).
Social media user data
Latest site-reported monthly active user data from Facebook, Google+, Qzone, Sina
Weibo, Tencent Weibo Twitter, and VKontakte, correct as at January 2014; usage
behaviour data extrapolated from GlobalWebIndex Wave 11 (Q3 2013).
Mobile phone user data
Latest available data from Ericsson Mobility Report (November 2013), the International
Telecommunication Union (ITU), and the CIA Government Factbook, correct as at
January 2014; usage behaviour data extrapolated from GlobalWebIndex Wave 11 (Q3
2013), and Google’s “Our Mobile Planet” Report from May 2013.
We Are Social

wearesocial.sg • @wearesocialsg • 180
FIND OUT MORE AT
WEARESOCIAL.SG
We Are Social

wearesocial.sg • @wearesocialsg • 181
WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.
WE HELP BRANDS TO LISTEN TO, UNDERSTAND,
AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.
WE’RE ALREADY HELPING MANY OF THE WORLD’S
TOP BRANDS, INCLUDING ADIDAS, UNILEVER,
DIAGEO, NESTLÉ, HEINZ, AND LVMH.
IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU
TOO, CALL US ON +65 6423 1051, OR EMAIL
US AT SAYHELLO@WEARESOCIAL.SG.
FIND OUT MORE AT WEARESOCIAL.SG.

We Are Social

Making Friends & Influencing People • 45
WE ARE SOCIAL SINGAPORE
SIMON KEMP, MANAGING DIRECTOR
@WEARESOCIALSG
SAYHELLO@WEARESOCIAL.SG
+65 6423 1051
HTTP://WEARESOCIAL.SG
We Are Social

Making Friends & Influencing People • 46

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Social, Digital & Mobile Around The World (January 2014)

  • 1. we are social GLOBAL DIGITAL STATISTICS 2014 WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL INDICATORS We Are Social wearesocial.sg • @wearesocialsg • 1
  • 2. COUNTRIES DETAILED IN THIS REPORT 15! 4! 23! 6! 24! 7! 14! 10! 20! 16! 22! 12! 13! 19! 11! 5! 8! 21! 17! 9! 3! 18! 2! 1! 1  2  3  4  5  6  7  8  ARGENTINA AUSTRALIA BRAZIL CANADA CHINA FRANCE GERMANY INDIA We Are Social 9  10  11  12  13  14  15  16  INDONESIA ITALY JAPAN MEXICO NIGERIA POLAND RUSSIA SAUDI ARABIA 17  SINGAPORE 18  SOUTH AFRICA 19  SOUTH KOREA 20  TURKEY 21  THAILAND 22  UNITED ARAB EMIRATES 23  UNITED KINGDOM 24  UNITED STATES wearesocial.sg • @wearesocialsg • 2
  • 3. PLEASE CONTACT US FOR REPORTS ON OTHER COUNTRIES & REGIONS: SAYHELLO@WEARESOCIAL.SG @WEARESOCIALSG +65 6423 1051 WEARESOCIAL.SG We Are Social wearesocial.sg • @wearesocialsg • 3
  • 4. GLOBAL OVERVIEW We Are Social wearesocial.sg • @wearesocialsg • 4
  • 5. JAN 2014 GLOBAL DATA SNAPSHOT 7,095,476,818 52% 48% TOTAL WORLD POPULATION URBAN RURAL 2,484,915,152 INTERNET USERS 1,856,680,860 ACTIVE SOCIAL NETWORK USERS 35% INTERNET PENETRATION 26% SOCIAL NETWORKING PENETRATION 6,572,950,124 MOBILE SUBSCRIBERS 93% MOBILE PENETRATION We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, Vkontakte, ITU, CIA wearesocial.sg • @wearesocialsg • 5
  • 6. JAN 2014 SHARE OF GLOBAL USERS BY REGION CENTRAL & EASTERN EUROPE 5% NORTH AMERICA 5% 6% 13% 11% 11% 10% 8% EAST ASIA 2% MIDDLE EAST 3% 4% 3% 4% 4% 4% 5% 3% SOUTH AMERICA INTERNET USERS 1% 1% 2% 6% 10% 8% 37% 30% 22% 18% 11% 9% 9% 6% 11% 4% 8% 6% 8% 16% 22% SOUTHEAST ASIA SOUTH ASIA 23% AFRICA POPULATION 7% CENTRAL ASIA 5% CENTRAL AMERICA 6% 7% WESTERN EUROPE 8% SOCIAL MEDIA USERS OCEANIA 1% 1% 1% 1% MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, Vkontakte, ITU, CIA wearesocial.sg • @wearesocialsg • 6
  • 7. JAN 2014 INTERNET PENETRATION BY REGION NORTH AMERICA WESTERN EUROPE 81%! 54%! 78%! 29%! 37%! 34%! CENTRAL AMERICA 47%! MIDDLE EAST 18%! AFRICA SOUTH AMERICA We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC CENTRAL & EASTERN EUROPE CENTRAL ASIA 48%! EAST ASIA 12%! SOUTH ASIA 25%! SOUTHEAST ASIA 63%! OCEANIA wearesocial.sg • @wearesocialsg • 7
  • 8. JAN 2014 81%! INTERNET PENETRATION BY REGION 78%! 63%! 54%! 48%! 47%! 37%! 35%! 34%! 29%! 25%! 18%! We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC SOUTH ASIA AFRICA SOUTHEAST ASIA CENTRAL ASIA CENTRAL AMERICA WORLD AVERAGE MIDDLE EAST SOUTH AMERICA EAST ASIA CENTRAL & EASTERN EUROPE OCEANIA WESTERN EUROPE NORTH AMERICA 12%! wearesocial.sg • @wearesocialsg • 8
  • 9. JAN 2014 SOCIAL PENETRATION BY REGION BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY NORTH AMERICA WESTERN EUROPE 56%! 33%! 44%! 5%! 24%! 34%! CENTRAL AMERICA 44%! MIDDLE EAST 7%! AFRICA SOUTH AMERICA We Are Social • Sources: US Census Bureau, Facebook, Tencent, VKontakte CENTRAL & EASTERN EUROPE CENTRAL ASIA 43%! EAST ASIA 7%! SOUTH ASIA 26%! SOUTHEAST ASIA 44%! OCEANIA wearesocial.sg • @wearesocialsg • 9
  • 10. JAN 2014 SOCIAL PENETRATION BY REGION BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY 56%! 43%! 34%! 33%! 26%! 26%! 24%! We Are Social • Sources: US Census Bureau, Facebook, Tencent, VKontakte MIDDLE EAST SOUTHEAST ASIA WORLD AVERAGE CENTRAL & EASTERN EUROPE CENTRAL AMERICA EAST ASIA SOUTH AMERICA OCEANIA WESTERN EUROPE NORTH AMERICA 7%! 7%! 5%! CENTRAL ASIA 44%! SOUTH ASIA 44%! AFRICA 44%! wearesocial.sg • @wearesocialsg • 10
  • 11. JAN 2014 ACTIVE USERS BY SOCIAL PLATFORM 1,184 M FACEBOOK 816 M QQ 632 M QZONE 400 M WHATSAPP GOOGLE+ WECHAT LINKEDIN TWITTER 300 M 272 M 259 M 232 M SOCIAL NETWORK TUMBLR 230 M TENCENT WEIBO 220 M We Are Social • Sources: most recent user data in company press releases, correct as at January 2014 MESSENGER / CHAT APP wearesocial.sg • @wearesocialsg • 11
  • 12. JAN 2014 MOBILE PENETRATION BY REGION NORTH AMERICA WESTERN EUROPE 101%! 151%! 129%! CENTRAL AMERICA 124%! SOUTH AMERICA We Are Social • Sources: US Census Bureau, ITU, CIA MIDDLE EAST 67%! AFRICA CENTRAL ASIA 90%! 112%! 89%! CENTRAL & EASTERN EUROPE 92%! EAST ASIA 72%! SOUTH ASIA 109%! SOUTHEAST ASIA 94%! OCEANIA wearesocial.sg • @wearesocialsg • 12
  • 13. JAN 2014 MOBILE PENETRATION BY REGION 151%! 124%! 112%! 109%! 101%! 94%! 93%! 92%! 90%! 89%! We Are Social • Sources: US Census Bureau, ITU, CIA SOUTH ASIA CENTRAL AMERICA CENTRAL ASIA EAST ASIA WORLD AVERAGE OCEANIA NORTH AMERICA SOUTHEAST ASIA MIDDLE EAST SOUTH AMERICA WESTERN EUROPE CENTRAL & EASTERN EUROPE 72%! 67%! AFRICA 129%! wearesocial.sg • @wearesocialsg • 13
  • 14. JAN 2014 MOBILE BROADBAND PENETRATION NORTH AMERICA WESTERN EUROPE 72%! 39%! 55%! CENTRAL AMERICA 23%! CENTRAL ASIA 16%! 13%! 8%! CENTRAL & EASTERN EUROPE MIDDLE EAST 7%! AFRICA SOUTH AMERICA We Are Social • Sources: US Census Bureau, International Telecommunication Union 28%! EAST ASIA 4%! SOUTH ASIA 18%! SOUTHEAST ASIA 66%! OCEANIA wearesocial.sg • @wearesocialsg • 14
  • 15. JAN 2014 MOBILE BROADBAND PENETRATION 72%! 66%! 55%! 39%! 28%! 18%! 16%! 13%! We Are Social • Sources: US Census Bureau, International Telecommunication Union CENTRAL AMERICA MIDDLE EAST CENTRAL ASIA SOUTHEAST ASIA WORLD AVERAGE SOUTH AMERICA EAST ASIA CENTRAL & EASTERN EUROPE WESTERN EUROPE OCEANIA NORTH AMERICA 8%! 7%! 4%! SOUTH ASIA 21%! AFRICA 23%! wearesocial.sg • @wearesocialsg • 15
  • 16. JAN 2014 MOBILE BROADBAND SUBSCRIPTIONS NORTH AMERICA WESTERN EUROPE 252M! 127M! 228M! CENTRAL AMERICA 93M! SOUTH AMERICA We Are Social • Source: International Telecommunication Union MIDDLE EAST 83M! AFRICA CENTRAL ASIA 18M! 37M! 15M! CENTRAL & EASTERN EUROPE 444M! EAST ASIA 61M! SOUTH ASIA 112M! SOUTHEAST ASIA 24M! OCEANIA wearesocial.sg • @wearesocialsg • 16
  • 17. JAN 2014 NORTH AMERICA 351,300,266 82% 18% TOTAL POPULATION URBAN RURAL 284,093,742 INTERNET USERS 197,033,600 81% INTERNET PENETRATION 56% ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION 353,899,984 101% ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 17
  • 18. JAN 2014 CENTRAL AMERICA 195,127,178 71% 29% TOTAL POPULATION URBAN RURAL 66,034,487 INTERNET USERS 66,951,880 ACTIVE SOCIAL NETWORK USERS 34% INTERNET PENETRATION 34% SOCIAL NETWORKING PENETRATION 173,787,140 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 89% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 18
  • 19. JAN 2014 SOUTH AMERICA 408,157,815 83% 17% TOTAL POPULATION URBAN RURAL 193,655,950 INTERNET USERS 179,145,980 47% INTERNET PENETRATION 44% ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION 508,079,743 124% ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 19
  • 20. JAN 2014 WESTERN EUROPE 416,767,521 77% 23% TOTAL POPULATION URBAN RURAL 326,197,681 INTERNET USERS 185,034,740 78% INTERNET PENETRATION 44% ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION 538,572,700 129% ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 20
  • 21. JAN 2014 CENTRAL & EASTERN EUROPE 323,365,917 68% 32% TOTAL POPULATION URBAN RURAL 174,727,847 INTERNET USERS 54% INTERNET PENETRATION 106,440,000 33% ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION 486,919,115 151% ACTIVE MOBILE SUBSCRIPTIONS MOBILE PENETRATION We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, Vkontakte, ITU wearesocial.sg • @wearesocialsg • 21
  • 22. JAN 2014 MIDDLE EAST 279,192,238 72% 28% TOTAL POPULATION URBAN RURAL 102,346,717 INTERNET USERS 66,900,000 37% INTERNET PENETRATION 24% ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION 311,419,837 112% ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 22
  • 23. JAN 2014 AFRICA 1,125,664,947 39% 61% TOTAL POPULATION URBAN RURAL 205,185,547 INTERNET USERS 79,851,240 ACTIVE SOCIAL NETWORK USERS 750,257,377 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 18% INTERNET PENETRATION 7% SOCIAL NETWORKING PENETRATION 67% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 23
  • 24. JAN 2014 CENTRAL ASIA 113,197,987 38% 62% TOTAL POPULATION URBAN RURAL 32,444,899 INTERNET USERS 5,740,000 ACTIVE SOCIAL NETWORK USERS 29% INTERNET PENETRATION 5% SOCIAL NETWORKING PENETRATION 102,433,527 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 90% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 24
  • 25. JAN 2014 SOUTH ASIA 1,630,919,286 31% 69% TOTAL POPULATION URBAN RURAL 188,303,759 INTERNET USERS 112,696,000 ACTIVE SOCIAL NETWORK USERS 1,173,703,583 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, CIA Factbook 12% INTERNET PENETRATION 7% SOCIAL NETWORKING PENETRATION 72% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 25
  • 26. JAN 2014 EAST ASIA 1,584,806,482 56% 44% TOTAL POPULATION URBAN RURAL 756,093,363 INTERNET USERS 48% INTERNET PENETRATION 678,728,200 ACTIVE SOCIAL NETWORK USERS 43% SOCIAL NETWORKING PENETRATION 1,451,087,957 ACTIVE MOBILE SUBSCRIPTIONS 92% MOBILE PENETRATION We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, Facebook, Tencent, ITU wearesocial.sg • @wearesocialsg • 26
  • 27. JAN 2014 SOUTHEAST ASIA 630,551,581 45% 55% TOTAL POPULATION URBAN RURAL 155,173,606 INTERNET USERS 161,996,000 25% INTERNET PENETRATION 26% ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION 688,607,654 109% ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 27
  • 28. JAN 2014 OCEANIA 36,425,600 71% 29% TOTAL POPULATION URBAN RURAL 23,025,488 INTERNET USERS 16,163,220 ACTIVE SOCIAL NETWORK USERS 63% INTERNET PENETRATION 44% SOCIAL NETWORKING PENETRATION 34,181,507 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 94% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 28
  • 29. JAN 2014 INTERNET PENETRATION BY COUNTRY 53%! GERMANY 86%! CANADA 80%! UK 87%! FRANCE 83%! USA 65%! RUSSIA 84%! ITALY SOUTH KOREA POLAND TURKEY 58%! 45%! UAE 83%! 53%! 38%! SAUDI ARABIA 32%! MEXICO NIGERIA BRAZIL 84%! CHINA INDIA 12%! 79%! 42%! 26%! JAPAN THAILAND SINGAPORE 73%! 15%! INDONESIA 49%! 41%! ARGENTINA 55%! We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC SOUTH AFRICA 81%! AUSTRALIA wearesocial.sg • @wearesocialsg • 29
  • 30. JAN 2014 87%! 86%! INTERNET PENETRATION BY COUNTRY 84%! 84%! 83%! 83%! 81%! 80%! 79%! 73%! 65%! 58%! 55%! 53%! 53%! 49%! 45%! 44%! 41%! 38%! 35%! 32%! 26%! We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC 12%! INDIA INDONESIA THAILAND NIGERIA WORLD AVERAGE MEXICO SOUTH AFRICA CHINA TURKEY BRAZIL SAUDI ARABIA RUSSIA ARGENTINA ITALY POLAND SINGAPORE JAPAN USA AUSTRALIA UAE FRANCE SOUTH KOREA GERMANY CANADA UK 15%! wearesocial.sg • @wearesocialsg • 30
  • 31. We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC NIGERIA SOUTH KOREA JAPAN GERMANY FRANCE UK AUSTRALIA CHINA ITALY WEIGHTED AVERAGE TURKEY CANADA INDIA RUSSIA SAUDI ARABIA POLAND THAILAND ARGENTINA UAE USA SINGAPORE MEXICO INDONESIA SOUTH AFRICA BRAZIL 1.0! 1.0! 1.7! 1.6! 1.5! 1.5! 1.4! 1.4! 2.1! 1.9! 2.0! 1.9! 1.9! 2.0! 2.6! 2.4! 2.5! 2.5! 2.4! 3.0! 3.1! 3.0! 3.2! 3.5! 3.5! 3.4! 3.8! 4.1! 4.2! 4.5! 4.5! 4.7! 4.8! 4.9! 4.9! 4.9! 4.9! 5.0! 5.0! 5.1! 5.2! 5.2! 5.2! 5.3! 5.4! 5.5! 5.6! 6.1! JAN 2014 TIME SPENT ON THE INTERNET AVERAGE NUMBER OF HOURS PER DAY SPENT BY INTERNET USERS ON THE INTERNET ACCESS THROUGH LAPTOP / DESKTOP ACCESS THROUGH MOBILE DEVICE N/A! wearesocial.sg • @wearesocialsg • 31
  • 32. JAN 2014 SOCIAL PENETRATION BY COUNTRY VERSION 1: BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY 33%! GERMANY 55%! CANADA 56%! UK 57%! FRANCE 42%! USA 31%! RUSSIA 35%! ITALY SOUTH KOREA POLAND TURKEY 42%! 45%! UAE 80%! 28%! 43%! SAUDI ARABIA 6%! MEXICO NIGERIA BRAZIL 27%! CHINA INDIA 7%! 17%! 46%! 36%! JAPAN THAILAND SINGAPORE 59%! 25%! INDONESIA 43%! 20%! ARGENTINA 56%! SOUTH AFRICA We Are Social • Sources: US Census Bureau, Tencent, Facebook, VKontakte 57%! AUSTRALIA wearesocial.sg • @wearesocialsg • 32
  • 33. JAN 2014 SOCIAL PENETRATION BY COUNTRY VERSION 2: BASED ON A GLOBALWEBINDEX SURVEY OF EACH COUNTRY’S INTERNET USERS 50%! GERMANY 82%! CANADA 75%! UK 76%! FRANCE 68%! USA 56%! RUSSIA 74%! ITALY SOUTH KOREA POLAND TURKEY 54%! 44%! UAE 81%! 51%! 37%! SAUDI ARABIA N/A! MEXICO NIGERIA BRAZIL 74%! CHINA INDIA 12%! 58%! 42%! 25%! JAPAN THAILAND SINGAPORE 70%! 15%! INDONESIA 48%! 40%! ARGENTINA 54%! We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 SOUTH AFRICA 73%! AUSTRALIA wearesocial.sg • @wearesocialsg • 33
  • 34. JAN 2014 SOCIAL PENETRATION BY COUNTRY VERSION 1: BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY 80%! 59%! 57%! 57%! 56%! 56%! 55%! 43%! 43%! 42%! 42%! 36%! 35%! 33%! 31%! 28%! 27%! 26%! 25%! 20%! 17%! We Are Social • Sources: US Census Bureau, Tencent, Facebook, VKontakte JAPAN SOUTH AFRICA INDONESIA WORLD AVERAGE SOUTH KOREA SAUDI ARABIA POLAND RUSSIA GERMANY THAILAND ITALY FRANCE BRAZIL MEXICO TURKEY CHINA CANADA USA ARGENTINA UK AUSTRALIA SINGAPORE UAE 7%! 6%! NIGERIA 45%! INDIA 46%! wearesocial.sg • @wearesocialsg • 34
  • 35. JAN 2014 82%! SOCIAL PENETRATION BY COUNTRY VERSION 2: BASED ON A GLOBALWEBINDEX SURVEY OF EACH COUNTRY’S INTERNET USERS 81%! 76%! 75%! 74%! 74%! 73%! 70%! 68%! 58%! 56%! 54%! 54%! 51%! 50%! 48%! 44%! 42%! 40%! 39%! 37%! 25%! 15%! 12%! We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 NIGERIA INDIA INDONESIA THAILAND MEXICO WEIGHTED AVERAGE SOUTH AFRICA CHINA TURKEY BRAZIL RUSSIA SAUDI ARABIA ARGENTINA ITALY POLAND JAPAN FRANCE SINGAPORE AUSTRALIA GERMANY SOUTH KOREA USA UK UAE CANADA N/A! wearesocial.sg • @wearesocialsg • 35
  • 36. JAN 2014 TIME SPENT ON SOCIAL MEDIA AVERAGE NUMBER OF HOURS PER DAY SPENT BY SOCIAL MEDIA USERS ON ALL SOCIAL CHANNELS 4.3! 3.8! 3.7! 3.3! 3.1! 3.0! 2.9! 2.8! 2.5! 2.5! 2.4! 2.3! 2.3! 2.2! 2.2! 2.1! 2.0! 1.9! 1.6! 1.5! 1.5! 1.4! 1.0! 0.8! We Are Social • Source: GlobalWebIndex Wave 11 NIGERIA JAPAN SOUTH KOREA GERMANY FRANCE CHINA POLAND UK WEIGHTED AVERAGE AUSTRALIA SINGAPORE RUSSIA USA CANADA INDIA ITALY TURKEY SAUDI ARABIA INDONESIA SOUTH AFRICA BRAZIL UAE THAILAND MEXICO ARGENTINA N/A! wearesocial.sg • @wearesocialsg • 36
  • 37. JAN 2014 MOBILE PENETRATION BY COUNTRY 184%! GERMANY 76%! CANADA 103%! UK 130%! FRANCE 109%! USA 132%! RUSSIA 133%! ITALY SOUTH KOREA POLAND TURKEY 158%! 84%! UAE 252%! INDIA 197%! 87%! SAUDI ARABIA 65%! MEXICO NIGERIA 110%! CHINA 73%! 109%! 89%! 125%! JAPAN THAILAND SINGAPORE 148%! BRAZIL 112%! INDONESIA 134%! 141%! ARGENTINA 138%! SOUTH AFRICA We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA 110%! AUSTRALIA wearesocial.sg • @wearesocialsg • 37
  • 38. 134%! 133%! 132%! 130%! BRAZIL GERMANY POLAND UK We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA 110%! 109%! 109%! SOUTH KOREA FRANCE JAPAN 93%! NIGERIA 65%! 73%! TURKEY INDIA 84%! MEXICO 76%! 87%! CHINA CANADA 89%! WORLD AVERAGE 103%! 110%! AUSTRALIA USA 112%! INDONESIA 125%! 138%! ARGENTINA THAILAND 141%! 148%! 158%! SOUTH AFRICA SINGAPORE ITALY RUSSIA SAUDI ARABIA UAE 184%! 197%! 252%! JAN 2014 MOBILE PENETRATION BY COUNTRY wearesocial.sg • @wearesocialsg • 38
  • 39. INDIVIDUAL COUNTRY SNAPSHOTS We Are Social wearesocial.sg • @wearesocialsg • 39
  • 40. ARGENTINA We Are Social wearesocial.sg • @wearesocialsg • 40
  • 41. ARGENTINA: DATA SNAPSHOT 42,610,981 93% 7%! JAN 2014 TOTAL POPULATION URBAN RURAL 23,543,412 INTERNET USERS 24,000,000 ACTIVE FACEBOOK USERS 55% INTERNET PENETRATION 56% FACEBOOK PENETRATION 58,599,390 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 138% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 41
  • 42. JAN 2014 ARGENTINA: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 5H 11M 42% 3H 25M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 42
  • 43. JAN 2014 ARGENTINA: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 54% 4H 17M 59% 21% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 43
  • 44. JAN 2014 ARGENTINA: SOCIAL MEDIA USE 95% ANY SOCIAL NETWORK 65% 90% FACEBOOK 56% 67% GOOGLE+ 27% 51% TWITTER LINKEDIN BADOO 23% 31% 11% 25% 8% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 44
  • 45. JAN 2014 ARGENTINA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 31% 86% 85% 25% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 45
  • 46. AUSTRALIA We Are Social wearesocial.sg • @wearesocialsg • 46
  • 47. AUSTRALIA: DATA SNAPSHOT 22,262,501 89% TOTAL POPULATION URBAN 11%! JAN 2014 RURAL 18,129,727 INTERNET USERS 12,800,000 ACTIVE FACEBOOK USERS 81% INTERNET PENETRATION 57% FACEBOOK PENETRATION 24,400,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 110% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 47
  • 48. JAN 2014 AUSTRALIA: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 30M 59% 1H 40M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 48
  • 49. JAN 2014 AUSTRALIA: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 73% 2H 05M 55% 14% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 49
  • 50. JAN 2014 AUSTRALIA: SOCIAL MEDIA USE 89% ANY SOCIAL NETWORK 62% 81% FACEBOOK 53% 42% TWITTER 14% 30% GOOGLE+ LINKEDIN INSTAGRAM 14% 23% 11% 15% 7% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 50
  • 51. JAN 2014 AUSTRALIA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 65% 90% 78% 41% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 51
  • 52. BRAZIL We Are Social wearesocial.sg • @wearesocialsg • 52
  • 53. JAN 2014 BRAZIL: DATA SNAPSHOT 201,009,622 85% 15% TOTAL POPULATION URBAN RURAL 99,357,737 INTERNET USERS 86,000,000 ACTIVE FACEBOOK USERS 49% INTERNET PENETRATION 43% FACEBOOK PENETRATION 268,440,423 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 134% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 53
  • 54. JAN 2014 BRAZIL: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 6H 03M 39% 2H 26M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 54
  • 55. JAN 2014 BRAZIL: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 48% 3H 08M 59% 24% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 55
  • 56. JAN 2014 BRAZIL: SOCIAL MEDIA USE 98% ANY SOCIAL NETWORK 72% 94% FACEBOOK 57% 75% GOOGLE+ 28% 56% TWITTER LINKEDIN ORKUT 21% 54% 13% 39% 12% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 56
  • 57. JAN 2014 BRAZIL: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 26% 89% 82% 30% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 57
  • 58. CANADA We Are Social wearesocial.sg • @wearesocialsg • 58
  • 59. JAN 2014 CANADA: DATA SNAPSHOT 34,568,211 81% 19% TOTAL POPULATION URBAN RURAL 29,760,764 INTERNET USERS 19,000,000 ACTIVE FACEBOOK USERS 26,263,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 86% INTERNET PENETRATION 55% FACEBOOK PENETRATION 76% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 59
  • 60. JAN 2014 CANADA: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 53M 58% 1H 51M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 60
  • 61. JAN 2014 CANADA: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 82% 2H 19M 46% 9% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 61
  • 62. JAN 2014 CANADA: SOCIAL MEDIA USE 91% ANY SOCIAL NETWORK 66% 85% FACEBOOK 57% 46% TWITTER GOOGLE+ LINKEDIN PINTEREST 22% 45% 13% 30% 11% 26% 10% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 62
  • 63. JAN 2014 CANADA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 56% 89% 77% 27% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 63
  • 64. CHINA We Are Social wearesocial.sg • @wearesocialsg • 64
  • 65. JAN 2014 CHINA: DATA SNAPSHOT 1,349,585,838 51% 49% TOTAL POPULATION URBAN RURAL 590,560,000 INTERNET USERS 623,300,000 ACTIVE QZONE USERS 44% INTERNET PENETRATION 46% QZONE PENETRATION 1,206,553,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, CNNIC, Tencent, ITU 89% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 65
  • 66. JAN 2014 CHINA: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 31M 43% 1H 55M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 66
  • 67. JAN 2014 CHINA: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 42% 1H 30M 51% 24% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 67
  • 68. JAN 2014 CHINA: SOCIAL MEDIA USE 98% ANY SOCIAL NETWORK 87% 83% SINA WEIBO 62% 76% QZONE 53% 75% TENCENT WEIBO 51% 74% TENCENT YOUKU 51% 56% 35% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 68
  • 69. JAN 2014 CHINA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 47% 96% 98% 69% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 69
  • 70. FRANCE We Are Social wearesocial.sg • @wearesocialsg • 70
  • 71. JAN 2014 FRANCE: DATA SNAPSHOT 65,951,611 86% 14% TOTAL POPULATION URBAN RURAL 54,473,474 INTERNET USERS 28,000,000 ACTIVE FACEBOOK USERS 83% INTERNET PENETRATION 42% FACEBOOK PENETRATION 72,180,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 109% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 71
  • 72. JAN 2014 FRANCE: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 07M 54% 0H 58M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 72
  • 73. JAN 2014 FRANCE: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 68% 1H 29M 41% 10% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 73
  • 74. JAN 2014 FRANCE: SOCIAL MEDIA USE 85% ANY SOCIAL NETWORK 55% 74% FACEBOOK GOOGLE+ TWITTER LINKEDIN VIADEO 43% 35% 11% 24% 10% 23% 5% 13% 5% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 74
  • 75. JAN 2014 FRANCE: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 42% 88% 74% 26% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 75
  • 76. GERMANY We Are Social wearesocial.sg • @wearesocialsg • 76
  • 77. JAN 2014 GERMANY: DATA SNAPSHOT 81,147,265 74% 26% TOTAL POPULATION URBAN RURAL 68,296,919 INTERNET USERS 28,000,000 ACTIVE FACEBOOK USERS 84% INTERNET PENETRATION 35% FACEBOOK PENETRATION 107,700,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 133% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 77
  • 78. JAN 2014 GERMANY: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 3H 46M 62% 1H 27M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 78
  • 79. JAN 2014 GERMANY: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 74% 1H 25M 46% 13% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 79
  • 80. JAN 2014 GERMANY: SOCIAL MEDIA USE 81% ANY SOCIAL NETWORK 52% 72% FACEBOOK TWITTER GOOGLE+ OTHER INSTAGRAM 45% 32% 8% 21% 7% 8% 2% 7% 2% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 80
  • 81. JAN 2014 GERMANY: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 40% 88% 76% 32% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 81
  • 82. INDIA We Are Social wearesocial.sg • @wearesocialsg • 82
  • 83. JAN 2014 INDIA: DATA SNAPSHOT 1,220,800,359 31% 69% TOTAL POPULATION URBAN RURAL 151,598,994 INTERNET USERS 90,000,000 12% INTERNET PENETRATION 7% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 893,862,000 73% ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, CIA Factbook MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 83
  • 84. JAN 2014 INDIA: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 54M 11% 2H 36M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 84
  • 85. JAN 2014 INDIA: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 12% 2H 26M 57% 29% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 85
  • 86. JAN 2014 INDIA: SOCIAL MEDIA USE 97% ANY SOCIAL NETWORK 72% 94% FACEBOOK 55% 78% GOOGLE+ 35% 67% TWITTER 30% 54% LINKEDIN ORKUT 24% 51% 17% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 86
  • 87. JAN 2014 INDIA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 13% 95% 91% 54% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 87
  • 88. INDONESIA We Are Social wearesocial.sg • @wearesocialsg • 88
  • 89. JAN 2014 INDONESIA: DATA SNAPSHOT 251,160,124 51% 49% TOTAL POPULATION URBAN RURAL 38,191,873 INTERNET USERS 62,000,000 ACTIVE FACEBOOK USERS 15% INTERNET PENETRATION 25% FACEBOOK PENETRATION 281,963,665 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 112% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 89
  • 90. JAN 2014 INDONESIA: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 5H 27M 14% 2H 30M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 90
  • 91. JAN 2014 INDONESIA: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 15% 2H 54M 74% 32% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 91
  • 92. JAN 2014 INDONESIA: SOCIAL MEDIA USE 98% ANY SOCIAL NETWORK 79% 93% FACEBOOK 59% 80% TWITTER 41% 74% GOOGLE+ LINKEDIN INSTAGRAM 33% 39% 15% 32% 12% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 92
  • 93. JAN 2014 INDONESIA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 14% 94% 95% 57% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 93
  • 94. ITALY We Are Social wearesocial.sg • @wearesocialsg • 94
  • 95. JAN 2014 ITALY: DATA SNAPSHOT 61,482,297 68% 32% TOTAL POPULATION URBAN RURAL 35,531,527 INTERNET USERS 26,000,000 ACTIVE FACEBOOK USERS 58% INTERNET PENETRATION 42% FACEBOOK PENETRATION 97,226,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 158% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 95
  • 96. JAN 2014 ITALY: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 42M 46% 1H 59M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 96
  • 97. JAN 2014 ITALY: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 54% 2H 29M 47% 16% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 97
  • 98. JAN 2014 ITALY: SOCIAL MEDIA USE 92% ANY SOCIAL NETWORK 61% 83% FACEBOOK 49% 53% GOOGLE+ 16% 41% TWITTER LINKEDIN INSTAGRAM 15% 24% 9% 17% 8% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 98
  • 99. JAN 2014 ITALY: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 41% 92% 84% 30% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 99
  • 100. JAPAN We Are Social wearesocial.sg • @wearesocialsg • 100
  • 101. JAPAN: DATA SNAPSHOT 127,253,075 91% 9%! JAN 2014 TOTAL POPULATION URBAN RURAL 100,684,474 INTERNET USERS 22,000,000 ACTIVE FACEBOOK USERS 79% INTERNET PENETRATION 17% FACEBOOK PENETRATION 138,362,823 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 109% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 101
  • 102. JAN 2014 JAPAN: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 3H 27M 48% 1H 01M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 102
  • 103. JAN 2014 JAPAN: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 58% 0H 45M 11% 5% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 103
  • 104. JAN 2014 JAPAN: SOCIAL MEDIA USE 66% ANY SOCIAL NETWORK 42% 39% TWITTER 22% 38% FACEBOOK MIXI GOOGLE+ TUMBLR 22% 25% 8% 17% 2% 2% 1% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 104
  • 105. JAN 2014 JAPAN: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 25% 89% 81% 44% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 105
  • 106. MEXICO We Are Social wearesocial.sg • @wearesocialsg • 106
  • 107. JAN 2014 MEXICO: DATA SNAPSHOT 116,220,947 78% 22% TOTAL POPULATION URBAN RURAL 44,173,551 INTERNET USERS 50,000,000 ACTIVE FACEBOOK USERS 38% INTERNET PENETRATION 43% FACEBOOK PENETRATION 100,785,917 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 87% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 107
  • 108. JAN 2014 MEXICO: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 5H 22M 33% 3H 10M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 108
  • 109. JAN 2014 MEXICO: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 37% 3H 46M 59% 21% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 109
  • 110. JAN 2014 MEXICO: SOCIAL MEDIA USE 98% ANY SOCIAL NETWORK 72% 94% FACEBOOK 61% 74% GOOGLE+ 29% 62% TWITTER LINKEDIN INSTAGRAM 27% 36% 12% 28% 8% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 110
  • 111. JAN 2014 MEXICO: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 37% 95% 91% 39% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 111
  • 112. NIGERIA We Are Social wearesocial.sg • @wearesocialsg • 112
  • 113. JAN 2014 NIGERIA: DATA SNAPSHOT 174,507,539 50% 50% TOTAL POPULATION URBAN RURAL 55,930,391 INTERNET USERS 11,200,000 ACTIVE FACEBOOK USERS 114,000,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 32% INTERNET PENETRATION 6% FACEBOOK PENETRATION 65% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 113
  • 114. POLAND We Are Social wearesocial.sg • @wearesocialsg • 114
  • 115. JAN 2014 POLAND: DATA SNAPSHOT 38,383,809 61% 39% TOTAL POPULATION URBAN RURAL 24,969,935 INTERNET USERS 11,800,000 ACTIVE FACEBOOK USERS 65% INTERNET PENETRATION 31% FACEBOOK PENETRATION 50,840,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 132% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 115
  • 116. JAN 2014 POLAND: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 59M 45% 1H 21M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 116
  • 117. JAN 2014 POLAND: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 56% 1H 37M 27% 9% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 117
  • 118. JAN 2014 POLAND: SOCIAL MEDIA USE 90% ANY SOCIAL NETWORK 77% 74% FACEBOOK 59% 55% NASZAKLASA 29% 46% GOOGLE+ TWITTER LINKEDIN 26% 18% 10% 12% 5% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 118
  • 119. JAN 2014 POLAND: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 35% 90% 78% 28% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 119
  • 120. RUSSIA We Are Social wearesocial.sg • @wearesocialsg • 120
  • 121. JAN 2014 RUSSIA: DATA SNAPSHOT 142,500,482 74% 26% TOTAL POPULATION URBAN RURAL 75,926,004 INTERNET USERS 46,800,000 ACTIVE VKONTAKTE USERS 53% INTERNET PENETRATION 33% VKONTAKTE PENETRATION 261,886,329 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, VKontakte, ITU 184% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 121
  • 122. JAN 2014 RUSSIA: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 56M 36% 1H 22M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 122
  • 123. JAN 2014 RUSSIA: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 50% 2H 11M 46% 12% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 123
  • 124. JAN 2014 RUSSIA: SOCIAL MEDIA USE 94% ANY SOCIAL NETWORK 80% 75% VKONTAKTE 52% 69% ODNOKLASSNIKI 44% 68% FACEBOOK 41% 52% GOOGLE+ TWITTER 24% 39% 18% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 124
  • 125. JAN 2014 RUSSIA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 36% 93% 82% 39% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 125
  • 126. SAUDI ARABIA We Are Social wearesocial.sg • @wearesocialsg • 126
  • 127. JAN 2014 SAUDI ARABIA: DATA SNAPSHOT 26,939,583 82% 18% TOTAL POPULATION URBAN RURAL 14,328,632 INTERNET USERS 7,600,000 ACTIVE FACEBOOK USERS 53% INTERNET PENETRATION 28% FACEBOOK PENETRATION 53,012,322 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 197% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 127
  • 128. JAN 2014 SAUDI ARABIA: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 57M 47% 3H 01M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 128
  • 129. JAN 2014 SAUDI ARABIA: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 51% 2H 48M 51% 20% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 129
  • 130. JAN 2014 SAUDI ARABIA: SOCIAL MEDIA USE 94% ANY SOCIAL NETWORK 66% 89% FACEBOOK 55% 77% TWITTER 41% 75% GOOGLE+ INSTAGRAM LINKEDIN 32% 33% 16% 31% 13% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 130
  • 131. JAN 2014 SAUDI ARABIA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 73% 89% 83% 31% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 131
  • 132. SINGAPORE We Are Social wearesocial.sg • @wearesocialsg • 132
  • 133. JAN 2014 SINGAPORE: DATA SNAPSHOT 5,460,302 TOTAL POPULATION 100% URBAN 3,971,318 INTERNET USERS 3,200,000 ACTIVE FACEBOOK USERS 73% INTERNET PENETRATION 59% FACEBOOK PENETRATION 8,063,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 148% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 133
  • 134. JAN 2014 SINGAPORE: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 5H 16M 64% 1H 57M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 134
  • 135. JAN 2014 SINGAPORE: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 70% 2H 10M 49% 18% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 135
  • 136. JAN 2014 SINGAPORE: SOCIAL MEDIA USE 96% ANY SOCIAL NETWORK 68% 92% FACEBOOK 59% 54% TWITTER 19% 45% GOOGLE+ LINKEDIN INSTAGRAM 18% 36% 13% 25% 12% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 136
  • 137. JAN 2014 SINGAPORE: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 72% 96% 87% 44% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 137
  • 138. SOUTH AFRICA We Are Social wearesocial.sg • @wearesocialsg • 138
  • 139. JAN 2014 SOUTH AFRICA: DATA SNAPSHOT 48,601,098 62% 38% TOTAL POPULATION URBAN RURAL 20,012,275 INTERNET USERS 9,800,000 ACTIVE FACEBOOK USERS 41% INTERNET PENETRATION 20% FACEBOOK PENETRATION 68,394,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 141% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 139
  • 140. JAN 2014 SOUTH AFRICA: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 5H 37M 38% 2H 29M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 140
  • 141. JAN 2014 SOUTH AFRICA: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 40% 3H 02M 59% 19% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 141
  • 142. JAN 2014 SOUTH AFRICA: SOCIAL MEDIA USE 97% ANY SOCIAL NETWORK 81% 92% FACEBOOK 71% 69% GOOGLE+ 35% 62% TWITTER 35% 49% LINKEDIN PINTEREST 25% 34% 13% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 142
  • 143. JAN 2014 SOUTH AFRICA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 40% 92% 89% 30% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 143
  • 144. SOUTH KOREA We Are Social wearesocial.sg • @wearesocialsg • 144
  • 145. JAN 2014 SOUTH KOREA: DATA SNAPSHOT 48,955,203 83% 17% TOTAL POPULATION URBAN RURAL 41,091,681 INTERNET USERS 13,000,000 ACTIVE FACEBOOK USERS 84% INTERNET PENETRATION 27% FACEBOOK PENETRATION 53,624,427 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 110% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 145
  • 146. JAN 2014 SOUTH KOREA: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 3H 27M 75% 1H 35M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 146
  • 147. JAN 2014 SOUTH KOREA: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 74% 1H 01M 37% 17% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 147
  • 148. JAN 2014 SOUTH KOREA: SOCIAL MEDIA USE 84% ANY SOCIAL NETWORK 48% 75% FACEBOOK 36% 56% TWITTER GOOGLE+ ME2DAY NATE CONNECT 22% 38% 7% 33% 7% 8% 1% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 148
  • 149. JAN 2014 SOUTH KOREA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 73% 94% 94% 56% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 149
  • 150. THAILAND We Are Social wearesocial.sg • @wearesocialsg • 150
  • 151. JAN 2014 THAILAND: DATA SNAPSHOT 67,448,120 34% 66% TOTAL POPULATION URBAN RURAL 17,779,139 INTERNET USERS 24,000,000 ACTIVE FACEBOOK USERS 26% INTERNET PENETRATION 36% FACEBOOK PENETRATION 84,075,036 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 125% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 151
  • 152. JAN 2014 THAILAND: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 5H 07M 24% 3H 04M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 152
  • 153. JAN 2014 THAILAND: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 25% 3H 39M 50% 36% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 153
  • 154. JAN 2014 THAILAND: SOCIAL MEDIA USE 97% ANY SOCIAL NETWORK 76% 96% FACEBOOK 68% 69% GOOGLE+ 36% 57% TWITTER 32% 40% INSTAGRAM LINKEDIN 22% 23% 7% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 154
  • 155. JAN 2014 THAILAND: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 31% 95% 94% 51% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 155
  • 156. TURKEY We Are Social wearesocial.sg • @wearesocialsg • 156
  • 157. JAN 2014 TURKEY: DATA SNAPSHOT 80,694,485 72% 28% TOTAL POPULATION URBAN RURAL 35,990,932 INTERNET USERS 45% INTERNET PENETRATION 36,000,000 45% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 68,000,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 84% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 157
  • 158. JAN 2014 TURKEY: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 51M 36% 1H 53M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 158
  • 159. JAN 2014 TURKEY: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 44% 2H 32M 51% 26% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 159
  • 160. JAN 2014 TURKEY: SOCIAL MEDIA USE 97% ANY SOCIAL NETWORK 75% 93% FACEBOOK 60% 72% TWITTER 34% 70% GOOGLE+ LINKEDIN INSTAGRAM 28% 33% 11% 26% 11% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 160
  • 161. JAN 2014 TURKEY: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 30% 95% 92% 43% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 161
  • 162. UNITED ARAB EMIRATES We Are Social wearesocial.sg • @wearesocialsg • 162
  • 163. JAN 2014 UAE: DATA SNAPSHOT 5,473,972 84% 16% TOTAL POPULATION URBAN RURAL 4,517,169 INTERNET USERS 83% INTERNET PENETRATION 4,400,000 ACTIVE FACEBOOK USERS 80% FACEBOOK PENETRATION 13,775,252 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 252% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 163
  • 164. JAN 2014 UAE: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 5H 12M 71% 2H 57M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 164
  • 165. JAN 2014 UAE: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 81% 3H 17M 52% 22% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 165
  • 166. JAN 2014 UAE: SOCIAL MEDIA USE 96% ANY SOCIAL NETWORK 67% 93% FACEBOOK 53% 73% GOOGLE+ 32% 64% TWITTER 27% 49% LINKEDIN INSTAGRAM 22% 26% 10% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 166
  • 167. JAN 2014 UAE: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 74% 90% 82% 38% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 167
  • 168. UNITED KINGDOM We Are Social wearesocial.sg • @wearesocialsg • 168
  • 169. JAN 2014 UK: DATA SNAPSHOT 63,395,574 80% 20% TOTAL POPULATION URBAN RURAL 54,861,245 INTERNET USERS 36,000,000 ACTIVE FACEBOOK USERS 87% INTERNET PENETRATION 57% FACEBOOK PENETRATION 82,109,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 130% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 169
  • 170. JAN 2014 UK: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 11M 64% 1H 32M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 170
  • 171. JAN 2014 UK: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 76% 1H 51M 45% 9% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 171
  • 172. JAN 2014 UK: SOCIAL MEDIA USE 87% ANY SOCIAL NETWORK 63% 79% FACEBOOK 54% 44% TWITTER GOOGLE+ LINKEDIN INSTAGRAM 24% 33% 10% 22% 9% 13% 7% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 172
  • 173. JAN 2014 UK: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 62% 87% 73% 39% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 173
  • 174. UNITED STATES OF AMERICA We Are Social wearesocial.sg • @wearesocialsg • 174
  • 175. JAN 2014 USA: DATA SNAPSHOT 316,668,567 82% 18% TOTAL POPULATION URBAN RURAL 254,295,536 INTERNET USERS 178,000,000 ACTIVE FACEBOOK USERS 80% INTERNET PENETRATION 56% FACEBOOK PENETRATION 327,577,529 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 103% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 175
  • 176. JAN 2014 USA: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 5H 13M 60% 2H 25M We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 176
  • 177. JAN 2014 USA: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 75% 2H 17M 54% 15% We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11 wearesocial.sg • @wearesocialsg • 177
  • 178. JAN 2014 USA: SOCIAL MEDIA USE 92% ANY SOCIAL NETWORK 67% 85% FACEBOOK 56% 46% TWITTER 22% 44% GOOGLE+ PINTEREST LINKEDIN 17% 33% 16% 30% 11% We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 178
  • 179. JAN 2014 USA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 56% 94% 77% 46% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 179
  • 180. DATA SOURCES USED IN THIS REPORT Population data Latest available data from the United States Census Bureau (based on 2013 data), correct as at January 2014. Internet user data Latest available data from InternetWorldStats.com and the China Internet Network Information Centre, correct as at January 2014; usage behaviour data from GlobalWebIndex Wave 11 (Q3 2013). Social media user data Latest site-reported monthly active user data from Facebook, Google+, Qzone, Sina Weibo, Tencent Weibo Twitter, and VKontakte, correct as at January 2014; usage behaviour data extrapolated from GlobalWebIndex Wave 11 (Q3 2013). Mobile phone user data Latest available data from Ericsson Mobility Report (November 2013), the International Telecommunication Union (ITU), and the CIA Government Factbook, correct as at January 2014; usage behaviour data extrapolated from GlobalWebIndex Wave 11 (Q3 2013), and Google’s “Our Mobile Planet” Report from May 2013. We Are Social wearesocial.sg • @wearesocialsg • 180
  • 181. FIND OUT MORE AT WEARESOCIAL.SG We Are Social wearesocial.sg • @wearesocialsg • 181
  • 182. WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER, DIAGEO, NESTLÉ, HEINZ, AND LVMH. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG. We Are Social Making Friends & Influencing People • 45
  • 183. WE ARE SOCIAL SINGAPORE SIMON KEMP, MANAGING DIRECTOR @WEARESOCIALSG SAYHELLO@WEARESOCIAL.SG +65 6423 1051 HTTP://WEARESOCIAL.SG We Are Social Making Friends & Influencing People • 46